es ot kaa Deu crear area) ee oa Petey OO er ee Ce De ee a ee Cece SCR Cee ic tg Tee ue mee) Teer cURL Certara te eet ee Ue cee Cea a el Ce Re aCe ‘erponaiiy Products Vs Services AA product is something manufactured and sold by an enterprise to its customers, They are tangible goods produced by manufacturing operations and used by customers; their benefits darive from the material properties and geometry of components ‘and assemblies, For instance, Toyota is primarily a manufacturer, producing automobiles, which are owned and used by its customers, {A product may be intangible one such as software, graphics etcServices are largely intangible, even if often associated with physical goods, For instance, aulomobile insurance is an intangible financial service provided to owners of automobiles to reduce the ‘magnitude of the oss the insured surfers in an accident. Most services have some associated physical products and most Physical products have some associated services. For example, automobile rental companies provide short-term use of a vehicle ‘without requiring the user to own the vehicle, yet the actual physical vehicle is critical to the service, For example, Any Automobile ‘manufacturer is primarily in the business of making vehicles, it also provides vehicle financing and roadside assistance, and its dealers Provide maintenance and repair services. We call this bundle of the physical and intangible as the product-service system, + Avtfacts are the objects which are made by humans. *+ These include not only the physical objects and also the software, services, business models, and processes etc. What is the difference between business and commerce? Ans- Business involves the production and transfer of goods and services while Commerce mainly concerns the distribution of things and servicesIn Business and Engineering, New product development (NPD) covers the complete process of bringing a new product to market, or renewing an existing product or introducing product in a new market. ‘Any business enterprise may need to engage in this process due to changes in consumer preferences, increasing competition and advances in technology or to capitalise on a new opportunity. Complexity involves a multiplicity of issues and factors, some of which ‘may be intricately interconnected. The relationships between items and people are difficult to understand. A change in one place may cause unintended changes to other things down the line. Cause and effect are obscured by many layers, and its not clear which factors are Important in the decision-making procass. In a complex market, for ‘example, the changes in gas prices affect the prices of many other items that are not sirecly related Ambiguity is shaped by a lack of clarity and diffculty understanding ‘exactly what the situation is, Information may be misread or misinterpreted. During ambiguous situations, all the facts are not clea. ‘The goal or intended outcome may not be evident to all parties involved. In an ambiguous market, for example, not al information is public and unseen factors may be affecting prices. VUCA is an acronym that stands for Volatility, Uncertainty, Complexity and Ambiguity -- qualities that make a situation or Condition diffcul to analyze, respond to or plan for. Understanding how ta mitigate these qualities can greatly improve the strategic abilities of a leader and lead to better outcomes. Volatility isthe qualy of being subject to frequent, rapid and, significant change. Small riggers may result in large changes. In a volatile market, for example, the prices of commodities can rise or fal Considerably in a short period of time, and the direction of a trend may reverse suddenly Uncertainty occurs when events and outcomes are unpredictable. The cause and effect are not well understood, and previous experience ‘may not apply tothe situation, Its unclear which direction events will go: inan uncertain market, for example, itis not clear ifthe price will go up oF down or by how much. The economic success of most firms depends on thelr abilly to identify the needs of customers and to quickly create products that mec! these needs and can be produced at low cost. Achieving these goals is not solely a marketing problem, nor isit solely a design problem or a ‘manufacturing problem; ‘sa product development problem involving all ofthese functions, Product development is the set of activities beginning with the perception of a market opportunity, and ending in the manufacturing through design and finally sales, and delivery of a product Product development is an interdiscipinary activity requiring contributions from nearly all the functions of a fim; however, three functions that are almost always central to a product development project are: Marketing, Design and Manufacturing+ Marketing: The marketing function mediates the interactions between the firm and its customers, Marketing often facilitates _ the identification of product opportunites, the definition of market Desln segments, and the identification of customer needs. Marketing also typically arranges for communication between the firm and | its customers, sets target prices, and oversees the launch and promotion ofthe product. Design Whats Design? Design: The design function plays the lead role in defining the physical form of the product to best meet customer needs. In this Desion Conceiving and giving form Srl te ceugr hrcion ies enectg dong SOMES Conch ccc) soto!) an! masta (ete oor, nrc) . 2 tre \ =+ Manufacturing: The manufacturing function is primarily responsible for designing, operating, andlor coordinating the production system in order to produce the product, Broadly defined, the manufacturing function also often "includes purchasing, distibution, and installation. This collection of actives is sometimes called the supply chain. — Marketing, Design and Manufacturing a Key Deliverables CADICAE/POM Design Marketing Manufacturing SCMIERPICAMICINIMPM“Design establishes and defines solutions (pertinent structures) for problems not solved before, or new solutions to problems “which have previously been solved in a different way” The ability o design is both a science and an art. The science can be learned through techniques and methods from a text, but the art is best learned by doing design, Ris for this reason that your design experience must involve some realistic project experience. Design should not be confused with discovery. Discovery is geting the first sight of, or the first knowledge of something, as when Columbus discovered America or Jack Kilby made tho first microprocessor. We can discover what has already existed but has not been known before, but a design Is the product of planning and work What is PLM? In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products, We should note that a design may or may not involve invention To obtain a legal patent on an invention requires that the design be 2 step beyond the limits of the existing knowledge (beyond the sate ofthe art). Some designs are truly inventive, but most are not itcan be either a noun or a verb. One noun definition is “the form, parts, or details of something according to a plan,” as in the use of the word design in “My new design is ready for review.” ‘Acommon definition of the word design as a verb is "to concelve or to form a plan for,” asin “I have to design three new models of the product for three diferent overseas markets Good design requires both analysis and synthesis,Good design requires both analysis and synthesis. ‘Typically we approach complex problems like design by decomposing the problem into manageable parts. Because we need to understand how the part will perform in service, we must be able to calculate as much about the part's expected behavior 28 possible before it exists in Physical form by using the appropriate disciplines of science and fengineering science and the necessary computational tools. This is called analysis . It usually involves the simplification of the real world through models. Synthesis involves the identiication of the design elements that will comprise the product, Its decomposition into parts, and the combination of the part solutions into a total workable system. The challenges presented by the dasign environment isto think of the four C's of design. Creativity '* Requires creation of something that has not existed before or has not existed in the designer's ming before Complexity ‘* Requires decisions on many variables and parameters Choice ‘= Requires making choices between many possible solutions at all levels, from basic concepts to the smallest detail of shape Compromise ‘* Requires balancing multiple and sometimes conflicting requirements The real problem that your design is expected to solve may not be readily apparent. You may need to draw on many technical disciplines (solid mechanics, fluid mechanics, electro magnetic theory, ete) for the solution and usually on non engineering disciplines as well (economics, finance, law, etc.), The input data may be fragmentary at best, and the scope of the project may be so huge that no individual can follow it all. f that is not difficult enough, usually the design must proceed under severe constraints of time and/or money. There may be major societal constraints imposed by ‘environmental or energy regulations. Finaly, in the typical design you rarely have a way of knowing the correct answer. Hopefully, your ‘design works, but is ft the best, most ficient design that could have been achieved under the conditions? Only time will tll. (One thing that should be clear by now is how engineering design ‘extends well beyond the boundaries of science. The expanded boundaries and responsibilities of engineering create almost unlimited ‘opportunities for you. In your professional career you may have the ‘opportunity to create dozens of designs and have the salisfaction of seeing them become working reales. “A scientist wil be lucky if he makes one creative addition to human knowledge in his whole life, and many never do. A sciontist can discover a new star but he cannot make one, He would have to ask an engineer to do it for him.”(Original design (innovative design) Adaptive design Redesign Variant design + Selection Design + Original design (innovative design): This form of design is atthe top ff the hierarchy, It employs an original, innovative concept to achieve @ need. Sometimes, but rarely, the need itself may be criginal. A truly original design involves invention. Successful criginal designs occur rarely, but when they do occur they usually disrupt existing markets because they have in them the seeds of new technology of far-teaching consequences. The design of the microprocessor was one such original design. # Selection design: Most designs employ standard components such as bearings, small motors, or pumps that are supplied by vendors ‘specializing in their manufacture and sale. Therefore, in this case the design task consists of selecting the components with the needed performance, quality, and cost from the catalogs of potential vendors. ‘+ Adaptive design: This form of design occurs when the design team adapts a known solution to satisfy a different need to produce a novel application . For example, adapting the ink-jet printing concept to spray binder to hold particles’ in place in a rapid prototyping machine. ‘* Redesign: Much more frequently, engineering design is employed to improve an oxisting design. The task may be to redesign a component in a product thal \s failing in service, or to redesign a ‘component so as to reduce its cost of manufacture, Often redesign s accomplished without any change in the working principle or concept of the original design. For example, the shape may be changed to reduce a stress concentration, or a new material substituted to reduce weight or cost. When redesign Is achieved by changing some of the design paramotars, itis often called variant design. Fig. Produet cost commitment during phases of the design process. (After Ullman.)‘¢ Decisions made in the design process cost very litle in terms oft ‘overall product cost but have a major effect on the cost of the product «¢ You cannot compensate in manufacturing for defects introduced in the design phase ‘© The design process should be conducted so as to develop quality, cost- competitive products in the shortest time possible (Reduced Product Cycle Time) + Conceptual design is the pnase that requires the greatest ce Phase | - Conceptual Design Phase II - Embodiment Design Phase III - Detail Design Concoptual designs tho procoss by which the design sinated, caro to point of creating @ number of possible solitons, and narawed down toa sngle best concept iis sometimes called the feasibly study. ity, Involves the ‘most uncertainty, nd requires coordination among mary anton te bisiness exganizatonThe folowing are the sere actives that we consider under conceptual design [ntifiction of customer needs : The goal af this activly is lo completly Understand the customers needs and to communcate them to the design {ear (enema eter, ern ars ef tne hen ee Problem definition: The goal of hs actly fs o create a satement that describes What has to 80 accomplished to sally the needs ofthe custom. This involves analysis of competive products, the establishment of target specification {and the isting of constraints and trade-offs. Quay functon deployment (QFD) fa valuable toe! for inking customer needs with design requirements. detalled listing of the product requirements is called a product design specification (os) Gathering information: Engnsering design presents special requirements over ‘engineering esearch inthe need lo aeauie abroad specu af informaton CConceptualiztion : Concept generation involes creating abroad sat of concepts that potentially satisty tho problem statement, Team-based creativity methods, Combined with efficient information gathering, are the key activites. Stuctured development of the design concept occurs in this engineering design phase. itis the place where flesh ls placed on the skeleton of the design Eoncept An emdodiment of al the main funeione that must be performed bythe procuct ust be undertaken. tis in ths design phase that decsions are made on ‘strength, material selection, size, shape, and spatial compatibily, Beyond this design phase, major changes become very expensive. Ths design press is sometimes called prelminary design. Embocient design |g concerned with three major taske—product architecture, configuration design, and peramette design ' Determining product architecture: Product architecture is concomed with viding the overall design system Into subsystems or modules. In tis step We decide how the physical components of the design are to be arranged and combined te carry out the functional duties of tne design. + Concept selection : Evaluation of the design concep, maafying and evolving intoa single preferred concept, are he acives in this step. The process usually requires several erations (concept generation, Concept Selection, concept ‘screening, and concept scoring.) Refinement of the PDS : The product design specication is revisited ater tho tsancept has been selected. The design team must commit to achioving certain rica values of design parameters, usualy called ertiealto-qualty (CTO) parameters, and tolving wih tage-ofs between cost and performance. Besign review : Boforo commiting funds to move to the next design phaso, a design roviow wil be held. The design reviow wil assur that tho design Is Physically realizable and that it is economically worthwhile, iwi also ook ata {stated product-development schedule. This is noedod to davise a strategy to minimize product eye time and to deny the resources in people, equipment, and ‘money neerid to complete tho project. ‘= Confguration design of pars and components: Parts are made up of features like holes, ribs, splines, and curves. Coniguring a part means to determine what features wil be present and how those features are to be arranged in space Felative to each ether. While modeling and smulaton may be performed in ths stage to chock out hneton and spatial contains oly approximate sizes are determined to feeure thatthe part satisias the PDS. Also, more spsctfety about materials snd ‘manufacturing i gwen here, The generation of @ physical modelo! the art wih rapid protolyping processes may be appropiate e"Parametne design of pars, Perametc design starts with information on the Configuration of the part and alms to establish Its exact dimensions and {olerances, Final decisions on the material and manufacturing processes are also feslablshed I his hag not been dove previousy. An important aspect af parametc design i fo examine the pat, assembly, and system for design robushoss. Robusinass refers ts how consistently a component performs under variable condtons in ts service fonvronment Parametic design also deals with detoriring the aspects ofthe design ‘at could Toad to fare. Another mporant cnsideraton in parametic design Is fo design in auch a way that manutactrabily is enhancesIn this phase the design is brought to the stage of @ complete engineering escription ofa tested and produciole product. Missing information is aided on the ‘rangement, form, dimensions, (lerances, surface properbes, material, and manufacturing processes of each par This results in a specication for each ‘pec purpose part and foreach standard part tobe purchased from supp. In the getal design phase the folowing actviles are completed and documents are prepared ® Detaled engineering drawings sutabe for manulacturng. Routinely these are Computer-generated drawings, and they often include twee-dimensional CAD models 1 Veriicaton testng of prototypes is successtuly competed and verison data fs Submited. Al ciicalto-qualty parameters are confrmed to be under contol Usually the bulding and tostng of several proproduction versions of the product vale accomplished Phases II, andl ako the design from the realm of possibilty to the real wold of practealy However, the design process is nat ished wih the delvery ofa set ot {engineering drawings and spociteatons to the mantacturing organization. Many ‘ther technical and business decsions mat be mage to beng the design to the Dont where can be delvered to the customer. Chef among these, are detalles Blans for manutactusng tho product, for planing its launch ite tho markotplae, ‘3d for disposing of @ In an envronmertaly sate way ater has completed Is sot He, + Assembly drawings and assembly instructions also wil be completed. The bl of Tater ora assembles wil be completed {A cola product specication, upsated wih all the changes made since tho Conceptual design phase, willbe prepared * Decisions on whather to make each part interally or to buy from an external Supater wil be mage = With the preceding Cared out + Finaly, tal dosgn concludes witha dosgn revew before the decison is made {o pass the design ifermation onto manufacturing nformation, a detailed cost estimate forthe product wil beecoCA, TOOLS + From concept to component. + From Art to Part. + +From CAD model to Proto Model. | Ensineering Anais Design Rev & Evaliton (senses! puters eating cao: “Deed a the ue of computer system to atin the cteaton maton, “nals, or opmiatin Faden. ing design acl sing computes “Design selva tative the ue of sonputes oes of md an ‘naiecring design cast Detned 2 the use of eompuler ystems to pln, ranage, nd contel ta ‘peration of a. manuactirng slant rouge oir det oF iret compat Startace wih the’ plant's produton resources, PRODUCT CYCLETraditional Design What is wrong with it?cour bsspn Changes Outline + The Product Planning + The Product Planning Process + Conceptual Design Phase in the Product Development, Process + Product concept and the Concept Generation - Definition + Commonly dysfunctions in product development + Five steps in the product concept generation process «ing ay tan ra ina pe ec Diterreeme erento meee cere ee an [> > ED Sy DS ED ‘peste nen necovt ao cere ees: we tnton, game Bytom Genel pete species the largot market forthe produc, businoss goals, Koy Sewers Ree ‘sumptions and constraints,* What PD projects will be undertaken? + What mix of new products, platforms, and derivative products to pursue? + How do the various projects relate to each other as a portfolio? + What will be the timing and sequence of the project? + Preduct Development projecs canbe classed as fur types: = New product platforms: Creating new family of products based ona new, ‘common pater, The new product family would adress familar markets and product ~ Derivatives of existing produet platforms: extend an existing product Platform to bllor adres familiar markets wih one of more now products ~ Incremental improvements fo existing products: Adding to or mostying some feature of exsting products in oda to koop tho product ine competitive = Fundamentally new products: racial diferent product or production technologies: might address new and untamilar markets. They inherently involve more risk + produet-frst companies come and go, Many of them will make mone return value to investors. Some will even upend or help reinvent existing, industry verticals But companies that are most ikely to disrupt and dominate in the long-term are those that fist construct platform and then roll pits features and ‘apablites into dstinet products and marketplaces + The best of these companies also invite ther innovators (be they frends, ‘competitors, or fenemies) to build their own produets and marketplaces on top oftheir platform, ‘Though the Amazon Kindle was not the fis such device, it quickly became the ‘most popular after its launch in 2007. With the ntradetion ofthe Phone and ia, the Kindle ~ like al -readers — became instantly obsolete Amazon was abe to move its Kindle application to the iPhone, bocause the {Phone's underlying technology platform is designed to encourage such lovation IRinolves a fv stop process: 1. Identify opportunities 2. Evaluate and prioritize projects 3. Allocate resources and plan timings. 4. Complete pre-project planning 5, Reflect on the results and the process pote wea —\) Sera woes sree maton crm /| re inna | act | Pome | won| Pose== Chapter Example to =n eee ee pe outa eee 7 j a 7 17 108 ‘2000 +18 Shark ONFloe Share ION Powered itnay A Product Plan one SE ety peru “Tne planing process begins wit he idntieatin of opportunites cn 2: + itm invlve an of te ou pes of proets dened above oe {tear be ought of san oppor aed meee + The sources fr new araducs or esures canbe markatng sersonnal, RAD et tae Soe aa, manag nd apotrs a ‘hod par, nett film evehating and pring opportunites, + Decide on the competiveseatgy such a5 Technolgy Leadership, Cost Feeder, Customer ecu cave te = + ook a Market Segmentation and develop Prosut Sogrrent Map, ‘Develop ecole actors and {Plan om posi harms a ong er saa,Market Segment Map Technology S-Curves cat PrrmaceWh Platforms vs. Derivatives‘Sarena are oe Saeed What is Design? Design Cenceving ending op lon ~@ (\ — antioe Concept Development: The Front End Process + Down the Road Phases. 1 1 1 ' 1 1 1 Design Process PlanDesignProcess is an Iterative Process aries OS OT 1 7 exchingforconcerts SS NMC ot 0 fang the concept Sa oes ° cy 129] Time (rinates) CADICAE/POM Design Marketing Manufacturing cru SCMIERPICAMICINIMPM= + What existing solution concepts, if any, could be successfully adapted Saree ‘or the current design? = + What now concepts might satisfy the established needs and specications? + What methods can be used to facilitate the concept generation process?* A visual description of how the product will satisy the customer's needs + An approximate description of ~ the technology, = working principles, an — fom ofthe product ‘Often expressed with a sketch or 30 model, accompanied with a brief textual description Why Sieconinhogaa i Proceeded from what is fundamentally a problem of defining the What, into the challenge of the how. Itis to explore the various solutions that might address the gap in the user experience? The exploration phase of our design process is going to result ina set of design concepts. It should be responsive tothe customer needs, cost and should, have a wow factor and good aesthetics. Fortunately, concept generation i relatively inexpensive and can be done relatively quickly in comparison tothe rest of the davelopment process.+ Consider only one or two alternatives + Fail to consider the usefulness of the concepts + Involve only one or two people in the process + Ineffectively integrate promising partial solutions + Fall to consider entire categories of solutions Clarify the problem Search externally Search internally Explore systematically Reflect on the solutions and the process. The five step concept generation method, + clay ne Problem = + External Search Eien =F SC a a * Intemal Search = Soup erase es + Sylomate Exoraton ; «Rot one Proess ae+ Understand the problem From the a's edie) msn seterent + Decomposs the problom into simplorsub-orobloms * Deoangess ty soqanco fuser eons 1 Desargeae 8 avr castro reese + Focus intal for onthe etiealsub-problems = Deter soivons a aher subproblems enero OF 1 sarne peu [Decomposition HMA Flee ® BEE chm. BEAL EXrOMLEN cE? ee} be armas Mig TEE eae ae ws: md,OPEN Interview lead users Consult experts Search patents Search published literature Benchmark related products+ Guide for the search = suspend judgment = Generate alot of ideas = Woleeme ideas that soem infeasible. = Use graphic and physical media + Hints for generating concepts = Make analogies = Wish ans wonder = User elated stimu ~ Set quantitative goals = Post ideas on the wall + Concept combination tree = Prune loss promising branches — lentty independent approaches tothe problem ~ Expose inappropriate emphasis on cartin branches ~ Refine the problem decomposton fora particular branch + Concept combination table > Ie the team daveloping confidence tha he solution space has been ‘uly expired”? > aerate funtion diagrams? > Attemative ways to decompose the problem? > Additonal extemal resources? > Alideas generated ana integrated?account is automatic. A service concept can be further elaborated | | Zipcar storyboard Decomposition of car rental service by sequence of user actions. Altemative approaches to each action are listed in the columns PRODUCT DESIGN OaThank you 5 new challenges have emerge: ‘echniques have been developed to meet them Challenge Ina dynamic business scenario, the most cca factor that hols the key to rata markt leadership Is your ability to launch and develop new Dreducts and services quicly andin a cost-efficient manne, while facing {challenges tke responding to scale, Increased complexity, dynamics of Slobalzation, reduced” costs, and reduced cycle times, tpeukwww ts. comleummin transition to-new-pin-aysteneficinlyRON cay Sessa as ‘© In the modern world information is the enabler for success, Those Sr eee ete tis eee a ace Be TRE eT COM The survival of an enterprise lies in its ability to en ee es How do you reduce cos, increase quality and speed to market? emerged who are choosy about what, where, and how to shop By a STRATEGIC DESIGN PROCESS ! with an access to information eee 6 Bee eee Sn) ProKat ETT BICOLOR een NE rd ee edPRODUCT LIFE-CYCLE See as rere Product design Production Serviee Peas WHAT IS PLM? WHAT IS PLM? alt ttre eaEXAMPLE OF CAR INDUSTRY ECT RE Some RSS «© Affordability, Useability,Reliability, Quality,Durability, Maint ee Pe eae Oo ens ‘What adds cost to the product? Sa oe © All “ilities” must be considered concurrently from day one Caren eset ‘© Maximise the “ities” and minimise the “ings” Sean mine eect Speer cea ant ene Sees er ct een Ora Orns)‘As product design eyeles stretch out, costs mushroom and quality Life-cycle time is the total time a product takes from suffers Coe reenter) Development time and cost are becoming crucial in all engincering Brera neste ee eure gcc a ee eter eco ent ee eee ke eR es een Deen tone aCe e aod Et eny [a Pe eee een tent eee sa peer Sa reno eee ee ees 7 CUS LEC L Gos See 5 , a MARKETING Prete eect : ae BeniSerer Sots econ eter ee en ncn eee CRORE OOO Seg ed Ss ee eee ony Son eee ee eee cd ‘© Solid modeling revolutionises the process of design eee ren ea! SC eRee nny ‘© Analysis becomes expected part of CAD systems ee eee or coat not OSC Sees See sea er creOle ain) = eee NO eee eee Holds most promise for Concurrent Engineering eet Marketing Manufacturing ICANIC HRPM Sar nec Sean) aera Oe eae ete ease tee eens areca oes een ue Generic Product Development Process rom DO et as Maemo > Phases of Product DevelopmentWhat is PLM? WHAT IS PLM? ‘Cita domes PL as: A stn busasssproach al apes @ constant CiMdatas sitters sts tt sist clare cat maepee JCtta: canna ant us of roa! denon nsrmaton Supparing he dando ‘sre (csomers, sgn ad sup phe I) eons} In ndusry, product lifecycle management (PLM) 5 {ne process of managing the ene Heyl of a product Wikipedia: rm capt, trough ongneorng dcspn and ‘manufacture, to serves and disposal of manufactured products, Objectives of Automotive Product Development =— Key Phases of Automotive Product Development ——- mie. Se — — aS aeMarketing, Design and Manufacturing pee Key Deliverables Critical Gaps - Automotive Product Development Vell Development Werkton Key Challenges in Automotive Product Development * —_wenems or Al assistea rroauct Vevelopment See Sacenmamn Suess venient enacts “Gowen “roeSpeaker Introduction “ate 1 M-Tech. nan inst of Teeny. eager + Peo. ntan state of Sece erga 1 Aju Fact (Menara )~ vega Teh na — Application of Al & ML in Product Planning Problem Statements and Business Objectives: Aland ML - Automotive Applications * Application of Al & ML in Product Planning - Product Design & Engineering Design «Testing & Validation Solution Methodology ¥= Customer Keview vata (Automotive Websites) lext Files tor Word-Cloud and Sentiment Analysis veces Foceasent tt “neon ame ywc-owe oD teeta a ™ Product Features that Customers Talk About Customer Sentiment Analysis ons Pa re pth onpetn? EE —_ ag Spats tt | = | roo | Lt ct tone Han nen g oe = Bene leage-. am] id Comfort and Ergonomics esDecision Tree (Sales Per Annum) ceeorme +The nhs cine am the Aidan Ot a,c be Shy eetomance "ung com obs Anas? + The owing at pte ba of dang od ant Application of Al & ML in Product Design & Engineering Design pa Road Accident Data Analysis ‘iv ne eat map — Highest jury Sever =n eee cynna... BSVI Fleet Data Analysis — Predictive Models, ‘paste Hea Drveloped en be Tr BV Sage? EnanDetapment Road Accident Data Analysis —— BVI Fleet Data Analysis - Heatmap Decslon Tee Highest ry every en cy (Regen Bn ton ond Epa or) Pim oe Unique insights and innovation Strategy Vv rose Potentnshe Seiten Stay Grow OpporunyThanks Contact me ony emai = Steves gnats. com ‘Speaker Introduction Mangas Senge {0s USP, 10+ ndan Pater Apsetons ‘op 80 ovate eater (Goal rovston Congress, 2020) Assessment Quiz ' What are the Key Challenges in Automotive Product Development? = Menton the applications of Al and ML in Automotive Product Development = Mention the benefs of appying Al and ML in Automative Product Development? ‘+ What are Decision Trees and how can they be used for deriving Insights? ' Whatls @ Heat Map and mention is applcaions? "= Menton the applcatons of Predictive Modeling in Vehicle Development? ‘Mobility Engineer 2030 — a Mahindra Technology Leadership Talk Series hosted by NPTEL fe Rare ty cea Oe ona ke? 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