Puto1 4
Puto1 4
CHAPTER I
INTRODUCTION
The proponents decided to introduce the products came from cassava which will
be establish at Brgy. 5 Paluan Occidental Mindoro. This chapter is about the history of
cassava. Which is the third largest sources of food carbohydrates, the cassava is a
substitute food in rice. Many Filipino farmers are engaged in planting of cassava because
in our country we only had two kinds of climates that are why cassava is easy to plant
kamotengkahoy, and manloc root, a woody shrub of the euphorbiaceous (spurge family)
subtropical regions for its edible starchy. Tuberous root a major source of carbohydrates.
Cassava is the third largest sources of food carbohydrates in the topping. After
rice and maize.Casava is a major staple food in the developing world, providing a basic
diet for over half a billion people. It is one of the most drought-tolerant crops, capable of
Cassava is classified as sweet or bitter. Farmers often prefer better varieties because they
deter pests, animals and thieves. The more toxic varieties of cassava are a fall-black
Cassava is also often portrayed in indigenous art. In fact, many, if not most
traditional dishes are made with cassava or maize. Today cassava is among the most
important crops in the tropical world, although it is only little to known or used in
Western Countries.
Generally, the people of Paluan Occidental Mindoro are engaged in farming. The
said place is a suitable location of Cassava Puto Infinity Production came from the
owner’s because there is no existing business which offer same product in the area. This
business when establish will sell a delicious cassava puto. Looking forwardthat the
proposed business will be profitable and will have a long lasting operation, which it will
the combination of skills and shared capitals of partners, they can work together for the
General Objective
The proposed business has a general objective which is to find out the study and
Specific Objective
1. To determine the financial requirements and to start and sustain the proposed project
2. To measure the demand and market ability of product in the proposed location.
3. To identify the strength, weaknesses. Opportunities and threats that will have to be
Owners
This study will them by the way of gaining profits and also by gaining more
Employee
This business will help them in their financial needs and also to enhance their
Customers
It will surely help them to buy a clean delicious homemade product easily and
they do not need to have a large amount of money just to buy and eat a delicious and
nutritious product.
Government
This sector will gain benefit through this study because on the annual amount of
Researchers
These studies help them by knowing how to prepare a business plan and help for
D. Sources of Data
There are a lot of references being used in gathering data in this business, these
are internet books and to conduct an interview to the people who seek to be our target
E. Definition of Terms
Cassava
It is the third largest source of good carbohydrates in the tropics after rice.
Competitor
One who seeks what another seeks or claims what another claim, one that
complete arrivals.
It is the owner of the business where in them all ways compete to each other just
to be a stronger one.
Market Trend
Production
Profit
or selling over cost, hence, pecuniary gain in any transaction or occupation involvement
Steamer machine
Ladle
CHAPTER II
MARKETING STRATEGY
profitable and viable in the community. it contains the projected demand for next five(5)
years and projected supply for five(5) years will also be discussed. The demand and
supply will be analyzed in this chapter including the graphical presentation. It also
contains the marketing plan strategies like the promotion, distribution and pricing
strategies. The customer will be the key factor to achieve the objective of the
organization marketing system of business activities designed to plan, price, promote and
distribute wants satisfying goods u services to present to potential customer. The place
promotion and price will be discussed using the quantitative and qualitative data which is
derived from survey, interviews, questionnaires and data coming from the citizens of
A. Market Description
because there is a large plantation of cassava in our country especially here in our town.
Cassava puto infinity production will offer different sizes of cassava puto which are in
demand in the target location. The proponent assumed that the demand and supply will
increased after the project has been introduced to the public. The target market is defined
by the customer’s needs (7-60 years old) who create the market attractiveness of
customers based on the marketing strategies that will be profitable and competitive.
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Table 1
Product Price
The table1 shows the price of the product. Which is the unit price of small cassava
B. Demand Analysis
The proponents conducted a survey among 359 respondents to get their opinion
regarding by a times who avail the product annually. These 359 respondents came from
the present population of barangay 5, Paluan Occidental Mindoro using the sloven
formula. The survey was distributed among the entire students of Paluan for the
proponents to be able to know the respondents perception and preferences regarding the
proposed business.
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The total population ofBRGY.5 will increased 2.1% multiplied by the market
acceptability which is obtained by getting the percentage of respondents who are willing
to eat Cassava puto with 90% and multiplied to the fixed agreement by 7 times who avail
the products annually that is based on the survey that the proponents distributed.
SLOVEN FORMULA
n=N
1+Ne
Where:
Solution:
n= 3.510/1+3.510 (.05)
n= 3.510/1+3.510 (.0025)
n= 3.510/1+8.78
n= 3.510/9.78
n= 358.79 or 359
The computation above shows how to get the total numbers of cassava puto
Table 2
Projected Demand
Table 2 shows the projected demand for the next five years for the business
operation. To get the projected demand for 2013-2017 the proponents used the population
sampling method. Because the proponents decided to establish our Business Firm, at
Figure 1
23500
23000
22000
21500
2013 2014 2015 2016 2017
C. Supply Analysis
The cassava puto infinity production will be the first that will offer this kind of
The proponents believe that the whole market will be their customers and because
of the carbohydrates that their product gives it may be substitute by rice. It is also
providing a basic diet over a half a million people, they assure that the business is a
profitable one.
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The supply of cassava of the cassava puto infinity production came from BRGY.
1, Paluan Occidental Mindoro which is owned by Mr. Nestor Tinaliga and if there has a
shortage of raw materials the proponents decided to have an alternative supplier which
came from BRGY. AlipaoyPaluan Occidental Mindoro owned by Mrs. Blesilda Zapata.
Table 3
Projected Supply
Table 3 shows the projected supply for the next five (5) years of Cassava Puto
Infinity Production.
OCCIDENTAL MINDORO STATE COLLEGE
Figure 2
22500
22000
21000
20500
2013 2014 2015 2016 2017
We all know that there are people who do not eat rice in the everyday meal
specially during breakfast. That’s why many people are suffer from stomach ache that
can cause ulcer. But once they eat substitute food like cassava which is also give
carbohydrates like rice they can’t suffer from ulcer. This is one major factor why the
The gap of the unsatisfied market is obtained by subtracting the projected demand
to the projected supply which shows the available market for the cassava.
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Table 4
Table 4 shows the sensitivity analysis of our projected demand and supply gap.
OCCIDENTAL MINDORO STATE COLLEGE
Figure 3
24500
24000
23500
23000
22500
21000
20500
20000
19500
2013 2014 2015 2016 2017
The figure 3 shows the demand and supply analysis for cassava puto. The graph
shows that the demand is higher than the supply. This mean that the cassava puto will
have a continuous demand in the market it shows that the demand is directly proportional
with supply.
E. Marketing Strategies
Every business must determine their market share that will serve as basis of
marketing strategies of the establishment. The proponents consider the 4P’s of marketing
mix which are the product, price, place, and promotion. It will define the extent of the
market that we need to satisfy. The proponents decided to offer a small and medium size
of their products.
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1. Product Strategies
People today are fun of eating “kakanin” this will serve as the competitive
advantage of the proposed business in order to operate in the market. The proposed
business wants to emphasize the importance of appearance and food preparation that
enables to attract the customer as well as to achieve customers satisfaction through safe
2. Pricing Strategies
The proponents price is low since the proponents will consider the financial status
of the family who avail their product. The computation in getting the price of cassava
puto well be net purchase + cost of production + markup cost = selling price.
3. Promotion Strategies
The Cassava Puto Infinity Production will give free taste as a part of their
promotion they also distribute pliers amounting Php 1,000 per month. The proponents
also give 5% discount to those customers that have a large volume of purchase on
4. Distribution Strategies
The proponents decided that the product will be distributed to the school canteen
CHAPTER III
TECHNICAL STUDY
This chapter presents the technical aspect of the project such as the product
description that explains for the satisfaction of the customers. The steps of making
cassava puto. The machinery, equipment, furniture and fixture needed for the
manufacturing of the proposed business. The building where the project will be operated,
the layout and floor plan that illustrate the parts of building the location of the project
which is near in the target market the capacity that shows the number of products produce
and scheduling that shows the schedule of the workers in operating the business. It
A. Product Description
These Puto were made up from cassava and sugar. This product gives satisfaction
to every customer who will buy it because of its delicious taste it also gives
carbohydrates to those people who do not eat rice regularly. Cassava Puto Infinity
B. Production Process
Figure 5
Production Process
START
Cooling
Packaging
rrrrr
END
The figure 5 shows how it will be process into finished product. In our production
process, the first thing that the proponent will do is to prepare the raw materials for three
(3) hours, they will prepare all the ingredients and utensils that are needed for cooking
cassava puto. After all materials have been prepared they are mix the cassava into sugar
for two minutes then put the cassava in the steamer machine by 15 minutes until it turn to
yellow. Cooled it first then we can make a finished product. The finished product will be
In every operation, machineries are needed to make quality products. This is used
to make the operation efficient. The proponents want to make a just in time production.
They prepared the following machineries and equipment that is showed in table 5.
Including their uses, useful life and its unit cost. Table 6 shows the tools and utensils
using the processing of the production . The table 7 shows the furniture and fixtures used
Table 5
Table 5 shows the equipment needed for the manufacturing of the proposed
Business.
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Table 6
The table 6 shows the tools and utensils that are needed for the business.
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Table 7
The Furniture and Fixture are needed for the business venture the table and chair
will be used while transacting the business. Those products will be placed on the display
Table 8
Ballpen 12 6 pcs. 72
Pentelpen 35 2 pcs. 70
Total 8,022
Table 8 shows the supplies needed in the operation of the proposed business.
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The Cassava Puto Infinity Production will rent at BRGY. 5, Pangilinan St.
proponents and the owner have an agreement that the rental payment will be 3,000
monthly and they will give one month advance and one month deposit.
E. Location
Jeep Station
Central School
Tajonera St.
Public Market
Site Cassava Puto
Infinity Production
Petron Gasoline
Villas St. Station
Basketball
Court
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Figure 6
Floor Plan
20 mts.
Book
C.R. W
PM MM Keeper
3 mts.
W
Stock Room
8 mts. FM
GM 2 mts.
Displaying Glass
Long Table W
2 mts.
5 mts.
Displaying Area
10 mts. 10 mts.
Entrance
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The proposed business will be opened for eight hours in seven days. The
Table 9
Capacity
Description Quantity Gram Daily Monthly Yearly
Capacity Capacity Capacity
Cassava
Puto
Small 10 kilos 25 grams 200 Pcs. 6,000 Pcs. 73,000 Pcs.
Table 10
Schedule of Employees
Table 10 shows the schedule of the workers in operating the business each
of them will have 8 hours of work including 1 hour lunch break for seven days.
H. Production Cost
supplier.Lower cost of production will convince the producer to produce more goods.
Table 11
Production Cost
The proponents considered the raw materials and supplies for the operation
of the business.
The main supplier of Cassava Puto Infinity Production came from BRGY. 1
Mapalad Occidental Mindoro which owned by Mr. Nestor Tinaliga and if ever there has a
shortage of raw materials the proponents decided to have an alternative supplier which
came from BRGY. AlipaoyPaluan Occidental Mindoro who is owned by Mrs. Blesilda
Zapata.
Table 12
Raw Materials
Description Price
Total 108.00
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J. Utilities
The operation of the proposed business need utilities such as electricity, load
outlet, gasoline and water in such a way the sources uses and cost of the utilities must be
considered.
Table 13
Table 13 shows the different utilities to be used for the monthly operation of
the business.
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K. Waste Management
The proponents consider the cleanliness of the business. They are going to
separate the garbage into two (biodegradable and non-biodegradable). The biodegradable
materials will be used as a fertilizer to plats. While the non0biodegradable materials will
be sold to the junkshop. They will use the trash bag for their garbage to maintain the
CHAPTER IV
MANAGEMENT STUDY
study. This chapter aims feasibility study. This chapter aims to provide data with regards
to the forms of business organization as well as the needed personnel their requirements
partnership as a kind of business ownership for their target business, wherein two or more
persons are contributing money, property and industry to a common fund with the
B. Personnel Requirements
In this business the proponents agreed to hire two workers and one driver for
their delivery.
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Figure 8
Organizational Chart
MONTEMAYOR,
REYMART
GENERAL MANAGER
WORKER I
WORKER II
DRIVER
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C. Qualification Standard
Workers
Male or Female
Physically fit
Driver
Male
D. Job Description
General Manager
The general manager of the proposed business supervises and manages the
overall good and operation of the business. The manager identifies problems creates and
makes choices and provide alternative action for the business finance and earnings. He is
also the one who is responsible for all the operation of the business he makes sure that the
Marketing Manager
of business he is the one who process the selling , technique , promoting and distributing
the product.
Financial Manager
He is the one who is responsible in utilizing the money for the business. He is
also responsible in making the financial statement of the business, he also manage the
Production Managers
manufacturing process they assure that goods and services and produced efficiently and
that the correct amount is produced at the right cost and level of quality. Most production
Bookkeeper
statement of accounts and the consolidating of the duplicate copies of all important paper.
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Workers
They are responsible for assisting the customers the workers are also responsible
in preparing, slicing, cooking, mixing, and display the product they are also the one who
maintain the cleanliness of the production area.
Driver
He is the one who deliver the products in the canteen of Central Elementary
School.
E. Compensation Package
Table 14
Compensation
Table 14 shows the compensation package of the worker including their monthly and
annual salary.
Table 15
Benefits
Project Conceptualization
Preparation of FS
Gathering Data
Signing of Permit
Purchasing Equipment
Hiring of Personnel
Preparation of the Store
Start of the Business
Table 14 shows the projected time table of the business with pre operating activities with corresponding time duratio
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