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Business Development Presentation

The document provides information on developing an effective business development plan. It outlines seven essential elements to include: 1) set destination goals for the next 12 months, 2) focus marketing approach on high-probability opportunities, 3) define marketing channels, 4) choose key performance indicators (KPIs) and dashboards, 5) align sales process with customer needs, 6) determine resource needs, and 7) share plan with stakeholders. The plan should be data-driven to keep managers informed and adapt tactics based on performance. Defining goals, qualifying leads, prioritizing resources, and gaining stakeholder alignment are keys to creating a winning business development strategy.

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JJ Personality
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Download as PDF, TXT or read online on Scribd
352 views

Business Development Presentation

The document provides information on developing an effective business development plan. It outlines seven essential elements to include: 1) set destination goals for the next 12 months, 2) focus marketing approach on high-probability opportunities, 3) define marketing channels, 4) choose key performance indicators (KPIs) and dashboards, 5) align sales process with customer needs, 6) determine resource needs, and 7) share plan with stakeholders. The plan should be data-driven to keep managers informed and adapt tactics based on performance. Defining goals, qualifying leads, prioritizing resources, and gaining stakeholder alignment are keys to creating a winning business development strategy.

Uploaded by

JJ Personality
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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JJ PERSONALITY

BUSINESS
DEVELOPMENT
PLAN
Business development is the creation of
long-term value for an organization
from customers, markets, and
relationships.
The 7 Essential
Elements Of A
Winning Business
Development Plan
1. SET YOUR
DESTINATION

The foundation of your


business development plan is
to define the high-level goals
that you want to achieve in
the next 12 months.
2. Focus your approach

A tightly focused marketing


approach will allow you to devote
resources to those things that have
the highest probability of creating
long-term value.
3. DEFINE YOUR
MARKETING
CHANNELS

A consistent tactical plan for each target


market and marketing channel
effectively promotes your brand and
allows you to adjust to changing
circumstances.
3. DEFINE YOUR MARKETING CHANNELS
Here are some typical marketing channels for professional services and technology firms.

Inbound leads - leads generated on your website with premium content and other offers.
Paid Search Advertising - leads generated by search engine advertising like Google
Adwords.
Paid Social Advertising - leads generated by social media advertising like Facebook Ads or
LinkedIn Sponsored Updates.
Outbound leads - leads generated by outbound prospecting, primarily targeted email
prospecting.
Referrals - leads that are referred by satisfied customers.
Networking - leads resulting from your networking efforts. They could be direct leads
with prospects you meet or referrals from your network.
Channel Sales - leads generated by channel partners.
Cross-sells - these are opportunities to sell new products/services to customers
Up-sells - these are opportunities to sell higher levels of products/services to customers.
4. Choose KPIs and create
dashboards to keep you on track

A data-driven business development process


allows managers to keep on top of KPI
performance so that there aren't any surprises at
the end of the quarter. It also provides timely
marketplace feedback on the effectiveness of
your business development plan, letting you
focus resources on high-performing tactics and
either improving or abandoning low-performing
ones.
Choose the metrics that matter, those that
contribute to generating revenue.
5. DEFINE YOUR SALES
PROCESS TO ALIGN WITH
YOUR CUSTOMER'S NEEDS

The key to a scalable revenue generation


process is to consistently apply your sales
approach in a way that corresponds with
your target customer's buying process.
6. DETERMINE
RESOURCE NEEDS

Determining the budget and


resources need to execute your
business development plan puts you
in a position to hit target revenues
and allocate resources between
competing priorities.
7. Share your business
development plan with
stakeholders
A well thought-out business
development plan with appropriate
Once you have developed a strategic measurement and review protocols
business development plan designed to is the best way to achieve your
create long-term value for your goals. With the right technology and
business, it's very important to share automation, your plan can be both
your vision with key stakeholders. scalable and adaptable. Use these 7
elements to create a winning
business development plan.
THREE ELEMENTS
OF BUSINESS
DEVELOPMENT
1. Customers
Without customers, a company
will not develop. However, a
product or service may not be
suitable for all people.
2. Market
In building a business, the target
market is one that must be
considered from the start. This is
useful so that companies know
what products or services can be sold.

3. Business Relations
The company will certainly build
relationships with customers,
sponsors, or clients. Without a good
relationship, maybe a business will
not last long.
DIFFERENCE
BETWEEN BUSINESS
DEVELOPMENT
AND SALES
Many consider business development
work the same as sales. In fact, these two
jobs are different. People in business
development are tasked with advancing
a company with its business development
strategy.
Business Development Plans
Focus on your Set KPIs and create Decide what
02 04 dashboards to keep 06 resources are
approach
you on track. needed.
Focused business development Now that you know how you
allows you to qualify and score A data-driven business want to grow your business,
prospects in order to prioritize development process allows you need to figure out the
limited sales and marketing managers to keep on top of most efficient way to execute
resources. The right target KPI performance so that there your business development
markets and buyer profiles enable aren't any surprises at the end plan. What are your people,
you to create content that drives of the quarter. technology, and resource
revenue. needs?

Decide on your Identify your Align your sales Stakeholders should be


01 03 05 process with the 07 aware of your business
destination marketing channels
customer's needs. development plan.
Defining your high-level goals The next step is to determine
for the next 12 months is the which channels will generate To implement a scalable revenue Make sure everyone in the
foundation of your business leads for each market generation process, you must align company knows the important
development plan. Which 3-5 segment. A modern business your sales approach with your elements of your business
accomplishments will development plan must be target customers' buying process. development plan. Everyone
determine whether or not your data-driven! Lead qualification is a key should pay attention to
year has been successful. component of any sales process. messaging, target markets, and
high-level goals.
BUSINESS
DEVELOPMENT
RESPONSIBILITIES
Doing market research
Looking for new customer opportunities
and maintaining relationships between
customers or clients
Collaborate with other divisions to meet
market or client needs
Composing and presenting company
business development plan
SKILLS NEEDED
BY A BUSINESS
DEVELOPMENT
1. High Motivation
WithouBeing a Business
Development is required to have high
motivation and work discipline. A
Business Development must also not
give up easily and be able to meet
targets within limitations and
deadlines.
2. Management 4. Marketing
A Business Development must also Not only with sales, Business
be smart in managing the resources Development also works a lot with the
available to the team and company so marketing division to promote the
that they can support business brand. Therefore, they also have basic
growth. skills in the field of marketing.

3. Communication 5. Negotiation
Not only working behind the scenes, Will be faced to negotiate with clients
must have good communication for cooperation with the company.
skills. The reason is, they have to And it is necessary to hone skills in
communicate with and also present negotiating so that the project is
in front of clients. successfully achieved.
6. Data Analysis
Accuracy and data analysis skills are
needed, a lot of data that contains
image patterns, numbers, number
patterns, and even mathematical
operations.

7. Project Management
You have to be prepared for the bes
and the worst. You don't just have to
handle projects, but teamwork, team
support, and problem solving.
THANK YOU
"Scale The Greatest Heights Of Success"

Website Telephone
https://jjpersonality.wixsite.com/trainingcentre 7085629295
Address
MZU Road, Tanhril, Aizawl, Mizoram

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