Competency Dictionary
Competency Dictionary
Dictionary
VERSION 1
I. Introduction
What Are Competencies?..............................................................................1
So What Is The Competency Dictionary?.....................................................1
Why Was The Dictionary Created?...............................................................2
How Important Are Competencies?..............................................................2
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Learning and
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360º Progression/
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Assessment Succession
Planning
COMPETENCIES
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Organization and
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Technical Competencies
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Selection Planning
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Strategies and
Business Objectives
Created by Azhar Abbas 3 Rev. 09/20/08
HOW WILL COMPETENCIES BE USED?
We’re Evolving
The following is the current list of competencies in the Competency Dictionary. The complete competency
definition and key actions can be found on the pages to follow.
Adaptability
Maintains effectiveness when experiencing major changes in work tasks or the work
environment; adjusts effectively to work within new work structures, processes, or requirements.
Tries to understand changes – Tries to understand changes in work tasks, situations, and
environment as well as the logic or basis for change; actively seeks information about new work
situations.
Approaches change or newness positively – Treats change and new situations as opportunities
for learning or growth; focuses on the beneficial aspects of change; speaks positively about the
change to others.
Adjusts to new responsibilities and tasks – Quickly modifies behavior to deal effectively with
changes in the work environment; readily tries new approaches appropriate for new or changed
situations; does not persist with ineffective behaviors.
Building Trust
Interacting with others in a way that gives them confidence in one’s intentions and those of the
organization.
Operates with integrity – Keeps commitments; behaves in a consistent manner.
Discloses own positions – Shares thoughts and rationale so that others understand personal
positions.
Remains open to ideas – Listens to others and objectively considers others’ ideas and opinions,
even when they conflict with one’s own.
Supports others – Treats people with dignity, respect, and fairness; gives proper credit to others;
stands up for others and their ideas even in the face of resistance or challenge.
Communicating Effectively
Conveying information and ideas in a clear, meaningful, and timely manner; providing
information through a variety of media in a manner that engages people in the interaction;
solicits input from the audience during the communication.
Organizes the communication – States the purpose and importance of the communication;
stresses major points; sequences information.
Holds others’ attention – Uses a variety of media and techniques (e.g., the inclusion of analogies
in speech or graphic depictions in written reports) in order to engage the audience.
Adjusts to the audience – Considers the audience’s needs, experience, background, culture, and
expectations when developing and delivering a communication.
Listens and ensures own understanding – When receiving communication, asks open-ended
questions to seek input from communicator, checks own understanding, and summarizes message
in different ways to enhance and ensure own understanding.
Decision Making
Forming an opinion or making a decision through careful testing of assumptions and facts.
Identifies issues, problems and opportunities – Recognizes issues, problems, or opportunities
and determines whether action is needed.
Gathers data – Collects and uses facts that are relevant to understanding a specific situation or
making a solid, timely decision.
Interprets information – Integrates information from a variety of sources; detects trends,
associations, and cause-effect relationships.
Generates alternatives – Creates relevant options for addressing problems/opportunities and
achieving desired outcomes.
Considers consequences – Thinks through the implications or potential consequences of actions;
defines success and uses that to test the soundness of decisions and plans; challenges his or her
own and others’ assumptions to fully test conclusions.
Commits to action – Implements decisions within a reasonable period of time; monitors to
ensure that the resulting actions of the decision are completed.
Making consumers and their needs the primary focus of the business; developing, evaluating and
selecting consumer-based actions that maximize long-term, profitable volume.
Seeks to understand local consumers – Demonstrates relentless curiosity about consumers and
their needs, attitudes and behaviors that influence purchase and consumption of brands; integrates
local and global consumer insights.
Identifies issues, trends, and opportunities – Utilizes information collected to identify
consumer insights for strategic planning and innovation.
Ensures relevant consumer strategies – Focuses organization on creating and implementing
strategies that connect core brands and local brands to local consumers in meaningful ways;
prioritizes marketing efforts to capture local consumer demand and maximize brand value;
ensures alignment to Company objectives and plans that maximize profitable volume growth for
the system.
Conducting oneself with belief in one’s own actions and capabilities without arrogance.
Seeks Challenges – Seeks unique or challenging experiences; looks for and gets new
responsibilities.
Addresses Conflict – Voices views explicitly, provides constructive, candid input even in
difficult situations.
Interacts with Confidence – States own views clearly and confidently, without belittling others,
and in a manner, which allows for others to continue sharing their ideas; is not limited by the
status quo, norms or what other people say.
Makes tough decisions – Says no or makes difficult decisions.
Establishing Direction
Creating a clear view of the destination for the business unit; helping others understand how and
why things will be different when the destination is achieved; building commitment and inspiring
action toward the destination.
Creates shared mindset – Envisions and describes the destination in a way that reflects the
future needs of the business; creates awareness of the current reality, and facilitates action
towards closing the gap between the current reality and the destination.
Enrolls others – Communicates the importance of organizational beliefs and performance
expectations, including boundaries for acceptable behavior; gains buy-in to organizational beliefs
and expectations; reinforces behaviors that are aligned with organization beliefs and expectations.
Inspires action – Conveys the opportunities of the destination in a way that moves decision-
makers, team members, and business partners to action; models the organization’s beliefs and
values through behaviors.
Encourages participation – Develops and maintains an environment which enables full
participation; creates forums that allow for open debate and challenge to the status quo.
Aligns organization to strategy – Uses the destination as a reference point in conducting day-to-
day decisions and activities by helping others see linkages between the destination, strategy,
organizational capability, and organizational beliefs.
Focusing on Customers
Making customers (external and internal) and their needs a primary focus of one’s actions;
developing and sustaining productive customer relationships; creating and executing plans and
solutions in collaboration with the customer.
Seeks to understand customers – Actively seeks information to understand customers’ internal
and external environments, problems, expectations, and needs.
Works collaboratively – Engages in candid dialogue with customers to build rapport and
cooperative relationships; makes formal commitment to work together to meet goals and
objectives; tests understanding of the customer’s situation by actively listening (e.g.,
paraphrasing, probing, summarizing, etc.).
Enhances customers’ capabilities – Presents and shares information that will aid in building
your customer’s business and capabilities for mutual success.
Takes action to meet customer needs and concerns – Considers how actions or plans will affect
customers; responds quickly to meet customer needs and resolve problems; avoids over-
commitments.
Creates joint strategies and solutions – Joins the customer at their planning table; works with
the customer in creating plans and strategies; helps customers identify opportunities in their
business; makes recommendations based on the customer’s and the system’s long-term needs.
Initiating Action
Propensity for action to achieve greater results beyond what is required; being proactive; taking
initiative.
Responds quickly – Takes immediate action when confronted with a problem or when made
aware of a situation.
Goes above and beyond – Takes numerous actions in the face of obstacles.
Acts proactively – Anticipates a specific opportunity or potential crisis; acts without prompting.
Takes unique or different action – Implements new and/or non-traditional ideas or solutions.
Sees the opportunity – Re-frames problems as opportunities.
Using appropriate methods and a flexible interpersonal style to help build a cohesive team;
facilitating the completion of team goals.
Develops direction – Ensures that the purpose and importance of the team are clarified (e.g.,
team has a clear charter or mission statement); guides the setting of specific and measurable team
goals and objectives.
Develops structure – Helps to clarify roles and responsibilities of team members; helps ensure
that necessary steering, review, or support functions are in place.
Facilitates goal accomplishment – Makes procedural or process suggestions for achieving team
goals or performing team functions; provides necessary resources or helps to remove obstacles to
team accomplishments.
Involves others – Listens to and fully involves others in team decisions and actions; values and
uses individual differences and talents.
Informs others on team – Shares important or relevant information with the team.
Models commitment – Adheres to the team’s expectations and guidelines; fulfills team
responsibilities; demonstrates personal commitment to the team.
Leverages differences to enhance performance – Seeks out and uses ideas, opinions, and
insights from diverse and various sources and individuals; maximizes effectiveness by using
individual's particular talents and abilities on tasks or assignments.
Leveraging Diversity
Leveraging the capabilities, insights, and ideas of all individuals, internal and external to the
organization that impact business results; developing and maintaining an environment, which
enables full participation and development of all backgrounds, cultures, styles and views;
creating opportunities that lead to a competitive advantage.
Values diversity – Seeks out and uses ideas, opinions, and insights from diverse and various
sources and individuals; maximizes effectiveness by using individuals’ particular talents and
abilities on tasks or assignments.
Promotes diversity – Manages increased diversity through recruitment and development of
individuals from varied backgrounds and cultures; confronts racist, sexist, or inappropriate
behavior from others; challenges exclusionary organizational practices.
Fosters diverse environment – Creates an environment where differences and similarities are
shared and celebrated; encourages others to seek knowledge about differences; strives for
understanding of differences; learns to view differences and similarities as strengths to be
leveraged; and examines their own behavior towards those who are different from themselves or
towards alternative ideas.
Acts on requirements – Manages all mixtures within the organization, and outside of the
organization, by recognizing the prevailing personal preferences, traditions and conveniences of
constituents and then makes decisions that are based on the requirements; assesses decision-
making in light of the degree to which the approach contributes to, distracts from, or has no
impact on the desired objective; makes sound, unbiased decisions that are based on factual, real
requirements of the business.
Explore alternatives and positions to reach outcomes that gain all parties’ support and
acceptance.
Clarifies the current situation – Explores all parties’ needs, concerns, and initial positions,
including own.
Identifies points of agreement/disagreement – Builds common ground by highlighting areas of
agreement; focuses efforts by pointing out areas of disagreement.
Keeps discussion issue oriented – Manages the interpersonal process to stay focused on the task;
constructively addresses emotions and conflicts.
Develops others’ and own ideas – Engages in mutual problem solving by brainstorming
alternative positions or approaches and evaluating them openly and fairly.
Builds support for preferred alternatives – Builds value of preferred alternatives by relating
them to the other party’s needs; responds to objections by emphasizing value; exposes problems
with undesirable alternatives.
Facilitates agreement – Seeks beneficial solution through a give-and-take process that
recognizes each party’s core needs.
Pursuing Innovation
Generating innovative solutions in work situations; trying different and creative ways to deal
with work problems and opportunities; seeks and implements new and better ways to achieve
results.
Challenges paradigms – Actively searches for solutions beyond traditional boundaries.
Explores possibilities – Explores different lines of thought; views situations from multiple
perspectives; brainstorms multiple approaches, ideas, solutions.
Generates creative solutions – Considers novel or different approaches; combines ideas in
unique ways.
Fosters creative environment – Establishes an environment that fosters creativity and
innovation by encouraging “out of the box” thinking.
Seeks improvements – Determines ways, or seeks ideas on ways, to continuously improve
methods, processes, systems, and products.
Risk Taking
Initiating action that tries to achieve a recognized benefit or advantage when potential negative
consequences are understood.
Actively seeks opportunities – Pursues situations or opportunities that can lead to either
substantial benefit or significant negative consequence.
Calculates risk – Gathers information to understand probability of success, benefits of success,
and consequences of failure.
Commits to action – Initiates action despite uncertainty of outcome; is willing to accept the
consequences of failure.
Thinking Systemically
Understanding the complexities and interdependencies of information and events in order to
develop more effective solutions and ideas.
Thinks expansively – Makes connections between disparate ideas; sees the patterns and
interrelationships in seemingly unrelated information and events; views situations from multiple
perspectives.
Examines underlying reasons – Sees alternative ways to view or define problems; identifies
underlying reasons and root causes for events and their interdependencies.
Evaluates multiple solutions – Examines numerous potential solutions and evaluates underlying
reasons to determine where the greatest gain can be achieved.
Creates new concepts – Creates new ways of thinking to address complex situations and help
achieve strategy; tries different and creative ways to deal with problems and opportunities;
develops new frameworks to explain large amounts of information.