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Agency 2.0 Proposal - Fully Managed Crowdfunding Campaign (Q3.22)

Agency 2.0 is a crowdfunding agency that has launched over 500 campaigns on Kickstarter and Indiegogo since 2010, raising over $100 million total. They provide full campaign management services, from building landing pages and copywriting to running advertising campaigns. They highlight case studies of campaigns they have run that raised over $1 million, including for an infinity game table, camera backpack, and 4K webcam. They offer different service packages that include building assets like videos and graphics as well as ongoing campaign management for a startup fee plus a percentage of funds raised.

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Tamil Otrumai
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100% found this document useful (1 vote)
141 views13 pages

Agency 2.0 Proposal - Fully Managed Crowdfunding Campaign (Q3.22)

Agency 2.0 is a crowdfunding agency that has launched over 500 campaigns on Kickstarter and Indiegogo since 2010, raising over $100 million total. They provide full campaign management services, from building landing pages and copywriting to running advertising campaigns. They highlight case studies of campaigns they have run that raised over $1 million, including for an infinity game table, camera backpack, and 4K webcam. They offer different service packages that include building assets like videos and graphics as well as ongoing campaign management for a startup fee plus a percentage of funds raised.

Uploaded by

Tamil Otrumai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The #1 Crowdfunding and Product Launch Company

OVER $100+ MILLION $100m+


RAISED SINCE 2010 Crowdfunded on Kickstarter
& Indiegogo

Founded in 2010, Agency 2.0 is the first full service agency


specializing in Kickstarter and Indiegogo marketing and promotions.
Our multi-phase product launch strategy is built and continually
500+
Campaigns Launched
refined on 10+ years of expertise and over 500+ products launched Since 2010
from prototyping to production-ready clientele.

In partnership with A20, you’ll benefit from our vetted philosophy to


crowdfunding with dedicated guidance, strategy, and expertise from
launching some of the largest crowdfunding campaigns in history.
18
$1M+ Campaigns
Our versatility in launching a variety of product categories from

33
electric vehicles to powerbanks to apparel and gaming, speaks
to our vast skill sets in launching successful campaigns on both
Kickstarter and Indiegogo.
International client territories
served outside of the US

Agency 2.0 began crowdfunding


1 st
Crowdfunding Agency
in 2010, average funding increased in History

from $168,000 in 2010 to $850,000 in


2015 for 250+ campaigns.
—ENTREPRENEUR MAGAZINE, AGENCY 2.0 REVIEW
6
Clients on Shark Tank
CASE STUDY:
INFINITY GAME TABLE
Agency 2.0 was trusted and hired by Arcade1UP, the
#1 arcade video game distributor in the world. After
shipping nearly 2 million units, Arcade1Up launched
a completely new product, a gigantic touch screen
gaming table with pre-built classic games and an
app-game store to add unlimited more.

Agency 2.0 accumulated over 25,000+ leads for the


campaign prior to launching on Kickstarter. On Day
1, the Infinity Game Table took in over $500,000 in
less than 24 hours! QUICK STATS:
Agency 2.0 Video & Photo team was also hired to
produce the winning videos and photos that
resonated with crowdfunding audiences all over
$1,078,230
the world. From scripting to casting to location Total Funds Raised
scouting and filming, Agency 2.0 put all the pieces
together for a high profile client and delivered a
$1M+ campaign. 25,000+
No. of Leads Generated

$500,000+
Kickstarter Day 1 Sales
CASE STUDY:
GITZO LEGENDE
BACKPACK
Agency 2.0 was trusted and hired by the Vitec
Group (Manfratto, JOBY, Gitzo), one of the top
camera equipment companies in the world. After
shipping and delivering millions of camera tripods
worldwide, they launched a new special backpack
and tripod kit in 2021.

Agency 2.0 accumulated over 20,000+ leads for the


campaign prior to launching on Indiegogo. On Day QUICK STATS:
1, the Gitzo Legende took in over $100,000 in less
than 24 hours!

By the end of the campaign, Agency 2.0 raised over


$985,522
$985,522 and as part of the clients philanthropic Total Funds Raised
offering, donated nearly $50,000 to Wild Shots
Outreach non-profit organization in Africa.
20,000+
No. of Leads Generated

$100,000+
Indiegogo Day 1 Sales
CASE STUDY:
LUMINA 4K WEBCAM
Agency 2.0 was hired by y-combinator alumni
Lumina Inc. to launch their newly funded 4K
webcam against heavyweights like Logitech that
dominate the space.

Agency 2.0 accumulated over 15,000+ leads for the


campaign prior to launching on Indiegogo. On Day
1, Lumina took in over $185,000 in less than 24 hours!

The client did not seek to extend the campaign


longer than 40 days which surely would have QUICK STATS:
resulted in another 7-figure technology campaign
for Agency 2.0.

In addition to running pre-launch, live launch and


$832,285
marketing strategy, Agency 2.0 Video and Photos Total Funds Raised
team were also hired to shoot product video and
photos for the crowdfunding campaign.
15,000+
No. of Leads Generated

$185,000+
Indiegogo Day 1 Sales
CASE STUDY:
THREE PHASE BIKES
Agency 2.0 was hired by electric bike distributor
and designer Electrip Bikes for an original new
electric bike design.

After setting the gold standard with ebike


crowdfunding campaigns launching SONDORS
ELECTRIC BIKE in 2015 and raising over $6M+ in funds
on Indiegogo, Agency 2.0 continues to be the
leader in the ebike category with mulitiple high
funding raise campaigns.
QUICK STATS:
Agency 2.0 accumulated over 7,500+ leads for the
campaign prior to launching on Indiegogo. On Day
1, Three Phase Bikes took in over $100,000 in less
than 24 hours!
$526,456
Total Funds Raised
The client did not seek to extend the campaign
longer than 30 days which surely would have
resulted in another 7-figure ebike campaign for 7,500+
Agency 2.0.
No. of Leads Generated

$100,000+
Indiegogo Day 1 Sales
WE SERVE AS YOUR
PRODUCT LAUNCH PROS
No matter whether your project is in need of media assets, in the
early stages of planning a launch, or simply needs a quick social
media boost, Agency 2.0 has a solution to fit most campaigns.

VIDEOS AND PHOTOS FULLY MANAGED CAMPAIGN


Get better conversions and sales with Best value. Our team becomes an extension
professionally made videos and photos by of yours as we handle Pre Launch, Live
our sister company Coming Soon Studios. Launch and Post Launch strategies.

ADS ONLY ACCELERATOR AMAZON AND E-COMMERCE


Let us jump in and boost your campaign Optimize your product sales goals with our
growth using our paid media team. all-in-one Amazon placement team or build a
custom, affordable ecommerce store solution.
EVERYTHING YOU NEED TO BUILD A
SUCCESSFUL LAUNCH CAMPAIGN

DELIVERABLES OPTION 1 OPTION 2 OPTION 3

Ad Campaign (Facebook, Higher Commitment Meet in the Middle Lower Commitment


Instagram, Google) Fee with a Lower to Share the Risk Fee with a Higher
Landing Page Build
Success Fee Success Fee

Graphics
10% Success Fee 12.5% Success Fee 15% Success Fee
Copywriting
Email Marketing
Kickstarter Page Build
Indiegogo Page Build
$25,000 $20,000 $15,000
COMMITMENT FEE COMMITMENT FEE COMMITMENT FEE
SEO
Project / Ad Managers to
track and test throughout the
campaign

STARTUP FEE — Includes our full team costs to build and optimize for the entirety of the
campaign. We manage the campaign from start to finish, including Pre-Launch through
Live-Launch and more.

COMMISSION FEE — ­ Based on campaign funds raised, your campaign success is our
success. Our business model for 10 years strong is based on performance driven results.
CROWDFUNDING EXPERTS

6846%
FUNDED

$2.5M


$2

1501% 2174%
FUNDED FUNDED
$1.5M 701%
1192%
FUNDED FUNDED 1274%
FUNDED 4956%
FUNDED

$1M

$500,000

$7.4M $1.3M $1.3M $1.1M $1.1M $1.1M $1M


0
Sondors Ripplebuds Fizzics Goliath Artbrew LOVE Rite Press
Electric Waytap CNC
Bike
SUCCESS ON BOTH PLATFORMS

3078% 4257%
FUNDED FUNDED

$2.5M

 
3551%
$2 FUNDED

1236%
FUNDED
3337%
$1.5M FUNDED 2851%
FUNDED
1364% 1049%
FUNDED FUNDED
3513%
FUNDED

$1M

$500,000
$1M
$3.6M $3.7M $1.8M $1.4M $1.3M $1.2M $1.1M $1M

0
Micro Omnicharge Micro Eon MOAR GOkey popSLATE Touchjet YoCam
Drone 3.0 Drone 4.0 Scooter Folding Pond
Frame
eBike
VIDEO AND PHOTO SERVICES
COMING SOON STUDIOS is the ultimate hub for all professional
services entrepreneurs need to launch successful crowdfunding
campaigns or bring new e-commerce products to market. Under
ownership of A20, having our own studio team allows the best
resources available for clients on tight budgets.

First-class photography services ensuring your product and brand


are always represented in the best light with varying options for
future marketing needs. Get a quote today!
VIDEO & PHOTO
ADD-ONS
Our team creates high
LIFESTYLE BRAND IMPACT BRAND LAUNCH
quality videography &
photography that will check-circle 90 Second Video Edit check-circle 120 Second Video Edit check-circle 120 Second Video Edit
increase your product’s check-circle 15 Second Video Edit check-circle 30 Second Video Edit check-circle 30 Second Video Edit (2)
conversions.
check-circle 25 Retouched Images check-circle 15 Second Video Edit check-circle 15 Second Video Edit (2)
We’ve produced over 50+ check-circle 40 Retouch Images check-circle 120 Retouch Images
crowdfunding films and Includes:
1000’s of top perfoming Pre-Production, Two Crew
Includes: Includes:
Full Day, Photographer,
photos. With over 10 years Pre-Production, Three Pre-Production, Full Crew
Feature Talent (2),
of crowdfunding experience, Crew Full Day, Feature 2 Days, 2x Brand
Script, Voice Over, Basic
we know what works best Talent (4), Script, Voice Photographers, Feature
Location, Art Direction
for your product launch Over, Premium Director, Talent (4), Script, Voice
Premium Location, Over, Basic Location, Art
campaign.
Premium Art Direction, Direction, Product
Brand Photographer Photography on white
(up to 5 products)

$15,000 $20,000 $32,000

PACKAGE ADD ONS


$3,000/EA
3D Animation, Time Lapse, Rush timeline (4-5 weeks)
“Thank you for your consideration in working with us. After launching
hundreds of crowdfunding campaigns for over 10 years, I am always
humbled to work with talented creators and entrepreneurs to
launch a new product. I understand the importance and what’s at
stake for every client, and you will have my whole team’s absolute
commitment to success during our partnership.

Welcome to Agency 2.0


and I’m looking forward to working together soon!

-Jonathan Chaupin, Co-Founder & CEO

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