Chapter 4 Flexible Resource
Chapter 4 Flexible Resource
• Observable
• Unobservable
It must be no strategically
It enables a firm to It cannot be obtained equivalent valuable that
apprehend of & apply It cannot be & replicated by disables competitors to
strategies that possessed by other competitors that do implement the similar
increase its companies not possess them strategies
performance
V R I N
Valuable Rare Inimitable Non-
substitutable
Flexible Resources
Multi-functional
machines/equipment/tools
Multi-skilled workers
Flexible Production Line
Production line could be used to…
✓ Produce the variety or multiple variances of products.
✓ Perform multiple processes.
Flexible Production Line
Case in Toyota Indonesia:
Although there are differences in terms of product, the flexible machines &
equipment can be used to perform operations for different products.
Multi-functional Machines/Equipment
“Our production line is flexible; all the variants of Fortuner & Innova are
produced here. To get into the line, machines must be able to process all
variants of Innova & Fortuner”
“… tools are certain. Wheels for Innova & Fortuner are different, tools must be
designed in such a way. So that, it can assemble wheels for all variance of the
car.”
Multi-skill Workers
All the workers must be able to perform multiple jobs & operations.
Workers should handle multiple machines & equipment.
Multi-skill Workers
Shojinka
The number of operators in a shop floor can be altered (increased or
decreased) when production demand has changed (increased or
decreased).
Level 2