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Amul Product

Amul produces a wide range of dairy products including both durable and non-durable goods. Their product mix has a width of 8 categories including bread spreads, cheese, desserts, cooking products, health drinks, milk drinks, powdered milk, and fresh milk. The total number of individual products in Amul's mix is 42. The average product length per category is less than 6 variants. Amul offers multiple variants of each product, demonstrating product depth.

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256 views4 pages

Amul Product

Amul produces a wide range of dairy products including both durable and non-durable goods. Their product mix has a width of 8 categories including bread spreads, cheese, desserts, cooking products, health drinks, milk drinks, powdered milk, and fresh milk. The total number of individual products in Amul's mix is 42. The average product length per category is less than 6 variants. Amul offers multiple variants of each product, demonstrating product depth.

Uploaded by

baraiyasamir
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PREPARED BY:SAMIR B BARAIYA(090380111072)

Amul Product Portfolio :Amul mainly produces dairy product which falls under nondurable goods category but also produces durable goods Examples :Durable Goods :-Milk Powders, Ready to Serve Soups Non Durable Goods:- Fresh Milk, Cheese Range & Ice creams

Product-Width :The width of a product mix refers to the total number of items in the mix. Example: -The total number of items are 8. ( bread spreads , cheese , desert, cooking, health drink, milk drinks, powder milk & fresh milk.

Product-length :The length of a product mix refers to the total number of items in the mix. Example:- The total Length of Amuls Product mix is 42 The Total width of Amuls Product mix is 8 ( No of lines) Hence the average product length is ( Total Length / Number of lines) = 44/8 is less than 6.

Product Depth :The depth of a product mix refers to how many variants are offered of each product in the line.

PRODUCT MIX-WIDTH

Bread Spreads
Butter

Cheese
Shredded pizza Cheese Emmental Cheese

Desserts
AMUL shrikhand(mango,saffron,almond Pistachaio,Cardamom) AMUL amrakhand

Low fat bread spread

Cooking butter

Gouda Cheese Malai paneer(cottage cheese)frozen and Tinned Utterly Delicious Pizza

AMUL Mithaee Gulabjamuns AMUL Mithaee Gulabjamuns mix AMUL Mithaee kulfi mix

PRODUCT MIX-WIDTH

Cooking
Amul/Sagar pure Ghee Amul malai Paneer Mithai mate

Health Drink
Natramul Amul Shakti Health Food drink

Pro-biotic dahi Masti dahi Utterly Delicious Pizza

Milk drinks

Powder milk

Fresh milk
Amul Fresh milk Amul gold milk Amul taaza double toned milk

Amul kool millk shake Amul spray infant milk food Amul kool Amul instant full cream milk Amul kool caf Sagar skimmed milk powder

Kool koko Nutramul energy drink Amul kool flavoured bottledmilk Amul kool flavoured tetra pack Amul masti spiced buttermilk Amul lassee Amul kool thandai

Sagar tea coffee whitener Amulya dairy whitener

Amul lite slim and trim milk Amul fresh cream Amul shkti toned milk Amul calci+ Amul buttermilk

Amuls Product Depth NAME OF PRODUCT


Amul Butter Amul cheese

VARINTS
100g pack 500g pack 400g tin 200g pack 1kg block 200g tub 1 liter tin 500ml pouch 2 liter tin 5 liter tin 500g cup elichi 500g cup mango 500g cup kesar

PRICE
RS. 25 Rs. 122 Rs. 117 Rs. 77 Rs. 233 Rs. 50 Rs. 265 Rs. 125 Rs.495 Rs. 1225 Rs. 53 Rs. 55 Rs. 66

Amul pure ghee

Amul Shrikhand

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