Asian College

College of Business Administration

Outcomes- Based Teaching and Learning Plan in MARKETING PRINCIPLES

Course Title Marketing Principles Course Code MKTGPRIN

Credit Units 3 Course Pre-requisites
Course Description

This course aims to give students a general understanding of the various marketing concepts
and functions, the major media alternatives, and the processes for integrating these activities in
the most effective and efficient way in order to develop long-term, profitable brand relationships
that builds brands and creates equity.

Course Intended Learning

Outcomes After completing this course, STUDENTS SHOULD BE ABLE TO:

1. Understand the principles and functions of marketing

2. Explain and apply the principles of marketing
3. Assess the local and global market situations and apply total marketing quality
4. Experience actual advertising

Course Title AY/Term of Effectivity Prepared by Reviewed by Approved by

MARKETING Second Semester

Page 1 of 8
PRINCIPLES AY 2015 - 2016 Mr. Farley O. Emnacin Ms. Consolacion Gilda F. Elli Ms. Maria Socorro A. Sia
 Asian College
College of Business Administration

Outcomes- Based Teaching and Learning Plan in MARKETING PRINCIPLES

Preliminary Period
Essential Learning
Week Content Declarative Functional Intended Learning Suggested Assessment
Standards Knowledge Knowledge Outcomes (ILO) Teaching/ Tasks (ATs)
Learning Activities
(TLAS)

To understand the basic

Creating and
concept of Marketing
Capturing
Customer Value Designing customer
To determine the aim of Library Research
Driven Strategy
marketing and the role of the Activity on the
Marketing Seat Works and
customers to the longevity of terminologies used
strategies Company wide Quizzes
the company.
strategic planning
Interactive
Analyzing Assignments
1-3 Marketing To be able to understand Discussions
Marketing Demographic
marketing environment.
Environment Environment Recitations
Differentiate macro and Reporting
micro environment.
Managing Marketing Research works
Powerpoint
Marketing Information and
To be able to use marketing presentation
information Customer Insights
information to have better
marketing strategies and
decisions.

4-5 Marketing Behaviors Buying decisions of Interactive

Seat Works
and Targeting Customer consumers. To be able to understand discussion
Buyer Behavior the buying process of
Course Title AY/Term of Effectivity Prepared by Reviewed by Approved by

MARKETING Second Semester

Page 2 of 8
PRINCIPLES AY 2015 - 2016 Mr. Farley O. Emnacin Ms. Consolacion Gilda F. Elli Ms. Maria Socorro A. Sia
 Asian College
College of Business Administration

consumers and the

elements affecting the
decisions.

To be able to understand
Business Buyer the buying process of
The business
Behavior business markets and Library Research
market. Assignments
elements affecting the Activity on the
Creating Value decisions. terminologies used
Market Quiz
for Target
Segmentation
Customers To be able to determine
how to segment the
market and choose the
most profitable segment to
cater for your business.

6 PRELIM EXAM PRELIM EXAM PRELIM EXAM PRELIM EXAM PRELIM EXAM PRELIM EXAM

Outcomes- Based Teaching and Learning Plan in MARKETING PRINCIPLES

Midterm Period

Course Title AY/Term of Effectivity Prepared by Reviewed by Approved by

MARKETING Second Semester

Page 3 of 8
PRINCIPLES AY 2015 - 2016 Mr. Farley O. Emnacin Ms. Consolacion Gilda F. Elli Ms. Maria Socorro A. Sia
 Asian College
College of Business Administration

Essential Learning
Week Content Declarative Functional Intended Learning Suggested Assessment
Standards Knowledge Knowledge Outcomes (ILO) Teaching/ Learning Tasks (ATs)
Activities (TLAS)
To learn the types of
products and services.

Products, Product and To gain knowledge on New Seat Work,

Service and service decisions Product development Quizzes and
Interactive
Brands process. Assignments
discussion
New Product
1-2 PRODUCTS New product Development To be able to understand Recitation
Group Activities
development Process brands and its impact to
and Life Cycle the product/service selling. Individual
Reporting
Pricing Strategies research work
Pricing To be able to understand
pricing and differentiate
types of pricing strategy.

Supply Chain Interactive

To identify the different Recitations
discussion
Delivering Value to Marketing Channels.
Channel
Marketing the Customers thru quizzes and
Behaviors Think –Pair – Share
Channels Marketing To differentiate Channel seat works
3-4 Activity
Channels types.
Retailers and
Assignments
Wholesalers Reporting
To understand the channel
behaviors and conflicts. Project
Research works

5 MIDTERM EXAM MIDTERM MIDTERM EXAM MIDTERM EXAM MIDTERM EXAM

Course Title AY/Term of Effectivity Prepared by Reviewed by Approved by

MARKETING Second Semester

Page 4 of 8
PRINCIPLES AY 2015 - 2016 Mr. Farley O. Emnacin Ms. Consolacion Gilda F. Elli Ms. Maria Socorro A. Sia
 Asian College
College of Business Administration

MIDTERM
EXAM
EXAM

Outcomes- Based Teaching and Learning Plan in MARKETING PRINCIPLES

Final Period
Essential Learning
Week Content Declarative Functional Intended Learning Suggested Assessment
Standards Knowledge Knowledge Outcomes (ILO) Teaching/ Tasks (ATs)
Learning
Activities (TLAS)

Course Title AY/Term of Effectivity Prepared by Reviewed by Approved by

MARKETING Second Semester

Page 5 of 8
PRINCIPLES AY 2015 - 2016 Mr. Farley O. Emnacin Ms. Consolacion Gilda F. Elli Ms. Maria Socorro A. Sia
 Asian College
College of Business Administration

To be able to
Advertising understand the
integrated marketing
Public relations communication Interactive
strategies. discussion
Personal selling
To know the types of Reporting Seat Works and
Integrated
Promotional mix Sales promotion IMC tools. Quizzes
1-3 Marketing
Think –Pair – Share
Communications
Direct marketing To give example of Activity Assignments
different IMC tools.
Direct Selling Actual Advertising
To know the media
Online Marketing used to carry
marketing messages.

To be able how to Recitations

perform competitor Interactive Seat Work,
Competitor Balancing Customer
Competitive analysis. discussion Quizzes and
4 Analysis and Competitors
Advantage Assignments
Orientation
To be able to make a Reporting Individual
SWOT analysis Research work

Global Marketing International Trade To be able to Interactive

Global Recitations
Environment System determine the global discussion
Marketplace and
5 marketing strategies.
Sustainable Seat Work,
Social Decision making as To be able to Actual field
Marketing Quizzes and
Responsibilities to going global or understand element of exposure
Course Title AY/Term of Effectivity Prepared by Reviewed by Approved by

MARKETING Second Semester

Page 6 of 8
PRINCIPLES AY 2015 - 2016 Mr. Farley O. Emnacin Ms. Consolacion Gilda F. Elli Ms. Maria Socorro A. Sia
 Asian College
College of Business Administration

global marketplace
and decide whether
business goes global.

not. To be able to Assignments

and Ethics determine the Actions
Consumer Actions necessary to perform Project
in order to have a
sustainable marketing
concepts and
business.

8 FINAL EXAM FINAL EXAM FINAL EXAM FINAL EXAM FINAL EXAM FINAL EXAM

Basic Readings Kotler, Philip and Armstrong, Gary, Principles of Marketing, 14 th Edition, 2012

Extended Readings Duncan, Tom., Advertising and IMC, 2nd Edition, 2002

Completion of the following: (for each grading period)

Attendance : 5%
Course Assessment
Assignments : 5%
Recitations : 10 %
Project : 15%
Quizzes : 20%
Major Exam : 45%

Course Title AY/Term of Effectivity Prepared by Reviewed by Approved by

MARKETING Second Semester

Page 7 of 8
PRINCIPLES AY 2015 - 2016 Mr. Farley O. Emnacin Ms. Consolacion Gilda F. Elli Ms. Maria Socorro A. Sia
 Asian College
College of Business Administration

Course Policies
Language of Instruction : English (English Only Policy)

Attendance : 15- minute late comers would be marked absent (as stated in the
Student Handbook)

Dress and Grooming Code : Students should wear the prescribed uniforms and I.D. properly.
Consultation Schedule
Faculty Member : Farley O. Emnacin
Email-address : [email protected]
Consultation Hours : 1 hour
Time and Venue : 05:30-06:30 pm (Every Tuesday); Room 215

Course Title AY/Term of Effectivity Prepared by Reviewed by Approved by

MARKETING Second Semester

Page 8 of 8
PRINCIPLES AY 2015 - 2016 Mr. Farley O. Emnacin Ms. Consolacion Gilda F. Elli Ms. Maria Socorro A. Sia