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MA-system Beer Game

During a session of the Beer Game supply chain simulation: The participants experienced frustration as other players were unable to deliver orders or ordered too much. The total supply chain costs were €370,730 and at least one stakeholder had backlog for 100% of the session time, showing the difficulties in matching supply and demand. However, the retailer was never out of stock so beers were always available for customers.

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Sergio Torrez Arancibia
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178 views

MA-system Beer Game

During a session of the Beer Game supply chain simulation: The participants experienced frustration as other players were unable to deliver orders or ordered too much. The total supply chain costs were €370,730 and at least one stakeholder had backlog for 100% of the session time, showing the difficulties in matching supply and demand. However, the retailer was never out of stock so beers were always available for customers.

Uploaded by

Sergio Torrez Arancibia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

29/11/22, 20:22 MA-system Beer Game

Thank you for playing !


In large distribution networks it isn't easy to make supply meet demand.

During this session you may have felt frustrated as other players weren't able to deliver, or ordered too much.

The most important part of this game is to analyse the mechanisms behind those difficulties, and how we can overcome them.

Global results
Cost : throughout the session your supply-chain required €370,730.

Service level : during 35 weeks at least one of the stakeholders had backlog. That's 100% of the session time.

Good point however : the retailer was never out of stock, so your beers were always available for sale.
Variability : the biggest order was sent by the wholesaler on week 20 : 99pcs.

See below an aggregation of your stats.

Stock Orders Cost

177 pcs

Compare with another game 


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https://beergame.masystem.se/game/-NI4sH0pVhuFZOBBEtGy/debrief#manufacturer 1/3
29/11/22, 20:22 MA-system Beer Game

The bullwhip effect


Supply-chains may reach a situation where :
Stakeholders alternate between phases of over-stock and out-of-stock.
These variations increase as we move up the chain from consumer to raw-material suppliers.

Can you identify this phenomenon in the graphs below ?

106 pcs €8,270

Retailer

99 pcs €32,860

Wholesaler

28 pcs €315,900

Distributor

https://beergame.masystem.se/game/-NI4sH0pVhuFZOBBEtGy/debrief#manufacturer 2/3
29/11/22, 20:22 MA-system Beer Game

212 pcs €13,700

Manufacturer

To go further..
In what ways did the structure of the game influence the results ?

How can real supply-chain cope with these issues ?

A few items to help the discussion :


Lead-time
Batches
Minimum order quantity (MOQ)
Shipment capacity

Safety stock
Industrial flexibility
Lean manufacturing
Forecast accuracy & frequency

Price fluctuations & promotions


Local optimization
ERPs
E-Commerce

Try to play a new game while allowing the communication between players : back to the main page.

https://beergame.masystem.se/game/-NI4sH0pVhuFZOBBEtGy/debrief#manufacturer 3/3

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