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This document outlines a course on Introduction to Business for a 4th semester Bachelor of Science in Economics degree. The 3 credit, 3 hour per week course covers topics like the characteristics, merits and demerits of different business organizations and structures. It will examine concepts like entrepreneurship, management, human resources, marketing, and the macro and micro environments that businesses operate within. Assessment includes midterm and end term exams. Lectures will be delivered through classroom presentations on multimedia and whiteboards, with occasional surprise quizzes.

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48 views3 pages

Mba Mam

This document outlines a course on Introduction to Business for a 4th semester Bachelor of Science in Economics degree. The 3 credit, 3 hour per week course covers topics like the characteristics, merits and demerits of different business organizations and structures. It will examine concepts like entrepreneurship, management, human resources, marketing, and the macro and micro environments that businesses operate within. Assessment includes midterm and end term exams. Lectures will be delivered through classroom presentations on multimedia and whiteboards, with occasional surprise quizzes.

Uploaded by

UNIVERSITY uni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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University of Poonch Rawalakot

Department of Economics
Course outline and breakup
B.S Economics-Semester-4th

Subject: Introduction to Business Credit Hours : 3(3-0)


Instructor: Nayyab Khizar Course Code: BUS-225

Course Objectives:

The course is designed to impart knowledge among the students about the basics of business
entity and how they can improve skills of leadership, organization, communicating, planning,
presenting and overall confidence to perform and deal with difficult situation.

Reference Material:

Business 8th Edition, Risky W. Griffin and Ronald J. Ebert


Introduction to Business Professor M.Saeed Nasir
Teaching Methodology:
Class room lectures on multimedia and whiteboard both, surprise quizzes can be at the start or end of
lecture.
Three credit hours course outline total three (3) lectures per week
Week # Lecture # TOPICS TO BE COVERED
1. Introduction to Business and its Characteristics
1.
2. Merits and Demerits of Business
3. Sole Proprietorship, Characteristics, Merits and Demerits of Proprietorship
2.
4. Partnership, Characteristics, Merits and Demerits of Partnership
5. Joint Stock Company, Characteristics, Merits and Demerits of JSC
3.
6. Article and Memorandum of the JSC
7. Public Limited and Private Limited Company
4.
8. Concept of Business and the concept of Factor of Production
9. Types of Business Organization, Entrepreneurship
5.
10. Surprise Quizzes
11. Characteristics, Merits and Demerits of Business Organization and Entrepreneurship
6.
12 Globalization and Levels of Globalization
13. International Organization Structure
7.
14. Barriers of International Trade
15. Setting Goals and Formulating Strategy
8.
16. Management Process
17. Levels of Management, Areas of Management
9.
18. Assignments
19. Organizing the Business Enterprise, Organizational Building Blocks
10.
20. Basic form of Organizational Structure
21. Informal Organization
11.
22. Finance and Human Resource Importance in Business
23. 4 P’s Management and its impact on Business
12.
24. Review of Contend Covered for Mid-Term
13. MID TERM EXAMS
14. MID TERM BREAK
27 Foundation of Human Resource Management
15.
28 Developing the Workforce, Staffing the Organization
29 Training, Development, Compensation and Benefits
16.
30 New Challenges in Changing Workplace
31 Importance of Satisfaction and Morale
17.
32 Concept of Motivation, Inner and Outer Motivation
33 Classical Theory
18.
34 Human Resource Model
35 Two Factor Theory and its Importance
19.
36 Hierarchy of Needs Model and its Importance
37 Expectancy Theory, Equity Theory, Leadership Styles
20.
38 Tools of Total Quality Management
39 Finance and Role of Financial Manager
21.
40 Marketing, Marketing Process
41 Marketing Environment, Marketing Mix
22.
42 The Product Lifecycle Theory and BCG Matrix
43 Market Segmentation and Marketing Concepts
23.
44 Customer Equity and Its Importance
45 Presentations
24.
46 Micro and Macro Environment of the Company
47 Research, Role of Research in the Business
25.
48 Review of Contents Covered in the Session
26. End TERM EXAMS

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