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 Introduction: The Black Hat Copy Formula Explained
Just to be perfectly clear… we did NOT write the sales letter included with this
PDF – nor do we know who did write it. It was chosen simply because it is a
representative example of a popular “formula” used by many recent sales pages
in the Internet marketing niche.

These types of pages convert incredibly well and in the “best” cases, make the
marketers and their affiliates rich while providing value to their new customers.
And at worse, experience incredibly high refund rates (up to 50% - 80%) and get
banned from their networks.

The steps we’re providing are presented in a satirical tone… but the “black hat”
tactics behind them are serious. In fact, they’re dangerous, and are included here
for informational purposes only.

This is not the style of copy we are hired to write for our clients. So why did we
choose to highlight the shadier side of persuasion in print?

We’re certainly not doing it to put ourselves on a pedestal, or cast judgment on

anyone else. We’re not lawyers or ethicists, nor do we pretend to be. And it’s not
merely an excuse to parody some of the more extreme hype in many of these
letters - although we did have fun doing that.

The intent of The Black Hat Copy Formula is purely practical. As you’ll see in the
video we’ve included, there are some highly effective “white hat” equivalents for
many of the tactics we highlight in this report. Proven tactics we’ve seen work
equally well, or better – and that certainly build better businesses.

A common question surrounding sales copy is, “what is hype?” Some say it’s the
hyperbolic tone and outrageous moneymaking claims, others say hype is
anything you say that can’t be backed up. And anything you can back up
deserves the most extreme hype you can slather onto it.

However you define it, we think creating hype is a beautiful art, but only when it’s
steeped in truth. If you take one thing away from this report, let it be that every
big claim you make MUST be clearly backed up with hard evidence to its
legitimacy.

If you can do that, hype becomes your sharpest tool of persuasion. Without truth,
it is a deceitful manipulation that provides only temporary gain and, if abused,
can lead to the ultimate penalty.

We know you’ll use it wisely, so let’s have some fun pulling back the curtain on
exactly how these tricks work so well.

- Kevin Rogers & Ben Johnson

 BLACK HAT COPY FORMULA
NOTE: Click directly on the “black hat” ( ) symbols throughout the document to go to the
matching points in the letter for examples in context.

Then, click on the ( ) symbol next to the matching step to jump right back to where you
were reading.

Step 1: “In Your Face” Video

Hire a British actor [ fig. 1](or your cousin’s semi-hot friend to pretend she
is an “ex-stripper”) to play the character of the frustrated marketer who “lucks
into” discovering some filthy rich marketing guru’s secret “system.”

Inspire your actor to challenge their thespian abilities by riding the fine line
between OUTRAGE (at how the gurus lead them astray by selling them
thousands of dollars in useless products)...

... and EMPATHY (for the prospects who are feeling frustrated just like they did
until striking it rich “very recently”.)

NOTE: Never concern yourself with making the story believable. In fact, the more
outrageous and less plausible, the better. If a “stripper” can declare to a rich
guru: “keep your drugs and expensive gifts... I want your system!” then the sky is
the limit. (Also, be sure to have cue cards handy, so your actor can keep track of
the elaborate storyline. Nothing hurts conversions more than a discombobulated
stripper.)

Marketers who create these sales pages in the IM niche typically hire actors
because they (wisely) do not wish to be associated with the product it sells.
However, if you want to save a buck and have no regard for your own reputation,
then another option is to use do the video yourself.

If you choose this route, begin the video and sales letter by telling the visitor how
stupid he/she is for FAILING over and over to make money online... mention how
they shouldn’t even be allowed to hear the Godlike vibrato of your awe-
commanding voice. But they’ll thank their lucky stars that they did.

Say, “I don’t know how you even arrived on this page” (Best guess: an email link
they bribed their JVs to send you?)...

... “but unless you’re fed up with all the ‘hype’ and ‘lies’ you get in your inbox and
want to (finally) start earning $234,567.89 a DAY online -- then this is NOT for
you. (Go away, jerk! I mean it... get gone already!)

There are 2 nefarious reverse-psychology triggers at play here...

1. By bonding over what you both hate about promotions like this one, they are
duped into hoping that this will somehow be different.

2. Telling your prospect this is NOT for them and to go away makes them feel
like they’re spying on those “in the know” and make them want it even more.

(Your video script is simply a condensed version of the text copy that follows the
steps in this section.)

Step 2: False Scarcity Countdown Timer

[ fig. 2] Insert a red strip just below the video with a timer counting down to
the nanosecond. This will send shivers of fright up the spine of any potential
customers who dare stop and weigh the logic of your offer for more than 45
minutes.

Also, a good tip is to limit the copies available to a few hundred, then slash out
the numbers until you get down to only 33 left!

Of course, statistics show that the average buyer will visit your site 3-5 times
before making up their mind to purchase, and each time they’ll see that the
counter starts over and the amount of copies available is still - miraculously - at
“33”... but surely they’ll chalk that up to divine intervention and be all the more
moved to “buy now!”. Let’s face it: For this kind of offer, your best prospects
aren’t math geniuses, anyway.
Oh yeah... and be sure to warn that this page/video will not be up very long
because angry gurus will force it down.

Step 3: Miracle Money Black Hat Headline

Black Hat Headline Tip #1: Outrageous Income! Your headline must include a
HUGE money promise. [ fig. 3]... Of course to someone with no money,
seeing huge bank accounts is very persuasive. Even though their BS detectors
should be screaming, they find it hard to resist the temptation to fantasize about
getting in on some of that easy cash.

Many of these fake gurus don’t even bother trying to explain how this money is
actually earned, they just claim that they did it using the secret “loophole”, “glitch”
or by “cracking the secret code” for getting endless hordes of FREE traffic that
converts at nearly 100% (or better in some cases).

Black Hat Headline Tip #2: Amazing Hands-Free Software. Announce that this
“glitch” has now been automated into a software that makes the money flood
your accounts virtually “hands-free”.
Black Hat Headline Tip #3: Works In Just _ Clicks! [ fig. 4 ], Promise that
the entire “system” can be engaged using a specific amount of clicks. The less
clicks the better as studies show people become easily exhausted pressing down
on their computer mouse. In fact, the latest claim is “zero” clicks so you may want
to claim a “negative” click rate... or promise that someone will come by their
house (or their favorite Internet cafe) to click it for them.
Black Hat Headline Tip #4: “Drooling Idiot” Proof. [ fig.5] Be sure to
mention in a subhead that this system works even if you’ve never made a single
dime online before... or don’t even have a computer... or fingers... and especially
if you’ve given up on waiting for that Nigerian prince to come through with that
giant bank deposit.

Step 4: Eye-Popping Income Screenshots.

Splatter the entire page with as many screenshots of your earnings as possible -
especially just under the headline.

Don’t have any real proof of income? Huh? Oh well... not to worry... a few
minutes in Photoshop can fix that. [ fig. 6] Or you could always just do a
Google image search for “Clickbank proof” and use someone else’s fake income
screenshots.
Be sure to use plenty of red circles and underlining to emphasize the biggest
numbers and how they came flooding into your accounts while you slept after
clicking just 7 times (or less).

Step 5: Easy as 1, 2, 3... (because 2 seems impossible and 4 is just

too much work)
Insert a big, colorful graphic showing the 3 easy steps to making this incredible
system pay. Make these steps as simple as possible to back-up your claims of
“no experience necessary” and show that you can be not only completely
clueless, but incredibly lazy and still turn your laptop into an “ATM on steroids”.

Something like...

STEP 1: Sit in front of computer.

STEP 2: Press magic button.
STEP 3: Get rich and move to your own island.

Step 6: Big List of Red “X”ed Things This Is NOT About...

[ fig. 7]

Such as...

X Expensive Pay Per Click Ads

X Google, Yahoo or Bing
X Forum Posting
X Blogging
X Spamming
X Typing
X Thinking
X Working
X Sitting still for extended periods of time
X Putting down your PS3 controller
X Being awake, alert or sober in any way
X Article Writing
Step 7: Big Implausible Adventure Story (aka, “The Moron’s
Journey”) [ fig. 8]
A well-told story always makes sales copy more persuasive. The most common
story structure is Joseph Campbell’s “The Hero’s Journey”... a structure best
summed up in this quote from the introduction to his The Hero With A Thousand
Faces:

“A hero ventures forth from the world of common day into a region of
supernatural wonder: fabulous forces are there encountered and a decisive
victory is won: the hero comes back from this mysterious adventure with the
power to bestow boons on his fellow man.”

When structuring your story for Black Hat copy, rather than wracking your brain
to craft a compelling world of “fabulous forces” and a “decisive victory” simply
place your hero conveniently in the presence of a filthy rich guru and have him
utter the phrase “I could hardly believe my luck”.

This can be at a casino, a strip club, a seminar, a day spa... or anywhere else
you expect a rich Internet guru might hang out.

Once you’ve strategically placed your hero in the presence of the filthy rich guru,
it’s time to get him to spill the beans on how he makes such “sick” money.

You’ve got a few options here...

The easiest is to simply ask him how he did it and have him be completely
honest because he thinks you’re too stupid to figure it out.

... another is to catch him in a compromising position and blackmail him with
something cunning like “show me your system or I’ll tell your wife”...

... or if all this creative thinking makes you cranky, you can always just have the
guru drop the disc containing the system from his backpack. Then pick it up, plug
it in and SHAZAM! Instant money!

That’s all it takes to make your story totally realistic. It doesn’t matter that “just 7
months ago” your hero had never been out of his mother’s basement or thought
about anything other than pole dancing for a living... they’re on a mission dammit
(you did declare your mission, didn’t you?) to get rich online!

Also, be sure to mention that, even though you have zero money-making skill of
your own, you’ve managed to make the software even better than the guru’s by
finding an underground programmer to “supercharge” the system. [ fig. 9]
Step 8: Random Millionaire Lifestyle Photos

This is another area where restraint has no place. You can never be too rich,
have too big a house or drive a sports car too exotic. After all, you earned it by
going on that mission to discover how the rich guru did it. It’s not your fault that
he turned out to be an arrogant, philandering drunkard, leaving you no choice but
to steal his system.

Plus, it’s cool, because you’re not rich like a guru, you’re more like Robin Hood
because you’re willing to share the stolen system -- for just $37! (Plus about
$600 more in upsells.)

Once again, no need to acquire these things honestly when a simple Internet
image search grants it all to you in an instant - like a magic genie.

Step 9: The (Impossible To Collect) Crisp $100 “Out of Your Own

Pocket” Extra Guarantee.

Show a picture of $100 bill [ fig. 10] and promise that you’ll hand them this
right out of your own pocket if, for any reason, after following all the instructions
to a “T” and documenting your every move along the way... the system somehow
doesn’t work for you.

Of course, don’t mention the part about having to show documentation of your
efforts until long AFTER they’ve bought. And even then, use the smallest print
possible.

(IMPORTANT: $100 bill must be described as “crisp”... no one wants a crinkled

ol’ c-note from your dirty stripper-tipping wallet.)

Now on to the examples...

 Replacing "s"
with money sign
really brings
home the theme!

Flash version 9,0 or greater is required

You have no flash plugin installed Fig. 1 (Extra Credit
Click here to download latest version if you make your
video look like an
iPad)

Fig. 2 (Careful,
this button could
self-destruct any
Download Link Expires In: 44 Minutes, 59 Seconds
minute now...)

Make sure it's

"Weird." That way
there's no
pressure for any
of it to make
sense.
Just like
Domino's Pizza!

Fig. 3 (hyper-
specific numbers
don't lie!)

Fig. 4 (7 clicks? I
dunno... That
other letter said
ZERO times.)

If you put it in
quotes... you can
say anything. It's
like "magic."

How many
commercial
breaks is that?
Fig. 6 (Make sure
you circle lots of
things.)
This page is time sensitive (as you can see from the timer at the top) so it won't be up for much
longer - read every word below while you still can...

Date: Saturday, April 2.

From: Mike Harvey

Listen very carefully:

If you're looking for a quick, simple and workable way of making some extra money, then pay very close
attention – over the next few minutes, this quick message is going to change your life.

In fact, you'll see how right now, you're just 7 clicks and one minute 47 seconds away from an endless,
idiot-proof recurring income...
Fig 5 (Idiot-proof,
but not water-
proof... so don't
drool on it.)
 Now that you
mention it... that
video did kinda
creep me out. Oh,
you meant wrong
First though, I have a very important question to ask you – and please, think about your answer seriously... with me? Sorry.
Go on.

Don't be afraid to
mix metaphors --
it's your one-way
Doesn't the world of making money online seem a little off, to you?
rabbit hole out of
the rat race.
You've probably been trying to make a little extra cash for a while now... spent hours chained to the internet,
chased all kinds of rabbits into all kinds of holes...
… and hardly any of it panned out, did it?

If you made any profit at all, I'm betting it wasn't anywhere near what you were hoping for.

So let me ask you again – doesn't that seem wrong to you?

You see all these guys on the web, parading their success around – making it look so damned easy... but as
soon as YOU try, it's a different ballgame altogether.

Maybe you're sick and tired of these lying bastard gurus trying to trick you out of your hard earned cash.

(I apologize for the foul language, but these guys really do make me so angry)

Well, there's good news. Extra points for

liposuction
Whether you realize it or not, you're just a few minutes away from the brand-spanking-new, wickedly-
effective, automated solution that's able to lock in to the hot cash zones on the internet and suck out a fat, metaphor
ongoing income...

… and it does it on complete autopilot, so you don't have to worry about anything.

And when I say anything, I mean it.

You don't have to worry about:

 Fig 7 (It doesn't
really matter what
you put here...
just cross it all
out.)

With the power of this thing, you don't even need to THINK about the complicated stuff... you just push a few
buttons. To be precise...
Wait... you said 7
clicks, but now
each click is on a
different button?
You're about to find out exactly how you can bypass all the misery and frustration, and skip straight ahead to
where the money comes in... This is asking a
lot more than that
… seriously, I'm going to personally hand you something that will get you there without all the blood, sweat
and tears it usually takes.
zero click letter...

First, let me introduce myself.

My name is Mike Harvey

If they've never
You've never heard of me because until very recently I was just a regular guy, struggling to go it alone. I'd
built up a mountain of debt, and turned to the internet as a way to make a little extra cash... heard of you...
they can't hate
… and a little really was all I wanted – just enough to clear my debts.
you yet.
Unfortunately, it just didn't work out like that...

… instead of making money, I found that all I was doing was spending money... on all kinds of systems and
programs – and they ALL promised to make me rich almost immediately.
Well, guess what?

Fig. 8 (And the

moron's journey
... they made me worse off! When I got my next credit card bill I realized I'd been spending thousands - begins...)
thousands I didn't have.

But then I heard that some big time online marketing seminar was happening in the city I live in.

The people in the online forums were always saying that this business is all about contacts... so I decided to
go... I burned my last credit card on the ticket in fact, because it wasn't cheap.

I was just desperate to maybe meet somebody who could actually help me, you know?

But what I saw upset me... actually it pissed me off – pardon my language, but these guys make me raging
angry.

You see, there was a big name “guru” there – one of the REALLY famous guys – and I saw him pitching
some flashy new software program on stage... and sure enough, when he walked off, he got swamped with
orders.

Stupid gurus with

their lording and
champagne
You see, later, in the bar, I saw him sitting and drinking champagne with all his high-roller buddies, really
lording it up.
drinking... Makes
me so MAD!
Nothing wrong with that, but I could overhear him talking...

... and I just couldn't believe what he was saying...

He was holding up a DVD, boasting that the REAL software he used was on that disc. He said he'd never
sell the real version to anybody, because it made him over a million dollars a year...
… in fact, he even called it the million dollar code, now that I think about it.

And boy, I was so angry I was ready to go to blows with the guy.
Make sure the
Turns out, I didn't have to.
software's on a
As he and his idiot buddies staggered out of the bar, the “guru” fumbled his laptop bag, and a disc fell out. DISC -- because
that's how Guru
THE disc... 
software is carried
around. On a disc.

Wait... who's the

I immediately grabbed it, intending to give it back to him... moron, now? I'm
confused.
… but then I stopped for a second, realizing that I actually had it.

… the one thing I'd been looking for – the real deal about making money – not some made up BS designed
to make people look cool or help the rich get richer.

So I kept it...

... and I don't mind telling you, I RACED home. Didn't even finish my drink.

The software was on the disc alright (the real software too)

The "hacker
friend" is a crucial
sidekick in the
Moron's Journey.

It was designed to log into Mr High n Mighty Guru's servers.

If I fired it up, he'd know I had it, and be able to shut it down.

So I approached a programmer friend of mine, and persuaded him (along with heavy bribery) to “hack” it for
me. And he cracked it and made sure it was completely anonymous.

First time I fired it up, my life changed forever...

All the mystery, the big clouds of confusion, it all just fell away. I suddenly understood exactly what to do...

... and not because I'd found the “secret” or whatever...

… I understood because this rich bastard had made his software so frigging smart you could build a
MASSIVELY profitable website in less than 5 minutes, from just a few clicks of your mouse.

... even though I STILL knew nothing about online business.

Within the first week (and I was still only “messing around”, really) I started to make regular, consistent,
spendable money.

Midway through the second week, I was planning exactly what date I'd tell my boss to shove it... Just imagine
… and by week three, I was making so much money I was able to calculate EXACTLY when I'd have "more proof
enough cash to finally clear those debts. images" -- or
(turns out I was wrong – I paid off my debts much faster) search "Clickbank
proof" on the
Pretty soon, I was able to regularly bank massive paydays like this [MORE PROOF IMAGES]
Google. Those are
Anyway, as the weeks and months went past, I started to realize how unfair it was. I was making great mine, too. I swear.
money, but I'd basically lucked into it...

… there were still plenty of people just like me, struggling, who would probably never get a break like I did.

(truth be told, without this software, I'd still be broke – I honestly don't know the first thing about starting from
scratch with this stuff – but I can click my mouse just fine, so it works perfectly for me)

I wanted to release it to the public.

But I couldn't, because technically, it wasn't mine. I'd stolen it. Or found it, at the very least.
So I approached my programmer buddy again... and paid him big money to reverse engineer the whole thing
from the ground up... and keep his trap shut about it too.

Finally, after months of tweaking, I'm making it available - but for a strictly limited time... Fig. 9 (most highly
skilled
programmers share
your hatred for
gurus and will
gladly jump on
board.)

Is the check-
writing included in
the 7 clicks, or is
that extra hand
movement?

... or the Sun

burns out,
whichever
comes first.
Quick, Let Me In Before Time Runs Out

My version is even better. Because I had months of playing with the original... very profitable months, but it
still made me notice a few niggles.
So let me ask you – if you were able to create a completely new stream of income in just a minute forty
seven seconds, how many would you spit out?

Five? Ten? Fifteen?

Fifteen a day?

Well that's the good news – this amazing software really WILL do all that and more... Make sure you
make it clear
you're NOT JUST
"SAYING" IT. Too
many people are
always "just
saying" stuff, like
those Gurus with
their lording and
champagne
… of course the OTHER good news is that you don't need any skill or special knowledge – it takes just a drinking -- makes
handful of mouse clicks (7 to be exact), and the whole thing is DONE, and fully set up to make you massive me so MAD!
passive profits.

Then you shout “Next!” and move on to the next income stream.

This is what making money online is really about – finding something that works, squeezing it as hard as you
can, and then enjoying your life while it squirts money into your bank account on complete autopilot.

And that's all it should ever be about... it really shouldn't be about endless struggles, shovelling buckets of
money into other people's pockets, and checking your Clickbank stats every 5 minutes just to see if they're
still at zero.

I'll tell you something else too – making money – real, reliable money, isn't about spending hours
researching “niches” or markets other people missed...

It's NOT about wasting thousands of dollars on paid advertising

– to only make hundreds back...
 It's NOT about building massive, pointless lists, then wondering
what to do with them...

It's NOT about building massive, pointless lists, then wondering

what to do with them...

It's NOT even about promoting other people's products to your

list...
You can't list too
many things that
it's NOT... or
It's NOT about media buying (way too expensive unless you're
an expert) repeat the list too
many times.
It's NOT about CPA, paid traffic, or any other nonsense...

And it's certainly NOT about learning how to code websites

or anything else like that...

I'm not kidding when I tell you all that either – I don't know how to do any of that stuff, and I've still been
making money like this:

Quick, Let Me In Before Time Runs Out

What's really great about that money, is that I'm able to make it while I do whatever I want with my life. I
spend my time doing practically whatever I want...

… and whenever I want a pay-rise, I just sit down for an hour or two, fire up the software, create a few more
profit robots (that's what I call them), and then go about my business.

… if you've ever been frustrated or annoyed by your lack of progress with this online business stuff – you
were right to be.

Remember just now when I asked you if it had ever felt wrong to you?

Well, it should feel wrong... because it is. These people are deliberately holding you back, so they can make
more money out of you. They've got their feet planted squarely on your head, and they're pushing you down
as hard as they can...

… and right now, you're looking at an honest, legitimate method for fighting back. With this amazing
software, you can finally stand up and get yours... now YOU'LL be the one kicking ass.

And you'll be kicking ass because for once you don't need to be a marketing genius, you don't need to know
any secrets or techniques... 

... in fact, you don't need any special skills at all - because this "magic" software will take care of everything
for you.

All you need to do is click your mouse and make money.

Think about that for a second... really picture it.

Picture yourself waking up tomorrow morning $100 richer than you are now.

And then another $100 richer the day after.

And the following day?

Well, you'd be $150 richer that day, because you've been running the software over and over again, making
more and more little “profit robots”...

Remember:
Anything's real if
it's in quotation
marks.
Well, they're fully automated.

Once they're done (in just 1 minute 47 seconds, don't forget), they're DONE. And they STAY done... no
maintenance, or any other time consuming garbage.

They don't eat, they don't sleep, and they don't ever STOP. They just sit there, making money, 24/7/365...
and it all goes right into your pocket.

… and the more of them you create, the more cash you get.

It's a completely push-button, idiot-proof, 100% automated system.

Sounds pretty cool right?

Well, here are a few of the other MASSIVE benefits:

Quickly and easily generate an income that's as big as you want it to

be... and can be scaled to ANY size at all, regardless of your age,
experience level, or anything else

Give yourself a pay raise whenever you want - you're only ever a
minute and forty seven away from a whole new independent income
stream, straight into your bank account...

Skip the complex, painful learning curve and get right to where the hot,
money-making action is – believe me, nothing is more fun than taking days
and weeks off and STILL getting paid for it...

You can finally experience the lifestyle of a successful online

business owner – all you need to make money is an internet connection
and a laptop – you can travel the world, living in hotels and STILL make an
excellent living that grows every day... 

Forget all the complications, all the previous frustrations and failures
you've been through - this automated money-maker is so powerful I've
stripped out all the complex, time consuming stuff, and left you with just
the most exciting part - the money making...

Never be more than 2 minutes away from another fully automated

"profit robot" that will be depositing money into your bank account for
years to come...
 Quick, Let Me In Before Time Runs Out

The other thing you'll love is that it's all autopilot, so you can take weeks and months off whenever you
choose – and you're still getting paid.
That's OK, I'm
I don't know about you, but that and clearing my debts were one of my main reasons for wanting to get out embarrassed for
of the rat race...
you.
… and I'm not embarrassed to admit, this life is even BETTER than I thought it would be...

I'll be perfectly honest with you, and tell you about my working day... (and don't forget, you're just a minute
or two from getting this for yourself...)

Usually, I'll wake up about ten thirty am, grab a quick coffee and then sit down in my office... oh, who am I
kidding? I don't even have an office. I just sit out on the back deck with my laptop – and I'm there for an hour,
tops.

What do I do?

Simple – I check to see how much money I made the previous day...

Once I've done that (and managed to wipe the smile from my face), I sit there, and run the software over and
over again for about 30 minutes...

… and in that time, I'm usually able to create between 12 and 14 new streams of income. Which sounds
great, I know, but do you know the best part?

The best part is that these are income streams that run completely independently from each other, and need
NO further input once the software finishes with them.

And that's massive...

… because even if each one only makes me ten bucks a month (and don't worry, it's quite easy for just one
of these things to make you HUNDREDS a month), then adding 12 each day means my monthly income
goes up by about eight hundred and forty bucks every week.

That's Like Getting A $3360 Monthly Pay Raise Every 30 Days

I'm having word-

problem
flashbacks... So
April's got
$13,360 on the
train to
Poughkeepsie
and it left 30
And that's just from 30 minutes a day!  minutes ago... so
But you're free to spend as much time with it as you like.
how many nickels
and dimes do they
Spend 8 hours a day doing it if you want to, it's really your call... have left over? ...
… but anyway, that's literally IT with my working day. I'm usually done by 1130am, and I have the rest of the Damn it!
day to myself.

I don't mind telling you, there's nothing better than that feeling of freedom you have when your entire day is
free and clear, and you have a pocket full of cash.

This really is the best way for you to get past all the anger and frustration you've been going through, and
build a real income with something that WORKS...

… and not only does it work, I'll let you PROVE that it works before you even commit – doesn't that sound
cool?

Before we get into that though, there's a few other things you're going to get out of this ridiculously powerful
automated software... (you're going to LOVE it, I just know you are)
 How to inject massive jets of cash into your bank each and every
month without fail, with just 7 clicks of your mouse... and once you've done
it, you don't need to do ANYTHING else to keep the cash rolling in

The big, ugly secret behind owning a truly “set and forget”
business... most online biz owners are slaves to their own websites and
things, but this will show you the true meaning of “passive income”

Finally see why affiliate marketing (using traditional methods) is

really a MASSIVE time-waste... because you'll get paid without relying on
affiliate links, or Clickbank, or any of that garbage...

Make money your first day... today even! This white-hot package is so
explosive you could be just MINUTES from seeing your first profits

How to maximize your income every time – working online can be

excruciating and filled with frustration... but with this in your corner, you'll
cut out all the BS and be left with sheer profit...

New, revolutionary methods of making money – the old-fashioned

online businesses rely on you flushing a ton of cash away or practically
giving up your free time... and this is so different it will change your life
almost overnight...

Never waste time researching niches or keywords ever again... you

probably know how time consuming this can be, but you won't ever have
to worry about anything like that again...

Get the confidence of knowing you're building a safe, secure

income... an actual business, something that can be relied on and built
upon – not a silly little trickle of income that comes from a shady loophole
and quickly dries up...

Quick, Let Me In Before Time Runs Out

Now, all that sounds great I know, but think about this for a second...

You're about to find out the deep, dark secrets behind writing your own paychecks... this is your ticket to the
crazy internet lifestyle you see so many people talking about... 

Want to make ten grand a month? Fine, no problem. 

You want to make fifty? That's also doable – just need to run the software a few more times.

You'll finally be able to live the dream of making money almost instantly... no more waiting around for
something to finally “click” or for your site to miraculously get traffic or whatever.

There really is no need to "work" any more, because this mega-valuable software removes the need for it.
Completely.

Let me put it this way...

… once this “magic box” has done its business, you've got nothing else to do. The rest is taken care of –
every single bit of it:

Traffic, income... literally everything.

It's all taken care of in those 7 clicks.

It's quite literally a case of 7 clicks and you're done... time to move on to the next one... and then the next
one, and the next.

Of course, I know you've probably been hurt by empty promises before – all those lying gurus mercilessly
sucking up every penny you have - so right now, to prove that this is a simply unmissable wealth creator,
here is what a few of my “students” had to say.

I gave them access to an early Beta copy (which quite frankly, was nowhere near as efficient as the version
you're getting), and they made out like bank robbers! Remember: It's
OK that your
Paul Richardson, a father of two from Columbus Ohio had this to say…
testimonials aren't
real if you're not
real, either.

$177 Pure Profit In First 48 Hours

“Your software Mike blew my mind. In just 7 clicks and 2
minutes (like you’d promised) I had launched my first
 income stream.

But what really blew me away was that after just 48

hours that one income stream had generated $177 in
income. WOW! In the last week I’ve put up another 30 of
these, and Im absolutely LOVING the results. THANK
YOU!”

Paul Richardson
Columbus Ohio

Samantha Lee, a 60 year old divorced lady in Riverside, California allowed me to share this with you…

Mike, from the bottom of my heart,

thank you
“You have no idea how much letting me use your
software has done for my family and I. Just last week I
was able to use the income my 27 sites had made me
the past month to fly my daughter and three lovely
grandchildren over to see me…

I hadn’t seen them for 5 years. It meant the world, thank

you Mike! This system really is amazing, and I’m now
teaching my daughter how to do it too (she’s a little
faster than I am!)”

Samantha Lee
Riverside, California

Quick, Let Me In Before Time Runs Out

Let's be straight with each other for a second – making money almost instantly, like you're pulling it out of
thin air is great... but do you know what else you'll love?

You're going to love how brutally easy it is multiply your efforts into gargantuan monthly recurring profits...
Let's say you're willing to spend 20 minutes a day doing it... just twenty paltry minutes... and I mean, 20
minutes that's NOTHING, is it?

But in that 20 minutes, you could easily get ten new income streams set up and running... and if, like we
agreed before, each one made you just ten bucks a month, you've just created yourself a $100 a month
cash-money windfall...

… of course, if they made you just $20 a month (which is still easily doable), you'd suddenly have a $200 a
month income...

… and all that comes from just 20 minutes effort on your first DAY – TODAY, even.

Imagine how it will stack up as you move forward.

That's the real beauty here – you really can control your income. Just spend a few minutes each day running
the software (which takes just 7 mouse clicks each time, don't forget), or you can do it for a few hours and
really build things up fast.

Totally your call – and don't worry, there's no secret cost or anything like that, this devastating software
really is yours to do with as you please.

I can only make so many of these available. I want to make sure I can keep this wickedly effective software
updated and working perfectly, so I'm only accepting a select few people.
You've probably noticed the timer running at the top of the page?

Once that hits zero, I’m slamming the door closed, for good. 

This page will be ripped down, and you'll never get access, ever again.

And you know, earlier, I promised you I'd make sure this was completely zero-risk for you... and I wasn't
kidding.

So let me ask you – wouldn't you prefer to try this out on MY dime?

That's what I'm offering. Let me explain:

I've arranged for you to get a completely risk-free trial, so you can see exactly how this bad boy works, and
make REAL MONEY before you even have to commit to anything...

Sound fair? If it does, hit the button right now

Now, here's how it works...

Click that button, and you'll get your download right

away... it should take you 5 minutes tops to get everything
downloaded and set up...

… then you're free to go – you can literally be putting this

monster cash-creator to work 5 minutes from now... and
that's exactly what I want you to do.

Try it out, put it through its paces, see how much money
you can make, for 8 whole weeks.
 If you're unhappy for any reason at all in those 8 weeks
(that's 56 whole days) let me know, and I'll personally
arrange an instant refund for you, no arguments.

I was in your position before, so your satisfaction is the

most important thing for me. If you're not happy, neither
am I, so I'll give your cash back without question.

As I said, that removes every ounce of risk for you...

Mike Harvey
www.InstantCashEmpire.com

Quick, Let Me In Before Time Runs Out

… but I'd like to go one better, and make you a MASSIVE promise (which means you could get a hundred
bucks out of my own wallet, too)

Why? Because all you need to do is go ahead, accept your instant

download right now, and then use the software once a day (seven
mouse-clicks) every week for 56 days. Seven clicks, 7 times a week...
that's why I've called it 7 x 7.

This'll take you less than 2 minutes a day... and if by the end of the 8
weeks, you haven't generated a regular, recurring income, I'll not only
refund every penny you paid, but I'll also hand you a crisp $100 of my
own, as an apology.
 Fig. 10 (Don't
worry, you'll never
actually send
anybody $100. You
can't lose!)

You see, I'm THAT confident this amazing piece of technology will work
for you. It works for me every day... and for dozens of my students too...
there's no reason it won't work for you.

I've just removed all risk for you, so hit that button NOW... and don't forget, as soon as the timer hits zero,
you're out... so if you want in, you've got to move immediately.

You've seen how much money this top-secret software makes me each month...

… you've seen how much others are making...

… and you've seen how darned easy it is for the average person to start from scratch and get their own
success with it.

So now, there are two options.

Option 1 is where you hit the button right now and download this today. From there you could easily have
your first profit streams ready to go within the next 8 or 9 minutes...
… and start living the life you want.

You'll wake up tomorrow already making HUGE progress toward the freedom you want.

No more struggling to pay bills, fighting to clear debts like I did, and no more wasting time busting your ass
for a boss that probably doesn't give a crap about you.

That's Option 1, and you need to seize it with BOTH hands, right now. The clock is ticking even while you're
reading this, so you really do need to move now.

Click Here to Secure Your Position

On the other hand, there's Option 2, where you hesitate, and miss out on this forever.

And when you wake up tomorrow, nothing's changed. You've still got the same problems, same lack of
cash, and the same heartbreak of knowing that you'll probably never get to be the person you want to be.

You'll be forced to continue scrabbling around the internet in the vague hope you'll somehow find something
else like this.

Well, I have a newsflash for you – you WON'T find anything else like this. 

It's completely unique, and if you don't snap it up now, you'll never get the chance again.

This is it – your one and only chance to grab it now - so hit the button, and get ready for your new life...

… oh and one last thing – even if you're super lazy with this, and you only use it to make, say, 3 thousand
bucks a month or so – that's still $36,000 a year.

So you've paid a one off $37 fee to make a very lazy thirty six grand a year. That works out to a cost of
three dollars and eight cents a month. Or just ten cents a day.

Let me ask you – isn't it worth less than the price of a daily paper each day to bring home a very lazy, worst-
case-scenario three thousand bucks a month?

Of course it is – so hit the button now and DO IT. You're almost out of time.

Click Here to Secure Your Position

To Your Success,
P.S. Don't forget - not only have I promised to give you every cent back if you're unhappy, I've also agreed to
give you $100 of my own money if this doesn't make you a killing within the first 8 weeks - so move now

P.S.S. Please don't let this be another thing you regret not acting on - time is short, and you're looking at just
ten cents a day to change everything, for good - hit the button, and I'm waiting on the other side to show you
your new life.