Framework Consulting
Framework Consulting
MANTRA:
Revenue Cost MECE: Mutually Exclusive, Collectively Exhaustive
Notes and • Ensure your framework is as MECE as possible
Clarifying • Detailed but not lost in the weeds
Answers • Thorough but not wasteful
Price Volume Fixed Variable
• Insightful but not presumptive
Market/External Customer/Company
• Competitors • Internal MYTH:
• Government Regulations • Acquisitions • There is one perfect framework for every case
• Industry Trends • Capacity • Frameworks are not important
• Natural Calamity • Value Chain • There is a finite number of frameworks that will
• Consumer Preferences provide answers to every case
Recommendations
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*Note: Different types of case frameworks have been explained in subsequent sections of this book.
**Structuring in this manner will help the interviewer understand and assess your thought process. Candidates can chose a format they are comfortable with.
BRAINSTORMING
The key to brainstorming is structure. The candidate should first devise two or more “buckets” or categories to organize his/her thoughts.
Note: Be MECE in organizing your thoughts*
CUSTOMER JOURNEY
INTERNAL v/s EXTERNAL
When conventional frameworks do not help you get to the crux of
• Internal factors represent any aspect internal to the client’s
the problem, understanding the customer journey can bring useful
business (e.g.: products, process, brand, leadership, etc.)
insights.
• External factors represent those which are beyond the
• AIDA- Attention, Interest, Desire, Action
client’s control (e.g.: competition, government regulations,
• Useful in cases pertaining to improving sales of a
market trends, etc.)
company/product
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*Note: This is not an exhaustive list of frameworks. The candidate is encouraged to apply his/her creativity
GUIDE TO DOING ANALYSIS
Most cases involve simple arithmetic or guesstimates. Follow these tips to avoid making mistakes:
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