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أهمية تبني التسويق الإلكتروني في ظل البيئة الرقمية الحديثة

The document summarizes a study on the effectiveness of e-marketing in the modern digital environment. The study found that organizations should have electronic information systems and consumers are more oriented toward e-marketing. It also found that 90% of businesses now use websites for marketing online as opposed to traditional offline marketing. The importance of e-marketing will continue to increase as digital technologies like the internet and mobile devices become more ubiquitous.

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Nora Lalo
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37 views11 pages

أهمية تبني التسويق الإلكتروني في ظل البيئة الرقمية الحديثة

The document summarizes a study on the effectiveness of e-marketing in the modern digital environment. The study found that organizations should have electronic information systems and consumers are more oriented toward e-marketing. It also found that 90% of businesses now use websites for marketing online as opposed to traditional offline marketing. The importance of e-marketing will continue to increase as digital technologies like the internet and mobile devices become more ubiquitous.

Uploaded by

Nora Lalo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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81-71 (2021)04 : / 03

:
The importance of adopting e-
marketing in the modern digital
environment
,
: *

2
Abstract:
The aim of this study was to try to identify the ( )
extent of the effectiveness of e-marketing in the
modern business environment.
The study found a set of results which are: The
[email protected]
organization should have electronic information
systems, The Consumer culture has become
more directed to e-marketing than ever before.
Keywords: e-commerce, e-marketing, modern
digital environment, goods, services, the
contemporary consumer.

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