Benefits and Best Practices of Management Consulting by Laith Tseganoff
Benefits and Best Practices of Management Consulting by Laith Tseganoff
of Management Consulting
Table of Contents
Introduction 1
The Institute of Management Consultants and Trainers (IMC-Jordan)
General Terms and Definitions 1
Document I “Benefits of Management Consulting” 3
Objectives of the “Benefits of Management Consulting” Document 4
The Need to Procure Management Consulting Services 4
The Role of A Management Consultant 6
Values of a Management Consultant 7
Making a Management Consulting Service as Productive as Possible 8
Setting the Client’s Expectations 9
What Makes Procuring Management Consulting Services Difficult 13
Procuring a Management Consulting Service and Benefiting from It 13
Getting “Value for Money” from a Management Consultant 14
Managing Risks and Quality Assurance Issues in Consulting Assignments/Projects 15
Document II “Best Practices” 17
Objectives of the “Best of Practices” Document 18
The Consulting Process - Client’s Perspective - A Quick Guide 19
Best Practices – Client’s Perspective 20
Identifying and Defining the Problem/Opportunity 20
Clarifying Expectations (Requirements/Terms of Reference (ToR)) 21
Preparing the Request for Proposal (RfP) 22
Allocating Management Consultants 24
Screening Potential Proposals 25
Interviewing Candidate Management Consultants 27
Making the Final Decision 29
Ensuring Effective Utilization of Management Consulting Services 30
Formalizing the Assignment/Project Contract 31
Managing the Consulting Assignment/Project 33
Evaluating the Success of the Consulting Assignment/Project 37
The Consulting Process – Client’s Perspective 39
Best Practices – Management Consultant’s Perspective 40
General Knowledge of Management Processes and Functions 40
Personal and Interpersonal Attributes of a Management Consultant 40
The Consulting Process – Management Consultant’s Perspective 42
The Consultant/Client Communication 46
Final Client Evaluation 46
Continuous Improvement of the Management Consultant 47
“Annexes” 48
Annex A: IMC-Jordan Code of Ethics 49
Annex B: Interview Questions 52
Annex C: Action Checklist 53
Annex D: Sample of a Consulting Assignment/Project Charter 55
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Introduction:
The Institute of Management Consultants and Trainers (IMC-Jordan):
The Institute of Management Consultants and Trainers (IMC– Jordan) is a private not-for-profit
professional association that aims to effectively represent, promote, and advance the Jordanian
management consulting and training professions and professionals to the best interest of their clients
in Jordan and abroad through various activities including: certification programs, training, networking,
establishing and regulating standards, and providing guidance. IMC-Jordan has been providing various
services since 1995 to its members and to both the public and private sectors in Jordan and abroad.
The Institute’s vision is to achieve excellence in management consulting and training for the best interest
of its clients, consultants and trainers locally and regionally in order to contribute to the development
of the Jordanian economy.
The Institute aims to effectively represent, promote, and advance the Jordanian management consulting
profession and training professionals to the best interest of their clients in Jordan and abroad, through
various activities including certification programs, training, networking, regulating, establishing
standards, guidance and creating database.
Term Definition
Management Consulting The industry and practice of providing organizations with the needed managerial
assistance to improve their performance primarily through the analysis of existing
business problems and the development of plans for improvement.
Management Consulting The provision of independent advice and assistance to clients. This advice can
Service take several shapes, as consultants can be external, internal and may take on one
or more of a whole array of roles, including being an outsourced function for the
client organization.
Such services may include gaining external advice and access to specialized
expertise, as well as knowledge of the industry’s «best practices».
Requirements/Terms of A set of requirements, needs or expectations that a client states for requiring the
Reference (ToR) management consulting service of a management consultant.
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Term Definition
Request for Proposal (RfP) The official invitation by a client to a management consultant to provide the
required management consulting service according to the set requirements/
terms of reference.
Offering/Proposal The set process of coordinated and controlled activities with start and finish date
including the constraints of time, cost and resources, to be undertaken by the
management consultant to achieve the objectives of the assignment/project
as set by the requirements/terms of reference of the client.
Agreement/Contract The basic formal outcome from the offering/proposal phase defining the
assignment/project, consisting of terms and conditions for the assignment/
project including details and requirements regarding the content and the purpose
of the assignment/project.
Execution/ The actual performance of the management consulting service by the
Implementation management consultant as described and stated in the agreement/contract.
Closure The last step in an assignment/project.
Final Report The final document containing a description of the performed activities during
the execution/implementation of the assignment/project, and any performed
evaluations, conclusions reached and proposed suggestions.
Communication The process of maintaining clear and systematic two-way flow information
between the client and the management consultant throughout the execution/
implementation of the assignment/project from the initiating process until
closure.
Stakeholder Any individual and/or organization that are actively involved in the assignment/
project or whose interest may be affected as a result of the execution/
implementation of the assignment/project.
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Document I
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It should be noted that the nature of the consultant’s assignment/project with the client will change
over time as priorities are refined and projects develop. This normal process should be managed well to
keep the project focused and stop it becoming an open-ended arrangement.
It is therefore essential that the client retains a clear recollection of what the initial purpose of the
consultancy was and that subsequent changes in goals and directions are subject to an assessment at
least as rigorous as the initial decision to contract for consultancy.
A consultancy assignment may contain some or all of these elements simultaneously. In other cases
there may be a clear sequence, essentially a serial consultancy, working from the strategic, through
the tactical, to the purely operational. This may well mean changing consultancies, or adding other
practices to the team.
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Value Description
Professional Behavior Performing duties with objectivity, due diligence and professional care, in
accordance with professional standards and best practices.
Serving the Interest of the Serving the interest of the client in a lawful and honest manner, while maintaining
Client high standards of conduct and character and not to engage in acts discreditable
to the profession.
Maintaining objectivity in the relationship with all stakeholders, while maintaining
absolute independence.
Transparency Achieved through compliance to openness, communication, and accountability
as set in the Code of Ethics, demonstrating the minimum degree of disclosure
to which agreements, dealings, practices, and transactions are open to all for
verification and making available the full information required for collaboration,
cooperation, and collective decision making.
Ensuring the scope, timings, cost and deliverables are clear and agreed. Conflicts
of interest are identified and resolved.
Efficiency Optimizing the client’s and own resources.
Quality Excellence in the services provided.
Stability Sustainability of the recommended solution.
Security Respect, need to show regard for clients and the other resources involved in
management consulting services (people, natural or environmental).
Confidentiality Protection of any client’s intellectual property or information assets.
Honesty Being truthful in both communications and conduct.
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Value Description
Responsibility To take ownership for the decisions, the actions and the consequences as a result.
Flexibility Agility or ability to face changes when required.
Continuous Improvement Non-stop evaluation of the impact of the service.
Respect Creating an atmosphere based on human respect, equity and transparency as a
prerequisite for well-functioning cooperation and a climate of confidence.
Mutually Beneficial Relationships should be based on cooperation and collaboration; more of a
partnership than a client/supplier relationship.
Performance Excellence Working at the highest quality level.
Common Understanding The client and the management consultant share information and each recognize
the other’s perspective and values.
• The problem is solved. More times than people realize, the originally specified project results
have little to do with actually solving the most important problem in the client’s organization. That
occurs because, both the client and the management consultant work together to examine and
address their overall problem, they both realize that there is a more important problem to address.
At that time, it is wise to change the project plans if both agree to.
Still, later on, the client might believe that any agreed-to results that were achieved from the
project were not as important as addressing any current, unsolved problems, so the client might still
conclude that the project was not as successful as it should have been. Or, the client might believe
that any achieved results were actually more useful than addressing the original problem that was
discussed, so the client might still conclude that the project was highly successful.
• The project is completed on time and within budget. Often, the client has limited resources
in terms of money and time. Therefore, any project that did not require more time and money
than expected might be considered successful. That might be true, especially if the client has the
philosophy that there are always problems to be solved in any organization and that the project
was done as best as could be done.
• A high-quality, working relationship is maintained between the client and the management
consultant. The quality of this relationship is often directly associated with what the client perceives
to be the quality of the project. In a highly collaborative approach to management consulting, as
both parties require this relationship to be as open, honest and trusting as possible. The nature
of the relationship supports the client’s strong, ongoing commitment and participation in the
project itself, which, in turn, helps to ensure that the project effectively addresses problems in its
organization.
• Learned to address similar problems in the future. This outcome is one of the major goals
for any management consultant. However, the exact nature of the problem may never arise in the
client’s organization again, so it is often difficult to assess if the client has learned to solve that
problem. Also, few management consultants are willing to scope a project to the time required to
assess whether a client can really solve the same type of problem in the future or that he/she has at
least gained the know-how to solve the same type of problem should it occur in the future.
• Looking to hire the same management consultant again. One of the most powerful
outcomes is the willingness to work with each other again. One of the ethical considerations for
any management consultant is to avoid creating a dependency of the client on the consultant –
where the client cannot capably participate in the organization without the ongoing services of the
consultant.
However, it is not uncommon that the client strongly believes that the quality of the relationship
with the consultant is as important as the consultant’s expertise. The client might choose to use
that consultant wherever and whenever they can in the future.
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Topic OUGHT
Consulting Assignment/ The consulting assignment/project Ought to take place in the context of the
Project agreed terms of references and expectations.
Working with a Consultants Ought Not to act as an employee member of staff.
Consultant
Consultant Ought to be objective and frank in the judgments, opinions and
recommendations made.
These opinions May touch upon the competence and credibility of the organization
or of its board, management and staff.
Stages of Consulting – Consultants Ought only to claim experience, qualification and achievement that
Acquiring Business and can be substantiated.
Promotion of Business
Consultants Ought Not to guarantee results.
Consultants Ought to make completely clear all fees, expenses and other associated
costs, the basis or range upon which fees will be based and the payment schedule.
Consultants Ought to advise potential clients of the strengths and weaknesses of
their case and objectives.
Consultants Ought to ensure that the client understands the scope of the consulting
service and responsibilities and what input will be required from the client.
Consultants Ought Not to apply undue pressure to secure contracts.
Where a prospective Client has already retained other consultants for other
assignments or projects, Consultants Ought to establish the referral relationship
with the retained Consultants and Ought to confer with the previously retained
consultant(s).
Consultants Ought Not to criticize in a derogatory manner other bona fide
consultants.
Consultants Ought to alert the (prospective) Client and other Clients if a Consultant
is aware of or perceives a potential conflict of interest (actual or perceived) between
the prospective Client and other Clients with whom the Consultant is already
working.
Consultants Ought to prepare a written proposal for the Client setting out services
and costs and timescales.
Stages of Consulting – For the relationship to start and continue effectively, both Client and Consultant
Contracts Ought to have clear expectations of what might be achieved, based on the services
and resources committed by each party and, over what period.
There Ought to be a contract between the Consultant and the Client.
The contract Ought to:
• Be clear about with whom the Client and Consultant will deal and where
operational responsibility sits in each case;
• State to whom the Consultant will report and at what stages (for example,
board, senior management); and
• State the Consultant’s terms of remuneration (including charges for taxes and
expenses) and the schedule of payments.
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Topic OUGHT
Fees Consultants Ought to state the actual basis of remuneration in any proposal or
contract.
Consultants Ought to be clear about how expenses will be paid (whether separately
or covered by the Consultant).
Consultants Ought Not to be remunerated by commission only methods.
Conflicts of Interest and Each party Ought to alert the other party if either is aware of a potential conflict
their Management of interest, be it one that actually exists or could be perceived to exist.
Consultants Ought Not to represent conflicting or competing interests without
the express consent of the parties concerned after full disclosure of the facts.
Confidentiality Terms governing conditions of confidence and what constitutes confidential
information Ought to be stipulated as part of the written contract between
Consultant and Client.
Copyright Clients Ought to ensure that the copyright of materials of which they expect to
own the copyright is transferred to them explicitly in the contract.
Data Protection The obligations of data protection Ought to be included in the contract. In
particular, if the Consultant will be using personal data held by the Client, or
collecting personal data on his behalf.
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* Annex A presents the Code of Ethics and Principles of Engagement of the IMC-Jordan
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At this stage, a client must make all the necessary documentation in a “Project Appraisal Document
(PAD)”; which becomes one of the key documents of good project implementation and ensures that
the planning, execution and monitoring of the Consulting Assignment/Project are done efficiently, in a
timely manner, and in compliance with best practices. However, a client should be aware that despite
the most carefully crafted plans, a combination of unforeseen issues may arise, and so a continuing level
of undiminished care and vigilance is necessary to achieve the Consulting Assignment/Project success.
The evaluation stage “Evaluating the Success of the Consulting Assignment/Project” is the final
step in the project cycle. At this point the effects of good procurement, planning, implementation and
follow-up can be readily seen, and qualitative and quantitative information is consolidated to provide a
balanced view of lessons learned.
In terms of specific procedures of procuring Management Consulting Services, the following stages
should normally be followed;
• Preparation and documentation of project requirements including; Terms of Reference (ToR),
Technical Specifications, Letters of Invitation (LoI) and Request for Proposal (RfP) to prospective
Management Consultants.
• Preparation of proposals and candidate Management Consultants’ selection criteria.
• Selection of potential candidate Management Consultants through general market intelligence
and other available resources.
• Technical and Financial evaluation of candidate Management Consultants and proposals.
• Formal approval of the selected Management Consultant for the Consulting Assignment/ Project.
• Contract preparation and signing.
• Monitoring and verification of the delivery of the Consulting Services with particular emphasis
on the Management Consultant’s performance in meeting specifications and adhering to other
contractual obligations.
• Consulting Assignment/Project closure and evaluation.
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• Clients should arrange interviews and travel schedules to most effectively utilize the
management consultant’s time. A client should make sure that all individuals to be interviewed
by the management consultant will be available when the management consultant is in the
company’s premises.
• Clients should impose reasonable time constraints. A client should make sure that his/her
company can hold up its end of the Consulting Assignment/Project and its set deadlines as well.
Remembering that the management consultant’s information needs must be met before the work
can proceed.
• Clients should know and communicate to the management consultant how much
documentation is needed in their reports. A client should clearly communicate with the
management consultant whether every recommendation must be supported with the exact logic
used to reach it or is the “bottom line” adequate. A client should also clearly communicate
whether he/she requires a personal presentation of the study results. A clear understanding of the
number and kind of needed reports and presentations will avoid wasted time and unnecessary
consulting fees.
• Clients should determine in advance whether the management consultant’s work may
require access to confidential materials. A client may wish to have the management consultant
sign a confidentiality agreement in which the management consultant agrees not to release to
third parties any information obtained during the Consulting Assignment/Project. Additionally,
a client may wish to require the management consultant to return to the client all information
and work generated during the course of the Consulting Assignment/Project at its closure and
conclusion.
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Having stated the aforementioned, the following should constitute integral parts of any consulting
Agreement/Contract;
• Risk Assessment; An initial summary of the anticipated risks associated with the Consulting
Assignment/Project. A preliminary assessment of the potential severity of the risks will determine
the level of time and resource that should be invested in further evaluation of the key risks. It may
well be the case that some risks are judged to be so fundamental as to potentially undermine the
rationale for the Consulting Assignment/Project.
• Assumptions; A summary of the key facts upon which the Consulting Assignment/Project will
be planned and executed. The key assumptions should be documented and validated as early as
possible during the lifecycle of the Consulting Assignment/Project.
• Constraints; A summary of any restrictions within which the Consulting Assignment/Project must
be planned and executed, for example resources, immovable milestones, limits to funding and
basic quality criteria.
• Client Quality Requirements and Acceptance Criteria; An outline of the quality characteristics
that the client is expecting for each of the Consulting Assignment/Project’s key deliverables. Quality
requirements must be measurable and will be integral to the acceptance criteria against which the
client will ultimately sign-off and accept the deliverables of the Consulting Assignment/Project.
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Document II
“Best Practices”
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Prepare a Request for Proposal (RfP) to solicit Preparing the Request for
proposals 22
Proposal "RfP"
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1 Identifying As a client reviews symptoms, he/she should begin to outline Management Consultants are available in more than 800
and Defining the organization's needs in relation to the present outcomes. specialized categories, offering assistance on everything from
the Problem/ For instance, if an organization is consistently over-budgeting absenteeism to Xerox copiers. To identify the type of consultant
Opportunity on campaigns to raise the awareness of its mission; a symptom a client needs, he/she must first accurately define the problem
would have been identified. With the system the organization within the organization which requires the services of a
is currently using; too much is being spent on direct mail, for management consultant.
example.
Clients often mistake symptoms for problems. Such an error
could interfere with the management consultant's ability
to offer his/her services, as that person may be misled by
statements pointing her/him in the wrong direction. However,
looking at the symptoms is a necessary step in the client’s
effort to identify the source of the problem.
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2 Clarifying Answering the following questions should assist a client in Once the symptoms of the problem and the organization’s
Expectations clarifying and setting his/her expectations; needs have been clearly identified, a client should set his/her
(Requirements/ expectations; which should clarify the type of management
• What work needs to be accomplished Will there be a
Terms of consulting service and management consultant to procure.
report, new system in place, a new person hired, etc.?
Reference
"ToR") • What skills are required, a facilitator, someone with
specific technical skills, a generalist who can achieve
agreement?
• Which members should be on the project committee, to
scope out the work, develop a request for proposal (RfP)
and identify and screen potential consultants?
• What would be the required time-frame? How much
time will be allocated to the project? How quickly does it
need it to be performed?
• Who will be responsible for the project and who will
be the lead contact for the consultant, who will make
decisions when they are required?
• Who will do the work internally?
• Who are the stakeholders for the project? How many
staff members will be allocated to this project and how
will they be supervised?
• Where to find information about specific consultants?
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3 Preparing the A typical Request for Proposal (RfP) should state the following Now that a client has isolated the problem and clarified his/
Request for information about the client; her expectations/requirements/Terms of Reference (ToR); a
Proposal "RfP" • Organization Mission & Description; a brief description of Request for Proposal (RfP), to solicit proposals from management
the organization, its mission, programs, services and sources of consultants interested to offer their services for the project,
funding. should be developed.
• The Problem or Need (Purpose and Scope); the issues, factors A client should make sure that his/her Request for Proposal (RfP)
and/or problems that are driving the client’s organization to format allows for flexibility in the response; making it easier for
undertake this project at this time. It is essential to start with management consultants to present their ideas, and not design
a clear and honest statement of why the consultancy is being
his/her Request for Proposal (RfP) with the expectation of soliciting
commissioned. Clarity and honesty, both within the client
organization and in the relationship with the consultants, is conclusions from management consultants. A client should keep
really the key to success. in mind that the ultimate purpose of the proposal is to specify
how the management consultant will approach the problem.
The scope of the project must be defined. This will need to
look both forwards, anticipating as far as possible directions A final point a client should remember is that consultants are
in which the project may develop, and backwards, reviewing not paid for developing their proposals. However, if the Request
the circumstances that have lead to the decision to hire for Proposal (RfP) entails a huge time commitment, it may deter
consultants. qualified, but busy management consultants that simply do not
• The Expectations/Requirements/Terms of Reference of the have the time to respond. The best bet for a client is to create
client; as defined by the client in the previous section. a Request for Proposal (RfP) format that allows management
consultants to answer in a two or three page proposal.
• Anticipated Outcomes of the Consulting Assignment/ Project;
a brief description of the client’s expected results that the
consulting assignment/project should accomplish, in addition
to the anticipated final products of the assignment/ project;
i.e.; a report, a list of suggestions and recommendations, an
implemented system, etc.
• Other issues of concern the client may have concerning the
Consulting Assignment/Project; such as; the assignment/
project time-frame, quality assurance requirements, conflict
resolution policies, confidentiality and non-disclosure terms,
monetary concerns (if any), support to be supplied by the
client in terms of facilities, staff, etc.
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4 Allocating Various sources of allocating management consultants exist. A When asking for recommendations on management
Management client may utilize one or more of the following sources to contact; consultants, a client should determine whether the prospect
Consultants management consultants have demonstrated the following
• Professional associations; e.g., networks of organizational
development practitioners, facilitators, trainers, fundraisers, capabilities;
accountants, lawyers, computer users, etc. IMC-Jordan is • Ability to diagnose problems, as well as sources of “know-
one good example for such professional associations. how” for benchmarking and transfer to client.
• Requests for Information; a formal or non-formal way of • Ability to see “The Big Picture” in terms of the client’s
investigating the capabilities of management consultants situation, as well as that of the business environment.
and what could be expected from them, as well as at what
price. • A track record of presenting workable solutions to clients.
• Local large corporations; as they often have community • The ability to implement suggested/recommended
service programs and can provide a wide range of solutions.
management and technical expertise. • The ability to facilitate consensus and commitment to the
• On-line Databases; IMC-Jordan’s Management plan of action among staff.
Consultants’ “Classification System” is one good example. • The ability to fulfill the client’s expectations, an acceptable
• Local telephone Yellow Pages. style of work, as well as respect and consideration to the
• Local universities or colleges; contacting the departments client’s resources and constraints.
of Human Resources, Training and Development or Business
Administration.
• Other organizations; for ideas, particularly those that
have similar services and head-count size, for contacts and
references.
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5 Screening The Screening Process may be divided into Three Phases as follows; After completing the process of building the Requirements/
Potential Phase-I: During this phase a client should eliminate proposals Terms of Reference (ToR), the Request for Proposal (RfP)
Proposals that are obviously unsuitable; those proposals that show a lack and disseminating the request to candidate management
of clarity and understanding of the client’s problem and that do consultants, a client needs to develop a screening process for
not provide the necessary information. Additionally, and during the management consultants who respond.
this phase, a client should screen a management consultant’s This process should allow the client to evaluate the consultants’
list of references. Following are sample questions a client might qualifications for submitting their proposals, establish their
utilize in screening a management consultant’s references; dependability as contractors and most importantly, assess the
• Were deadlines met? soundness of their plans.
• Did the project stay on budget? A note highly worth mentioning during the screening process
• Was the management consultant’s analysis of the problem is that although Cost is an important factor when hiring a
accurate? management consultant, but a client should not allow price
• Did he/she offer solid recommendations? to eliminate a proposal too quickly. A client might be able to
• How well did he/she interact with the organization’s negotiate an acceptable fee with the potential management
representatives? consultant when it comes to the interview. Concerning this
issue, what a client would want to avoid is eliminating a good
• How well was the organization’s mission understood?
plan, maybe the best plan, based solely on an estimate of cost.
• Who did the work? Who was expected to do the work?
A client may be able to reduce the fee by narrowing the
• How well did the management consultant prepare for/and
scope of the assignment/project, providing more leeway in
follow-up meetings?
scheduling the work, or having internal staff assume some of
• What evaluation process was used? the tasks in the project. Additionally, turning the assignment
Phase-II: For this phase, the client should look at the proposed into phases of activity can also spread the payments.
actions; to answer questions like; will the management consultant’s Before a client reaches the final phase of the process, he/she
strategy work within the organization? Although the client needs might want to give promising management consultants the
change, are the consultant’s techniques appropriate?
opportunity to rewrite their proposals; through conducting
Phase-III: The phase at which the careful selection of the personal interviews to let them know the areas in which they
proposals that adequately address the client’s needs takes place. need to improve to give their proposal a better chance of being
It is advisable that the top management should be involved at accepted, as well as allowing for an opportunity of negotiating
this phase of the proposal review process. the proposal’s cost, should there be a need for that.
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6 Interviewing Following are general guidelines for conducting these interviews; When the final few proposals are selected, a client should
Candidate be ready to conduct personal interviews with the potential
Management Setting the Interview Process.
management consultants.
Consultants • Decide who will initiate the interview by outlining the
situation.
• Develop a list of questions and decide who will ask them.
Annex B presents a list of screening questions a client may
utilize during the interview process.
• Define the process for evaluating consultants.
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After the Interview. When the final few proposals are selected, a client should
be ready to conduct personal interviews with the potential
The questions that follow will help a client to evaluate his/her
management consultants.
meeting with a prospective consultant;
• Was the consultant able to cite engagements that addressed
challenges similar in type and scope to the client’s situation?
What was the consultant’s role in those engagements?
• Was the consultant comfortable discussing the specifics of
an engagement without divulging confidential information?
• Did the consultant portray a positive attitude and demeanor
regarding past client assignments? was he/ she candid
about difficulties and responses to unexpected events?
Could he provide lessons learned?
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7 Making the A client should issue a letter of appointment to the Once each management consultant’s experience has been
Final Decision successful bidder, with the contract documentation appended. confirmed and references checked, a client should utilize the
following considerations to make his/her final selection with key
As with the rest of the process, clients should avoid undue project stakeholders in attendance;
delays, as successful management consultants schedule their
• Breadth of experience that encompasses and goes beyond
‘assets’ - their working consultants - quite tightly, and the
the situation as defined.
team they have proposed, and which the client is expecting or
even insisting on, will have been put up on the assumption of • Demonstrated ability to complete assignments within
particular start and finish dates and excessive delay in appointing budget and on schedule.
the consultancy may mean that some of these individuals will be • Demonstrated past performance ability to develop practical
no longer available. recommendations and, when requested, to have them
implemented successfully.
On the other hand, a client should also promptly notify
unsuccessful bidders. It may be appropriate to provide some • Demonstrated ability to work with people diplomatically
form of de-briefing, explaining why their offer was not accepted. and effectively and to minimize disruption of ongoing
It is important to release unsuccessful bidders promptly, as they operations.
may well have been withholding key staff from other assignments • Degree of trust and rapport established with reviewers
so as to be prepared for an early start on the client’s project in during initial contacts.
mind.
It should be possible to award the contract on the basis of these
final presentations.
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8 Ensuring Prior to engaging a management consultant to undertake the This activity’s importance comes from the point of assuring the
Effective assignment, clients should ask the following questions to ensure client that he/she and his/her organization is ready to engage the
Utilization of that the management consulting service will be highly effectively management consultant selected to undertake the Consulting
Management utilized, as there is little doubt that calling on the service of a Assignment/Project.
Consulting management consultant can often prove to be a valuable
This activity, which is usually overseen by the client, would
Services investment provided;
usually constitute a major obstacle in the efficient, effective and
• Was enough time allowed for the whole exercise? successful completion of a Consulting Assignment/Project.
• Was the problem area carefully defined?
• Is it clear what the consultant is required to do, and have
all the necessary steps for the task at hand been clearly
identified?
• Has the proper criteria been used in selecting the right
consultant?
• Have the proper Key Performance Indicators (KPIs) to
measure progress towards a solution been clearly identified?
Annex C presents an Action Checklist which may be utilized
by prospective clients to ensure the effective utilization of
management consulting services.
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9 Formalizing A Letter of Agreement (for short-term assignments/projects) Formalizing the Consulting Assignment/Project contract into its
the Consulting should be drafted between the client and the management legal format.
Assignment/ consultant. This Letter of Agreement should; The Letter of Agreement or the Contract should be reviewed
Project Contract by both the client and the management consultant and any
• Describe the work to be accomplished.
questions or misunderstandings should be resolved. Portions of
• Record the expected date of completion. the Letter of Agreement or the Contract may have to be rewritten
• Clarify the specific reports or presentations that are anticipated. to provide desired assurances and clarity prior to its signing by
both parties.
• Detail fees and how they will be paid.
A Formal Agreement/Contract (for long-term projects) is
recommended. This protects both parties from the common
complaints of cost overruns and missed deadlines. The contract
should include;
• The Objective and Scope of the assignment/project: As
stated and agreed-upon in the client’s Request for Proposal
(RfP) and the management consultant’s proposal.
• Consulting Assignment/Project Charter: The objective of
the charter is to document the information as it is known at
the beginning of the Consulting Assignment/Project.
Annex D presents a sample of a Consulting Assignment/
Project Charter and its contents.
• Work Plan: Tasks to be completed, expected outcomes,
timetables. What the consultant will do, what the client
should do, and what they will do jointly during and following
the project’s completion to assure its success.
• The nature of completion or agreed upon evidence of
delivered value.
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10 Managing the The client organization should appoint a project manager and possibly Successful management of a consulting assignment/project
Consulting a small management team. requires effort by staff at many levels in the organization. This
Assignment/ The project manager is responsible for maintaining a complete record needs to be managed, to ensure that the management consultant
Project of the project, and all its variations, with records of payments made, receives the help and information he/she needs promptly, while
right up to post-contract evaluation. preventing undue disruption to normal business.
All employees need to be made aware of what is expected from
The project manager will also call and facilitate review meetings between
them, what they are expected to provide to the management
the consultants and relevant client personnel at intervals specified in the
consultant on demand, and equally in what circumstances they
contract documentation, and on other occasions as necessary.
should refer a request to higher authority.
From its perspective, the client organization should confer with the Additionally, the client organization should assist management
management consultant early on to establish criteria from which the consultants to understand their organization. A few basic
overall consulting effort can be evaluated at the mid-point and end of techniques which can greatly help a management consultant
the project; through specifying what constitutes a successful consulting to understand a client’s organization, particularly if they are
assignment/project. The descriptions of the criteria should be as detailed brought in to work on an organization-wide level and/or on
as possible to later know if the project was clearly a success or not. non-technical issues, are;
After the start date is set, the management consultant will probably meet • Assisting a management consultant understanding the
again with the client, the project team and other relevant stakeholders. client’s service(s), market(s) and stakeholder(s), through
The management consultant will use this post-award orientation providing them with copies of the organization’s strategic
meeting to introduce the consulting staff, describe the plan of action, plans, budgets, policies, most recent annual report,
and to be certain everyone is on board together. organization charts, and advertising/promotions/sales
literature. If there is a full range of these types of documents,
After this meeting the management project team will begin the process which shows that the organization probably values careful
of generating as much information as possible in a limited period of documentation when making important decisions, and will
time; which could entail; likely prefer the same from the consulting project. If these
• One or more methods of data collection and review. documents appear to be very comprehensive and include a
• Analysis of the findings. great deal of graphs, figures and numbers, the organization
probably highly values careful research, analysis, and
• Testing of assumptions.
conclusions, and will prefer the same in the consultation
• Development of alternative solutions. project.
• More testing of viability and practicality.
• Drawing conclusions.
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Throughout this process the management consultant should • Give the management consultant a sense for the overall
provide the client with continuous, informal feedback so that he/ nature of the organization, e.g., Are staff highly independent
she understands what is being done and why. The client should and work alone or do they prefer working in teams? Does
also receive and review the findings and conclusions before the the organization go for consensus on decisions even if it
management consultant delivers recommendations. takes a long time to get or does it want timely closure on
decisions? Are their strong traditions the organization
Once the recommendations are in the client’s hands, they should
requires based on the diversity of its workforce? How does
provide him/her with clear guidance on how to proceed, either
the staff feel about using consultants?
with or without further assistance.
• Give the management consultant a sense for the overall
The progress of the consultancy should be formally reviewed at
priorities of the organization, e.g., an attempt to identify
appropriate intervals, although a fixed frequency; i.e.; monthly,
the general life stage of the organization, e.g., start-up,
is not always realistic or possible. Some phases of the project,
developing/building, stabilizing, declining, etc. The stage
for example the initial data-gathering, may take a long time
will indicate the organization’s overall priorities, as well,
with little to report; other aspects, particularly in implementation
e.g., getting any help it can get, grabbing market share
phases, are likely to throw up issues that require decisions much
and/or more clients and/or more revenue, developing a
more frequently.
wide range of careful documentation, divesting resources
The purpose of a review meeting is to review progress against while ensuring client needs are met, etc.
the project brief and identify any areas where work is either
falling behind or moving off track. In some contracts this will be
linked to the release of staged payments.
A review meeting also provides an opportunity to consider and,
if appropriate, approve variations in the project specification.
Typically, these will include suggestions by the consultants of
ancillary issues that would merit further study for approval or
otherwise after consideration of the need and desirability of
additional work against the costs and time involved. It must not
be possible for the consultant to obtain the go-ahead for new
activities simply by suggesting it to the line manager most closely
affected.
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11 Evaluating the Following are sets of questions which a client may keep in mind The success of a consulting assignment/project can be measured
Success of the to evaluate the management consulting assignment/project in many ways. Frequently, the change that results from an
Consulting during its progress as well as at its end; eventually reaching an assignment/project is obvious; for example, measurable savings
Assignment/ overall evaluation towards the level of accomplished success of realized, new workplace efficiencies, or delays eliminated. Some
Project the consulting assignment/project; other assignments/projects, however, may have payoffs that are
only realized gradually. In such situations the client should be
During the Consulting Assignment/Project.
able to see progress in achieving the assignment/project’s goals.
• Did the management consultant ask questions that helped
To make sure a client gets the maximum benefit from the efforts
the client clarify or think differently about his/her situation?
of his/her organization and those of the management consultant,
• Did the management consultant probe to ensure adequate a client should implement the management consultant’s
understanding of the client’s situation? recommendations before they are lost in the inertia of his/her
• Did the management consultant “jump to a solution” organization. The client should instruct his/her staff to report in
before discovering the client’s unique circumstances? one month on the progress they are making, and call for regular
reports until the work has been completed. A client can expect
• Was the management consultant focused on making the the management consultant to take an equal interest in seeing
client’s organization better, or was the focus on their own that their recommendations result in benefits.
ideas? Did the solution seem “canned” or unique to the
organization’s needs? Additionally, a comprehensive revision of the Consulting
Assignment/Project Charter should be done by the client, as
• Did the management consultant question or challenge the one of its major elements are the quality criteria upon which
client’s data and assumptions? the deliverables of the Consulting Assignment/Project will be
• Did the management consultant work with the client accepted or rejected.
to develop objectives and measures of success for the
engagement?
• Did the client feel comfortable divulging sensitive or
confidential information about his/her organization to the
management consultant?
• Did the management consultant provide information that
the client may not have liked, but needed to know?
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Final Client
Identifying & Defining
Screening Evaluation
the
Potential
Problem/Opportunity
Proposals
Implementation
Clarifying
Expectations/Terms Interviewing
Execution/
of Reference (ToR) Candidate
Consultants Disengagement
Preparing the
Evaluation
Monitoring &
Making Final Evaluation &
Request for
Decision Learning from
Proposal (RfP)
Engagements
Allocating Formalizing
Contract Interacting
Management
with
Consultants
Consultants
Client Involvement
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Planning
Organizing
Management Processes Leading
Controlling
Directing
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to motivate and develop people, but there are many more – and within each of these exist types of
(e.g.) facilitating.
It is important to consider that although different forms of acting are at a person’s disposal quite
naturally, the consultant should aim at refining them through experience and conscious efforts.
The management of conflict is a good example of when different approaches may be validated in
different circumstances by either stimulating or resolving the conflict to achieve a desired result.
• Communicating: There are two main ways of communicating: oral and written. It should be noted,
however, that listening is another form of communication, as is body language. Each of these is an
important element to the overall impression that a consultant will give.
The tie with culture is inextricable as in some countries even a hand-gesture could be misinterpreted.
Many clients may prefer regular oral communications rather than written reports, or conversely,
might prefer to receive updates by email. These aspects of the relationship should be defined from
the outset to minimize inconveniences.
Nonetheless, consultants will need to know appropriate proposal and report-writing techniques and
demonstrate good oral presentation techniques. Each should be properly adapted to the respective
audience.
• Thinking: It may seem obvious, but thinking is the single most important and fundamental
competence that a consultant must be extremely good at. The consultant’s mind should be capable
of nurturing thoughts and ideas on several different planes simultaneously to enable flexible and
contingent thinking.
Lateral thinking and the ability to look into the future, ‘to view the end from the beginning’ are also
important.
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Prospecting This will eventually lead to the identifications of a client and the To identify and engage clients and to convince them of
2 making of first contact.
and Marketing capabilities, professionalism and ethics.
The consultant should impress the potential client by, among
other things, his/her professionalism and track record.
Direct methods will be needed less by those organizations with
such a reputation that they would be sought out by the client
rather than the converse. It is these organizations that typically
benefit from a large proportion of repeat-business.
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Evaluation may be required for contractual reasons to determine A process through which the consultant learns from the
Final Client
9 the fees paid. If this is the case, the consultant and the client assignment he undertook, so that he can capture knowledge
Evaluation*
should agree on the most appropriate method of evaluation. from the assignment to use for improvement.
The consultant must never forget that the end of a project does
not signify the end of the relationship.
It is much less expensive to handle assignments on a repeat
Interacting To establish, build and maintain good relationships with the
10 business basis than it is to be continually marketing oneself and
with Clients client.
trying to attract new clients.
The maintenance of the relationship is extremely important,
both for the consultant and the client.
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Final Client
Evaluation
Engagement
Implementation
Management
Execution/
Clarifying Disengagement
Needs
Prospecting
& Evaluation
Monitoring
& Marketing Learning from
Proposal Consulting
Development Engagements
Interacting
Contracting with Clients
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“Annexes”
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2 Principles of engagements
2-1 Qualifications
We will not engage in any consulting assignment unless we are qualified to perform it based upon
our experience and competence.
2-2 Contracts
We will make sure that the objectives, scope of work, work plan, the professional fees and
payment arrangements have all been agreed upon with the client in writing before commencing
the execution of any consulting assignment.
2-3 Expectations
Based upon our honesty and objectivity, we will refrain from encouraging unrealistic expectations
or guarantee specific results to clients that might arise from our management consulting services.
2-4 Objectivity
We will immediately inform our clients of any influences on our objectivity and integrity and will
offer to withdraw from a consulting assignment when they are impaired.
2-5 Coordination with Others
We will not engage in any consulting assignment with clients if there are other management
consulting firms or individuals working with those clients, without prior consultation with them
and ensuring that there is no conflict between the concerned parties.
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4 Fees
4-1 Fees
We will charge reasonable fees that are commensurate with the services we deliver, the responsibility
we shoulder and the time we spend.
4-2 Commissions
We will not accept any commissions, fees or remunerations from other parties in connection
with any recommendation to a client to buy equipment, materials or services as a result of our
consulting assignment.
5 Profession
5-1 Advertising the Services
We will not advertise our services in a deceptive or exaggerated manner or in any other way that
may impair the integrity of the profession of management consulting.
5-2 Property Rights
We will protect the intellectual property rights of our clients, other consulting firms and individuals
and will not use their proprietary information or methodologies without their permission.
5-3 Professionalism
We will maintain a fully professional standard in our dealings with clients, the public and fellow
consultants.
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6 Explain to all concerned why a consultant is All relevant staff must be fully briefed on why a
being employed consultant has been appointed, when he or she will
arrive, and the required level of co-operation of each
involved member.
Appoint someone as the main contact with the
consultant.
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Checkpoint Description
7 Ask for regular reports on the progress of the Enabling you to measure actual progress against the
assignment agreed objectives of the assignment.
Ensure that your requirements are not being over-
shadowed by the consultant’s preferences.
8 Have a debriefing session before the end of Ensure that the consultant summarizes the findings
the consultancy and conclusions of the project either in a report or
in a presentation.
Ensure there are no misunderstandings or errors.
9 Assess consultant effectiveness Check that the new development and procedures
proposed are being implemented and properly
applied, and that they are not being undermined by
old methods and concepts.
Discuss with the concerned staff any particular
difficulties which arise during implementation.
Regularly examine the results being achieved and
insist on follow-up visits from the consultant at
appropriate intervals after completion of the project.
Points to avoid:
• Never presume that staff will readily accept an outside expert - be prepared to manage the
resentment which may come from staff at the employment of consultants.
• Never lose sight of the most important objectives.
• Never become overly reliant on a consultant.
• Never forget that once the assignment starts, the work may be left to junior consultancy staff or
that personnel may change during the project.
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