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POC Guidelines

The Proof of Concept (POC) guidelines outline the essential information and requirements for a new product proposal. The POC must demonstrate that the product can be made and explain the working concept. It should answer how the product will look and function through a discussion of the product concept, features, specifications, functionalities, competitive advantage, and include visuals to enhance the explanation. The POC lays the foundation for further discussion of the technical plan in the new product development process.

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John Lloyd
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42 views1 page

POC Guidelines

The Proof of Concept (POC) guidelines outline the essential information and requirements for a new product proposal. The POC must demonstrate that the product can be made and explain the working concept. It should answer how the product will look and function through a discussion of the product concept, features, specifications, functionalities, competitive advantage, and include visuals to enhance the explanation. The POC lays the foundation for further discussion of the technical plan in the new product development process.

Uploaded by

John Lloyd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PROOF OF CONCEPT (POC) GUIDELINES

 The POC must demonstrate that the new product proposal "CAN BE MADE"
 The POC is a prelude and springboard to the Technical Plan discussion which contains (a)
Form Design; (b) Functional Design; and (c) Production Design Scheme for basis of product
costing
 Approach must explain the working concept that presents the “BIG IDEA” or “SWEET
SPOT” that has a marketable offering, doable product and a viable/profitable business.
 Highlights must essentially answer the questions, "How will the product look like?" and
"How will the product function / perform?"
 Discussion points should provide the following DETAILS but do not be strictly constrained
by the suggested sequence or outline below - make the necessary POC discussion to adapt to
your product concept and target customer profile:
1) Product Concept [background using the problem-solution fit approach]
2) Product Features and Aesthetics [for customer interest and initial appreciation of color,
texture, dimensions of area, volume and weight]
3) Target Specifications only for product and process development [Note: the final product
specs and process standards will be written in the Technical Plan]
4) Functionalities to deliver the desired product performance and customer benefits, such as,
but not limited to the following examples (if any):
 Mechanical & Electrical functions (if any): itemize per major sub-function - like
motion transfer, system interface, detection, transmission, powering up or
initialization, etc.
 Power sources: rechargeable (?) AC or DC or both (combination?) and alternatives
 System features and functionalities: software, interface, input requirements,
process description (highlights)
 Ecosystem: describe the environment it will operate and serve, the human-machine
interface, conditions best used
5) Competitive Advantage to show what makes the proposed product (or service system)
differentiated and unique vs. existing similar products in the market [better, cheaper, faster,
convenience, ease of transaction, value-added services, user-experience and the like]

 Write-up must include VISUALS to enhance explanation of the above [pictures, images,
sketches, 3D make-up, perspective drawings, schematics, video clips, VR (if possible)]

Do not reproduce without permission from Prof. Marvin I. Noroña as this is only for exclusive use in classroom discussions.

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