Lesson 5 - Misconceptions On Entrepreneurship
Lesson 5 - Misconceptions On Entrepreneurship
CHAPTER 1_LESSON 5
LEARNING OUTCOMES
Merchandising
❑ the activity of promoting the sale of goods, especially by their presentation in retail outlets. (Definitions from
Oxford Languages)
❑ Merchandising is the presentation and promotion of goods that are available for purchase for both wholesale
and retail sales. This includes marketing strategies, display design, and competitive pricing, including
discounting. Merchandising is important for retailers looking to cultivate their brand, improve the experience
of customers, compete with others in the sector, and ultimately, drive sales. (https://www.investopedia.com/)
ENTREPRENEURSHIP APPLIES ONLY TO SMALL
BUSINESSES
Corporate Entrepreneurship
➢ Is a process that goes on inside the existing business venture and may
lead to new ones and the development of new products and services
ENTREPRENEURSHIP APPLIES MOSTLY TO PERSONS WITH
GOOD EDUCATIONAL BACKGROUND IN BUSINESS COURSES