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Case Study

Benzinga is a content ecosystem that makes information easier to consume. Their mission is to connect the world with news, data and education that makes the path to financial prosperity easier for everyone, everyday. From breakouts to unusual volume, analyst ratings, futures and options, Benzinga is the leading full-service, one-stop shop for investors of all stripes and styles. If you are interested in doing business with Benzinga, please contact us via the methods listed at the bottom of this

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Zamylen Zet
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© © All Rights Reserved
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0% found this document useful (0 votes)
64 views

Case Study

Benzinga is a content ecosystem that makes information easier to consume. Their mission is to connect the world with news, data and education that makes the path to financial prosperity easier for everyone, everyday. From breakouts to unusual volume, analyst ratings, futures and options, Benzinga is the leading full-service, one-stop shop for investors of all stripes and styles. If you are interested in doing business with Benzinga, please contact us via the methods listed at the bottom of this

Uploaded by

Zamylen Zet
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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About The Client

Benzinga is a content ecosystem that makes information easier to consume. Their


mission is to connect the world with news, data and education that makes the path to
financial prosperity easier for everyone, everyday. From breakouts to unusual
volume, analyst ratings, futures and options, Benzinga is the leading full-service,
one-stop shop for investors of all stripes and styles. If you are interested in doing
business with Benzinga, please contact us via the methods listed at the bottom of this
page.

They were struggling getting a good number of organic visits on the website. They
were looking for a solution through which they can start getting a good number of
visitors and organic traffic. The first thing which I always do is audit the site to see if
it has any major underlying issues. This site had no penalties, it just never ranked
page 1 for the target keywords. It also had no over optimization, they just didn’t have
many links.This was a direct result of not ranking well on the major search engines
(Google, Yahoo, and Bing) for keywords related to their podiatry practice.
Unfortunately, improving their rankings wasn’t the easiest task due to the highly
competitive practice market in the USA market.
About The Projects

Since this site had a decent amount of content already, and had so many
opportunities for easy wins, we really focused on getting those easy wins up to page

1. They were slightly over optimized for their money keywords, having 1 exact
match at 28% and another at 25%. This wasn’t a big deal, as they just didn’t
have many links, but still a consideration. This had less easy wins than some
other sites, but that’s OK because it’s local. Traffic is lower than other niches,
but it will convert higher since there is higher intent. This was only 1 year of
work and this site has a ton more potential. In the next 3 months, we’ll begin
linking some high volume keywords that we used for content. This site is set
up for domination in the niche! I started by crawling the main pages of the
website to identify areas where the improvement required. There are lots of
product pages available that I wanted to optimize but optimizing each product
page would be quite difficult. So, I decided to use the dynamic script for
optimizing all the blog pages.

This site had no previous penalties. It did have some previous traffic, but it wasn’t
growing. There was no over-optimization, and overall they just didn’t have enough
link juice! We wanted to increase their link equity, as well as continue making sure
they got consistent content.

Our Strategies

I worked with them for more than 2 years and there was a junior SEO Expert who
was helping with basic link building. As you know SEO is the process of taking
steps to help a website or piece of content rank higher on Google. ... To make it a bit
simpler, search engine optimization means taking a piece of online content and
optimizing it so search engines like Google show it towards the top of the page when
someone searches for something. https://www.benzinga.com/

I helped them to roll multiple updates to the Website optimization with following
integration:-
➢ Website Analysis and Keyword Research to Identify The Top 100 Keywords
in Relation To Industry
➢ Fixed On-Page SEO Changes Meta Tags, Google Webmaster & Google
Analytics Setup and Image Optimization
➢ Manual Submission To Top Search Engines, Article Promotion, and Blogging
& Press Release
➢ Ads Posting & Business Listing, Web 2.0 Creations, Profile Creations,
Product Submission & Infographic Submission
➢ Video Promotions, Image Promotions, Reviews Sharing, PDF & PPT
Submission & Competitors Analysis
➢ Guest Post Outreached, Broken Backlink Outreached & Paid Promotions
➢ Publish Long-Form Content
➢ Remove Duplicate Contents on Website and Give Content Topi & Order New
Contents
➢ Fixed Heading Tags
➢ Send Weekly Report of Our Work

Achievements
Ahrefs Overview

After the websites optimization I have increased the websites organic traffic and I
have ranked 200 keywords on the first page of search engines, and here are the
improvement of websites optimization:-

➢ Increased the competitive keywords rankings tremendously


➢ Increased Unique & genuine visitors
➢ Bounce rate improvements
➢ Improved page views & sessions
➢ Improved Google rankings
➢ Built Authority on Search Engine
➢ Performed On-site Maintenance
Here is the user comparison of 1 year with GA ( Google Analysis ). I have
increased 100%

Here is the centralized users data


Here is the real time users

Here is the Comparison of clicks & impressions of 1 year with GSC ( Google
Search Console )
Backlinks

Where I started the website optimization

Where I Ended The Website Optimizations And Increased 5,187,134 Referring Pages
I have Provide High Quality Guest Post Backlinks and Shared Website Blogs With
Different Types of Social Media Platform Where We Can Get More Traffic

Here are the some live links:-

1. https://www.deseret.com/2021/8/24/22639330/shib-coin-shiba-inu-coin-winter-2
021-predictions
Anchor Text:- Expert Liam Andrew Wright
2. https://www.tradingview.com/symbols/ETHUSD/
Anchor Text:- BenzingaEthereum Leads The Market Wednesday And Crossed
Above An Important Technical Level
3. https://investorplace.com/2021/08/buy-draftkings-stock-before-this-breakout-re
ally-heats-up/
Anchor Text:- digital collectibles
4. https://finance.yahoo.com/news/why-jim-cramer-urging-investors-161001850.html
Anchor Text:- Benzinga Benzinga
5. https://insideevs.com/features/529344/ford-mache-owners-review/
Anchor Text:- 40,000 Mach-Es
Keywords Ranking
I Have Ranked 200 Keywords On 1st Page Of Search Engines
1. Cardano Price Prediction
2. Crypto Debit Card
3. Options Trading Simulator
4. Stock Portfolio Tracker
5. stock analyst ratings

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