487.assignment 1 Frontsheet 2
487.assignment 1 Frontsheet 2
Student declaration
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Student’s signature
Grading grid
P1 P2 P3 M1 M2 M3 D1
Objectives and main content
A. Unit Learning Outcomes
I. Explain the impact of the role of HRM in creating sustainable organisational performance and contributing to business
success
II. Assess the contribution of HRM in recruiting and retaining talent and skills to achieve business objectives
B. Assignment Brief and Guidance.
I. An introduction of the chosen organization, including name, industry, business vision, mission statement, business
objectives and strategic aims
II. Model 5 competitiveness.
III. A presentation of the company’s Digital Business Transformation. An explanation of how it leads to HRM changes is to be
presented.
IV. A proposal of the talent acquisition strategy to support this plan, mainly concerning specific activities of employer
branding, recruitment and selection, and onboarding.
Definitions of HRM.
The (various areas of HR expertise, e.g. employee relations resources, organizational development and design, learning and
growth. General HR competencies, e.g. sub-strategic design) people, people management policy, Employee involvement,
support for organizational change Typical HR roles and responsibilities, such as HR consultant, HR officer data analyst human
data, assistant sphinx, employee relations officer.
Strategic HRM:
The development of strategic HRM in terms of business vision, mission statement, business goals and strategic objectives. The
nature and use of data analytics to support the achievement of the meeting's strategic and business goals
2. Assess the contribution of HRM in recruiting and retaining talent and skills to achieve business objectives.
Resources for the organization:
Workforce planning and data analytics applications. Assess skills and competencies using audit and gap analysis to identify
talent and skills gaps.
Elements of an end-to-end road map, such as plan, direction, skill needs, skill gaps, and solutions. workforce trends, including
flexible working arrangements, teleworking, virtual meetings, and social distancing measures.
Various types of labor market and Skills shortages affect hiring and vacancies are hard to fill, e.g. lack of digital skills,
leadership skills, data analytics skills.
Keep:
Factors that influence retention, including the influence of an organization's culture on retention, talent selection, and
appropriate performance management.
The role of the hiring manager in employee engagement and performance management.
Management of attrition, restructuring and redeployment, redundancy of employees.(2022)
B. Assignment Brief and Guidance.
I. An introduction of the chosen organization, including name, industry, business vision, mission statement, business
objectives and strategic aims.
1..About Sunshine Group (Sunshine Group).
Sunshine Group Joint Stock Company was officially established in 2016, with the predecessor being a technology development
company. Sunshine Group was established with the goal of becoming the largest multi-industry corporation in Vietnam. The
current development spearhead is investing in luxury real estate based on technology. Sunshine Group made a strong
impression, proving its potential by acquiring a series of gold land funds in Hanoi. Then expanded to Ho Chi Minh, Nha Trang,
Da Nang. (Sunshine Group, 2022)
(Sunshine Group, 2022)
2.Business lines/products and services.
• Build houses to live in
• Specialized design activities
• Details: Interior decoration activities (not included construction design services)
• Short-stay services Details: Hotel; Villa or business apartment Short-stay services; Guest house, business motel short-term
accommodation business.
• Wholesale of metals and metal ores
• Restaurants and mobile catering services
• Real estate business, land use rights belong to the owner owned, used or rented
• Details: Real estate business
• Consulting, brokerage, real estate auction, right auction using land
• Details: Real estate brokerage services; Exchange service real estate translation; Real estate consulting services; Governance
real estate agent. (For conditional business lines,
Enterprises only do business when they fully satisfy the conditions prescribed by law.)
• Collapse.
• Site preparation (Except for mine clearance and similar operations).
• Finish construction.
• Installation of electrical systems.
• Installation of other building systems.
• Details: Installation of irrigation pipes, heating and air conditioning systems or industrial machinery in the construction
industry and civil engineering construction, Installation of industrial equipment systems in the construction industry and civil
construction (elevators, self-stairs) Automatic doors, Lighting systems, Dust collection systems, Sound systems)
• Wholesale of materials and other installation equipment in construction
• Details: Wholesale of bamboo, wood and processed wood, Wholesale of cement, Wholesale of bricks, tiles, sand, stone, gravel,
Wholesale of construction glass, Wholesale of tiles and sanitary equipment birth, Wholesale of paints and varnishes
• Rental of machinery, equipment and other tangible goods without operator (Except for aircraft rental and hot air balloon)
• Freight transport by road
• Advertisement (Except for cigarette ads)
• Construction of non-residential houses
• Organization of introduction and trade promotion
• Construction of railway works
• Construction of road works
• Installation of water supply, drainage, heating systems and air machine (Sunshine Group, 2022)
3. Vision and mission.
Sunshine Homes will become a leading company in the real estate field, with distinct competitive advantages
compared to other businesses in the same industry thanks to the application of 4.0 technology in investment, business,
operation and management. real estate projects, helping to create a trend to promote the real estate market in Vietnam to
transform and reach the international level. (Sunshine Group, 2022)
Pioneering in the 4.0 technology revolution in the real estate field, bringing new living experiences to
residents with synchronous utilities and services that are applied 4.0 technologies such as artificial intelligence AI, Big Data. ,
IoT in life. Step by step create and promote the scale and ecosystem of Sunshine Group in particular and the real estate
industry in general. (Sunshine Group, 2022)
4. Business goals.
1. Strengthening the foundation:
• Product development: Continue to improve the professional real estate developer, improve the quality of core products.
• Land fund development: Searching for opportunities to expand land bank in strategic and prime locations in major provinces
and cities.
• Project management, professional construction (Sunshine Group, 2022)
2. Accelerating development:
• Deeper penetration into core market through market expansion part, increase project value, brand recognition, value
recognition key to growth.
• Perfecting and promoting digital transformation, applying technology to create advantages competition in the real estate
market.
• Take advantage of the services and utilities of Sunshine Ecosystem to bring to the environment fully meets the Living -
Working - Shopping - Play needs of customers. (Sunshine Group, 2022)
3. Conditions that support growth
• Implement and perfect the management and administration work to suitable for the new normal.
• System of transparent KPI performance management mechanism and regime special rewards.
• Build a suitable working environment, arrange suitable personnel, develop talent development, creating clear promotion
opportunities.
• Create effective communication channels with shareholders and stakeholders, improve communication, image, and process
awareness Company's transformation. (Sunshine Group, 2022)
5. Strategic objectives.
Sustainable development is one of Sunshine Homes' inseparable criteria and mission from the early days of its establishment,
based on three important foundations: Sustainable business activities; Protecting the environment and Contributing to society.
In 2021, the Company has identified 5 goals in the next 3-5 years to serve the sustainable development strategy for the period
2021-2025, including:
• Promote long-term, inclusive and sustainable economic growth, full employment, productivity and decent work for all.
• Build solid infrastructure, promote technology, encourage innovation.
• Ensure healthy lives and improve well-being for people of all ages.
• Enhance learning opportunities for all. (Sunshine Group, 2022)
II.Model 5 competitiveness.
2.1Competition in the industry.
Commercial real estate business is a specific industry. To overcome the economic crisis and competition of international real
estate corporations. Sunshine Homes has cooperated with other real estate groups to synergize projects and raise competitive
rates. This can be a time to mark professional cooperation between real estate businesses. In the past year, Sunshine homes
has cooperated with big companies such as Dai Phat Loc real estate investment and business limited liability company, Kinh
Bac real estate trading company and many other companies. This is not a collaboration to develop a single project. In the
future, Sunshine homes will develop in many other projects from planning to construction of urban works and related items.
Technical barriers
The real estate industry is a relatively new industry compared to other sectors in the national economy. However, it is a highly
profitable industry. Many companies want to enter the real estate business but face some technical barriers with difficulty in
entering the market. Companies cannot obtain permits to build real estate works because of technical difficulties. the technical
regulations on raw materials do not meet the requirements, the planning area does not meet the requirements of convenience
and safety, leading to difficulties and costs and businesses when they want to participate in the market. (chủ, Thị và doanh,
2022)
Capital barriers
Real estate business is a business that requires a large amount of capital, businesses with small size and limited financial
resources cannot participate in this school. And if there is no competition, it can lead to bankruptcy or withdrawal from the
industry. In some countries, when banks decide to lend for the development of real estate projects, the credit department only
needs to look at the financial and corporate balance sheets without requiring collateral for a company with great potential.
Strong financial strength, good credit history and good reputation in the market will be the best guarantee for the bank to
decide to lend. The mobilization of capital without deposit contracts and payment method in installments when buying real
estate, which is very popular in Vietnam, has many potential risks if businesses do not perform well with unfinished projects
due to the large amount of capital. However, in Vietnam, the form of capital mobilization has not developed diversely, while in
foreign countries, companies such as real estate bonds, real estate trusts or forms of insurance for very developed projects.
This makes the Vietnamese market almost exclusively use the form of capital mobilization in the form of deposit contracts,
capital contribution contracts. (chủ, Thị và doanh, 2022)
Legal barriers
The law can be considered as an important factor affecting the formation and development of the real estate market, which is
reflected in the legal provisions on the right to buy, sell, lease and mortgage joint venture capital. actual real estate shows that
this factor can promote, limit Or can eliminate the existence of the real estate market due to the special nature of real estate
goods and attached to the land that This is always regulated by the state. All times are in power. (chủ, Thị và doanh, 2022)
Barriers to the State's economic, financial and monetary policies.
Economic policies of the Central Government and the Local Government are also sensitive factors affecting the real estate
market. First of all, policies to encourage production by regions, economic zones will be accompanied by regional development
planning plans, these plans will essentially redefine land use purposes from which areas, Which area in the planning changes
the purpose of land use from agricultural production to industrial production and activities or is in the planning to build new
urban areas, commercial and service centers,... At the same time, it will increase production and business units, increase
population, thereby increasing demand for real estate, promoting increased types of goods and real estate transactions on the
market. In contrast, areas and areas that are not focused on investment by the Central Government and Local Government for
economic development because the regional factors are not suitable for economic development goals, in general, the demand
for real estate Production and business activities, for housing needs, residential land of the population is not stimulated, which
means that transactions on the real estate market will be quiet, affecting the development speed of the real estate market.
products in the respective region or region. Besides, the financial and monetary policies of the State greatly influence the
development of the real estate market. When the State applied a tight monetary policy, the real estate market almost stalled
and froze, there were times when there were almost no real estate transactions. In contrast, when the State applied an
expansionary monetary policy, the real estate market became active again, and real estate transactions increased markedly.
(chủ, Thị và doanh, 2022)
Barriers on administrative procedures
Enterprises want to implement is one thing, but the review and approval of the project by the authorities is another.
Therefore, the dream of completed projects of enterprises sometimes takes a long time. (chủ, Thị và doanh, 2022)
Barriers when wanting to withdraw from the industry market.
Due to the unique characteristics of the product of the real estate market. products with long-term investment capital.
Products are durable, attached to a certain location. Investment capital needs a long time to be profitable, the ability to convert
into money is less flexible. It is these factors that make it difficult for a company investing in real estate to withdraw from the
market. For example, when a company has a project to invest in a real estate building, the construction period is five years.
This project is a project serving people with income from 7-1O million VND per month, so the capital recovery will take about
20 years and then it will be profitable. Therefore, it is very difficult for the company to with draw from the market due to the
constraints on investment capital. (chủ, Thị và doanh, 2022)
With a background as a software developer - automation, SUNSHINE GROUP is one of the pioneer investors, thoroughly
applying technology in real estate projects with large budgets. The strength of Sunshine Group's technology is digital
infrastructure, operating applications, apartment management, villas ... on smartphones, sensors, artificial intelligence and IoT.
(2022)
With 4.0 technology, Sunshine Group not only creates smart homes but also develops into apartment complexes, smart cities...
of Sunshine group is constantly updated in the field of real estate.
The highlight of Sunshine group's 4.0 technology is the facial recognition system for residents of the urban area, to gain access
to control gates and elevators, without using magnetic cards or fingerprints. Any outsider entering a residential or urban area
of Sunshine Group is detected by the system and immediately notified to the security department. (2022)
(2022)
The facial recognition system is a unique feature in Sunshine Group's products.
Along with the Smart Home application, the owners of Sunshine Group products can remotely control all smart electrical
devices such as lighting systems, air conditioners, water heaters, curtains, etc. to any place. Whenever, anywhere, just a
smartphone presses the command, the water heater will automatically start, the air conditioner will automatically open, the
electric lights will automatically turn on and off, the system will automatically locate and reserve the parking space. nearest
vacant car…so that when the owners come home, all are ready to serve.
And in order to help customers make the right decision before buying Sunshine Group's products, 3D Interactive virtual reality
technology has allowed customers to experience a 3-dimensional space, observe every detail, interior, and vision. directions of
smart apartments.
Mr. Do Anh Tuan, Chairman of Sunshine Group, clearly stated that, when technology develops rapidly every day and becomes
an essential part of life, to succeed in the fields of "Only applying technology can can create outstanding values, bring products
as well as businesses to a higher level, beyond the borders of Vietnam", Mr. Tuan affirmed.
(2022)
Exclusively for Sunshine residents, prestigious individuals and successful entrepreneurs, in order to honor the "privilege",
class but still ensure convenience, Sunshine Group's resident card integrates all services. utility services such as access control,
parking, calling the elevator ... ensure the security of the apartment, absolutely avoid the encroachment of strangers. (2022)
(2022)
Sunshine Group's multi-purpose resident card.
The unique feature of this resident card is the ability to integrate banking services with attractive limits, withdraw cash, shop
and accumulate points WORLDWIDE through POS payment.
Also thanks to this card, the brand "Sunshine Residents" not only shines in the country but also reaches out to other countries,
thanks to the link feature throughout the system of Sunshine Group, helping the owner to have full rights to use Use services
and utilities at any Sunshine branded projects in Vietnam and abroad.
In addition, to contribute to a trendy lifestyle, online shopping apps on smartphones - Sunshine home and LUXURY CAR TEAM
- Sunshine Cab were born to serve prestigious residents.
With Sunshine Home software on smartphones, just click on the food you want, everything will be served on the spot. And the
resident card also provides customers with a variety of online payment solutions through QR Code, Sunshine Pay e-wallet or
bank account.
(2022)
As for Sunshine Cab every day, when you step out the door, residents will be transported by luxury cars to work, when they
are out of work, or pick up their children from school. Sunshine residents can rest assured with the professional service
attitude and safety of Sunshine Cab drivers. (2022)
Strongly applying 4.0 technology to management, operation, and ensuring the life of "Sunshine residents" becomes more
modern and intelligent, Sunshine Group has affirmed the position and vision of a pioneer in the field of technology. technology
in real estate investment. With the most convenient smart applications and the most trendy utility system, the "Sunshine
resident" brand will surely shine not only domestically and internationally. (2022)
(2022)
When businesses move to digital transformation, human resource management also changes markedly. HR people are now not
just simply calculating salaries, benefits, recruiting or training, but above all, HR people need to discover and retain talented
people, and more importantly, make policies. develop human resources for businesses, with active support from
technology.(2022)
Manage and set policies related to enterprise human resources.
The human resources department plays a key role in policy management, in order to ensure that the policies prescribed by the
State are properly and fully implemented in the enterprise. With the help of technology, HR people can provide information,
training and answer questions for all employees online, which is especially useful for multi-branch businesses when the main
dissemination The book takes a long time if done at each subsidiary. Moreover, the human resources department can check
the level of understanding and implementation of the policy with online tests and surveys from the internal system of the
enterprise. The data from there is consultative for business administrators in adjusting or implementing policies related to
people. (2022)
Consult other departments about human resources.
A certain part of an enterprise may have problems with workers leaving, a department with a high rate of absenteeism,
another department with questions about allowances, etc. In all of the above issues. , the person in charge of human resources
undertakes to solve specific difficult problems and advises the head of the business on how to solve these complex problems in
the most optimal way. (2022)
Provide internal services.
(2022)
The HR manager is responsible for providing recruitment, training and welfare services to other departments. The decision to
recruit employees in the market mechanism is decided by the specialized departments, but to have enough information for the
decision is provided by the human resource management service department. Human resources is also the department that
plans and organizes training programs, manages pensions, wages, and occupational safety. Store and maintain employee
records effectively, helping other departments accurately evaluate employee work completion. (2022)
Supervising and checking employees.
The HR department takes on an important control function by monitoring other departments to ensure the implementation of
the policies set out. Check through the measurement, evaluation and analysis of the factors of reward, discipline, complaints,
leave, employee productivity, etc., motivating other departments to effectively manage human resources. than.
This can be done online through business management software. Working data is provided by the employee in real time: sick
leave, overtime, etc., and the human resources department will base on this data to calculate salary and bonus, evaluate
employee performance. by month/quarter/year. The transparent supervision and inspection also contribute to increasing
internal solidarity and enhancing corporate culture.
It can be said that human resources are becoming a "survival" factor for businesses, because of their ability to bring profits and
great production and business efficiency to enterprises. Selecting the right tool with preeminent features and fully meeting the
management requirements of the business is a way to professionalize human resource work. (2022)
IV. A proposal of the talent acquisition strategy to support this plan, mainly concerning specific activities of employer
branding, recruitment and selection, and onboarding.
Sunshine Group Joint Stock Company was officially established on April 13, 2016 in Hanoi with an initial charter capital of VND
300 billion. The forerunner of the group is the main technology software company, so the market leadership in the field of
technology real estate has brought Sunshine Group many great successes. Over the years, Sunshine has constantly developed
and launched advanced technology solutions to help each user experience the most comfortable, comfortable and convenient
life, contributing to building a safe environment. Modern lifestyle towards world class. To achieve those results, it is necessary
to mention the innovative strategy, professional operating process of the Board of Directors and the constant efforts of a team
of highly qualified and enthusiastic staff to make the best products. Latest technology products. The POWER of Sunshine is
fully wrapped in the word PRESTIGE. It is PRESTIGE to customers, investors, partners and the human resources that make up
Sunshine. With that strategic vision, we always strive to overcome all challenges, in order to create a flourishing and
sustainable Sunshine.
Towards the prosperity of society, humanistic values and the elite in life, we are committed to step by step asserting ourselves
and improving our position, becoming a leading symbol of trust in all fields of activity. Group.
Sunshine Group pays special attention to human resource development through effective implementation of training policies,
improving knowledge and professional qualifications for employees.
Sunshine Group is a gathering place of young, dynamic, enthusiastic people who have disciplined thought and action, are
talented, brave and have a strong and thorough working spirit for good purposes.
Promote on-site learning.
Findings from a CIPD survey last year show a greater focus from organizations on fostering a culture of learning, with on-site
training events and internal knowledge sharing projected. ants will become more common.
Experience is everyone's number one way to learn, and on-the-job learning is proven to have a positive impact on employee
performance and motivation. Whether through mentoring, tackling difficult tasks, working alongside a wide variety of people,
experiential development can help build new skill sets and deeper expertise.
Those who feel that their skills have improved will want to advance. They will also appreciate that the company is paying
attention to their potential while providing them with the support they need to advance in their careers. Not only will this help
lift morale, but it will also help build loyalty. (Dodson, 2017)
Flexibility through online learning.
In today's fast-paced work environment, professionals are always driven by time and need flexible and on-demand learning.
It's no surprise that online learning has become so popular. In the latest Global Shapers survey of 25,000 young people
globally, 77.84% of respondents said they had taken online courses in the past.
By learning online, individuals have the opportunity to improve their skills at a pace that fits their schedule and engage
resources as needed. Most on-demand learning models offer easy access to content on the go, with apps to record lectures,
support revision, and test prep so students don't have to be constrained. by their location or access device. (Dodson, 2017)
Increase job satisfaction.
A study conducted by the American Psychological Foundation found that while the majority of workers are satisfied with their
jobs, only half are satisfied with growth and development opportunities (49%) and employee recognition practices (47%)
provided by their organization.
To increase job satisfaction, professionals who feel appreciated by their employers are more likely to be engaged in their jobs
and, ultimately, more willing to stick around. People who lack direction or growth prospects in their current job roles often
become unmotivated and do not perform at their optimal level.
Employees who are continually challenged, encouraged, and gain new skills will become increasingly valuable to your
business with each year of service. Job satisfaction and employee engagement not only boost productivity, but high-
engagement companies have much higher success rates than lower-engagement organizations, including absences and job
changes. (Dodson, 2017)
Get to know your employees beyond their job roles.
How many people can contribute more than currently? As an employer, you need to know their skills, talents, and experience
and take the time to tap into it.
For example, your head of engineering might be a talented writer and enjoy the opportunity to contribute to the company blog.
Combining employee passion with specific job responsibilities is a great way to motivate employees and make them feel
valued, which in turn contributes to the success of your business. (Dodson, 2017)
Current recruitment resources.
Due to the internal nature, the form of posting is quite simple, the organization will notify employees about the vacancy
through print, newsletter or personal letter. The reason for this is to communicate with employees to exchange and select new
jobs.
+ The recruitment information must be communicated clearly so that employees can self-assess their abilities and apply for
jobs.
+ Posts must be prominent, ensuring that all employees are notified of the management's decision.
+ The recruitment operation of the system must be good.
This form helps the company get high-quality human resources because they have been screened through the recruitment
process, have creativity and necessary skills that current employees do not have. Changing human resources for the company,
the diversity in the workforce will help plans, projects, and goals be implemented more effectively.
Sources of recruiting personnel from outside will be more diverse than the above form, an effective way to find quality staff is
through:
+ Post job vacancies on high quality and free job search websites and groups such as: HRchannels.com, topCV, vieclam24h
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