INTERNATIONAL CASE STUDY

LITRATURE REVIEW ON SHOPPING MALL WOLKIE UNIVERSITY

Architect: Aflalo and Gasperini Arquitects

Location: Sao Paulo, Brazil
Built Area: 30,303.25 m2
Site Size: 119,000 m2
Parking: 1,000 bays

This shopping mall is located in Caraguatatuba, a seaside town in São Paulo state, Brazil
The proposal for this project was to develop a mall for tourists and also for the residents
in the Northern Coast of Sao Paulo State. Caraguatatuba being a coastal city, the first
aspect considered in the design was its location. The land on which it is built was an
undeveloped region of the city with front for a boulevard and an extra 600 metres offset
from the sea.
The Serramar Parque Shopping has approximately 20,300m2 of gross floor area with
inbuilt anchor shops and retail stores, a supermarket, a home centre, a food court with
fast food and family restaurants and four cinemas.
A striking feature with this shopping mall is that it is all accommodated on one floor. This
is important to note since shoppers and mall visitors have a tendency to avoid vertical
movements and hence facilities/shops on upper levels do not get as much use as those in
the lower levels. This also removes the challenge of disabled visitors having to be
accommodated on the upper levels.

As stated earlier, Caraguatatuba is a coastal city and thus, of importance to be

considered in the design of this shopping mall is its context.

The inspiration in the design of this shopping mall was a natural consequence of its site,
along with experiences of shopping. An open space integrated with nature concept was
adopted, different from the concept of a closed mall. An opened ground floor mall with
planted wooded courtyards was developed to compliment and highlight the beach
climate.
The blocks of shops were arranged in an irregular and angled shape, set apart from each
other in order to allow natural ventilation and enabling a dynamic movement.

Blocks of shops arranged in an irregular and angled shape. Source; Helm, 2012

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LITRATURE REVIEW ON SHOPPING MALL WOLKIE UNIVERSITY

This idea was borrowed after a study of building blocks of stores with the same angled
design was carried out. The simple form and expression secured a strong identity to the
architecture of the mall, drawing the attention of the public who pass by.
The shopping mall employs simple rectangular blocks throughout the design. When they
are arranged in the irregular and angled manner as shown in fig 4.62, they bring about a
dynamic and interesting composition.
Sun shading is provided by slanting of the faces of East and West facing facades such
that they protrude past the wide windows. This keeps the form simple without clutter in
sun-shading elements that would otherwise seem too much in the design of a shopping
mall.

A composition of bright materials is used in the design of this shopping mall to create a
cozy ambience. Yellow bamboo louvers are used to provide shade and protection to
circulation areas.
Timber has also been used to cover walkways from the parking to the built up area. The
use wood and bamboo compliments the wooden tones found in the inner squares of the
mall.
The finish of the blocks that make up the mall is simple, consisting of textured monolithic
mass and covered with a brown metal plate detail.
The use of transparent glass on the wide windows especially on the food court gives a
good view to the Serra da Mantiqueira Mountains and the stream.

Simple finish of the blocks with a textured

monolithic mass and a brown metal plate.
: Yellow bamboo louvers shade circula�on areas.

Sun-shading at Serramar Parque Shopping

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The external circulation at Serramar is dynamic and interesting, thanks to

the arrangement of the building blocks of the mall. Decks are provided
throughout the planted internal squares between the blocks for navigation
and these decks are shaded by bamboo louvers.Internally, the problem of
circulation between the different shops was minimized since each block
houses a specific function, and thus circulation is provided specifically for
that block according to its function.
Glass, bamboo louvers and wood are materials
used at Serramar. The glass gives a good view to the
mountains in the distance

Decks provided for circula�on in the planted areas

at Serramar.

Floor plan for Serramar Parque Shopping showing different blocks. Yellow arrows indicate entrances into the
mall.
Planted area at the North end of the site where
patrons can take walks. View of mountains also captured in
this image.

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WOLKIE E.C
UNIVERSITY

Site plan of Serramar showing the different entrance loca�ons

At Serramar Parque Shopping, recreation has been integrated within the design of the
mall. There are four cinemas, a food court and indoor play areas. Apart from these, the
mall has a landscaped area where patrons can take walks, sit down and relax as they
take in the views of the mountains and stream to the North of the mall. Several view
areas have been provided as points to take in the views in the landscaped area.

Entrance to the bowling area at Serramar Shopping. Indoor play area at Serramar Parque Shopping

LITRATURE REVIEW ON SHOPPING MALL 43 23 WOLKIE UNIVERSITY

DINSEFA DEGEMU 2012 E.C
Plan
for

Serramar showing di afferent recrea�on facili�es offers

Parking
All the parking for Serramar is provided on one lot only. There are more than 1000
parking spaces in this facility. The most striking feature about the parking is that, it is not
placed directly in front of the mall facing the main road, but rather has been planned
such that, it is not fully visible from the main road. However, it is still near the entrance
and thus, one doesn’t need to drive over a long distance to park.
This can be attributed to the planning on the site such that, the shorter facades of the
mall face the main road.

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DINSEFA DEGEMU
LITRATURE REVIEW ON SHOPPING MALL 2012
WOLKIE E.C
UNIVERSITY

Serramar Site plan showing parking and alignment of buildings on site.

There is the use of signs to enhance quick flow of traffic and avoid accidents and
confusion in the parking lot. The security lights provided make the parking lot safe at
night. They also improve on the security so that vandalism is minimized.

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DINSEFA DEGEMU 2012 E.C

LOCAL CASE STUDY

LITRATURE REVIEW ON SHOPPING MALL WOLKIE UNIVERSITY

EDNA MALL

Edna Mall currently is biggest family entertainment des�na�on here

in our metropolitan. Its striving to become the leading entertainment
center in all spheres is s�ll tremendously increasing. The company
has two business units called Ma� Cinema which consist 3 World
Class cinemas and Bob & Bongo’s Fun Palace which is accompanied
by latest and standardized games.

Edna Mall began opera�on in November 2008 G.C. res�ng on a 200sq meter land hos�ng a 7-floor
building. The en�ty was established to provide its target customers shopping, office, entertainment and
dining services under one roof.

Cinema

Games

A Wide Playground

More than 80 Games

School Package

Play mo�on

Varity of Games

Shops & Office

Kids Collection

Electronics Shops

Cafe Restaurant

An�ques Office

More than 30 Office in the building

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LITRATURE
DINSEFA REVIEW ON SHOPPING MALL
DEGEMU 7 WOLKIE UNIVERSITY
2012 E.C

CONCLUTION
A shopping mall is a complex that encompasses several retails
stores, restaurants and other businesses with a common interest in soliciting sales. The
complex is put up and managed as a single unit A shopping mall can therefore be defined as
a complex that encompasses several retail stores, restaurants and other businesses with a
common interest in soliciting sales. The complex is put up and managed as a single unit.
A shopping mall, shopping center/Centre, shopping arcade, shopping precinct, or simply just
a mall is one or more buildings forming a complex of shops representing merchandisers, with
interconnecting walkways enabling visitors to walk from unit to unit.

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LITRATURE REVIEW ON SHOPPING MALL WOLKIE UNIVERSITY

Reference
1.Wikipedia
2.https://www.opendata.go.ke/Counties/Census-2009-Table-16-Population-with-Disability-
ye62-cdyv 2013
3.Maitland, B., 1985. Shopping Malls: Planning and Design. Construction Press, London.
4.Microsoft Encarta Dictionaries
5.Arieff, A., 2009. Rethinking the Mall, The New York Times, 01/06/2009 issue.
6. PINTREST
7.mall literature review PDF
8. Time saver and Neufert architectural data

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