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Blog Writing 101

The document provides guidance on how to write effective blog posts. It outlines the key sections of a blog post, including: 1. Choosing a topic and conducting research 2. Crafting a catchy headline that is optimized for search engines 3. Writing the post content using images, bullet points, and a clear call-to-action 4. Editing and proofreading the post before uploading it to the blog on the company's website. The overall message is that blogs should deliver valuable, search-optimized content tailored to a specific audience and motivate readers to take a desired action.

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Krystel Shayne Lantano
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52 views

Blog Writing 101

The document provides guidance on how to write effective blog posts. It outlines the key sections of a blog post, including: 1. Choosing a topic and conducting research 2. Crafting a catchy headline that is optimized for search engines 3. Writing the post content using images, bullet points, and a clear call-to-action 4. Editing and proofreading the post before uploading it to the blog on the company's website. The overall message is that blogs should deliver valuable, search-optimized content tailored to a specific audience and motivate readers to take a desired action.

Uploaded by

Krystel Shayne Lantano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Blog

Writing 101
Krystel Lantano
Today's
Discussion
Outline of Topics
01 What is a blog post?
02 Types of blog posts
03 How to start a blog
04 Writing the blog post
05 Uploading blog post
06 Conclusion
What is a
blog post?
An insight to your brand
A blog post is any article, news piece, or guide that's
published in the blog section of a website. A blog post
typically covers a specific topic or query, is educational
in nature, ranges from 600 to 2,000+ words, and
contains other media types such as images, videos,
infographics, and interactive charts.
The List-Based Post
The "What Is" Post
Types of blog The Pillar Page Post
(“Ultimate Guide”)
posts The Newsjacking Post
The Infographic Post
The “How-To” Post
List-based Post "What Is" Post
Pillar Page Post ("Ultimate Newsjacking Post
Guide")
Infographic Post

"How-to" Post
How to start a blog
Understand your Check out competition
audience The purpose of doing this isn’t to copy these
elements, but to gain better insight into what
Before you start writing your blog post, make readers appreciate in a quality blog.
sure you have a clear understanding of your
target audience.

Determine topics to Customize the look of


cover your blog
Before you write anything, pick a topic you’d Customize the appearance of your blog to
like to write about. The topic can be pretty reflect the theme of the content you plan on
general to start as you find your desired niche creating and your brand.
in blogging.
All about "GLEOW"
Gleow Branding

Audience Competition Topics Look of the Blog


GLEOW target market are Inspiration for GLEOW Everything skincare! Playful, eye-catching,
the Amazon budget are skincare brands vibrant, and fun to pique
shoppers, both male and ‘Drunk Elephant’ and the interest of Millenials
female, 30 years old or ‘WOW YOU!’. and Gen-Zs.
younger. Millennials and
Gen Z audience.
Writing the blog post
1. Choose a topic
Plan your blog post by choosing a topic, creating an outline, conducting
research, and checking facts. Create evergreen content which is search-
optimized content that is continually relevant and stays “fresh” for
readers over a long period of time.

2. Craft a headline that is both


informative and will capture readers’
attention.
Optimize your content for search. A great blog post follows the basic
search engine optimization (SEO) rule—the use of keyword-optimized
titles. This will make your content more relevant to targeted search
engine users. Typically, how-to and list headlines are catchy to the
readers.
Tip on crafting a
headline
Ever notice how some headlines in
SERPs (search engine results pages)
are shortened?

As a general rule: At right around 60 characters,


Google will cut off your headline.
Writing the blog post
continuation..

3. Write your post 4. Use images, bullet 5. Call-to-action 6. Edit and proofread
Create an outline. The outline will
points & numbers You are writing for a reason - to Edit your blog post. Make sure to
be your guide and make it much connect with the readers and avoid repetition, read your post
It helps your blog post flow more
easier to keep the flow of your blog trigger an action. You should aloud to check its flow, have
effectively and makes complex
post moving forward. always end a blog with something someone else read it and provide
topics more easily understandable.
that moves the reader to perform a feedback, keep sentences and
desired action. paragraphs short, don’t be a
perfectionist, don’t be afraid to cut
out text or adapt your writing last
minute. Utilize apps like Grammarly
and Small SEO tools: plagiarism
checker.
Uploading blog posts on Shopify
Uploading blog posts on Shopify
Conclusion

Great company blogs consistently develop


content for a specific audience. Those blogs
deliver valuable and informative content that's
optimized for search. The titles are catchy and
the readers are compelled to perform a specific
call-to-action after reading the content. If this
isn't your blog, you have some work to do.

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