J Jeevitha
J Jeevitha
i ii iii iv v vii
Contents(iv) I II III IV
CHAPTERS
PAGE NO.
INTRODUCTION AND DESIGN OF THE STUDY REVIEW OF LITERATURE OPINION ON INSURANCE SERVICES ANALYSIS ON FACTORS INFLUENCING LEVEL OF LIFE INSURANCE BUYING BEHAVIOURS
Significance of the study Statement of the problem Objectives of the study Scope of the study Hypotheses Methodology Data collection Primary Data Secondary Data
Sampling Technique Construction and pre - Testing of questionnaire Field work and collection of data Frame work of analysis
limitation of the study chapter scheme Company profile of LIC About LIC
CHAPTER II Review of Literature References CHAPTER III Introduction Table 3.1 Chart 3.1 Intrepretation/Interference Weighted Average method Table Interpretation CHAPTER IV Chi-square Table 4.1
Prof.M.Raguraman,M.Com.,M.Phil.,MIM.,DLL., Asst.Professor Department of Commerce Sacred Heart College (Autonomous) Tirupattur,vellore Dt. 635 601
CERTIFICATE This is to certify that the Dissertation entitled A STUDY ON LIFE INSURANCE BUYING BEHAVIOURS OF LIC POLICY HOLDER IN TIRUPATTUR TOWN Submitted by J.JEEVITHA (REG.NO.BR10106) in partial fulfillment of the requirements for the award of the degree of MASTER OF PHILOSOPHY IN COMMERCE to Thiruvalluvar
university through sacred Heart College,Tirupattur was carried out by her under my guidance and supervision during the academic year 2010 to 2011 and that the Dissertation or any part there of has not been submitted elsewhere for any other Degree, Diploma fellowship or other similar titles.
Sacred Heart College (Autonomous) Tirupattur Vellore Dt., DECLARATION I hereby declare that the Dissertation for the degree of Master of Philosophy in Commerce on A STUDY ON LIFE INSURANCE BUYING BEHAVIOURS OF LIC POLICY HOLDER IN TIRUPATTUR TOWN is my original research work and no part of this dissertation has been submitted for the award of any other degree, Diploma fellowship or other similar titles. 635 601