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Business Model Canvas

This document presents the Business Model Canvas created by Alexander Osterwalder. The canvas outlines the key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It provides a visual framework for developing new or documenting existing business models.

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Muhammed Bature
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118 views1 page

Business Model Canvas

This document presents the Business Model Canvas created by Alexander Osterwalder. The canvas outlines the key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It provides a visual framework for developing new or documenting existing business models.

Uploaded by

Muhammed Bature
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business'Model'Canvas*

Customer'
Key'Partners Key'Activities Value'Propositions Customer'Segments
Relationships
• Who$are$our$key$ • What$key$activities$do$ • What$value$do$we$ • How$do$we$get,$keep$and$ • For$whom$are$we$
partners? our$value$propositions$ deliver$to$the$ grow$customers? creating$value?
• Who$are$our$key$ require? customer? • Which$customer$ • Who$are$our$most$
suppliers? • What$are$our$ • Which$one$of$our$ relationships$have$we$ important$customers?
• Which$key$resources$ distribution$channels? customers’$problems$ established?
• What$are$the$
are$we$acquiring$from$ • Customer$ are$we$helping$to$ How$are$they$integrated$
solve? with$the$rest$of$our$ customer$archetypes?
our$partners? relationships?
• Which$key$activities$ • What$bundles$of$ business$model?
• Revenue$Streams?
do$partners$perform? products$and$services$ How$costly$are$they?
are$we$offering$to$ Channels
Key'Resources
each$segment?
• What$key$resources$ • Which$customer$ • Through$which$channels$do$
do$our$value$ our$customer$segments$want$
needs$are$we$
propositions$require? to$be$reached?$
satisfying?
• Our$distribution$ • What$is$the$minimum$ • How$do$other$companies$
channels?$Customer$ reach$them$now?
viable$product?
Relationships? • Which$ones$work$best?
• Revenue$Streams? • Which$ones$are$cost$
efficient?
• How$are$we$integrating$them$
with$customer$routines

Cost'Structure Revenue'Streams
• What$are$the$most$important$costs$inherent$to$our$business$model? • For$what$value$are$our$customers$really$willing$to$pay?
• Which$key$resources$are$the$most$expensive? • For$what$do$they$currently$pay?
• Which$key$activities$are$the$most$expensive • What$is$the$revenue$model?
• What$are$the$pricing$tactics?

Alexander'Osterwalder's Business'Model'Canvas

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