INFORMATION TO PARTICIPANTS

INVOLVED IN RESEARCH
Title of Study: Factor influencing consumers’ intention to revisit bubble tea stores

Objective: This research seeks to understand why consumers choose to revisit bubble tea
stores

Procedures: Should you choose to participate you will be asked to complete a short,
anonymous questionnaire. The questionnaire will take around 15 minutes to complete. The
questionnaire should be answered objectively without any pressure or fear, and should you
feel at any point that you do not wish to continue participating you are free to quit and leave
the website. This research will collect different perspectives and the findings will be reported
in academic research papers

Right to Refuse or Withdraw: Your participation in this research project is entirely voluntary.
If you do not wish to take part, you are not obliged to do so. If you do decide to take part and
later change your mind halfway through the process, you are free to withdraw from the
research project at any stage. Please note, you cannot withdraw from the research project
after you have submitted your responses due to the anonymous nature of the research.

Your decision whether you take part, do not take part, or to take part and then withdraw from
the research project, will in no way impact your current or future relationship with the
University.

Risks and Discomforts: You may feel uncomfortable sharing your opinions and perspectives.
There is no right or wrong answer. Furthermore, there are no foreseeable risks associated
with your participation in this project.

Benefits: Your participation in this research brings no direct benefits to you but has a
significant contribution to the body of knowledge in the food and beverage literature.

Compensation: There are no monetary and or any other form of incentives, gifts, and/or
compensation given to you including any form of reimbursements of expenses or rewards
associated with this study if you choose to participate in this survey.

Anonymous and Confidential Data Collection: Please be assured that your responses are
entirely anonymous and used only for academic purposes; the data collected will be kept safe
and will not be shared with any other party. Furthermore, no unique personal identification is
needed to participate in this study, thus, you can be assured of complete anonymity.

Confidentiality of records: This is an anonymous questionnaire. You are not required to

identify yourself in any manner and we will not make any attempt to identify your responses.
The questionnaire will be kept solely for the purpose of analysis. Once the research project is
completed, all information will be stored in a secure locked cabinet in the Sunway University
premises. Only the researcher and team members will have access to the data. All data will be
destroyed after five years.
 Who to contact with questions: Please refer to the contact details if you have any questions to
be answered to request further information about this research project.
.

Investigator: Dr. Koay Kian Yeik

Department of Marketing Strategy and Innovation
Sunway University Business School
47500 Selangor Darul Ehsan
Email: [email protected]

If you have issues regarding this particular research project, you may contact Sunway
University’s research office at Research & Enterprise Office, Sunway University, No. 5,
Jalan Universiti, Bandar Sunway, 47500 Selangor Darul Ehsan, Malaysia.
Contact Number: 03-74918622 (Ext. 7547), or email at [email protected]

Bubble tea is a sweet drink of Taiwanese origin that in its basic form consists of tea mixed typically with
milk or fruit syrup and small balls of tapioca

Have you ever visited bubble tea stores in the past? Yes No

Please indicate the name of the bubble tea store that you visited in the past:

While answering the questions below, this bubble tea store refers to the name of the bubble tea store that
you provided.

The extent to which you agree with each statement below:

Strongly Disagree Neutral Strongly Agree

Store atmosphere 1 2 3 4 5 6 7
This bubble tea store has a comfortable atmosphere
The atmosphere in this bubble tea store is familiar to me
It is comfortable to spend my time at this bubble tea store
This bubble tea store makes me relax
Price Fairness 1 2 3 4 5 6 7
This bubble tea store offers the best possible price plan that meets my
needs
The bubble tea price charged by this bubble tea store is reasonable
The cost in this bubble tea store seems appropriate for what I get
Overall, this bubble tea store provides superior pricing options compared to
other service providers
Product quality 1 2 3 4 5 6 7
I recognise that the quality of bubble tea in this bubble tea store is good
I recognise that the taste of bubble tea in this bubble tea store is good
I recognise that the purity of bubble tea in this bubble tea store is good
Service quality 1 2 3 4 5 6 7
I recognise that the service in this bubble tea store is good
I recognise that this bubble tea store does its best to satisfy me
I recognise that I am satisfied with the services provided by this bubble tea
store
Contextual (memorable) experience 1 2 3 4 5 6 7
I recognise that the consuming experience in this bubble tea store gives me
a good memory
I recognise that I am impressed with the decoration of this bubble tea store
I recognise that the impression of other customers in this bubble tea store is
good
Perceived value 1 2 3 4 5 6 7
This bubble tea store offered good value for the price
This bubble tea store experience was worth the money
This bubble tea store provides me great value as compared to others

The extent to which you agree with each statement below:

Attitudes 1 2 3 4 5 6 7
I think that revisiting this bubble tea store is advantageous
I think that revisiting this bubble tea store is wise
I think that revisiting this bubble tea store is pleasant
I think that revisiting this bubble tea store is joyful
I think that revisiting this bubble tea store is exciting
I think that revisiting this bubble tea store is attractive
I think that revisiting this bubble tea store is enjoyable
Subjective norms 1 2 3 4 5 6 7
Most people who are important to me think I should revisit this bubble tea
store
Most people who are important to me would want me to revisit this bubble
tea store
People whose opinions I value would prefer me to revisit this bubble tea
store
Perceived bahvioural control 1 2 3 4 5 6 7
I have full control over revisiting this bubble tea store in the future
For me to revisit this bubble tea store is easy
If I want to, it would be easy for me to revisit this bubble tea store
Revisit intention 1 2 3 4 5 6 7
I am planning to revisit this bubble tea store
I intend to revisit this bubble tea store
I will expend effort on revisiting this bubble tea store
Customer satisfaction 1 2 3 4 5 6 7
I am very satisfied with my overall experience at this bubble tea store
Overall, this bubble tea store puts me in a good mood
I have really enjoyed myself at this bubble tea store
Behavioural intentions 1 2 3 4 5 6 7
I would like to come back to this bubble tea store in the future
I would consider revisiting this bubble tea store in the future
I would recommend this bubble tea store to my friends or others
I would say positive things about this bubble tea store to others
I would encourage others to visit this bubble tea store

General community interest 1 2 3 4 5

I am a community-interested person
I follow up on what is happening in the community
I keep updated on what is happening in the community
Fear of Covid 19 1 2 3 4 5
I am most afraid of coronavirus-19.
It makes me uncomfortable to think about coronavirus-19.
My hands become clammy when I think about coronavirus-19.
I am afraid of losing my life because of coronavirus-19.
When watching news and stories about coronavirus-19 on social media, I become
nervous or anxious.
I cannot sleep because I’m worrying about getting coronavirus-19.
My heart races or palpitates when I think about getting coronavirus-19.

Demographic Profile

Age:

Gender : Male Female

Race : Malay Chinese Indian Others

Income level : RM0 – RM2000 RM 2001 – RM 5000

RM 5001 – RM 8000 Above RM 8000

Marital status : Single Married