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BCG Template

The document provides steps to create a BCG matrix in Excel. It includes entering product/SBU names, their market shares, largest competitors' market shares to calculate relative market share, market growth rates, revenues, and circling revenue sizes on the matrix. The user follows the steps, entering data in grey cells. The matrix is then automatically generated classifying products as Stars, Cash Cows, Question Marks or Dogs based on growth rate and relative market share.

Uploaded by

piyush rawat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as XLSX, PDF, TXT or read online on Scribd
115 views7 pages

BCG Template

The document provides steps to create a BCG matrix in Excel. It includes entering product/SBU names, their market shares, largest competitors' market shares to calculate relative market share, market growth rates, revenues, and circling revenue sizes on the matrix. The user follows the steps, entering data in grey cells. The matrix is then automatically generated classifying products as Stars, Cash Cows, Question Marks or Dogs based on growth rate and relative market share.

Uploaded by

piyush rawat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 7

https://www.youtube.com/watch?

v=Iwwdug6uWKs Link to create BCG in excel

Welcome to "Create t
Follow the Steps in Yellow. Only enter dat
The blue and pink cells provide additional information
For more information on the BCG Matrix please visit:
Simply type over the grey cells below to qui

Step 1 Enter the Title of Your BCG Matrix

Step 2 Step 3

Enter market share for


Enter the Products/SBU to be Mapped
the product/brand

1 ITC hotels 10.00%


2 ITC cigettetes 80.00%
3 FMCG 25.00%
4 ITC PAPERBOARD 10.00%
5 ITC INFOTECH 0.50%
6
7
8
9
10
11
12 *here itc cigett. strength is distribution
13
14
15
16
17
18
19
20
21
22
23
24
25

Step 7
Step 7 When finished entering your data above, simply copy

STARS BCG Matrix for … ITC

20.00%

FMCG

0.00%

-20.00%

ITC cigettetes
ITC PAPERBOARD

-40.00%
MARKET GROWTH RATE

-60.00%

-80.00%

ITC hotels
CASH COWS
-100.00%
20.00 2.00 0.20
RELATIVE MARKET SHARE
reate BCG in excel

Welcome to "Create the BCG Matrix"


Follow the Steps in Yellow. Only enter data/information in the Grey cells.
Or you can watch the YouTube video at How to Use Video
www.The BCG Matrix.com Or email: [email protected]
the grey cells below to quickly and easily create the BCG Matrix

BCG Matrix for … ITC

Step 4 DO NOT ENTER Step 5


Enter market share Relative market share Enter the market growth
for their largest will automatically
competitor calculate below rate %

25.00% 0.40 -93.00%


10.00% 8.00 -29.00%
27.00% 0.93 9.17%
15.00% 0.67 -32.00%
25.00% 0.02 25.00%
ng your data above, simply copy the BCG Matrix below and paste it into your document.

x for … ITC QUESTION MARKS

MCG

TC PAPERBOARD

ITC hotels
DOGS
0.20 0.02
ELATIVE MARKET SHARE
matrix.com
rix

Step 6
Enter revenue pa in Cr

Note: Circle sizes represent revenue size

1,926
20,712
18,555
6,107
488
r document.

To Copy/Paste the Matrix

Click on the very edge of the


matrix to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'


and choose 'bitmap'.
Sales Turnover in
Bottled water AMS RMS
cr
Bisleri 7000 43.75 2.33
Kinley 3000 18.75 0.43
Aquafina 2000 12.5 0.29
Himalay 1000 6.25 0.14
Others 3000 18.75 0.43

2018-19 16000
2019-20 18000

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