SAINT LOUIS UNIVERSITY

LABORATORY HIGHSCHOOL
Tel. No.: (074) 442-4816; (074) 442-2648; (074) 447-0664
C.M. Recto Street, Saint Joseph Village, Baguio City

Hadassah G. Allatis
Crysell F. Aranel
Kristine Jewel B. Cuevas
Claudius Raniell B. Egargue
Angela Grace L. Felipe
David Lean C. Gallardo
Youshi Claryzze U. Javar
Carrel V. San Pedro
Leonabelle April M. Solis
Kaycee Ann R. Wakit

12 ABM A

February 27, 2019

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 Tasble of Contents
I. INTRODUCTION ...............................................................................................................5
A. Proposed Name of the Business ........................................................................................5
B. Address of the Business ....................................................................................................5
C. Name of the Owners .........................................................................................................5
D. Location of the Business ...................................................................................................6
E. Capital Requirements .......................................................................................................6
II. EXECUTIVE SUMMARY ..............................................................................................8
A. Logo .................................................................................................................................8
B. Tagline .............................................................................................................................9
C. Vision...............................................................................................................................9
D. Mission ............................................................................................................................9
E. Goal .................................................................................................................................9
F. Objectives ........................................................................................................................9
G. Strategy ............................................................................................................................9
H. Tactics ..............................................................................................................................9
III. INDUSTRY BACKGROUND ....................................................................................... 10
A. Size ................................................................................................................................ 10
B. Trends ............................................................................................................................ 10
C. Key Features .................................................................................................................. 10
IV. ENVIRONMENTAL ANALYSIS.................................................................................. 11
A. Societal Analysis ............................................................................................................ 11
1. Political....................................................................................................................... 11
2. Economic .................................................................................................................... 13
3. Social .......................................................................................................................... 14
4. Technological ............................................................................................................. 15
5. Environmental............................................................................................................. 16
6. Legal........................................................................................................................... 16
B. Industry Analysis ............................................................................................................ 17
1. Porters Five Forces Model .......................................................................................... 17
2. SWOT Analysis .......................................................................................................... 19
V. BUSINESS DESCRIPTION .............................................................................................. 21
A. Product Description ........................................................................................................ 21

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 B. Size of the Business ........................................................................................................ 22
C. Equipment / Materials Needed ........................................................................................ 22
VI. MARKET ANALYSIS ................................................................................................... 24
VII. MANAGEMENT SUMMARY ...................................................................................... 25
A. Description ..................................................................................................................... 25
B. Management Team Gaps ................................................................................................ 26
C. Roles and Responsibilities .............................................................................................. 26
1. Management team ....................................................................................................... 26
2. Other Positions............................................................................................................ 28
D. Job Qualifications ........................................................................................................... 29
E. Proposed Salary .............................................................................................................. 31
VIII. OPERATION PLAN ................................................................................................... 38
A. Method ........................................................................................................................... 38
1. Manufacturing Process ................................................................................................ 38
2. Distribution Method .................................................................................................... 42
3. Payment Process ......................................................................................................... 42
B. Manpower ...................................................................................................................... 42
C. Machines ........................................................................................................................ 42
D. Materials ........................................................................................................................ 43
E. Evaluation of Suppliers................................................................................................... 43
F. Materials Requisition and Receiving Procedures............................................................. 46
G. STORAGE AND INVENTORY SYSTEM .................................................................... 47
IX. MARKETING PLAN ..................................................................................................... 47
A. Product/ Service Offering ............................................................................................... 47
B. The Value Proposition and Unique Selling Proposition ................................................... 47
C. 7 P’s (Marketing Mix) .................................................................................................... 48
1. Product Strategy.......................................................................................................... 48
2. Price Strategy.............................................................................................................. 48
3. Place strategy .............................................................................................................. 48
4. Promotions .................................................................................................................. 48
5. People ......................................................................................................................... 49
6. Positioning .................................................................................................................. 50

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 7. Packaging ................................................................................................................... 50
X. FINANCIAL PLAN .......................................................................................................... 50
A. Funding Requirements .................................................................................................... 50
B. Major Assumption .......................................................................................................... 51
C. Projected Statement of Comprehensive Income (Income Statement) ............................... 51
D. Projected Statement of Changes in Owner’s Equity ........................................................ 52
E. Projected Statement of Cash Flow .................................................................................. 52
F. Projected Statement of Financial Position (Balance Sheet) .............................................. 53
XI. Milestones and Attachments ........................................................................................... 54
XII. Bibliographies ................................................................................................................ 58

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 I. INTRODUCTION

A. Proposed Name of the Business

“Gets, Nuggets”

Gets, Nuggets is a hybrid food business producing world class chicken nuggets. It was
named as Gets, Nuggets because it does not only say that nuggets are the main product but
also allows the market to remember it easily. It implies that once you have tasted it, you
would want to get another, then another, then another until you have satisfied your stomach.
The business aims to promote a healthy lifestyle, thus, incorporating the addition of one of
the nutritious vegetables, the squash, to help maintain one’s balanced health.

B. Address of the Business

Gets, Nuggets will be located at Lower Session Road, Baguio City 2600

[email protected]

Gets, Nuggets Ph https://www.facebook.com/getsnuggetsPh

@ getsnuggets.ph https://instagram.com/getsnuggets.ph

C. Name of the Owners

Hadassah G. Allatis David Lean C. Gallardo

Crysell F. Aranel Youshi Claryzze U. Javar
Kristine Jewel B. Cuevas Carrel V. San Pedro
Claudius Raniell B. Egargue Leonabelle April M. Solis
Angela Grace L. Felipe Kaycee Ann R. Wakit

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D. Location of the Business

Gets, Nuggets will be located at Lower Session Road, Baguio City 2600 because we
believe that we can attract more customers and be able to know more. In addition, we
noticed that Session Road is one of the famous places visited by a lot of people whether
you’re a student, employee or a tourist. This alone entails that we can have a brighter future
or success even though a lot of competitors are around us.

E. Capital Requirements

The Gets, Nuggets initially capitalize Php 500 000 as the total capital of the business. This
funding comes from the combination of the owners’ investment and loan from the bank.
The owners will invest Php 40 000 each amounting to Php 400 000 and the remaining Php
100 000 will come from the loan of the business which is under BDO Bank. The loan will
be the start-up expenses and asset of the business.
Terms and Conditions for Loans:
BDO small business loan qualifications:
For partnership/ Corporations
 Business is in profitable operation for at least 2 consecutive years
 With minimum annual gross sales of 1 million pesos
 With SEC or DTI registration or application papers if registration is still pending
 Principle business must be within a BDO serviceable area
 With good credit standing
Documentation requirements
A. Pre-approval requirements
Basic documents
 Completely filled-out application form
 Clear copy of one (1) valid ID matching application details
 Last 2 years’ income tax return (ITR)
 Marriage contract, if applicable
For employed individual
Latest crew contract and employment history
 Original certificate of employment & compensation
 Certificate of employment & income or employment contract (for OFWs)
 Last 3 months’ proof of remittance (for OFWs)
 Latest full-month Pay-slip

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For corporation
 Last 2 years audited financial statements
 Last 6 months’ bank statements or photocopy of passbook with transaction records
for the past 6 months
 Securities & exchange commission (SEC) registration
 Latest amended articles of incorporation & By-laws
 List elected officers
 Board resolution or secretary’s certificate
 Business background/company profile
 List of major suppliers and customers (minimum of 3) with contact information
Collateral documents
 Copy of TCT/ CCT
 Copy of tax declaration
 Appraisal fee with official receipt
 Building plan or floor plan (for construction loan)
 Bill of materials and labor cost (for construction)
 Building specifications certified by architect / civil engineer (for construction loan)
 Latest statement of account and official receipts for the last three (3) months (for
refinancing / loan take-out)
 Copy of lease contracts and title for income from rented / leased properties (if
applicable)

B. Post-approval requirements

 Original owner’s duplicate copy of TCT/CCT

 Original certified true copy of latest tax declaration and on land and improvement
 Master deed of declaration (for condominium)
 Original certified true copy of tax clearance
 Original real estate tax receipts
 Electronics-certified true copy of TCT / CCT with original official receipts
 Mortgage redemption insurance
 Fire insurance
 Payment of bank charges (if applicable)

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 Owners Contribution
BDO ₱ 100 000.00
Hadassah G. Allatis 40 000.00
Crysell F. Aranel 40 000.00
Kristine Jewel B. Cuevas 40 000.00
Raniell Claudius B. Egargue 40 000.00
Angela Grace L. Felipe 40 000.00
David Lean C. Gallardo 40 000.00
Youshi Claryzze U. Javar 40 000.00
Carrel V. San Pedro 40 000.00
Leonabelle April M. Solis 40 000.00
Kaycee Ann R. Wakit 40 000.00
Total Contribution ₱ 500 000.00

II. EXECUTIVE SUMMARY

A. Logo

We used three dominant colors - red, orange and brown - for our logo. The text
“Gets, Nuggets” is colored red because if we look at the positive psychology
qualities of red in relation to the fast food industry, red triggers stimulation, appetite,
hunger and it attracts attention. The circle that makes the logo as a whole is colored
orange since red and yellow, when mixed, symbolizes both the triggering of hunger
and speed or quickness. In addition, this circular shape is less sharp, friendlier, and
more inviting. We believe that the color will make customers come back as they
get attracted again and again. Lastly, brown is colored for the character in our logo
because it is the basic color appearance of our main product which is nuggets. We
also made it as a cartoon to make the logo look light, fresh and fun to look at.
Limiting our colors to only three will make our logo simple and easy to remember.

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B. Tagline
“Ready, Nuggets set go!”
With our witty tagline, we want to offer our customers the fuel and energy they
would be needing in order to be a hundred percent ready for the day ahead. We
want them to start their day right that is why with its nutritious and delicious content,
our nuggets give them a satisfying feeling and pump them up to always keep going!

C. Vision
To be the cities leading producer and distributor of excellent tasting and health-
friendly chicken nuggets.

D. Mission
To give out excellent tasting nuggets to the satisfaction of the customers
incorporating the need to be health conscious.

E. Goal
 To maximize our profit and grow our business profitably.
 To increase our profit margin.
 To provide better customer service.

F. Objectives
 To lower operating cost by 10% over the following days through the
improvement in efficient and effective making of our products.
 To increase sales volume by 15% in 3-4 days.
 To reduce customer inquiries, and questions.

G. Strategy
 To offer budget-friendly yet food prices.
 To raise the awareness of our target market.
 To maximize the use of media and information to promote and market our
product to our target market.

H. Tactics
 To offer combo meals with lower price and discounts.
 To distribute promotional flyers and posters.
 To post graphics and posters in the various social media accounts to attract
potential customers.

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 III. INDUSTRY BACKGROUND

A. Size

Gets, nuggets target market are the students, employees, local community as well as the
tourists visiting Baguio City who have great cravings and likes to eat nuggets, our main
dish, and other dishes we have. We had searched that there are actually millions of
individuals who are at Baguio especially if there are festive events such as the Panagbenga
festival and other occasions. They also like to enjoy the cold weather together with
enjoying eating some dishes.

B. Trends

The food industry is surrounded by a lot of present trends. Health consciousness for one is
a growing trend most especially to millennials. And as we adapt to this trends, innovation
or development of our products shall be considered. Unlike, other fast foods, we want to
give our target market the satisfaction that they want and that is to be healthy and fit even
if they eat a lot. Thus, we made a unique combination, the chicken nuggets and squash,
which will definitely be popular to them.

C. Key Features

Gets, nuggets is a fast food business. Although there are a lot of competitors present in the
industry, we still have something that we know we can use in competing with them. And
that is, the addition of nutritious vegetables and spices in our products which can give them
a lot of health benefits and can even help them prolong and improve their life.

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 IV. ENVIRONMENTAL ANALYSIS

A. Societal Analysis

Political Economic Social Technological Environmental Legal

Political state Economic Healthy Social Media CLAYGO No
of Philippine productivity lifestyle Platform (Clean As You Segregation,
government trends Go) No Collection
Policy
Implemented State of Population Electronic Sustainability Anti-
rules and recession growth rate Payment discrimination
regulations Act
by the
government
Business Employment Cultural Enhanced and
policies in rates preferences New Cooking
starting up a Technologies
fast food
service
business
Trading Labor codes Age Reviews
regulations for employees preferences
Sanitary Income rate Social Geolocalization
regulations Security
Prices of raw
materials
Inflation rates

1. Political

 Implemented rules and regulations by the government

- According to the Congress of the Philippines, the Republic Act No. 7394 or the
“Consumer Act of the Philippines” states that “It is the policy of the State to protect the
interests of the consumer, promote his general welfare and to establish standards of
conduct for business and industry. Towards this end, the State shall implement
measures to achieve the following objectives:
a) Protection against hazards to health and safety;
b) Protection against deceptive, unfair and unconscionable sales acts and
practices;
c) Provision of information and education to facilitate sound choice and the
proper exercise of rights by the consumer;
d) Provision of adequate rights and means of redress; and
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 e) Involvement of consumer representatives in the formulation of social and
economic policies.
We should strictly comply with these rules and regulations to be able to stand up high
in the business world and to gain the trust of the larger market.

 Business policies in starting up a fast food service business

- In starting up a catering and fast food service business, one needs to have sufficient
knowledge about the investment and manpower requirement, other expenses, food
costing and pricing and profit. It is also important to know how to price the food
correctly. In pricing the food, the cost of ingredients, overhead expenses and mark-up
that covers other indirect expenses and desired profit should be considered.
(Entrepinoys, 2015)

 Trading regulations
- The average tariffs on agricultural products increased slightly from 11.48 percent in
2017 to 11.49 in 2018. The Philippines maintains a two-tiered tariff policy for
sensitive agricultural products including rice, corn, pork, chicken meat, sugar, and
coffee. These products are subject to a tariff rate quota (TRQ) and all imports outside
of the minimum access volume are taxed at a higher out-of-quota rate. At present, a
few TRQ products have achieved unified in-quota and out-of-quota tariff rates,
including chicken, frozen or chilled (40 percent). Currently, there is an additional
special safeguard duty in place for chicken meat, which effectively doubles the rate of
out-of-quota tariff protection. Administrative Order (A.O.) 9 of 1996, as amended by
A.O. 8 of 1997 and A.O. 1 of 1998, established rules for implementing TRQs and
allocating import licenses. (The International Trade Administration, 2018).

The problem here lies when our suppliers turns out to be importing chicken meat which
is the main ingredient needed to produce our product. Because of this, we may face
financial problems because of the tariffs.

 Sanitary regulations
- Philippines has food safety regulations and standards, however, they are not always
followed by all dining establishments. All food establishments, including restaurants,
in the Philippines are required to obtain a license to handle and serve food. The license
ensures that Good Manufacturing Practices are being followed, and an annual
inspection looks at the safety and hygiene of the restaurant facility, cooking equipment,
sanitary equipment and procedures, food processes and control and personnel hygiene
and safety, according to the Food and Agriculture Organization of the United Nations.
If a restaurant is not in compliance with the GMP, it is shut down and the license is
either suspended or revoked. All food handlers in restaurants must also complete a
health certificate before employment. (Titus, 2018)
In these way, the customers will feel the assurance that what we are trustworthy in
terms of the quality of our product and the whole business as well.

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 - The Department of Agriculture (DA) and the Department of Health (DOH) have
implemented rules and regulations which is the Republic Act No. 10611, otherwise
known as the “Food Safety Act of 2013”. This states that it is “An act to strengthen the
food safety regulatory system in the country to protect consumer health and facilitate
market access of local foods and food products, and for other purposes”. (Official
Gazette, 2015)

This act will ensure that we will be selling safe-to-eat food products and help in
promoting food safety not only in our own but also in the whole country.

2. Economic

 Economic productivity
- The Philippine economy is starting to grow and develop through the help of all the
employers and employees and other people who contribute to the country’s welfare.

 State of recession
- Despite the 2008 recession and the resulting decrease in consumer confidence across
the globe, average consumer fast-food spending has increased (The Economist, 2010)
due to convenience and low-cost.

 Employment rates
- Among industries, fast-food chains employed the most number of workers with
130,304 (30.1%) (Philippine Statistics Authority, 2017). These indicates that we will
be employing a number of employees, thus, contributing to the decrease in
unemployment rate in the country.

 Labor codes for employees

- Employees’ roles in the industry are vital so the employers must treat them with utmost
sincerity and respect as they do to their selves. They must be granted with the rightful
salaries and wages, benefits and insurances and responsibilities. In return, they must
also follow the rules and regulations set by the management.

 Income rate
- The salaries and wages of the personnel should be based on their qualifications and
experience but this should not be lower than the minimum wage. According to
Philippine Statistics Authority (2017), fast-food chains also pays the second highest
compensation with PHP17.9 billion (28.1%) next to restaurants.

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 Prices of raw materials
- The prices of raw materials are not constant. There are some days that these are
increasing, there are some days that it’s not. The increase in the prices are often seen
in times of calamities such as typhoon wherein there will be only a few stock of their
product thus making the sellers raise the prices. With this situation, the prices of our
products will also be affected, thus also affecting consumer spending.

 Inflation rates
- The implementation of the TRAIN law brought up a lot of issues. One of these is the
inflation rates in foods and oils. Because of this inflation, there’s a tendency that our
suppliers may raise the prices of their products, thus, affecting our business. For
example, we might cut-off or reduce the number of the ingredients we are buying. We
may also result to buy cheaper products as a substitute which will lead to our business
lowering the prices of our products or worse, not even getting a profit.

3. Social

 Healthy lifestyle trends

- There are a lot of health food trends present this year. Some of which are the prebiotics,
veganism, sugar-free eating, nutritarianism, apple cider vinegar and adaptogens
(Freeman, 2018). Because of these, some citizens want to eat nutritious foods such as
vegetables and fruits. Some wants to eat a lot but still maintain a good body proportion.
Some wants to avoid diseases and some wants to have a balanced diet or to be
physically fit. With these, we have incorporated nutritious vegetables and spices in our
products in order to gain the confidence of our customers that we are employing healthy
lifestyle.

 Population growth rate

- The population of the Philippines has been steadily growing for many years. According
to the latest UN estimates, the country’s 2019 population is 108.11 million (World
Population Review, 2018). With these population, there is a possibility that our
business will gain huge popularity and lots of customers. However, there will still be a
problem. For example, if we have a huge number of customers, there is a chance that
our supply will not be enough for all of them. With these in mind, we may lose some
of our customers.

 Cultural preferences
- Culture is the people’s way of life. The different cultures in the country have different
beliefs, special delicacies, and preferences. Since this is the case, we must take these
things in to consideration. For example, some cultural groups do not eat meat while
others do.

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 Age preferences
- Food intake differs from one age group to another. Children like sweets and snacks.
Youths like to explore new things. And, adults most likely want to eat nutritious foods.
Thus, we will make something that can attract a larger market from all ages.

 Social Security
- DOLE Labor Laws Compliance Officers (LLCO) were assessing numerous malls,
supermarkets, restaurants, fast foods, and other service establishments across the
country on their compliance with the Department Order 178. (DOLE, 2017). They are
checking if each industry is prescribing the appropriate footwear for women employees,
if the department order also provides rest periods, appropriate floorings or mats, as well
as tables or work surfaces with adjustable heights and readily accessible seats in
workplaces.

4. Technological

 Social Media Platform

- Maximizing the use of social media platform to promote and market the product. And
having an accessible website or social media account allows customers to be updated of
the latest promos and events your business would offer. It is a strong market strategy as
this generation is attached to it. This platform being widely used is also brings convenience
and can easily be manipulated. Customers are easily informed of the business with just a
click of the mouse or tap on the screen.

 Electronic Payment
- Another arising platform is the e-payment or the electronic payment that is cashless,
hassle- free and safer. It is a way of paying bills with just a click or two, whenever and
wherever you are. In this way, customers and sellers and ensure of safe and hassle-free
business transaction.

 Enhanced and New Cooking Technologies

- Inventors and innovators continue to create and discover things that are of great help to
the everyday living of people. And one sector that they have done.

 Reviews
- With the emergence of blogs and social media, reviews being published about the
business by patrons can boost the potential market. Patrons may spread all but positive
notes and leave priceless awareness regarding their experience of the product or service
which may attract and convince more costumers to try it also. However, unsatisfied with
the product or service, patron may bring potentially harmful reviews which are not good
for the business.

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 Geolocalization
- Customers which are unfamiliar of the location of the business, might as well use the
developed tracking and mapping device that will find the fastest and convenient way
toward arriving to the exact location. Google Maps and Waze lead the industry in providing
customers this experience.

5. Environmental

 CLAYGO (Clean As You Go)

- The observation of this rule can contribute to the conservation and preservation of the
environment as garbage are disposed properly and are not littered anywhere. With this, the
business keeps up the tidiness and order of the workplace and the dining area as well-
leaving a good impression to the customers about cleanliness and orderliness in providing
products and services.

 Sustainability
- Resources are scarce in nature, that is why business sectors are gearing toward
incorporating innovation in their business cycle. The use of recyclable materials and eco-
friendly equipment and utensils will help a lot in conversing the non-renewable resources.
Having metal straws that are reusable, and spoon and fork that are made of wood are great
examples of innovation.

6. Legal

 No Segregation, No Collection Policy

- With the ordinance passed by the government, business should strictly ensure the proper
waste segregation all throughout the duration of business period. There should be at least
three (3) garbage bins present that are properly labeled with residuals, papers, and plastics.
Another bin can be included for biodegradable wastes.

 Anti- Discrimination Act

- Customers and employees, regardless of race, gender preference, age, class status,
disability or religious and political beliefs are all entitled equal treatment. Customers
should be served well to their satisfaction despite the differences and employees should be
given equal opportunities to prove their selves’ worthy of the position. Nobody should be
treated inhumane and everybody should be treated with utmost respect. This strict
observation of the law might give a positive impact for the business.

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 B. Industry Analysis

1. Porters Five Forces Model

Power of Suppliers

PROS
-Fast-food chains have high purchasing power due to high volume
-Availability of substitute input

CONS
-Importance of suppliers’ input to buyer
-Supplier Concentration

New Entrants Substitute

Competitive
Products
Rivalry in the
PROS Fast Food PROS
-Product -Better quality
Industry product
Differentiation
-Cost Advantages -Affordable Prices
-Number of Competitors
CONS CONS
-Product Differentiation -Vast uses of
-New Competition
Products
-Switching Cost to -Changing market
Buyers tastes

Buyer Power

PROS
-All consumers in the vicinity of Baguio are potential
consumers
-More Demand
CONS
-Higher Demand than Supply
-Use of other resources in the businesses such as napkins,
straws, etc.
-Scarcity of supplies for a large volume
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Threat of New Entrants
Established chains have the resources to retaliate aggressively through pricing promotions,
deterring new players from entering the marketplace. The managements’ products would differ
not only through production but also cost-wise. Having new entrants can also help other businesses
most especially if they are more expensive. However, they are still competitors coming in the way
and so consumers can also have the opportunity to switch to other fast food chains.

Threat of Substitutions
In The threat of substitute products is about the alternative products consumers could buy and
consume or similar products and services. The advantage of our business is that it has better quality
than most products since it is produced through an effective and essential way. Second is that it is
affordable the product is made affordable for all consumers in order to maximize our resources for
the consumers. But other competitors have a wide variety of uses for the product or different
factors in producing the product that would have changed the size, shape, and taste of the product
which would compete with our quality product. Changing market tastes would also affect our
product due to different tastes in food due to health problems, scarcity of supply, and new and
different competitors.

Competitive Rivalry
Competition is primarily cost-based with businesses continuously investing in their production and
service processes to undercut competitors. Nevertheless, in a food industry and specifically to fast
food chains that may have lots of similarities on products, there will always be differentiations or
variations to the offers.

Power of Buyers
In the determinants of buyer power of a business the business has many competitors that also
produces chicken nuggets, fried chicken and the like. The names of this businesses are KFC, Mc
Donald’s, and Jollibee; this are the different businesses that our business has to compete with. The
business is at a disadvantages because Mcdo and Jollibee have several establishments in Session
road, Harisson road and Bonifacio road.

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Power of Suppliers
With a competitive supply chain, supplier power is limited. Suppliers and the business will both
benefit since the management would order a big amount or volume of their products since it is a
fast food chain. They can also establish loyalty and can also avail substitute products in case of
scarcity of supplies in a given time. However, there are consumers that gives importance to what
they are used to into a certain product. An example would be if there is a sudden change of
suppliers, this may give a change to their tastes. Lastly, businesses with high supplier concentration
attract fewer buyers and this lowers the prices.

2. SWOT Analysis

Strengths Weaknesses Opportunities Threats

Food quality Ambiance Trendy Competitors
Affordable Reputation Local products Changing market tastes
Friendly staff Common food Social media Suppliers
Environment

Strengths
Gets, Nuggets offers not only delicious but also fresh and healthy products our target
market will be consuming. Aside from that, the management also considers the price that will be
as affordable as you can imagine. Furthermore, lower product prices mean lower prices to pay for
the production of the goods, which will benefit the business by allowing it to save more assets.
Another benefit from lower prices would bring about efficient production. When the product is in
demand, the business is able to sell more and produce more products for the market and to be able
to be truly successful, the management will be employing friendly and approachable staff so that
the customers will not hesitate on buying and in order to attract more customers. Friendly
employees also contribute to the creation of a good atmosphere inside the place that can make the
customers’ experience of the food enjoyable, and delicious. Kind employees also give out an
impression to the customers, thus, creating loyal customers and long lasting relationships. These
are the key points at which people will meet you and begin to form an impression of you and the
services you are offering.

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Weaknesses
Restaurants that fail to provide an ambiance that makes dining out a nice break can fail.
Loud music that causes you to hear unclearly your fellow diners and unattractive or downright
dirty decor can detract from the ambiance and signify a major restaurant weakness. Therefore, the
atmosphere of a restaurant is important to the customers because they look for a place of relaxation
even if it is a fast food type. In addition, the business has not yet established a good reputation
since it is only starting and is not sure if the customers and the business will click. Lastly, what the
business is about to offer are the usual products that you see in the market.

Opportunities
The business can follow the present trends because social media influencers who uses
nuggets as one of their content for entertainment like Youtubers, Vloggers and the like can help
promote the product of the business. It can also give a description of the product to the potential
consumers. In this way, the business’ target market will also recognize and influenced by this,
which means, it will attract more customers. The local products and ingredients needed in the
production that can be easily availed or accessed in the market will create another opportunity.
Thus, making it support the local products. The business can also inform the target market with
the use of social media by having promotional posters for advertisement uploaded on Facebook,
Instagram, and Twitter.

Threats
Numerous competitors will never be out of the business context when planning or raising
a business of your own. Either they could be the famous restaurants in town or even around the
world, the small stalls that attracts students in particular or any other businesses that provides foods
for the whole community. There will also be a great competition over the attraction of the
customers in the market. As for the changing of market tastes, the consumers might get tired of a
certain product, the business offers and they might choose other products present in the market
that may be appealing to them. Suppliers can also be a threat to the business because they produce
or supply the raw materials needed in order to produce the product of the business. They can also
raise the prices of what they sell especially with the implementation of the TRAIN law. The
environment can also affect the business because one of the ingredients needed to create the
nuggets is squash and due to bad weather, typhoons and the like, the supply of squash will decrease
and the prices for squash can increase.

20
 V. BUSINESS DESCRIPTION

A. Product Description

1. Squash is one of the most versatile and delicious foods available throughout the
world. It has a very rich nutritional profile that consists of various organic
compounds, nutrients, vitamins, and minerals, such as vitamins A, C, E, and B6
which are responsible for providing all its impressive health benefits (Staughton,
2018). Thus, due to its rich nutritional content, the management thought of
incorporating it to chicken nuggets which are widely known especially among
students because it serves as their snack before, during or after class. Both the meat
and squash will be thoroughly mixed to give the customers a new taste that will
surely linger in their mouth. In addition, they will also add chicken gizzard with
this delicacy and along with this is the different flavored sauce to match the taste
of the chicken nuggets such as sweet and spicy; sweet and sour and the like.

2. Chili pepper is good for ingestion; a powerful rubefacient which relieves pain by
counterirritant effect; cures stomach pain, gout, dyspepsia, and cholera and many
more others. Carrots are also good source of several vitamins and minerals,
especially vitamin A (from beta-carotene), biotin, vitamin K (phylloquinone),
potassium and vitamin B6. With these nutrition and benefits alone, the management
have decided to make dynamite, a snack which is different from any other foods
you've ever tasted before. It will not only be tasty but it will also give you a feeling
of hotness due to its spicy flavor mainly caused by the chili. This spiciness is
coupled with the savory cheese, tender grind chicken breast meat and nutritious
carrots.

3. Dedication balls offer yummy, festive, and joyful graham balls. This all-time
favorite, would definitely sustain everyone’s craving for sweets. They could also
be a great source of nutrients. One of the product’s main ingredient is condensed
milk, a source of calcium that can help in making the consumers’ bones strong and
body healthy. According to Medical News Today, chocolates can also lower
cholesterol levels, prevent cognitive decline, and reduce the risk of cardiovascular
problems while nuts are high in vitamin E. They also boost your memory. Grahams
are also beneficial since they contain proteins, vitamins and minerals. Grahams,
Choc-nut, and condensed milk all mixed to one to make a healthy, delicious snack.

4. Gulaman drink may seem simple and ordinary in almost every ones’ eyes, however,
you do not know that it still nutritious. Gelatin is made by cooking collagen. It is
almost entirely protein and has many health benefits. It can be used in food
production, eaten as bone broth or taken as a supplement. This drink complement
with various foods such as our products.

21
 B. Size of the Business

C. Equipment / Materials Needed

Gasoline Gas Stove

Deep Frying Pan Frying Pan

22
Spatula Tongs

Chopping Board Knife

Kitchen Scissor Strainer

Bowl Container

Barbeque sticks Disposable Gloves

23
 Plastic cups Plastic cups (6 oz)
(7 oz)

Yema wrapper Ribbon

VI. MARKET ANALYSIS

 Students
School is tiring and stressful so students tend to buy foods to relax and calm their selves after tiring
lessons and overloading information. They prefer foods that are new to them that compliments
their desires. In addition, they also consider affordable yet satisfying goods. The business also
provides a combination of healthy foods and drinks that will satisfy their needs because most of
them are health conscious but at the same time trying to find something to please their wants.
 Employees
After a long and tiring day of working, employees tend to go somewhere that will lessen their
stressful day. Gets, Nuggets is inclined with great deals for employees to relax and tell stories
about what had happened during their shifts. Gets, Nuggets is a good food chain not just for
students but also most especially for the employees since they tend to buy foods that are most
likely healthy. Employees finds a good quality yet inexpensive meal that will meet their cravings
and satisfaction. Mostly, adults prefer buying foods and beverages that are healthy to prevent
causing illnesses.
 Local community and Tourist
Gets, Nuggets advertise a healthy food product that also targets the local community as well as
the visitors that visits the city. Mostly, local community and visitors finds food chains that new
to their eyes that makes their satisfaction raise. Most especially the visitors, they try to discover
unique foods that they do not see in their respective hometown. Gets, Nuggets welcomes all
customers in any age and status and wherever they came from.

24
 VII. MANAGEMENT SUMMARY

Organizational Structure

General
Manager

Kitchen Managerial Delivery

Floor Staff
Staff Staff Staff

Executive Security Delivery

Cashier Servers Janitor
Chef Guard Man

A. Description

Gets, Nuggets is owned by professional accountants, entrepreneurs and a marketing team

who are an alumni of Saint Louis University. Each of them gained their experiences and
interests in building up this context through their previous subjects that deals with
entrepreneurship. It helped them to form an idea of putting up their own business. Through
those subjects they have formulated the best way to create the business. Since the target
market was mostly students and employees, the management approach is not that hard.
They have been selling a lot of products from their entrepreneur classes when they were
still studying and some also have their own family business, so by now, they have already
known what their target market needs and wants.

In order to achieve an effective and successful unit, the team is always open to suggestions
and is always consulting their mentors. Through this, they can achieve their goals and make
this business successful which will help in competing at a larger environment.

25
 B. Management Team Gaps

Despite the teams’ acquired experience through selling on their entrepreneur subjects in
the past and all other experiences, it is still not enough for the field. They will keep on
consulting through their mentors, Mrs. Evangeline Wayagwag and Mr. Benson Avelino
who have taught them how to properly execute or create your own business. Their advice
will be a great help for the team in order to create a better business plan, marketing research,
customer satisfaction surveys and to provide additional input into the evaluation of the new
business opportunities.

C. Roles and Responsibilities

1. Management team

 General Manager
 Knowledgeable about the required duties and responsibilities
 Responsible for overlooking the operations, finance and everything going on the business,
making sure that everything in the business is going smoothly.
 Should have a considerable amount of work experience
 Should have great management skills, as well as leadership skills

 Operations manager
 Oversee the production of goods and/or provision services.
 Makes sure that the business is running well and can provide efficient services that meets
the expectations and needs of customers.
 Must have an understanding of general finance and budgeting, including profit and loss,
balance sheet, and cash-flow statement
 Should have strong communication skills, good motivational skills, exceptional
organizational skills, awareness of internal and external customer needs

 Logistics clerk
 Deals with product deliveries making sure that the distribution operations runs smoothly.
 Should have numeracy skills
 Should have a methodical approach to work
 Has excellent communication and organizational skills
 Ability to work with a team
 Must be detail oriented
 Has analytical skills and sound interpretation

26
 Financial manager
 Leads the financial aspect of the business
 Responsible for the distribution of the financial resources and for budget planning.
 Must be familiar with the concepts of finance, accounting, economics, or business
administration
 Should have good oral and written communication skills
 Has self-motivation, commercial awareness, initiative and able to work as a team
 Must have excellent problem-solving, analytical-technical, it, and numerical abilities

 Head of purchasing committee

 Makes sure that the equipment, goods and services that will be purchased are of the best
quality and at the most competitive prices.

 Production manager
 In-charge of the different processes to be done in producing their products.
 should have strong knowledge of supply chain management required
 Must be detail oriented
 Should have good communication skills
 Should have persistence, flexibility, and adaptability

 Marketing manager
 Controls all the communication between the company and its customers.
 Responsible for the advertisements of their products to create a buzz to the target markets.
 Must be knowledgeable of marketing concepts
 Must have strong communication skills
 Must have good organizational and planning skills
 Has good numerical and computer skills
 Must have commercial awareness
 Knowledgeable of current marketing trends and multimedia platforms

 Human resource manager

 Deal with the people and issues related to them such as compensation and benefits, and
recruiting and hiring employees.
 Makes sure that the team is in a harmonious relationship with each other.

27
 2. Other Positions

 General Manager
 Manages day-to-day operations
 Reports key results to corporate officers
 Maintains updated records of daily, weekly, and monthly revenues and expenses
 Nurtures friendly relationships with customers to increase loyalty and boost business’
reputation
 Advises staff in the best ways to resolve issues with clients and deliver excellent customer
service
 Responsible in assisting and training every employee they are about to hire
 Makes sure that all crew of the business are in place and well trained upon the organization
of the business.

 Executive chef
 Responsible for overseeing all employees who work in the kitchen
 Gives direction to day-to-day kitchen operations
 Deeply committed to quality service, and food and beverage knowledge.
 Involved in developing and designing the menu as well as regulates the costs of the dishes
or products
 Makes sure that all rules and regulations regarding food safety are strictly followed by all
kitchen staffs
 Responsible for reviewing the food and beverage purchases and the inspection of food
preparation and serving areas to ensure safety and sanitary food handling practices.
 Often involved in cooking the main dishes
 May also interview and train new kitchen personnel

 Serving staff
 Serves the food and drinks ordered by the customers
 Prepares the tables and also cleans it after the customers’ leave
 Provides excellent yet friendly guest service
 Greets the customers with a big smile
 Entertains the questions and inquiries of the customers
 Stores food in designated containers and storage areas to prevent spoilage or cross-
contamination.

 Cashier
 Issues cash receipts and changes
 Collects the payments of customers
 Effectively handles cash
 Secures that all the money earned by the business are safe and accurate

28
 Security personnel
 Maintains the peace and safety of all individual inside the place
 Monitors the premises to prevent accidents, theft, violence or violation of rules
 Quickly responds and acts in controlling certain situations
 Observes all activities inside and reports it to the manager

 Janitor
 Maintains the cleanliness of the whole place through performing cleaning duties, such as
cleaning floors and washing walls and glass
 Notifies the management if there is a need for repairs

 Dishwasher
 Washes the dishes and other kitchen utensils using dishwashers.
 Maintains the cleanliness of the kitchen work areas, equipment, or utensils
 Places clean kitchen utensils, or cooking equipment in storage areas.
 Cleans garbage cans and places it in designated garbage pickup areas

D. Job Qualifications

* All must present cedula, barangay clearance and NBI clearance

 General Manager
 Recruiting and training skills
 Great management skills, as well as leadership skills
 College graduate

 Executive chef
 Excellent cooking skills and management skills
 No specific educational requirement, although bachelor's degrees are increasingly common,
associate's degrees are also available, as well as NCII certificate
 7-8 years of work experience for executive positions

29
 Serving staff
 Good personal presentation skills
 Friendly, polite and helpful
 Patient and diplomatic when dealing with complaints
 Flexible and reliable in any situation
 Excellent communication skills
 Ability to work as part of a team
 Accepts working students over 16 years of age

 Cashier
 Basic math skills
 Provide basic customer service
 Pays attention to every detail in a transaction
 Able to stand for an extended length of time
 High school graduate

 Security personnel
 High school diploma, postsecondary degree or certificate recommended
 State registration
 Licensure for firearms

 Janitor
 Knowledgeable on the use of cleaning chemicals and supplies
 Ability to handle heavy equipment and machinery
 Familiarity with Material Safety Data Sheets
 Ability to work independently
 Proven working experience as a janitor
 No necessary educational attainment

 Dishwasher
 Excellent time management skills
 Willingness to work in a hot, humid environment
 Patient enough in washing a huge pile of kitchen utensils and equipment
 No experience required but willing to train
 No necessary educational attainment required

30
 E. Proposed Salary

 General Manager (Single without qualified dependent)

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Managing
EMPLOYEE NAME: BASIC RATE:
₱ 850.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 21,114.82
EARNINGS DEDUCTIONS
Basic Salary ₱ 22,100.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 581.30
Premium Pay ₱ 1,137.30 PhilHealth ₱ 303.88
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 23,237.30 TOTAL DEDUCTION ₱ 985.18

 Operations Manager

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Managing
EMPLOYEE NAME: BASIC RATE:
₱ 650.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 15,986.33
EARNINGS DEDUCTIONS
Basic Salary ₱ 16,900.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 581.30
Premium Pay ₱ 869.70 PhilHealth ₱ 232.38
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 117,769.70 TOTAL DEDUCTION ₱ 913.68

31
  Financial Manager

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Managing
EMPLOYEE NAME: BASIC RATE:
₱ 700.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 17,286.45
EARNINGS DEDUCTIONS
Basic Salary ₱ 18,200.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 581.30
Premium Pay ₱ 936.60 PhilHealth ₱ 250.25
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 19,136.60 TOTAL DEDUCTION ₱ 931.55

 Marketing Manager

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Managing
EMPLOYEE NAME: BASIC RATE:
₱ 680.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 16,755.6
EARNINGS DEDUCTIONS
Basic Salary ₱ 17,680.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 581.30
Premium Pay ₱ 909.84 PhilHealth ₱ 243.10
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 18,589.84 TOTAL DEDUCTION ₱ 924.40

32
  Human Resource

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 600.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 14,722.00
EARNINGS DEDUCTIONS
Basic Salary ₱ 15,600.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 563.20
Premium Pay ₱ 802.80 PhilHealth ₱ 214.50
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 16,402.80 TOTAL DEDUCTION ₱ 877.70

 Logistics clerk

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Managing
EMPLOYEE NAME: BASIC RATE:
₱ 620.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 15,217.05
EARNINGS DEDUCTIONS
Basic Salary ₱ 16,120.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 581.30
Premium Pay ₱ 829.56 PhilHealth ₱ 221.65
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 16,949.56 TOTAL DEDUCTION ₱ 902.95

33
  Executive Chef

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 500.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 12,248.9
EARNINGS DEDUCTIONS
Basic Salary ₱ 13,000.00 Withholding Tax ₱ 0.00
Overtime Pay SSS ₱ 472.30
Premium Pay ₱ 669.00 PhilHealth ₱ 178.75
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 13,669.00 TOTAL DEDUCTION ₱ 751.05

 Chef/Cook (Married with 2 qualified dependent)

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 470.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 11,515.98
EARNINGS DEDUCTIONS
Basic Salary ₱ 12,220.00 Withholding Tax ₱ 0.00
Overtime Pay SSS ₱ 436.00
Premium Pay ₱ 628.86 PhilHealth ₱ 168.03
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 12,848.86 TOTAL DEDUCTION ₱ 704.025

34
  Waiter (Single with 1 qualified dependent)

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 320.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 7,796.8
EARNINGS DEDUCTIONS
Basic Salary ₱ 8,320.00 Withholding Tax ₱ 0.00
Overtime Pay SSS ₱ 308.80
Premium Pay ₱ 428.16 PhilHealth ₱ 114.40
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 8,748.16 TOTAL DEDUCTION ₱ 523.20

 Cashier

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 380.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 9,280.85
EARNINGS DEDUCTIONS
Basic Salary ₱ 9,880.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 363.30
Premium Pay ₱ 508.44 PhilHealth ₱ 135.85
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 10,388.44 TOTAL DEDUCTION ₱ 599.15

35
  Dishwasher (Married with qualified 1 dependent)

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 300.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 7,302.75
EARNINGS DEDUCTIONS
Basic Salary ₱ 7,800.00 Withholding Tax ₱ 0.00
Overtime Pay SSS ₱ 290.50
Premium Pay ₱ 401.40 PhilHealth ₱ 107.25
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 8,201.40 TOTAL DEDUCTION ₱ 497.75

 Security Guard (Single without qualified dependent)

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 350.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 8,547.88
EARNINGS DEDUCTIONS
Basic Salary ₱ 9,100.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 327.00
Premium Pay ₱ 468.30 PhilHealth ₱ 125.13
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 9,568.3 TOTAL DEDUCTION ₱ 552.13

36
  Janitor

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 300.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 7,302.05
EARNINGS DEDUCTIONS
Basic Salary ₱ 7,800.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 290.70
Premium Pay ₱ 401.40 PhilHealth ₱ 107.25
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 8,201.40 TOTAL DEDUCTION ₱ 497.95

 Delivery Boy

COMPANY: DEPARTMENT: EMPLOYEE NO:

Gets, Nuggets Service
EMPLOYEE NAME: BASIC RATE:
₱ 340.00
PAYROLL PERIOD: PAY DAY: NET PAY:
01/01/19-01/31/19 01/31/19 ₱ 8,323.95
EARNINGS DEDUCTIONS
Basic Salary ₱ 8,840.00 Withholding Tax 0.00
Overtime Pay SSS ₱ 308.80
Premium Pay ₱ 454.92 PhilHealth ₱ 107.25
Holiday Pay Pag-IBIG ₱ 100.00
Others Others
GROSS EARNINGS ₱ 9,294.92 TOTAL DEDUCTION ₱ 516.05

37
 VIII. OPERATION PLAN

A. Method

1. Manufacturing Process

a) Chicken Nuggets
Ingredients
Chicken breast Chicken gizzard Squash

Breadcrumbs Flour Egg

Magic sarap Pepper (powder) Salt

Oil (lard) Vinegar Garlic

38
 Onion

Procedure: Chicken breast

1. Debone the chicken breast then slice it into small pieces.
2. Mix the salt, pepper powder, and magic sarap into a bowl.
3. Marinate the sliced meat thoroughly.
4. Pour the oil in the pan then let it boil.
5. Prepare the coating for the meat.
- Put the breadcrumbs and egg in a large bowl or container and
thoroughly mix.
6. Mix the meat into the mixture.
7. Deep fry it until it turns yellowish brown in color.
8. Remove from the pan and serve.

Procedure: Chicken Gizzard

1. Cut the chicken gizzard into two.
2. Mix the salt, pepper powder, magic sarap and into a bowl.
3. Marinate the sliced meat thoroughly.
4. Pour the oil in the pan then let it boil.
5. Prepare the coating for the meat.
- Put the flour and egg in a large bowl or container and thoroughly
mix.
6. Mix the meat into the mixture.
7. Deep fry it until it turns yellowish brown in color.
8. Remove from the pan and serve.

Procedure: Sauce
1. Sauté the garlic and onion.
2. Mix the vinegar, garlic and onion into a container.
3. Add a little amount of sugar to make it sweeter.

39
 b) Dedication Balls
Ingredients

Crushed graham Choc Nut Alaska condensada Confectioners’ sugar

Procedure:
1. Pour your crushed graham crackers into a medium sized bowl.
2. Add 300 ml of condensed milk
3. Roll your graham balls. Scoop out one tablespoon into the palm of your hand
and roll it between your palms until it becomes rounded.
4. Press your graham ball into a flat disk.
5. Add the choc-nut filling
6. Fold your graham ball back into a ball shape until the filling is covered
7. Dip into confectioners’ sugar and Chill in the refrigerator for 5-10 mins.
8. Put into packaging and serve.

c) Dynamite
Ingredients
Chili Carrots Cheese

Lumpia wrapper Ground chicken breast

40
Procedure:
1. Remove the middle part of the chili.
2. Mince the carrots into tiny cubes.
3. Slice the garlic and onion.
4. Sauté the garlic and onion together with the minces carrots and ground chicken
breast.
5. Remove and put it into a container.
6. Put it into the middle part of the chili.
7. Cover the whole piece of chili with lumpia wrapper.
8. Boil the oil in a pan then fry the dynamite.
9. Remove it from the pan then serve.

d) Gulaman Drink
Ingredients
Gulaman powder Sugar Water Sago

Procedure:
1. Boil the water in a large pan.
2. Dilute the gulaman powder and sugar in the boiling water. Then, mix well until it
thickens.
3. Put the mixture into a container. Then refrigerate it.
4. After it cools down, cut it into small cubes.
5. Cook the sago until it expand.
6. In a large jug, mix the drinking water with the jelly cubes and sago.
7. Mix an amount of sugar to make the taste balanced.
8. Serve cold.

41
 2. Distribution Method
Gets, Nuggets will have both direct and indirect distribution method. For the
direct distribution, it will first go through the employee in-charge and will be
directly given to the customer. On the other hand, before the product goes to
the customers’ hand, it will first be transferred to the delivery man then
shipped or delivered to the customers’ place, and this is called the indirect
distribution.

3. Payment Process
The payment process in fast foods is just simple. First, the customer will pay
for its order then the cashier will give back his or her change together with
the receipt. For the delivery payment, the receipt will be given to the delivery
man then he or she will present it to the customer in order to receive his or
her payment and then go back to the fast food to give the customers payment.

B. Manpower
Gets, Nuggets values camaraderie. There are several employees with different roles in the
business Gets, Nuggets. The general manager is responsible for the overall flow of the
business. He will be working with the operations manager who is responsible for the
production and provision of services. Furthermore, a business needs a Logistics clerk as
well who is in charge for dealing with product deliveries while the financial manager will
be responsible for handling the finances of the business. Moreover, the head of purchasing
will be accountable for the purchasing operations. The marketing manager will be
responsible for the marketing activities and the human resource manager will be dealing
will people and their issues. All roles will be interconnected to have a smooth business
flow and exceed customer’s expectations.

C. Machines
The equipment and facility we will be using is a motorcycle that will carry and deliver the
products that our consumer order to their houses and any place the request. This will also
be the official service used by the business only.

And for telecommunications and information technology are computer and software’s or
now known as laptop that would be used to inform others through online about the business
and also used to monitor the business financial statements, accounting, research and the
best place where the important information of the business can be stored for a longer period.
The use of smartphones and other gadgets is to communicate effectively and easily to the
consumers and the businesses now stay in touch with each other through instant messenger,
video calling, and many other features. Lastly, the creation of websites and social media
pages is to promote and made known the business to the entire world and it will contain all
the information is that the target consumers will and must know.

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 D. Materials
The materials that are needed for the production of nuggets, dynamite, graham balls and
gulaman are chicken breast, breadcrumbs, eggs, chilli, lumpia wrapper, and graham
powder, condense, nestle cream, gulaman powder, etc.

The workers must observe food safety, sanitation and maintain proper hygiene during the
preparation process especially that they are handling foods. Raw materials, ingredients, and
foods that created will always be check to ensure and prevent spoilage and contaminated
foods.

The chosen suppliers will be the Victoria Supermart located at Session Road, Baguio City
where we can buy all the needed ingredients and materials; and Joy’s store which is located
at the Baguio City Public Market.

E. Evaluation of Suppliers

SUPPLIER EVALUATION FORM

Review Date: February 11, 2019

Review by: Gets, Nuggets

Attendees, if Meeting Called:

Supplier: Victoria Supermart

Supplier Location: Session Road, Baguio, 2600 Benguet

Supplier Quality Contact:

Contact Phone:

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Quality Rating Comments

A. Quality System 5

B. Concern for Quality 5

C. Company History 4

Price
A. Price - Quality 4

B. Price - Negotiation/quote 5
-Actual Price

Performance
A. Technical Ability 4

B. Capability 5

C. Technical Assistance 5

Rating System:
Very Good 5 Supplier is rated as
appropriate.
Good 4
Only applicable blocks as
Average 3
determined by the VP are
Poor 2 rated.

Very poor 1
Quality item A, Price item A and
Negative 0 Performance item B are
requisite.

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SUPPLIER EVALUATION FORM
Review Date: February 11, 2019

Review by: Gets, Nuggets

Attendees, if Meeting Called:

Supplier: Joy’s Store

Supplier Location: Baguio City Public Market

Supplier Quality Contact:

Contact Phone:
Quality Rating Comments

D. Quality System 4

E. Concern for Quality 4

F. Company History 4

Price
C. Price - Quality 5

D. Price - Negotiation/quote 5
-Actual Price

Performance
D. Technical Ability 4

E. Capability 5

F. Technical Assistance 4

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Rating System:
Very Good 5 Supplier is rated as
appropriate.
Good 4
Only applicable blocks as
Average 3
determined by the VP are
Poor 2 rated.

Very poor 1
Quality item A, Price item A and
Negative 0 Performance item B are
requisite.

F. Materials Requisition and Receiving Procedures

The production manager is in-charge of the business’ materials requisition to forge a
request to move raw materials. The materials manager will now sign the made request, and
once it is accepted and off, the raw materials can already be relocated.

After ordering the supplies and equipment’s needed by the business, the suppliers will
deliver in accordance to the terms and conditions of the suppliers being agreed. Once the
purchase requisition is received by the purchase department of the business then they verify
the purchase requisition document. Then they create a purchase order referencing the
purchase requisition. The purchase order document contains information including the
material or service required, quantity, delivery date, vendor information, price information
etc. This purchase order is then sent to the supplier. Since the purchase order document is
sent outside the business, it is an external purchase document. Once the supplier receives
the purchase document, it ships the required material or does the required service. If it is
material, then a goods receipt will take place when the material arrives at the business’
premises. After invoice verification, the supplier is paid for the material or being
represented as an account to be paid by the business.

The receiving procedure will be taken care of a personnel of the business and check the
materials’ condition, and will be recorded as a received material.

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G. STORAGE AND INVENTORY SYSTEM
Stocks and storage location inventory
The stocks of our business can be a complicated balancing from the time a stock order is
placed, received at our warehouse, counted, verified, labelled, put away, picked and
shipped out or picked up. All our products have optimal storage conditions that must be
met to sustain usability. We carefully consider every item in our inventory to be sure that
we are providing a safe environment or temperature for long-term storage. We keep our
inventory on a steady rotation to reduce spoilage and waste. We also clearly label all
perishable items that are made in house with dates that correspond to their creation and
estimated expiration.

Record inventory
We set a schedule of regular counts and check-ups to keep a close record of our fluctuating
inventory. Making regular inventories of our stock will give us insight into the regular of
flow of product through our storage. This will also help us understand and predict ordering
needs and reduce the shortages.

IX. MARKETING PLAN

A. Product/ Service Offering

The business will offer nuggets, dynamite, graham balls, and gulaman drinks. At the same
time, offering special deliveries to the customers as a service to their houses or any place
they request. Catering to all kinds of customers (men, women, children and teenagers)
regardless of their age, gender and status in life. In addition, creating and offering more
products and services will apply as the business grows.

B. The Value Proposition and Unique Selling Proposition

The benefits or value that the product or service of the business will cater to the customer
is providing them a healthy and nutritious food that they will never regret because we truly
care to the well-being and health of our customers. We are also open for special deliveries.
Lastly, the business will offer special combos and give discounts to our valuable customers.

To make our business products different from other competitors, we will be producing or
making nuggets with squash that no one has ever tried making it before. In addition, graham
balls usually have a marshmallow inside so to make it also unique, we decided to put a
letter containing a message instead.

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 C. 7 P’s (Marketing Mix)

1. Product Strategy
Gets, Nuggets will be one of the unique business you will ever encounter which will let you
experience a one of a kind homemade nuggets which offers different combos to satisfy and exceed
the customer's expectations. It is a business, not only made to provide healthy foods but also helps
the environment by making use of reusable plates and cups. It will also offer a variety of nuggets
that will be cooked by the chef. You can also experience tasting high quality food and drinks at a
low price.

2. Price Strategy
Gets, Nuggets prices are budget friendly. Each combo has different prices that is fit for everyone
especially to the employees and students. The business will see to it that the customers will be
more than satisfied with the different varieties at an affordable price. Gets, Nuggets will also ensure
that the price is just right for the quality of the products.

3. Place strategy
Gets, Nuggets offers a relaxing and comfortable dining area wherein customers can enjoy their
meal together with their peers. It is a great hangout place where you will not only experience high
quality food but you can also spend quality time with your friends or loved ones. Customers do
not need to worry about finding the right place to hang out since the atmosphere is great for
unwinding and is also great for doing school works or meetings. It offers a great place for relieving
stress to those who dine at our business. It is free from external noise and unpleasant environment.
Gets, Nuggets assures the customers that they will not be disappointed with the services they
receive. When dining at the restaurant, customers will be able to unwind and forget their problems
due to a pleasant ambiance. It makes sure that the customers will have a satisfying stay at the
restaurant while enjoying the meals it offers.

4. Promotions
Gets, Nuggets will advertise the business through giving posters containing all the information
the business offers. The business will also create social media accounts since there are a lot of
people that use social media as a platform to disseminate information. Furthermore, social media
is a very powerful tool that attracts customers and has a great impact on consumer’s buying
behavior. In addition, most social media advertising is cheaper than traditional advertising, so the
team don't have to spend a lot of money to reach more people, increase their audience, and grow
their business. Aside from social media accounts, the business will also share the customer’s
review or feedback to inform other customers of their experience at the area. People will more
likely sign up or try it out if there is a glowing review from another customer.

48
 5. People
Gets, Nuggets employees are approachable and accountable in accommodating the customers. It
assures you that the staffs are well-trained and skilled. Aside from that, the business sees to it that
they have undergone seminars and training to enhance their capacities and skills. Moreover, it
assures the customers that the staffs will be compassionate in serving them. The business target
customers are residents and tourists of Baguio city. The employees of Gets, Nuggets will
accommodate its customers by serving quality food. Aside from that, the business assures its
customers that they will provide them consistent quality service and quality entertainment. The
business sees to it that the employees are doing their tasks right and accordingly. The employees
of Gets, Nuggets will be trained based on the code of ethics when serving and accommodating the
customers who acquire services. Customer’s satisfaction is important to the business which is why
Gets, Nuggets is open for any suggestions/recommendations. The employees will make sure that
all customers will enjoy and be satisfied with the services offered.

49
 6. Positioning
Gets Nuggets will let its customers experience a home-like environment that will make the
customers enlightened and relaxed. The business aims to leave a remarkable place in the minds of
the customers. Gets, Nuggets, positioned as serving high quality product that clearly seen by the
way it serves its customers and advertising that would portray our restaurant using safe and healthy
chicken. The business is trendy place for everyone that offers quick service, affordable price, and
delicious meals. Gets, Nuggets focuses on pure and fresh food in order to create a distinct and clear
position in the minds of the customers.

7. Packaging
Gets, nuggets will be offering reusable packages such as the cups. This will not only guarantee a
safe way of packaging but will also attract more costumers for the beauty of the package designs
and with some personalized messages.

X. FINANCIAL PLAN

A. Funding Requirements

The table shows the key areas where the business intends to spend the start up on a monthly basis

Licenses and Permits Php 2 000

Advertising Expenses Php 5 000
Inventories Php 50 000
Property, Plant and Equipment Php 125 000
Utilities Php 7 500
Rent Php 15 000
Supplies Php 2 000
Salaries and Wages Php 180 000
TOTAL Php 386 500

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 B. Major Assumption

 The sales forecast of Gets, Nuggets is somewhat conservative and assumes a 6% increase
in the second month and a 12% increase in the third month.

 Operating Cost is expected to decrease by 10% after two months.

 The analysis accounts for economic seasonality-wherein some days have its revenue at
peak (such as festive events) and wane in slower in ordinary or regular days.

 Sales are cash-basis non-accrual accounting.

C. Projected Statement of Comprehensive Income (Income Statement)

Gets, Nuggets
Statement of Comprehensive Income
For the Period Ended December 31, 2019

Gets, Nuggets Revenue ₱ 9 600 000

Total Income ₱ 9 600 000
Expenses
Salaries and Wages ₱ 2 160 000
Rent 180 000
Property, Plant and Equipment 125 000
Utilities 90 000
Supplies 20 000
Advertising 20 000
Licenses and Permits 2 000
Net Income ₱ 7 003 000

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 D. Projected Statement of Changes in Owner’s Equity

Gets, Nuggets
Statement of Changes in Owner’s Equity
For the Year Ended December 31, 2019

Gets, Nuggets, Beginning ₱ 400 000

Add Net Income 7 003 000
Gets, Nuggets, Ending ₱7 403 000

E. Projected Statement of Cash Flow

Gets, Nuggets
Statement of Cash Flow
For the Year Ended December 31, 2019

Cash Flow from Operating Activities

Cash receipts from rendering of goods and services ₱ 9 600 000
Cash payment to suppliers of goods and services (3 955 000)
Net Cash Flow from Operating Activities ₱ 5 645 000
Cash Flow from Investing Activities
Purchase of property, plant and equipment ₱ (125 000)
Cash payments to acquire intangible assets (2 000)
Net Cash Flow from Investing Activities ₱ (127 000)
Cash Flow from Financing Activities
Proceeds from cash investment of owners ₱ 400 000
Proceeds from bank loans 100 000
Payment to owners (1 000 000)
Net Cash Flow from Financing Activities ₱ (500 000)
Net increase in cash ₱ 5 018 000
Cash at the beginning of the year -
Cash at the end of the year ₱ 5 018 000

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F. Projected Statement of Financial Position (Balance Sheet)

Gets, Nuggets
Statement of Financial Position
As Of December 31, 2019

ASSETS
Current Assets
Cash ₱ 5 018 000
Advances to Employees 2 108 000
Prepaid Expenses 200 000
Inventories 50 000
Total Current Assets ₱ 7 376 000
Non-Current Assets
Property, Plant and Equipment ₱ 125 000
Intangible Assets 2 000
Total Non-Current Assets 127 000
TOTAL ASSETS ₱ 7 503 000

LIABILITIES AND OWNER’S EQUITY

LIABILITIES
Accounts Payable ₱ 100 000
Total Liabilities ₱ 100 000

OWNER’S EQUITY
Gets, Nuggets, Capital 7 403 000
TOTAL LIABILITIES AND OWNER’S ₱ 7 503 000
EQUITY

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 XI. Milestones and Attachments

Day 1: Discussion of what we want to sell Day 2: Creation of the business name,
and the reason behind it tagline and logo

Day 3: Distribution of business plan parts Day 4: Continuation of the assigned

to each group member individual tasks

54
Day 5: Continuation of individual tasks; finalization of business name and logo

Day 6: Finalization of tagline and business Day 7: Finalization of the products we want
location to sell

55
Day 8: Continuation of assigned parts Day 9: Making of the Budget Proposal

Day 10: Finalizing Budget Proposal

56
Day 11: Compilation of the different parts Day 12: Editing of the Business Plan

Day 13: Finalization of Business Plan

57
 XII. Bibliographies

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https://www.sunstar.com.ph/article/1762833

Bjarnadottir, A. (2015). Carrots 101: Nutrition facts and health benefits. Retrieved from
https://www.healthline.com/nutrition/foods/carrots#section2

Department of Labor and Employment. (2017). Nationwide inspection ordered. Retrieved from
https://www.sunstar.com.ph/article/1762833

Entrepinoys. (2015). Capital, costing, pricing and promotion in food business. Retrieved from
http://www.mixph.com/capital-costing-pricing-and-promotion-in-food-business/

Freeman. (2018). Health food trends for 2018. Retrieved from https://www.philstar.com/the-
freeman/cebu-lifestyle/2018/01/01/1773490/health-food-trends-2018

International Trade Administration. (2018). Philippines- trade barriers. Retrieved from

https://www.export.gov/article?id=Philippines-Trade-Barriers

Official Gazzete. (2015). Implementing rules and regulations of Republic Act No. 10611.
Retrieved from https://www.officialgazette.gov.ph/2015/02/20/implementing-rules-and-
regulations-of-republic-act-no-10611/

Philippine Statistics Authority. (2017). 2015 Annual survey of Philippine business and industry
(ASPBI) - accommodation and food service activities sector for all establishments: Final
results. Retrieved from https://psa.gov.ph/content/2015-annual-survey-philippine-
business-and-industry-aspbi-accommodation-and-food-service

Republic Act No. 7394. (April 13, 1992). Republic of the Philippines

Titus, M. (2018). Food safety in restaurants in Philippines. Retrieved from

https://traveltips.usatoday.com/food-safety-restaurants-philippines-100314.html

World Population Review. (2018). Philippines population for 2019. Retrieved from
http://worldpopulationreview.com/countries/philippines-population/

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