GRADE 12 – SENIOR HIGH SCHOOL

NAME: GRADE AND STRAND:

ADDRESS: CONTACT NUMBER:
LESSON 4: Evolution of Media
An important development with the growth of digital media has been the move from a traditional communication model of ‘one to many’,
characteristic of print and broadcast media, to a ‘peer to peer’ model that facilitates collaborative creation and sharing of content. As content is
digitized, it becomes accessible from a multitude of devices, including radio, television, personal computer and, perhaps most importantly, the
mobile phone, which is emerging as the dominant platform for delivering content of all kinds. The digitalization of voice, image, sound and data
– known as convergence – is creating new opportunities for interaction. This lesson will talk about the media development breakthrough with the
human history.
WHAT I NEED TO KNOW

Learning objectives
In this lesson, you will:
1.  Identify traditional media and new media, and their relationships. MIL11/12EMIL-IIIb-5 (Activity 4.1);
2. Examine the technology or resources available during the prehistoric age, the industrial age, the electronic age, and the new or
digital age ;
3. Identify the devices used by people to communicate with each other, store information, and broadcast information across the
different ages (Activity 4.2);
4. Editorialize the roles and functions of media in democratic society. MIL11/12EMIL-IIIb-6 (Activity 4.3)
5. Search and look up the latest theories on information and media. MIL11/12EMIL-IIIb-7
WHAT I KNOW
Pretest
Direction: In a separate sheet of paper, write the letter of the correct answer.
1. Which of the following is used to store information during the electronic age?
a. Telegram b. Radio c. Books d. Typewriter
2. Typewriter first appeared in ____________.
a. Pre-industrial age b. Electronic Age c. Industrial Age d. Information Age
3. What format/ equipment did people use to communicate with each other during Industrial Age?
a. Traditional paper and writing materials b. Telegraph, Telegram, Telephone, Computers
c. Paper and Pen, Typewriter d. None of these
4. What are different types of new media?
a. The internet, CDs, DVDs b. Novels, poems, fiction and non-fiction
c. Television, films, books and newspapers. d. Radio, television, monkeys
5. While the potential impact of the IoT is considerable, a concerted effort is required to move beyond this early stage. In order to optimise the
development of the market, a common understanding of the distinct nature of the opportunity is required. Which of the following IS NOT the key
feature of IoT?
a. The Internet of Things can enable the next wave of life-enhancing services across several fundamental sectors of the economy.
b. Meeting the needs of customers may require global distribution models and consistent global services.
c. Information overload across platforms of media.
d. Device and application behavior will place new and varying demands on mobile networks.
6. In a democratic society, its role is pivotal in keeping the government, companies, and powerful individuals accountable to the masses. The
media has the power to spotlight and expose those who abuse their power. The first thing dictators do to control the flow of information is to
control the media, what news stories they can run. Their role is to objectively provide the facts in the context they are expected.
a. TRUE b. FALSE
7. The modern age of business and consumerism is increasingly driven in a global fashion with international brands in many vertical industries. In
order to support the development of a viable service ecosystem, i.e. one that meets customer expectations in an economical manner, globally
consistent service enablers will be a key requirement. For companies in vertical industries, the ability to deploy their services across several
countries. Which of the following is NOT an IoT-inspired device?
a. Smart Watch b. 3D printing and Sensors c. Augmented Reality d. Billboards
8. What format/ equipment did people use to store information during the Information Age?
a. Printing press or books, Computers
b. Printing press or books, Digital books, Personal computers, Mobile phones, Smart phones,
c. Wearable technology, Social Media d. Both b and c
9. A positive view of the political role of the media sees it as...
a. a way of keeping people harmlessly amused when times are hard.
b. a way of promoting constructive 'role models' for young people.
c. much more trustworthy than politicians
d. at its best, a potential check on executive power.
10. While the Internet of Things (IoT) will ultimately have an enormous impact on consumers, enterprises and society as a whole, it is still at an
early stage in its development. These are the following industrial sector may arise EXCEPT:
a. Intelligent buildings b. Energy services and national security
c. PCs, tablets and handset data d. None of these

WHAT’S NEW
Activity 4.1 Traditional to New Media “ Titanic, in full Royal Mail
Ship (RMS) Titanic, British luxury passenger liner that sank on April
14–15, 1912, during its maiden voyage, en route to New York City
from Southampton, England, killing about 1,500 passengers and ship
personnel. One of the most famous tragedies in modern history, it inspired numerous stories, several films, and a musical and has
 been the subject of much scholarship and scientific speculation.” Source: https://www.britannica.com/topic/Titanic Contributed by: Amy
Tikkanen Retrieved on : May 22, 2020

RMS Titanic departing Southampton on 10 April 1912. Retrieved

from: https://en.wikipedia.org/wiki/File:RMS_Titanic_3.jpg

What you will do

Activity 4.1 Traditional to New Media
In your notebook, try to answer the following:
1. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people in England and New York at that time? Indicate any form
of communication you might think of that is existing during that time.
2. If the Titanic sank today, in what format would people receive or read the news? Indicate your favorable form of media format you can think that is
existing during this time and discuss why you chose this media format.
WHAT IS IT?
Discussion
More than 1,500 people died in the sinking of the Titanic, but more than 700 survived. Those who did owed their escape to the
newest communications technology of the time: wireless telegraphy.
Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our
imaginations, a source of fantasy, and an outlet for escapism. It can also provide information and education. Information can come in
many forms, and it may sometimes be difficult to separate from entertainment. Today, newspapers and news-oriented television and
radio programs make available stories from across the globe, allowing readers or viewers in London to access voices and videos from our country
or neighboring nations. Books and magazines provide a more in-depth look at a wide range of subjects. Similarly, it can be used to monitor
government, business, and other institutions.
These are how media and information has evolved throughout history. It is described into four ages.
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze,
copper and iron. Examples:
• Cave paintings (35,000 BC) • Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC) • Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century) • Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established iron production, and the manufacturing of
various products (including books through the printing press). Examples:
• Printing press for mass production (19th century) • Newspaper- The London Gazette
(1640)
• Typewriter (1800)Telephone (1876) • Commercial motion pictures (1913)
• Motion picture photography/projection (1890) • Telegraph
• Motion picture with sound (1926) • Punch cards
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age.
People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance
communication became more efficient.Examples:
• Transistor Radio • Television (1941)
• Large electronic computers- i.e. • Mainframe computers - i.e. IBM 704(1960)
EDSAC (1949) and UNIVAC 1 (1951)
• Personal computers - i.e. Hewlett- • OHP, LCD projectors
Packard 9100A (1968), Apple 1 (1976)
Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of the social network. People advanced
the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice,image, sound
and data are digitalized. We are now living in the information age. Examples:
• Web browsers: Mosaic (1993), • Blogs: Blogspot (1999), LiveJournal
(1999), Wordpress (2003) • Smart phones
Internet Explorer (1995) • Cloud and Big Data
• Social networks: Friendster (2002), • Microblogs: Twitter (2006), Tumblr (2007)
Multiply (2003), Facebook (2004)
Video: YouTube (2005) • Wearable technology
• Video chat: Skype (2003), Google • Augmented Reality / Virtual Reality
Hangouts (2013)
• Search Engines: Google (1996), • Portable computers- laptops (1980),
Yahoo (1995) netbooks (2008), tablets (1993)
As Briggs and Burke note, these advances meant that “hundreds of thousands of components could be carried on a microprocessor.”
The reduction of many different kinds of content to digitally stored information meant that “print, film, recording, radio and television and all
forms of telecommunications [were] now being thought of increasingly as part of one complex.” This process, also known as convergence, is a
force that’s affecting media today.

What you will do

Activity 4.2 Knowing You Media at Different

Ages

In your notebook, try to fill in the table on the

next page.
 WHAT’S MORE?
Enrichment
ROLES OF MEDIA IN A DEMOCRATIC SOCIETY
Transitions from one technology to another have greatly affected the media, although it is difficult to say whether technology caused a cultural shift
or resulted from it. The role of the media is vital in generating a democratic culture that extends beyond the political system and becomes ingrained
in the public consciousness over time.
Media fulfills several roles in our democratic society, including the following:
1. Channel . It provides opportunities for people to communicate, share ideas,speculate, tell stories and give information.
2. Watchdog. It exposes corrupt practices of the government and the private sector. Creating a space wherein governance is challenged or scrutinized by the
governed. It also guarantees free and fair elections.
3. Resource center. It acts as a gateway of information for the society’s consumption. Also, it becomes a keeper of memories of the community, preserver of
heritage and source of academic knowledge.
4. Advocate. Through its diverse sources or formats, it bridges the gap of digital divide.
Media act as a catalyst for democracy and development, helping to make public participation meaningful. If media is honest and committed in its job,
democracy is bound to function more efficiently and the loopholes present in any democratic system can certainly be plugged to the fullest satisfaction of the
people.
On the contrary, if media is biased, corrupt and favors only a particular party or few individuals, it can prove to be very dangerous for the smooth
functioning of democracy. No one can become perfect and one can only strive to become so. The same holds true for our media also. Certainly, there is still a lot of
scope for improvement by which the media can rise upon the aspirations of the people for which it is primarily meant.
WHAT IS IT?
Discussion
INTERNET OF THINGS (IoT)
Mobile networks already deliver connectivity to a broad range of devices, enabling the development of innovative new services and applications.
This new wave of connectivity is going beyond tablets and laptops; to connected cars and buildings; TVs and game consoles; smart meters and
traffic control; with the prospect of intelligently connecting almost anything and anyone.
The Internet of Things (IoT) refers to the use of intelligently connected devices and systems to leverage data gathered by embedded sensors and
actuators in machines and other physical objects.
By which mobile operators have identified the following key distinctive features:
1. The Internet of Things can enable the next wave of life-enhancing services across several fundamental sectors of the economy.
2. Meeting the needs of customers may require global distribution models and consistent global services.
3. The Internet of Things presents an opportunity for new commercial models to support mass global deployments.
4. The majority of revenue will arise from the provision of value-added services and mobile operators are building new capabilities to enable these new service
areas.
5. Device and application behaviour will place new and varying demands on mobile networks.
A common understanding of the distinctive nature of this nascent opportunity should help hasten this development. This has believed to be full blow n in the next
decade. The figure depicts a Smart City.

Source: McKinsey internal research, GSMA

The IoT will also help widen access and improve quality of
education and health

In education, mobile-enabled solutions will tailor the learning process to each student’s needs,improving overall proficiency levels, while linking
virtual and physical classrooms to make learning more convenient and accessible.

The Internet of Things promises to deliver a step change in individuals’ quality of life and enterprises’ productivity. Through a widely distributed, locally intelligent network of
smart devices, the IoT has the potential to enable extensions and enhancements to fundamental services in transportation, logistics, security, utilities, education, healthcare and
other areas, while providing a new ecosystem for application development. Inasmuch, information overload might the challenge of the coming generation. As a empowered
SHS student, truly your role is enhanced your media and information literacy in order for you to be secured in this digital- driven world.

ASSESSMENT
Posttest
Direction: In a separate sheet of paper, write the letter of the correct answer.
1. Which of the following is used to store information during the electronic age?
a. Telegram b. Radio c. Books d. Typewriter
2. Typewriter first appeared in ____________.
a. Pre-industrial age b. Electronic Age c. Industrial Age d. Information Age
3. What format/ equipment did people use to communicate with each other during Industrial Age?
a. Traditional paper and writing materials d. Telegraph, Telegram, Telephone, Computers
c. Paper and Pen, Typewriter d. None of these
4. What are different types of new media?16
a. The internet, CDs, DVDs b. Television, films, books and newspapers.
c. Novels, poems, fiction and non-fiction d. Radio, television, monkeys
5. Which of the following NOT included in the distinctive feature of Internet of Things?
a. IoT will enable life-enhancing services b. Distribution models for IoT services are often global
c. New capabilities are being developed for IoT applications d. Inflating demands on the mobile network
6. A primary function of an independent press in a free and democratic society is to:
a. provide news that is fair, balanced, and accessible to all people.
b. maintain social order by publishing stories that promote democratic values.
c. manage the way in which information is disseminated and presented to the public.
d. entertain audiences while supplying them with timely information on their
communities.
7. In a 30-minute local television news broadcast, four minutes are dedicated to a lead story about a robbery at an area business. Two- to three-
minute segments report on an incident in which an individual was arrested for assault and on recent developments in a highprofile criminal trial.
This news describes the role of media as _____________.
a. Channel b. Resource Center c. Watchdog d. Advocate
8. A high school journalist has spent weeks gathering information in order to develop a story on changes in graduation requirements. The student
has transcripts of interviews with teachers and students, data and news releases from the state department of education, and copies of practice
graduation tests. This news describes the role of media as ____________.
a. Channel b. Resource Center c. Watchdog d. Advocate
9. A television news helicopter crew is first on the scene the afternoon a typhoon sweeps through a midwestern town. The crew's aerial footage is
fed to a national news bureau, which in turn arranges to broadcast the footage that night on its national nightly network news program. This news
describes the role of media as _____________.
a. Channel b. Resource Center c. Watchdog d. Advocate
10. While the potential impact of the IoT is considerable, a concerted effort is required to move beyond this early stage. In order to optimize the
development of the market, a common understanding of the distinct nature of the opportunity is required. Which of the following IS NOT the key
feature of IoT?
a. The Internet of Things can enable the next wave of life-enhancing services across several fundamental sectors of the economy.
b. Meeting the needs of customers may require global distribution models and consistent global services.
c. Information overload across platforms of media.
f. Device and application behavior will place new and varying demands on mobile networks.
11. In a democratic society, its role is pivotal in keeping the government, companies, and powerful individuals accountable to the masses. The
media has the power to spotlight and expose those who abuse their power. The first thing dictators do to control the flow 17 of information is to
control the media, what news stories they can run. Their role is to objectively provide the facts in the context they are expected.
b. TRUE b. FALSE
12. The modern age of business and consumerism is increasingly driven in a global fashion with international brands in many vertical industries.
In order to support the development of a viable service ecosystem, i.e. one that meets customer expectations in an economical manner, globally
consistent service enablers will be a key requirement. For companies in vertical industries, the ability to deploy their services across several
countries. Which of the following is NOT an IoT-inspired device?
a. Smart Watch b. 3D printing and Sensors c. Augmented Reality d. Billboards
13. What format/ equipment did people use to store information during the Information Age?
a. Printing press or books, Computers
b. Printing press or books, Digital books, Personal computers, Mobile phones, Smart phones,
c. Wearable technology, Social Media
d. Both b and c
14. A positive view of the political role of the media sees it as...
a. a way of keeping people harmlessly amused when times are hard.
b. a way of promoting constructive 'role models' for young people.
c. much more trustworthy than politicians
d. at its best, a potential check on executive power.
15. While the Internet of Things (IoT) will ultimately have an enormous impact on consumers, enterprises and society as a whole, it is still at an
early stage in its development. These are the following industrial sector may arise EXCEPT:
a. Intelligent buildings b. Energy services and national security
c. PCs, tablets and handset data d. None of these