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How To Create a YouTube Channel (Easy Beginners

Guide)
reliablesoft.net/create-youtube-channel/

Creating a YouTube channel for your business or personal brand is

easier than you think. All you have to do is follow our step-by-step
guide and you’ll have your own channel ready in 10 minutes or less.

The instructions are perfectly suited for beginners who have no prior
experience with YouTube channels and cover all the settings you
need to customize to optimize your channel using best industry
practices.

How to Make a YouTube Channel

To start your own YouTube channel follow these steps:

1. Create a YouTube Channel Account

The first step to starting your own YouTube Channel is to log in to

YouTube and create a new channel.

There are two types of channels you can make, a personal channel
or a brand (business)  channel.

The main difference between the two is that a personal channel will
share the same name and photo of your Google account. Any
activity you do on YouTube will be bound to your personal account.

Another difference is that with a YouTube brand account, you can

have multiple users managing your channel and you can customize
the name and appearance of the channel to match your business or
brand.

It is highly recommended to create a brand account, even if

your channel will have your own name.

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For example, if you want to name your channel “Alex Chris”, don’t
create a personal channel but a brand account with the name “Alex
Chris”.

If this is confusing don’t worry, just follow the simple instructions

below to properly create your YouTube channel account.

Go to YouTube and sign in with your Google account (that’s the

personal account you use to log in to other Google services like
Gmail). You can sign in by clicking the SIGN IN button from the top-
right corner and selecting your personal Google account from the
list.

Next, go to your channel list and click the CREATE A CHANNEL

button.

Create a New YouTube Channel

You’ll be prompted to set a name for your channel. Although you can
change your channel name at any time, it is recommended to follow
these guidelines for choosing a great name from the beginning.

Choose a name that is representative of your brand

Your channel name should match your other social media
profiles and domain name
Use a short, catchy, unique, and memorable name
Use 2-3 words max (without numbers)

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For more tips, you can read our How to Choose a YouTube
Channel Name guide. It’s a comprehensive guide with lots of
examples and ideas on how to choose the perfect name for your
channel.

Choose a Channel Name

Once you set a channel name, click the CREATE button to finalize
the channel creation process.

Your YouTube Channel is ready but it needs some customization to

make it a welcoming place for users and the YouTube search engine.

While on your channel’s homepage, click the CUSTOMIZE

CHANNEL button from the top right corner. This will open YouTube
Studio in a new tab – this is a free tool that all YouTube creators can
access.

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With YouTube studio, you can change a number of setting related to
your channel, view your analytics, add or remove videos, create
playlists, add branding images, and much more.

Create YouTube Channel

Register to our YouTube course and get step-by-step instructions
and video tutorials on making a successful YouTube channel from
scratch. A YouTube course aimed at beginners like you.

Get Started

2. Add a Channel Description

The first thing to customize is your channel’s description. This is

shown on your ABOUT page and in YouTube search results when
users are searching for your channel name.

To add a description to your channel, click the Basic Info tab, enter
your desired description, and click the PUBLISH button (top right
corner).

YouTube Studio – Channel Description

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Channel Description Best Practices

When crafting your channel description, follow these tips:

The first 150 characters are important – Make sure that you say
what your channel is about in the first 150 characters. On average,
this is what is shown on YouTube search results.

Think of this as the “meta description” of your channel. Besides

YouTube search results, the first 150 characters are shown in
Google search results for searches related to your brand.

Channel Description Example

Use keywords – Keyword usage in the channel description is

recommended but don’t overdo it. Mentioning the keywords you want
your channel to rank for a few times in the description is enough to
give search engines a clue about what your channel is all about.

Think of terms people might use to find your channel on YouTube

and use them in your content. Adding the keywords as high on the
content as possible is an added bonus.

Ask people to subscribe – Although you are not allowed to add any
links to the description box (only text), you can still ask people to
subscribe to your channel, add other calls to action messages, or
even your website URL.

Write a compelling description – Your description doesn’t have to

be too long but it should be long enough so that you can have your
keywords naturally in the text and compelling enough for people to
follow or engage with your content.

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Visit your favorite YouTube channels and click the “About” button to
get some ideas on how to make your description stand out.

Here is an example that I really like and has all the optimization
features.

Example of an Optimized Channel Description

Notice how keywords are spread throughout the text and the clear
call-to-action at the bottom.

3. Choose a Channel Icon

The next step is to add a channel icon. The channel icon is one of
the most important elements of your channel as it is shown on your
channel’s home page, below videos, on your comments, and in a lot
of other places.

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 YouTube Channel Icon

Channel Icon Best Practices

When choosing a channel icon, consider the following tips:

Choose an icon that represents your brand – The channel icon is

a powerful way to raise brand awareness for your channel. People
can easily recognize your brand when they see your icon in the
YouTube search results or comments so make sure that what you
choose is something that accurately represents you and your
channel brand.

If your building a personal brand on YouTube then having your

headshot as a channel icon is the best choice. Here is an example
from Marques Brownless the YouTube influencer behind MKBHD.

Personal Brand – Channel Icon

If you are representing a known brand, use your logo. Here is an

example from a Worldwide brand.

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 Brand Channel Icon Example

If your channel is built around a niche using a general name, for

example, Relax My Dog, use an icon that is unique and easily
distinguishable from other logos and icons.

Channel Icon for a Niche Site

Use the right dimensions – Your channel icon has to be square

with a minimum size of 98×98 pixels. The image format should be
PNG or GIF and the file size less than 4MB.

For better results, use an image that is at least 400×400 with enough
empty space around the logo. When cropped to a smaller size and
made round it will look bright and sharp.

To add a channel icon, click the Branding tab and then the Upload
button located under Picture.

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 Add YouTube Channel Icon

4. Customize YouTube Channel Art

The next item to add to your channel is a banner image, also

referred to as channel art. Channel art is shown on top of your
channel page.

It’s the only place on your channel where you can “visually” talk to
users and explain to them what your channel is all about.

Your channel art can be as simple as your logo, slogan, or

something more creative and eye-catching.

Let’s see some examples of different kinds of YouTube banners.

Nike a worldwide brand is using an image that matches its current

campaign. It has no words but it’s certainly eye-catching and
representative of their brand.

YouTube Channel Art Example for a Brand

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A lot of known brands follow the same approach – i.e they customize
their banners based on the messaging they are currently promoting
through other marketing campaigns (offline and online).

Another great example of a channel banner is coming from Master

Your Charisma. Notice the arrow that points to their website links
and the call-to-action text on top.

It invites people to subscribe setting clear expectations on what to

expect from this channel in terms of content (one new video every
Monday).

Example of an Optimized YouTube Banner

Here is another example from Gordon Ramsay. The channel art sets
the expectations and has a clear call to action (Order the Book
Today).

Example of an Optimized YouTube Channel Art

To choose a banner image for your channel, click Branding and then
select Upload under Banner Image.

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 Add Banner Image to YouTube Channel

The recommended size is at least 2048×1152 but for better results,

you should upload a larger image with a 16:9 aspect ratio. You can
use this calculator to find the exact width and length you can use.

You can also enrich your channel art with links to your website or
other social media profiles. These appear in the bottom right corner
as shown below.

Channel Links on YouTube Banner

To enable this, go to the Basic Info tab and scroll down to LINKS.
Add a couple of links to your website, main pages, and other social
media profiles, and scroll further down to LINKS ON BANNER.

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 Channel Links

Select how many links you want to show on the banner image and
click the PUBLISH button.

Have in mind that the label is shown for the first link only so add your
most important link first.

How to Create Channel Art

To create stunning banners you can use a tool like photoshop, hire a
designer (you can find designers on Fiverr for less than $20), or use
an online graphic design tool like Canva.

Canva has hundreds of ready-made templates you can customize

and create a beautiful banner image in seconds.

Just go to Canva (register for a free account if you don’t have one)
and search for YouTube Channel Art. Pick a template that you like,
customize it and upload it to YouTube.

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 YouTube Channel Art Examples

5. Add a Channel Trailer and a Featured Video

The next items to configure are the channel trailer and featured
video.

When you visit any channel homepage, you’ll notice that a video is
shown on top of the page, right below the banner image.

YouTube Channel Trailer

This is either a channel trailer or a featured video. A channel trailer

video is shown to people who haven’t subscribed to your channel
and a featured video is shown to your existing subscribers.

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So, at any time, one of two videos will be shown (not both),
depending on the status of the user (subscribers and non-
subscribers).

You can configure this by going to the Layout tab and selecting a
video for the channel trailer section and a video for the featured
video section.

Channel Trailer and Featured Video Settings

Channel Trailer Best Practices

The channel trailer is intended for people that visit your channel for
the first time or have not yet subscribed. The video is also auto-
played as soon as users land on your homepage with sound on
(unless users have sound-off for videos).

You can follow the simple guidelines below to get the user’s
attention:

Use welcoming and relaxing background music – It’s very

distracting to visit a page that auto-plays a video with sound, so
make sure you use a piece of smooth and relaxing background
music not to scare people that have sound on.

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Nice background music will also make your video more interesting to
watch and listen to rather than having a person talk with no
background.

Keep it short and to the point – Your channel trailer doesn’t have
to be very long. Say to potential subscribers what kind of content you
create and what viewers can expect from your channel.

Keep it short, 60 seconds (or less) is more than enough to convey

your message. Give them only the information that new users need
to know.

Ask people to subscribe – don’t forget to invite people to subscribe

to your channel. After viewing the channel trailer users need to have
a clue of what to do next and asking them to subscribe is a good
call-to-action option.

Update the channel trailer regularly to stay current – One of the

common mistakes many YouTube creators make is to set a channel
trailer and forget about it. Over time the video may include outdated
info and this is bad for your channel’s reputation and drives potential
subscribers away.

So for best practices make sure that any info, graphics, stats, and
dates shared in the channel trailer are still relevant and up to date.

Optimize the video title and description – As you can see in the
screenshot below, YouTube shows the video title and description on
the right of the channel trailer.

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 Channel Trailer Title and Description Example

Before choosing a video for the channel trailer section, make sure
that you use a short title and description. Ensure that the first
characters of the description mention what the video is about.

Tip: You can select a video, PUBLISH your changes and visit your
channel using a browser incognito window to see exactly what the
visitors will see in the title and description areas.

Consider using one of your best videos – Some channels don’t

follow the traditional way of adding a “welcome video” as a channel
trailer, instead, they use one of their best videos.

If you already have videos published on your channel, you can follow
the same approach i.e. add the video that is most viewed and liked
by users.

People who like the content of the video are more likely to subscribe
so it still serves the purpose. It’s the same approach we use on the
Reliablesoft Academy YouTube channel.

Featured Video Best Practices

Users who have already subscribed to your channel, will not see the
channel trailer but the video you have selected as “featured”.

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Choosing a featured video for your channel is easy: use either your
best video or your latest video.

If you publish content regularly, it’s best to use the latest video. This
is what users are likely to expect to see when visiting your channel.

If you don’t publish content that often, it’s better to use your best
video. This way people who have not yet viewed your best work, will
see it right on your channel homepage.

6. Create a Custom Channel URL

Another element of your channel that is worth optimizing is the

channel URL. When you create a new channel, YouTube will create
a long and unfriendly URL that looks like this:
https://www.youtube.com/channel/UCUb26GfZqw6S0RhNYTqd2ag

This is difficult to remember or share but you have the option of

creating a custom URL that is easy to remember and user friendly
like this:
https://youtube.com/c/reliablesoftacademy

To create a custom channel URL go to Basic Info and scroll down to

the Custom URL section. Choose your custom URL and click the
PUBLISH button.

Create Custom YouTube Channel URL

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For best practices choose a URL that accurately represents your
brand and matches your other social media profiles. It can be the
same as your channel name (without spaces).

Have in mind that in order to be eligible for the custom URL feature
your channel needs to have:

More than 100 subscribers

Be at least a month old
Have a channel icon and banner image defined

So, although this is not something you can do from day 1, add a
reminder to customize your URL once the above criteria are met.

7. Add Sections to Your Channel Homepage

Featured sections allow you to customize your channel homepage

content and what users will see below the channel trailer.

YouTube allows the creation of different sections to show your latest

videos, playlists, or custom content. Here is an example of a well-
organized homepage.

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 YouTube Channel Homepage

Notice how the page is organized in sections (What’s new &

trending, New to YouTube? Start Here!, How to Make Money on
YouTube), that make it very easy to find what videos to watch.

To choose what to show in the different sections click the Layout tab
and then scroll down to Featured Sections. Click the Add Sections
button and select how you want to organize your page.

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 Configure Channel Sections

The most popular options are:

Uploads – this will automatically add any video that you publish
to your channel
Popular Uploads – this will show your top 12 videos (the videos
with the highest views)
Playlists – will show any lists created by you or by other creators
Channels – you can add other channels you own or channels
you want your users to know of

You can visit channels you follow to get some inspiration but as a
rule of thumb, you should organize your sections based on your
content.

You can think of this as the categories you have on a blog. Group
your videos into sections that make sense and help users find what
they want in the fastest possible way.

8. Upload Your First Video

Now that you have created and optimized your YouTube channel, it’s
time to start uploading high-quality content to engage with your
customers and subscribers.

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Uploading your first video is super easy, just click the CREATE
button (top right corner) and then SELECT FILES. Choose your
video file and customize the basic settings.

YouTube Video Details

There are a few things to customize before making a video publicly

available on your YouTube channel. The most important are:

Video title – This is shown below your video and it’s one of the most
important elements to optimize for SEO purposes.

Use a catchy title to hook viewers and include keywords people are
likely to use when searching for videos like yours on YouTube and
Google. You can use a YouTube keyword tool to find out the exact
keywords to use in your titles and descriptions.

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Video description – The video description is shown below your
channel name. By default, YouTube shows the first 150-200
characters and then adds a Show More button to read the rest of the
description.

Make sure that in the first 200 characters, you explain to users what
the video is about and why they should watch it. See a nice example
from one of our popular videos.

Video Title and Description

In the rest of the description give more details about the video, use
text with keywords, and add any relevant call-to-action buttons.

Here is what an optimized video description looks like:

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 Example of an optimized Video Description

Video thumbnail – Video thumbnails are shown on YouTube search

results and should be eye-catching and representative of your video
and channel.

For branding purposes, it is best to come up with a thumbnail theme

and use the same layout and colors across all your videos.

Here is a great example from Jamie Oliver. Notice that all his video
thumbnails have the same branding with his name on the left side.

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 YouTube Video Thumbnails

Once you’re done go through the rest of the settings (Playlists, Age
restriction) and then click NEXT.

In the Video Elements screen choose to upload subtitles or configure

what you want to show at the end of your video (Add an end screen)
and click NEXT.

In the Checks screen click NEXT.

In the Visibility screen, choose PUBLIC under Visibility and hit the
PUBLISH button. In a few seconds, your video will be publicly
available on YouTube!

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 How to Publish YouTube Video

Next Steps: Growing a YouTube Channel

While the main factor that will determine your channel’s success is
the quality of the videos you’ll be uploading, there are also a few
other things to consider. The most important are:

YouTube SEO – YouTube SEO is the process of optimizing your

videos (both the actual content of the video and the video meta tags
– title, description, tags, thumbnail) for the YouTube search engine
and Google Search.

Optimized videos have more chances of appearing on YouTube

when people search for keywords related to your content and are
more likely to be shown in the Recommended Videos section.

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Mastering YouTube SEO is vital for the success of any channel and
this should be your next step. A good YouTube course is a great
way to become an expert in YouTube SEO.

YouTube Ads – Besides waiting for your channel to grow organically

you can use Video campaigns in Google Ads to advertise your
videos (and channel) to your target audience.

This is an extremely effective way to grow a YouTube channel fast

without having to wait until you get results organically. YouTube
advertising has a cost but in the majority of cases (depending on the
nature of your business), it’s money well spent.

Monetize Your Channel – Another area to consider is how to make

money on YouTube. Depending on the popularity of your channel,
nature of business, and type of products, there are several ways to
monetize your content and make money from it.

Whether it’s ads, affiliate marketing, or sponsored content, YouTube

can be a great source of income for your business.

Even if your channel is still new and unpopular, knowing what

monetization options you have will help you make the right plan to
reach your goals faster.

Conclusion

The process to create a YouTube Channel is simple. You first need

to create a YouTube account and then add a channel name,
description, icon, banner image, links, channel trailer, and sections.

It’s a process you have to do once and review every few months to
make sure that all the info is still relevant and up to date.

Once you have your own channel, the limitations are endless. Get on
stage and impress your audience with great videos and become the
next YouTube influencer!

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