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Digital Marketing Brochure - New

This document summarizes an online digital marketing course that provides 180 hours of training over 4 months. The course covers 12 modules on topics like search engine optimization, social media marketing, email marketing, and more. It includes hands-on projects, tools experience, and 20+ industry certificates. The goal is to prepare students and entrepreneurs for in-demand digital marketing roles.

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RAJAT SHARMA
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57 views18 pages

Digital Marketing Brochure - New

This document summarizes an online digital marketing course that provides 180 hours of training over 4 months. The course covers 12 modules on topics like search engine optimization, social media marketing, email marketing, and more. It includes hands-on projects, tools experience, and 20+ industry certificates. The goal is to prepare students and entrepreneurs for in-demand digital marketing roles.

Uploaded by

RAJAT SHARMA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COURSE TO MAKE YOU LEARN

COURSE TO MAKE YOU SUCCEED


COURSE BY DIGITAL MARKETING PROJECTS

ONLINE DIGITAL
MARKETING COURSE
DEC 2022
180 HOURS - 4 MONTHS

COMPLETE HANDHOLDING SUPPORT


FOR COLLEGE STUDENTS & ENTREPRENEURS
WHY DIGITAL MARKETING?
Over the last few years, Digital Marketing skill is the
most in-demand skill for Business Developers. The
professionals with Digital Marketing skillsets are
required for new business development roles,
customer management roles, product management
roles. Sales people who are not very related to
digital marketing often find themselves behind the
ones who do.

Entrepreneurs also need clear understanding of


Digital Marketing Concepts and how they can get
benefits for their venture.
Digital Marketing is one of the
Top 10 In-Demand Jobs of
2022 by naukri.com

As on April 2022, there are 179115 Digital


Marketing Jobs on Naukri.com and 37,000+ Digital
Marketing jobs on LinkedIn.com.

https://www.naukri.com/learning/articles/top-in-demand-jobs-that-you-must-check-out/
Course Highlights
180 hours course
Handholding Support
Placement Assistance
Multiple Frameworks & Projects
Industry Live Projects
Case Studies
20+ Industry Certificates
Content Access for 1 Year
Course created by IIM Alumni

11 Modules
Training

1 Module
Project Completion

12 Modules
MODULE 1

Fundamentals of Marketing
Traditional Marketing to Digital Marketing
Digital Marketing Metrics and Channels
What is Value?
CCDC Approach & Value Proposition Canvas
Marketing 4Ps and Digital Marketing 7Ps
Segmentation, Targetting and Posistioning
Needs, Wants and Desires
Inside Out Marketing & Outside In Marketing

Digital Marketing Case Studies for better understanding


MODULE 2

Website Setup & Development


Domain & Hosting
How to purchase Domain and Hosting?
Setting up of Wordpress
Theme Customisation
Dashboard overview
Integration of Google Analytics, Google Search Console
and Plugins

Project Work
Individual Project
Website Design on WordPress
Come with a Website Idea
Create User Flow and Ideal User Journey
Integrations
MODULE 3

Search Engine Optimization


Competitive Research & Keyword Planning
Ahrefs/SEMRush/Grammarly/Keyword Tools
Content Creation
On Page SEO
Local SEO
Technical SEO
OffPage SEO

Project Work
Keyword Research and Keyword Selection
Create SEO Strategy for the website
MODULE 4

Social Media Marketing


Explain All Social Media Handles and their Purpose
Graphic Designing Basics - Canva
How many posts and Hashtags
Automation of Posts

7-10 Digital Marketing Case Studies for better understanding

Project Work
Create Social Media Calendar
Handle Social Media Channels for your website/idea
Create Graphics
MODULE 5

Communications and Consumer Behaviour


Customer Perceived Value
Service Marketing Triangle
Communication Process
Tools of Communications
Application of Consumer Behaviour & CRM

Industry Case Studies for better understanding

Project Work
Take some brands and do Consumer Behaviour Study
MODULE 6

Lead Generation and Sales


How to get leads?
LinkedIn, Facebook, Some Tools
Sales - How to sell? Approach

Industry Case Studies for better understanding

Project Work
Generate Leads via LinkedIn
MODULE 7

Email Marketing
How to write an E-mail?
Email Ethics
Types of Emails
Key Elements of Email Marketing
List/Contacts/Audience
Marketing Automation
Industry Case Studies for better understanding

Project Work
B2B Email Marketing - Campaign of 5 Emails
B2C Email Marketing - Campaign of 5 Emails
MODULE 8

Google Ads / Facebook (Meta) Ads


Various Ad Types
Understand & Create Customer Journey
Google Ads
Facebook Ads
Linkedin Ads
Twitter Ads
Other Platforms
Industry Case Studies for better understanding

Project Work
Run Ads and Optimize results
MODULE 9

Marketing Strategy in Digital Era


Marketing Strategy
Various Frameworks
Concepts of Strategic Digital Marketing
Integrated Marketing Approach
New Customer Acquisition
Industry Case Studies for better understanding

Project Work
Apply concepts for startups and businesses
MODULE 10

Programmatic Advertising
Basic Concepts
How companies target clients?
What clients look for?
Innovation and some companies
Sales Training
Industry Case Studies for better understanding

Project Work
Find 50 leads that you would target
MODULE 11

Affiliate Marketing/Online Reputation Management


Basic Concepts of Affiliate Marketing
How to join Affiliate Programs?
Various Affiliate Programs
Basic Concepts of Online Reputation Management
Glassdoor/Google Reviews
Industry Case Studies for better understanding

Project Work
Join various Affiliate Programs with your Website
MODULE 12

Projects Completion
Guidance on Individual Projects
Guaidance to individual student
Complete Handholding Support

Doubt session as per request


TOOLS & CERTIFICATIONS

Hands-on Experience on Digital Marketing Tools like


SEMRush, Ahrefs, Moz, Canva, Zoho, Mailchimp,
GetResponse, Google Analytics and others*
20+ Industry Certificate from Google (Skillshop), Hubspot,
SEMRush, TradeDesk and Digital Marketing Projects
Letter of Recommendation for Qualified Students

COURSE FEES
₹15000 (₹25000)
*Note - Some of the assignments will require tools and running Ad Campaigns by spending an
additional amount (approx. Rs. 2000)
ABOUT US
Digital Marketing Projects started as an aggregator business in the
field of Digital Marketing where we partnered with 40+ Digital
Marketing Agencies and 100+ Freelancers. Today, we are more
into agency model where we are serving clients from India and UK.

DMP Academy is an initiative to provide high quality Digital


Marketing Training and prepare the masses for various Job
Openings for Digital Marketing.

CONTACT
Email:
[email protected]
[email protected]

Phone/Whatsapp:
+91-8287491511

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