Bandura's Social Learning Theory
Bandura's Social Learning Theory
In social learning theory, Albert Bandura (1977) agrees with the behaviorist
learning theories of classical conditioning and operant conditioning.
However, he adds two important ideas:
1.Paying Attention
- Being focused on the task at hand becomes the first step for retaining
the information and getting to acquire the knowledge.
2.Retention
- how well that behaviour is remembered.
3.Reproduction
- having observed, paid attention to and remembered the
behaviour/task, we should be able to perform it ourselves.
4.Motivation
- Motivation could be considered one of the most important principles of
the social learning theory;