AYU RISKY - A Critical Discourse Analysis On Shopee 12.12 Birthday Sale Advertisement

This document summarizes a research paper that analyzes the portrayal of women in Shopee 12.12 birthday sale advertisements using Sara Mills' critical discourse analysis approach. The research aims to examine how women are positioned as subjects and objects and how they are constructed and represented. It finds that women are often portrayed in marginalized or less fortunate positions compared to men. The summary critiques that the original research lacked a clear research question and did not provide recommendations for future research.

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AYU RISKY - A Critical Discourse Analysis On Shopee 12.12 Birthday Sale Advertisement

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Ayu Risky

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Name: Ayu Risky

Lecturer: Dr. Tofan dwi Hardjanto, M.A.

Course: English Linguistics

A Critical Discourse Analysis on Shopee 12.12 Birthday Sale Advertisement

Summary:
This research aims to analyze the woman’s position in Shopee 12:12 birthday sale
advertisement. This research uses Sara Mills's critical discourse analysis approach with the
Feminist Stylist Approach (FSA) approach. One of the discourses which analyze about feminist
sees how is the position of subject-object and the viewers on Shopee 12:12 birthday sale
advertisement, then it will reveal the discourse which will be shown to the public to know the
woman’s construction and to explain the pattern of woman’s construction through some scenes
on Shopee 12:12 birthday sale advertisement.
This research uses Sara Mills’ critical discourse analysis approach with the Feminist
Stylist Approach (FSA) approach. According to Sara Mills’ discourse analysis is to analyze the
articles focus on how women’s role presented in the text. Its focus on how women character
showed in the text. Most of the text shows women’s character in a less fortunate position, as
the marginalized compared to the men’s position. The representation of women’s character and
the value implied in the text is the main focus of Sara Mills.
This research uses Sara Mills’ critical discourse analysis approach with the Feminist
Stylist Approach (FSA) approach. According to Sara Mills’ discourse analysis is to analyze the
articles focus on how women’s role presented in the text. Its focus on how women character
showed in the text. Most of the text shows women’s character in a less fortunate position, as
the marginalized compared to the men’s position. The representation of women’s character and
the value implied in the text is the main focus of Sara Mills.

Review:
The research was begun with explaining critical discourse analysis in general and
briefly. Then, the researcher begun explaining the reason as the background of the study. The
coherence of the writing was good. The study didn’t have question research.
Feramayasari and Wiedarti (2020) used Sara Mills critical discourse analysis theory in
a news text. The finding and discussion presented under several sub-categories. Analysis of
subject Position, Object of position, reader position and ideology. The researcher didn’t give
suggestion for the future researcher.
Citation:
Feramayasari, K., & Wiedarti, P. (2020). A Critical Discourse Analysis on Shopee 12.12
Birthday Sale Advertisement. Journal of English Language Teaching and Linguistics,
5(1), 121. https://doi.org/10.21462/jeltl.v5i1.393