ANIMATION 1

FREEHAND DRAWING
INTRODUCTION TO AND
DEVELOPING PEC
Lesson 1: Introduction

1. Relevance of the course

2. Key concepts and Common Competencies
3. Core competency in animation
4. Career opportunities
5. Personal Entrepreneurial Competencies (PECs)
6. Environment and Market
 Personal Entrepreneurial Competencies
ENTREPRENEUR (än-trə-p(r)ə-ˈnər) - “a person who
starts a business and is willing to risk loss in order to
make money”
one who organizes, manages, and assumes the
risks of a business or enterprise.
COMPETENT (ˈkäm-pə-tənt) - proper or
rightly pertinent, having requisite or adequate
ability or qualities

ENGAGEMENT:
Table 1. Summary of Entrepreneurial
Competency
Achievement Planning Power

-Opportunity Seeking -Goal setting -Persuasion and

Networking
-Persistence -Information Seeking
-Self Confidence
-Commitment to work -Systematic planning and
Mentoring
-Risk taking

-Demand for efficiency

and Quality
 Achievement Cluster

1. Opportunity Seeking- always looking for an

opportunity to create profitable ventures.

They demonstrate the following behaviours:

-Do things before being asked or forced to by events;

- Take action to extend the business into new areas, products or

services; and

- Seize unusual opportunities to start a new business, obtain

financing, equipment, land, work space or assistance.
 Achievement Cluster

2. Persistence -steadfast in his/her decision and cannot

be dissuaded when faced with difficulties.

They demonstrate the following behaviours:

-Take action in the face of significant obstacles and challenges;

-Take persistent actions, or switch to an alternative strategy to

meet a challenge or obstacle;

- Take personal responsibility for the performance necessary to

achieve goals and objectives.
 Achievement Cluster

3. Commitment to Contract- ability to do what ever it

takes.

They demonstrate the following behaviours:

-Make a personal sacrifice and extraordinary effort to complete
a job;

-Pitch in with employees, or take their place if needed, to get a

job done; and

- Strive to keep customers satisfied and place long-term goodwill

above short-term gain
 Achievement Cluster

4. Risk-taking – ability to take risk in order to capitalize on

a given opportunity.

They demonstrate the following behaviours:

-Deliberately calculate risks and evaluate alternatives;

-Take action to reduce risks and/or control outcomes; and

-Place themselves in situations involving a challenge or

moderate risk.
 Achievement Cluster

5. Demands for Efficiency and Quality – ability to

demands good or better quality products.

They demonstrate the following behaviours:

-Find ways to do things better, faster and cheaper;

-Act to do things that meet or exceed standards of excellence;

and

-Develop and use procedures to ensure that work is completed

on time and that work meets agreed-upon standards of quality.
Planning Cluster

1. Goal Setting – remember the word SMART here (Specific,

Measurable, Attainable, Realistic, Time-bound) in setting
goal as an entrepreneur.

They demonstrate the following behaviours:

- Set goals and objectives which are personally meaningful

and challenging;

- Articulate clear and specific long-term goals; and

- Set measurable short-term objectives.
Planning Cluster

2. Information Seeking – a successful entrepreneur always

seek information to improve his/her business in short
information to innovate.

They demonstrate the following behaviours:

-Personally seek information from customers, suppliers and

competitors;

-Do personal research on how to provide a product or

service; and

-Consult experts for business or technical advice.

Planning Cluster

3. Systematic planning and Mentoring – ability to create a

well organized and efficient plan that is logically sound,
simple and practical.

They demonstrate the following behaviours:

-Plan by breaking large tasks down into sub-tasks with clear
time-frames;

-Revise plans in light of feedback on performance or

changing circumstances; and

-Keep financial records and use them to make decisions.

Power Cluster

1. Persuasion and Networking – Making people believe in

you or your products

They demonstrate the following behaviours:

-Use deliberate strategies to influence and persuade others;

-Use key people as agents to achieve own objectives; and

-Take action to develop and maintain a network of business

contacts.
Power Cluster

2. Self -Confidence – a competitor, one who can compete

no matter how it is difficult.
They demonstrate the following behaviours:
-Seek autonomy from the rules and/or control of others;
-Attribute the causes of successes and failures to oneself
and to one’s own conduct; and
-Express confidence in their ability to complete a difficult
task or to face a challenge.
Power Cluster

2. Self -Confidence – a competitor, one who can compete

no matter how it is difficult.
They demonstrate the following behaviours:
-Seek autonomy from the rules and/or control of others;
-Attribute the causes of successes and failures to oneself
and to one’s own conduct; and
-Express confidence in their ability to complete a difficult
task or to face a challenge.
Learning Task 2 (Written Work #2)

1. As a young future animator assess

yourself, which of those PECs
discussed above do you have? Why?

2. Which of the competency you think

you not possess? Why?

3. What are your plans on the

competency you do not possess?
Environment and Market

Marketing environment implies the atmosphere of

the market which consists of the internal
environment, micro-environment and macro-
environment. It manages the various forces and
factors of the organization that influences their
marketing management skills to develop and retain
favorable transactions with its recognized customers.
(https://theinvestorsbook.com/marketing-
environment.html)

ASSIMILATION
ENVIRONMENT FACTORS

1.Natural and Physical Environment – refers

to actual or physical location of the business.
2. Demography – refers to size or population
of your potential market.
3. Culture – refers to people way of life.
4. Government Regulation – legality of your
business,
5. Economy – effective management of
production consumption and trade of
limited goods or services.
 Opportunities in Animation

At some point that some animators tend to leave the country to

work in studios like in Singapore or Malaysia for a better pay there
are some company that welcomed freelance work arrangement. In
free-lance you set rates, set time, have contracts to agree upon.
Now assess your PECs and decide to start your own animation
business you can have it in the comfort of your home. Or rent a
small space for your animation business.
 Opportunities in Animation

Here is a sample business plan that can give you idea to jump start
your plan.
1. Identify and decide the kind of service you want to do.
2. Build a Team
3. Create a working Name.
a. It should reflect what your business is all about
b. It should create a goof impression and can be easily
remember
c. It should suggest that you are running a company and not
just one man show.
 Opportunities in Animation

. Create a business Plan – A business plan does not necessarily have to

be long but rather should contain summary that defines what you think
is needed to launch your business. The following are the elements.
a. Business Concept -defines the business as a whole and gives
insight on what product or service will be sold, its target market, the
products USP, and how you achieve it.
b. Financial Overview- a projection or estimate of your yearly
income and expenses to see if in fat the business is profitable
c. Capital Requirements – states the amount of money you will need
to start the business and to operate, expand as well as the source.
d. Company Legal Status – states relevant information about the
company itself. The kind of business entity it will have whether
proprietary, partnership or corporation.
e. Goals and Milestone- refers to target indicators that the company
must achieve in order to manifest any development if the business has
become a success.
Learning Task 6 (Performance Task #2)
As a future animator entrepreneur create a simple
business plan related to animation. See Example
format on this link
https://www.profitableventure.com/animation-studio-
business-plan/ or you may answer what was discussed
on no. 4 in creating business plan.

Business Plan Content Sample Format

1. Overview of Your Business
2. Products and Services
3. Mission and Vision Statement
4. Business Structure
5. Market Analysis
6. Target Market
Opportunities in Animation
In case being an entrepreneur is not your forte and still
wondering on what career you are leading to there are
some other option you may start a career in animation like
the following area;
1. Mechanical animation
2. Science and Engineering
3. Forensic animation
4. Medical animation
5. Architecture and landscaping
6. Computer Game animation
7. Web and graphic animation
Opportunities in Animation
The following are some position that you can get into if you
will be entering in an animation industry;
1. In-between Artist – creates the transition images for the
character movement between two key frames.
2. Character rigger – manipulates the geometry of the
character as its moves or interact within a scene.
3. Render wrangler – monitors an controls the rendering
process with either one or few rendering computers up to
hundreds of computers as in a “rendering farm”
4. Stop motion animator – uses different modeling media like
puppets or clay to produced animated films.
5. Background Painter-responsible for creating backgrounds
for animated film.
 Opportunities in Animation
6. Lightning Technician – creates light rigs for shots and is
responsible for ensuring the correct lightning and shadow effects
in the animated film.
7. Correct Key artist- develops the color scheme for the back
grounds used in animated film.
8. Storyboard artist – responsible for drawing the scenes that will
be used in the animated film.
9. Concept artist – creates the overall visual concepts for an
animated film.
10. Independent film maker - produced animated film outside of
major animation studios.
Learning Task 7 (Performance Task #3)

Knowing different career path in animation choose at

least 3 career that interest you and explain it via
recorded video of yourself for maximum of 2 minutes in
3 parts.
Part 1 | Introduce yourself complete name and age
and your former school. Explain the reason why track
animation is your chosen track.
Part 2 | Explain the 3 career path
Part 3 | What are your plans in the two years of stay in
Binan Integrated National Highs School.
Part 4 | What do you expect from this subject?
 Learning Task 8 (Written Work #5)
1.Creativity
2.Resourceful
3.Persistent
4.Organized Rate each listed characteristics and traits that best describe
your own PECs by using the rating guide on the right side, write
5.Independent your assessment via assigned no.

6.Confident
7.Risk Taker
8.Observant
9.Competent 1-Always
2-Sometimes
10.Trustworthy 3-Never

11.Optimistic Write you answer in an intermediate pad only. Write your name the
Learning Task No. Written Work No. and date of accomplishing the task
12.Passionate on top right of your paper

13.Flexible
14.Sensitive
15.Committed
16.Dynamic
Learning task 10 (Written Work # 7)
Fill in the blank provided.

I have learned that PECs as an animator is very important

because_____________________________________________________
_____________________________________________________________
_____________.

I now therefore conclude that animation industry is important in

different aspects like in industry, communication, engineering
because_____________________________________________________
_____________________________________________________________
_______________________________________________________.