11/16/22, 5:18 PM Review Test Submission: DS 680 Final Exam – DS-680-PHYB-...

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Review Test Submission: DS 680 Final Exam

Review Test Submission: DS 680 Final Exam

User Sri Satyanarayana Reddy Karri

Course DS-680-PHYB-21WNTR: Mrktg Analytic & Oper Research
Test DS 680 Final Exam
Started 2/26/22 11:30 AM
Submitted 2/26/22 12:47 PM
Due Date 2/26/22 11:59 PM
Status Completed
Attempt Score 100 out of 100 points
 
Time Elapsed 1 hour, 16 minutes out of 3 hours
Results Displayed All Answers, Submitted Answers, Correct Answers

Question 1 4 out of 4 points

Which of the following is/are benefits of Email Marketing?

Selected Answers: a.
Measurable
b.
Less Time
c.
Better Conversion Rate
d.
Cost Effective
Answers: a.
Measurable
b.
Less Time
c.
Better Conversion Rate
d.
Cost Effective

Question 2 4 out of 4 points

Display Advertising is used to _______________

Selected Answers: a.
Maximum reach on World Wide Web
b.
Drive Customer Loyalty
c.
Increase Awareness

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d.
Increase Sales
Answers: a.
Maximum reach on World Wide Web
b.
Drive Customer Loyalty
c.
Increase Awareness
d.
Increase Sales

Question 3 4 out of 4 points

FMOT is Fixed Moment of Truth

Selected Answer: False

Answers: True
False

Question 4 4 out of 4 points

Which of the following is/are types of Affiliate Sites?

Selected Answers: a.
Coupon Based
b.
Comparison Shopping
c.
Loyalty/Rewards
Answers: a.
Coupon Based
b.
Comparison Shopping
c.
Loyalty/Rewards
d.
Product Listing Ads

Question 5 4 out of 4 points

Macro Conversion Rate is number of re-defined goals achieved by number of visitor sessions.

Selected Answer: False

Answers: True
False

Question 6 4 out of 4 points

In which year was the banner ad first placed on web as a form of advertisement?
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Selected Answer: a.
1994

Answers: a.
1994

b.
1996

c.
1992

d.
1990

Question 7 4 out of 4 points

Which of the following are the benefits of being authentic in marketing?

Selected Answers: a.
Reduce Doppelganger Brand Image attack.
b.
Customers do consider authenticity while making purchase decision.
c.
Active endorsement provided by customers within their network.
Answers: a.
Reduce Doppelganger Brand Image attack.
b.
Customers do consider authenticity while making purchase decision.
c.
Active endorsement provided by customers within their network.

Question 8 4 out of 4 points

How many digital epochs have been experienced till now in the Internet Age?

Selected Answer: d.
4

Answers: a.
1

b.
2

c.
3

d.
4

Question 9 4 out of 4 points

Apache Software Foundation is an example of __________________

Selected Answer: d.
Customer - Led Open

Answers: a.
Customer - Led Fixed

b.
Firm - Led Open

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c.
Firm - Led Fixed

d.
Customer - Led Open

Question 10 4 out of 4 points

Which of the following is/are 4 P's of Marketing?

Selected Answers: b.
Price
c.
Product
d.
Promotion
Answers: a.
Pattern
b.
Price
c.
Product
d.
Promotion

Question 11 4 out of 4 points

Information about you that neither you nor others know is  ________________

Selected Answer: c.
Unknown Self

Answers: a.
Blind Self

b.
Hidden Self

c.
Unknown Self

d.
Open Self

Question 12 4 out of 4 points

Online marketing advertising channel that puts merchants in charge of an online marketing sales to earn rewards or commission through the sales driven is ________________ 

Selected Answer: d.
Affiliate Marketing

Answers: a.
Display Banner Engagement

b.
Search Engine Optimization

c.
Email Marketing

d.
Affiliate Marketing

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Question 13 4 out of 4 points

Which of the following is/are types of co-creation technique?

Selected Answers: a.
Tinkering
b.
Co-Designing
c.
Submitting
d.
Collaboration
Answers: a.
Tinkering
b.
Co-Designing
c.
Submitting
d.
Collaboration

Question 14 4 out of 4 points

Correlation-Based Recommendation system is used to recommend items to user by analyzing the similarities in the items user has liked earlier?

Selected Answer: True

Answers: True
False

Question 15 4 out of 4 points

If you, as a Marketing Analyst is experiencing huge bounce rate on a particular page of your business website, which of the following needs to be taken care of?

Selected Answer: a.
Landing Page

Answers: a.
Landing Page

b.
Digital Marketing Advertisement

c.
UTM Parameters

d.
None of these

Question 16 4 out of 4 points

Which of the following syntax is used to read a CSV file in Python?

Selected Answer: d.
pd.read_csv()

Answers: a.
np_read_csv()

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b.
np.read_csv()

c.
pd_read.csv()

d.
pd.read_csv()

Question 17 4 out of 4 points

Degree of Intelligence increases from Descriptive Analytics to Predictive and Prespective Analytics.

Selected Answer: True

Answers: True
False

Question 18 4 out of 4 points

The technique full of contribution made by customers that assist a firm in design and development of new product offering is _______________

Selected Answer: c.
Co-Creation

Answers: a.
Doppelganger Brand Image Banner

b.
Affiliate Marketing

c.
Co-Creation

d.
Digital Authenticity

Question 19 4 out of 4 points

Marketing Analysts should strive to deliver recommendations in their reporting that are clear and concise with no room for ambiguity.

Selected Answer: True

Answers: True
False

Question 20 4 out of 4 points

Methodology of strategies and techniques to increase the amount of visitors to a website by obtaining high-ranking placement majorly focusing on organic visitors is ___________

Selected Answer: c.
Search Engine Optimization

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Answers: a.
Google Display Network

b.
Email Marketing

c.
Search Engine Optimization

d.
Affiliate Marketing

Question 21 4 out of 4 points

CAN-SPAM act is the choice of the organization to follow. 

Selected Answer: False

Answers: True
False

Question 22 4 out of 4 points

Data availability, access and analytics have changed the shopping experience.

Selected Answer: True

Answers: True
False

Question 23 4 out of 4 points

Collaborative filtering system analyzes the information acquired by the users and recommends items based on study done about user preferences for items.

Selected Answer: True

Answers: True
False

Question 24 4 out of 4 points

In Marketing Analytics, primary responsibility of a marketing analyst must result in ________________

Selected Answer: d.
Relevant and Powerful Insights

Answers: a.
Powerful and Obscure Insights
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b.
Elaborate and Colorful Insights

c.
Relevant and Complicated Insights

d.
Relevant and Powerful Insights

Question 25 4 out of 4 points

It is important that analysts have an open mind and flexibility to go in the direction of the data points.

Selected Answer: True

Answers: True
False
Wednesday, November 16, 2022 5:18:19 PM EST

←
OK

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