Management Audit in Different Functions
Management Audit in Different Functions
Corporate Objectives are the overall objectives of the organization that influence the direction of
corporate strategy. In other words, what the organization seeks to achieve is corporate objective. These
are the specific, realistic and measurable aims which an organisation plans to achieve.
Corporate Image: The term “Image” indicates an idea or procure formed in the mind of a person about
an individual or an institution. Corporations, like individuals, consciously build up images in the minds
of the people with whom they come into contract. In developing a ‘Corporate Image’, an enterprise
has to ensure an overall consistency, as regards the quality of the products, the ethics of its
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Includes the contents of Study Note – 12: EVALUATION OF CORPORATE IMAGE
management, employee relations, attitudes towards customers, quality and service to customers etc.
the Public have different perceptions of “Corporate Image”.
• Customers measure it by the product quality, prompt and courteous after sales service, regularity
in maintaining supplies; etc.
• Shareholders, measure it by the consistency in financial performance and prospects of growth.
• Supplier measure it by the company’s liquidity and ability to honour commitments.
• Banks and Financial Institutions measure it by the financial health, net worth and history of
servicing debts.
• Government looks at it from the point of view of revenue generation and as an honest tax payer.
• Employees look for steady career growth and smooth Industrial Relations.
(June 2013 & 2014, December 2015, December 2016)
Corporate Services: Corporate Services are the support infrastructure of a company. The activities in
such areas are stated below:
• Combine or consolidate certain enterprise-wide needed support services provided based on
specialized knowledge, best practices, and technology
• Serve internal (and sometimes external) customers and business partners
• co-ordinate the diverse organizational units and help them to focus on organizational goals
• exploit resources and develop core competencies that enable an organization to keep its edge
over its industry competitors
• combining operations with another competitor in the same industry to increase competitive
strengths and lower competition among the industry rivals
Corporate Services Audit: The term “Corporate Services” refers to the activities that combine or
consolidate certain enterprise-wide needed support services, provided based on specialized knowledge,
best practices, and technology to serve internal (and sometimes external) customers and business
partners viz. employees, shareholders, community, fellow businessman and Government.
In other words, the scope of corporate services audit extends to the critical examination of the different
aspects of services and the extent to which the corporate body has rendered satisfactory services.
The areas of Corporate Service Auditors are:
1) Consumers – quality goods in right quantity at right price, place and time
2) Employees – pay, training, safety, welfare, industrial relations, job security etc.
3) Shareholders – safety of investments and satisfactory returns, appreciation of investment
4) Community – social cost and social benefit, public relations
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State-of-the-art means which incorporates the latest ideas in terms of technology, features etc.
h) Whether the corporate planning premises and plans have been drawn up based on adequate
information?
e) Whether the different activities and functions are grouped together in order to:
i. Obtain the most effective use of men and facilities
ii. Meet the objective in the optimum way
iii. Run the operation most economically
iv. Whether responsibilities are grouped, wherever possible, so that the overall control of a
function can be established so as to hold the superior manager accountable?
Consumer services audit –A customer is the most important person for business. The primary
responsibility of a business enterprise towards consumers is to make available the products of the right
qualities at the right time, in right quantity, at the right place and right price. The consumer services
audit critically examines and apprises management on these aspects of services. Corporate Services
include public relations, customer assistance or call centres, training, engineering, human resources
and procurement etc. to create new business value. It helps the company function more effectively due
to improved internal processes, managing customer relationships and extending the organisation.
These services co-ordinate the organisation units and helps them to focus on organisational goals by
exploiting resources and developing core competencies. It helps organising to stay competitive. It may
also involve co-ordination with rivals. (December 2008 & 2011)
The following are some of the important aspects/questions, which the auditor must address while doing
a consumer services audit:
• Do the products manufactured meet the needs of the customers of different classes, different tastes
and different purchasing power?
• Are the product prices reasonable and consistent with the quality variations, efficiency
variations and reasonable profit margin?
• Is the share of “added value‟ through increased profitability reasonably passed down to the
consumer?
• Whether after-sales service, spare parts facility, etc., enable the customers to derive maximum use
and pleasure?
• What are the efforts made to constantly improve the product and its use value, esteem value?
• Whether the customer complaints are handled promptly and efficiently?
• Whether the company responds quickly to the customers’ enquiries relating to product or
services?
• Whether safety norms relating to products are maintained as per the accepted standards laid down
by the statutory bodies, such as ISI, BSS, etc.?
• Whether all the “warranties” are explicitly stated? Is the procedure for invocation of warranty
stated in unambiguous terms? (June 2013)
Marketing audit is an independent examination of the entire marketing effort of a company, or some
specific marketing activities covering objectives, programme implementation, and organisation for
purposes of determining what is being done, appraising which is being done, and recommending what
should be done in future. (June 2011 & 2014)
- It is carried out periodically at regular intervals and not only when the company is facing
marketing problems
- It is the appraisal of the entire system and the process of marketing, after taking into account
all the elements of the marketing operations
- It evaluates a total appraisal of the marketing efforts of a company
- It reviews the formal lines of authority and responsibility, delegation of authority, status of
marketing head and its staff, adequacy of the personnel, proper manning of key tasks and
assignments thereof
Energy Audit (June 2006, 2007, 2014, 2015, 2017 & December 2018, 2019)
An Energy Audit has been defined as an inspection, survey and analysis of energy flows in a building,
process or system with the objective of instituting energy efficiency programs in an establishment.
It consists of activities that seek to identify conservation opportunities for an energy savings program.
In other words, an energy audit is conducted to seek opportunities to reduce the amount of energy input
into the system without negatively affecting the output(s).
An energy audit also seeks to prioritize the energy uses according to the greatest to least cost effective
opportunities for energy savings. It also involves suggesting ways and means of reducing wastage of
energy by adopting new measures.
The following are some of the key functions of the Energy Auditor:
(June 2014, 2015, 2017 & Dec 2018, 2019)
(i) Quantification of energy costs and quantities.
(ii) To devise energy database formats to depict to correct picture-By product, department or
consumer.
(iii) To correlate trends of production or activity to energy cost.
(iv) To focus on the possible sources for conserving energy.
a. Steam Generation
b. Steam Distribution
c. Steam Utilization
d. Electrical Energy Utilization
e. Total Energy System
f. Diesel Exhaust Recovery
While performing the aforesaid key functions, the energy auditor is required to carry out the following
activities:
(i) To analyse the historical energy consumption and cost data.
(ii) To conduct preliminary energy audit with the objectives to identify:
(a) major energy consuming equipment and process:
(b) obvious inefficiencies and energy wastes; and
(c) priority areas for further detailed investigation,
To conduct detailed technical and economic analysis of energy efficiency measures involving large
efficiency measures involving large capital investment or long payback periods.
Productivity Audit / Efficiency Audit
The Productivity audit is basically an analysis of the productivity of the resources deployed by any
organization. It is generally done to generate information about the status of productivity in the
organization for the purpose of determining the scale of efficiency and effectiveness of ‘resource
utilization’.
Propriety Audit - The term ‘propriety’ has been defined by Kohler as ―that which meets the tests of
public interest, commonly accepted customs and standards of conduct and particularly as applied to
professional performance, requirements of Government regulations, and professional codes. Thus,
propriety audit is verification of transactions in best interest of public, commonly accepted customs
and standards of conduct. Nİkkhil Guƥt@. Thus, propriety audit seeks to ensure that expenditure is not
only appropriate to the circumstances, the objectives for which it was incurred are also achieved.
Propriety audit is concerned with executive actions and plans bearing on the finances & expenditure
of the company. The cost auditor has to judge:
a) Whether the planned expenditure is designed to give optimum results.
b) Whether the size and channels of expenditure were designed to produce the best results, and
c) Whether the return from expenditure on capital as well as current operations could be bettered
by some other alternative plan of action.
The auditors, while conducting the propriety audit, should in any case ensure observance of the
following Canons of Financial Propriety:
1) The expenditure should not be more than the occasion demands. Every public officer is expected
to exercise the same vigilance in respect of expenditure incurred from public money as a person
of ordinary prudence would exercise in respect of expenditure of his own money.
2) No authority should exercise its power of sanctioning expenditure to pass an order which will be
directly or indirectly to his own advantage.
3) Public money should not be utilised for the benefit of a particular person or section of the
community unless:
(i) The amount of expenditure involved is insignificant or
(ii) A claim from the amount could be enforced in a court of law or
(iii) The expenditure is in pursuance of a recognized policy or custom.
4) The amount of allowances (e.g. travelling allowances) granted to meet the expenditure of a
particular type, should be so regulated that these are not on the whole sources of profit to the
recipients.
(December 2018)
Corporate Social Responsibility (CSR) Audit- Process
A CSR audit program can cover all or any of the following risks: - (December 2019)
• Effectiveness of the operating framework for CSR implementation
• Effectiveness of implementation of specific, large CSR projects
• Adequacy of internal control and review mechanisms
• Reliability of measures of performance
• Management of risks associated with external factors like regulatory compliance, management
of potential adverse NGO attention, etc.
A CSR Audit should cover the following points: (December 2019)
• Human Rights: Fundamental Human Rights, Freedom of association and Collective bargaining,
Non-discrimination, Forced labor, Child labor
• Business behavior: Relations with clients, suppliers and sub-contractors, Prevention of
corruption and anticompetitive practices
• Human Resources: Labor relations, working conditions including steps taken for preventing
accidents and health hazards, health and safety measures including compensation in case of any
accidents, career development and training, Remuneration system that motivates the employees.
• corporate Governance: Board of Directors, Audit and internal controls, Treatment of
shareholders, Executive remuneration
• Environment: Incorporation of environmental considerations into the manufacturing and
distribution of products, and into their use and disposal, effect on pollution, pollution control
measures undertaken,
• Community Involvement: Impacts on local communities, contribution to social and economic
development, General interest causes, creation of socials infrastructure like roads, schools,
hospitals.
(g) Whether the Board of Directors identify or endorse the broad “types of research” to be undertaken
to order to ensure that the efforts are concentrated in line with the defined goals?
(h) Whether the R&D is considered as an independent department in the company?
(i)Whether the R&D is viewed as a separate profit centre?
(j) What is the level and extent of contribution of the company’s profit through sale of technologies?
(k) Whether there is proper coordination between the R&D cell and corporate planning cell?
(l) Are the guidelines from the Board clear and workable?
(m) How is the R&D budget formulated?
(n) Whether the R&D results are properly recorded, classified and analysed?
(o) Whether the control scheme for a particular R&D programme realistic and effective
(p) What successes and failures occurred in the past?
DIRECTORIAL CHECKS
(a) What routine reports are considered as directors’ meetings and do this prima facie provide
information for effective and efficient control of the business?
(b) Do the directors receive projected information covering the various functions of the business, in
addition to any figures which they receive to enable them to review the present performance of the
business?
(c) Is there evidence that directors established their control primarily on such projections secondarily
on past records?
(d) “Whether the Director review and approve the strategic and financial plans for achieving long-term
success of the company.
(e) What is the directors’ policy for ensuring that the right kind of senior managers including CEO are
engaged?
(f) What interest do directors take in R&D? In particulars, if formal R&D facilities are available, what
significant efforts are made to relate these to market research?
(g) Have the directors set out the objects of the organization in writing?
(h) Are all activities of the organization within the scope of its objectives?
(i) Whether they have been briefed about major risks faced by the business and strategies for addressing
these risks.
MANAGERIAL CHECKS
ORGANISATIONAL CHECKS
(a) How effective is the coordination and integration of the various departments?
(b) Is there any evidence of duplication of function as between one department and another?
(c) What is the management information system and who is responsible for it?
(d) Is the information supplied well and logically presented in the various reports?
(e) Is the information structured in such a way that the information given in the highest level reports
is analysed in detail in the next level reports, and the information given in the second level reports
analysed in the third level reports, etc.? If not, what is the detailed information retrieval system?
(f) What strengths and weaknesses of the organisation are revealed by the scrutiny of the special
reports?
(g) Do special reports in general evidence of critical appraisal?
(h) How is the budget structure related to operational responsibilities and how are expenditure
controlled within the budget and remedial actions taken?
(i) How is inflation catered for in budgets?
(j) Is reporting based on the exception principle, or what other methods are used to highlight
information areas requiring investigation?
(k) Has each manager defined the responsibilities of his staff? Nİkkhil Guƥt@
(l) What forms do such definitions take? Are they available to other members of the staff so that they
can see their relationship to each other?
CAPITAL CHECKS
(a) Given that the directors ultimately control the cash flow in the sense of receiving reports and acting
thereon, who actually controls the cash flow on a day to day basis?
(b) How effective is the control of cash flow? Does the cash flow plan include control of important
liquid assets other than cash? Is there evidence that temporary cash surpluses are used to gain short
term interest, if necessary, on a day-to-day basis?
(c) Is the cash flow plan adequately linked to the sales budget finished goods, inventory budget and
raw materials procurement, e.g. to reflect the cash requirements for inflation, a sudden demand for raw
materials or extra labour, or to meet an unexpected sales upsurge? Is the control system capable of
quick response to the mix and quantity of transactions affecting cash?
(d) Is the working capital adequate?
(e) Is the capital employed optimum for the business?
(f) Are the fixed assets valued carefully, especially in the sense that land and buildings can be
substantially under valued in an inflationary environment and result in unrealistic business decisions?
(g) What authorizations are required for the purchase of fixed assets and are they effective?
(h) Is there an up-to-date asset register, and how are the assets physically identifiable?
(i) How often is the asset register compared with the actual fixed assets position?
(j) Where asset purchase control is exercised by value, is there evidence of any circumvention of the
controls by splitting orders, or by rental or lease arrangements, for instance?
(k) Are environmental surveys carried out, and how is such information is used?
(l) Do the computer facilities provide an effective medium for interactive operation?
(m) Are there adequate computer formula subordinates on call to the terminal operator?
(n) Can backwards iteration be used on the computer model as a provided function, so enabling a
planner to choose a required result and iterate to the elements that builds up to the final result?
(o) Are there reasons of divergences from plans analyzed and the lessons learned used to modify later
projection?
(c) Are these methods suitable for the type, size and complexity of the production processes? (d) What
is the system for amendments to the production schedule?
(e) How is rescheduling carried out when production is not to schedule, or there are machinery or
labour troubles?
(f) What methods are used to control the supply of raw materials for production?
(g) How are labour requirement determined?
(h) What system is there for ensuring good utilisation for machinery and what statistics on the subject
are available?
(i) Similarly, what is the system for ensuring good utilisation of labour and what statistics on this
subject are available?
(j) What is the inspection system during production and at the final product stage?
(k) How are scrap items to be re-worked and controlled?
(l) What methods are used for forecasting the production levels that will be required for the future
months/years?
(m) How is scheduled production broken down into its constituent items, to be produced at times which
will make them available when required to merge with the part forming the finished product?
MARKETING FUNCTION CHECKS
(a) Have clear marketing objectives been set? What are they?
(b) What plans have been developed to attain those objectives?
(c) What is the extent and nature of market research?
(d) What principles apply to product planning?
(e) What arrangements are therefore the planning and control of packaging?
(f) How is the effectiveness of special sales promotions and advertising analysed?
(g) Is the selling administration adequate for the type of market served?
(h) Are transport arrangements suitable for the average size of order, the type of customer served and
the pattern of distribution?
(i) Are there economically satisfactory arrangements for such matters as minimum order, minimum
quantities and particular item and packing carton quantities?
(j) How is the sales force divided geographically, by specialization, according to category of customer,
or by any other method?
k) How is the performance of salesman measured? Are short falls against targets identifiable to
salesmen and specific customer?
(l) What special incentives are there for salesmen?
(m) How are customers’ orders received?
(n) Has a standard order form been considered?
DISTRIBUTION FUNCTION CHECKS
(a) Are there arrangements for deciding the most viable means of transport of finished goods?
(b) What are these arrangements? Are they well known by the transport staff?
(c) Did the arrangements result from some kind of the study of the transport problem and, if not, how
were they developed?
(d) Has the limit of liability for claims on the various carriers in relation to the need of customers been
considered in the choice of carriers?
(e) Have the economics of employing the company’s own transport fleet been examined, particularly
for high density and local deliveries?
(f) Has an attempt been made to compound claims with the carriers, so avoiding administrative expense
in dealing with abortive paperwork and lengthy investigatory procedures?
(g) If the organisation uses its own transport fleet, have the pros and cons of contract hire or contract
maintenance been considered?
(h) Are decentralized warehouses part of the distribution system? If not, have the possible benefits of
such an arrangement been considered?
(i) Particularly where the organization’s own transport and computer facilities are involved, has there
been any attempt to optimize distribution patterns?
FINANCIAL FUNCTION CHECKS NOTE:
(a) Is there an internal audit department? If so, is it responsible to a person independent of the accounts
department?
(b) Does the internal audit department make regular reports and do these show a satisfactory position?
(c) Are control checks made of the agreement of the financial records with the control records of other
departments? For example, do the wages ‘books’ for the appropriate period agree with standards
wages plus or minus variances of the operations processed during the period?
(d) What are the checks on non-row materials expenditure, e.g. capital expenditure, rental and lease of
equipment expenditure, personnel expenditure? Nİkkhil Guƥt@ Are personnel authorized to approve
such expenditure listed, together with the appropriate limits, and does the accounts departments edit
the paper work to ensure that proper approval has been obtained in each case?
(e) Is there an appropriate system of approval for the engagement of labour, and do the accounts
department check that this has been carried out before entering a person on the pay roll?
(f) Is there a budgetary control system and what is the level of control exercised?
(g) Is there evidence that management and supervisory personnel have been personally involved when
their particular budget was fixed?
(h) How effective is the budget system?
(i) What is the method for presenting management and supervision with the actual results against the
budgets? Is this effective?
(j) Are the reasons for the discrepancies carefully ascertained and noted in the records?
(k) How are especially serious discrepancies and the discrepancies which recur without apparent
reconciliation brought to the attention of senior management?
(l) Are the financial records so organized that the performance of senior managers can be measured?
(j) Whether they personnel records kept in such a way that selection by employee characteristic can be
made therefrom?
(k) Is there an active training programme?
(l) Who is responsible for training managers