SIP REPORT

ON
WORKING PROCESS OF GAURIPUR TEA INDUSTRY

SCHOOL OF BUSINESS
IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE
DEGREE OF BACHELOR OF COMMERCE (B.B.A)

SUBMITTED BY:

BIBHUTI RANJAN BORAH

Program: B.B.A.
Semester: V
Roll No: SB20BBAGN052
Batch: 2020-23
(Internship Duration: 1th July 2022- 31thJuly 2022)

UNDER THE SUPERVISION OF:

Name: Company Name:

Eikjyot Kour Gauripur Tea Industry

Designation Company Supervisor:

Professor of Accounting Abhilash Saikia

DECLARATION
IBibhuti Ranjan
BorahbearingenrolmentnumberSB20BBAGN052doherebydeclarethatthisprojecttitled‘A study
on tea industry’ hasbeenpreparedbasedonmylearningsthroughinternship and data collected
from GAURIPUR TEA INDUSTRYunderthesupervisionofMs. EIKJYOT
KOUR,Professor,SchoolofBusiness, Kaziranga University. The findings of the study are
original and the study materialsusedhavebeen duly recognized in thebody ofthereport.

NAME: BIBHUTI RANJAN BORAH

SIGNATURE:

DATE:

ACKNOWLEDGEMENT
With all humility I would like to express that I am very lucky to get a chance to work under
the supervision of Ms. Eikjyot Kour school of Business. It was a golden opportunity for
gaining knowledge and self-development. Further, I am honoured to have so many wonderful
people who helped me insistently in several ways for the completion of this project report. I
sincerely acknowledge my gratitude to Professor Ms.Eikjyot Kour, who was not only
involved in the entire process but also shared her knowledge, encouraged me and gone
through the report before it was submitted for evaluation.

I would like to thank Dr. Manvinder Singh Pahwa, Dean of School of Business for his active
support and arrangements to make my learning and life easier at Kaziranga University. All
my friends deserve thanks for their cooperation and sharing of valuable information that
helped me in the preparation of this report.

Last but not least I owe my heartfelt gratitude to my parents for their constant help,
encouragement and emotional support during the entire period of research without which this
report would not have been completed.

NAME: BIBHUTI RANJAN BORAH

SIGNATURE:

DATE:

EXECUTIVE SUMMARY
Name:BIBHUTI RANJAN BORAH

Email ID: [email protected]

Name of Company: GAURIPUR TEA INDUSTRY

EmailID:[email protected]

Address of Company:Tetelital, Bengenakhowa, Golaghat, Assam, 785702.

City:GOLAGHAT.

TITLE:
Thestudynamed“ A STUDY ON GAURIPUR TEA INDUSTRY”
OBJECTIVE:
The project’s main objective was to study the various factors involved in the process
of a tea manufacturing plant, and later on how it is put into the circulation in market.
MAJORFINDINGS:
The findings of the research were that customer decision to buy quality tea offered by the tea
estates located in assamis about understanding the working culture of a tea industry, the
purpose of the machinery, and how they are being used in tea production.
SUMMARYOFCONCLUSIONS:
In the process of selecting tea customer usually go for offline selection as they can get
the proper touch and feel of the tea leaves.This Tea Estate is known for its body,
briskness, multi flavour and strong bright colour. Though Gauripur Tea generally
indicates the distinctive black teas from Assam, the region also produces relatively
smaller quantities of green tea with their own distinctive characteristics.

CONTENTS
Certificate from Company Supervisor

Declaration

Acknowledgements

Executive Summary

Chapter I Introduction of the Report

Chapter II Organisation Profile

Chapter III Description of the project undertaken (A STUDY ON

GAURIPUR TEA INDUSTRY)

Chapter IV Major Observations

Chapter V Recommendations and Conclusions

Appendices

Bibliography
 CHAPETR-1

INTRODUCTION
The 6 Years old GAURIPURTEAINDUSTRY occupies an important place and playsa very
important role in Assam.Assam produces 51% of the tea produced in India and about 1/6th of
the teaproduced in the world.GAURIPUR tea is indigenous to Assam. It generates rich, full
bodied deep amberliquor in the Cup with a brisk, malty flavour, and strong taste having
brightcolour.

1.1 BACKGROUND: In this study the basic idea about how GAURIPURTEA
INDUSTRYworks, how it operates, how the machineries are used there in tea cultivating,
and how those tea are circulated into the market.
1.2 LEARNING OBJECTIVES/INTERNSHIP OBJECTIVES: The process of
manufacturing finest teas and delivering those to the customers.
How the machineries are used in cultivating the tea.
How the operations of a tea estate are carried out.

1.3 DATA COLLECTION: The data has been collected through primary method, directly
from the tea estate.
1.4 SCOPE OF INTERNSHIP:To know about the working of a tea estate business.
1.5 Weekly overview of the internship activities:
W Day Name of the topic/ activity completed
e
e 1 Meeting with the people and taking a walk of the factory
k with the manager.
-
1 2 Introduction with tea garden manager via the manager

3 Went to the tea garden and stayed with the tea garden
 manager to see the workings.

4 I came to know how much tea quantity is produced in a

day and how much workers are required to fulfil the
target.

5 Factory manager defined me the process of tea

manufacturing.

6 Factory manager showed me the packaging process step

by step.

u Day Name of the topic/ activity completed

1 Learned the packaging process and how much tea is

required.

2 Learned about the transportation of leaves and before

supplying the green leaves they weigh the leaves.

3 Learned about the medicines that they use to spray to

protect the tea plants.

4 How to maintain the tea garden and how to get more

quantity of and quality green leaves.

5 Unloading process of the leaves, and how they are

dried/cooled as required.

6 The process of moving leaves via monorail to

manufacturing house.

W Day Name of the topic/ activity completed

ee
k- 1 Cutting process where the green leaves are cut into tiny
3 process.

2 Drying and sorting process of where the tiny leaves are

cleaned up and the tea is cleaned up by removing dust.

3 A day in workshop, where the maintainance of

machinary is done.

4 Packaging Process, how they are packed and how the

bags are kept in a particular temperature.
 5 Data entry in excel. (Offline records to digital records )

6 Maintainance related to the supervision help.

W Day Name of the topic/ activity completed

ee
k- 1 Marketing skills were being learnt, and the demand of
4 people about tea, and what they want.

2 Entry of sales in tally book.

3 Went in the market to see the customer preference.

4 Went to the market with factory managers to collect

payments.

5 Talked with the wholesalers and the retailers, which tea

brand is giving the most profit margin.

6 Last day of the internship, so manager gifted me a

packet of tea and I enjoyed it a lot.
CHAPTER 2: PROFILE OF THE ORGANISATION

2.1. OVERVIEWOFTHEORGANISATION:

GAURIPUR TEA ESTATE believe tea is so much more thanjust a daily routine of
mornings and snacks time. An exceptional cup of tea. for us, has a more exalted place in
everyday life.

Gauripur Tea Industry is focused on manufacturing and delivering.every day, the

freshestIndian teas from our own estates located inAssam to tea enthusiasts
everywhere.

Finding Tea online can be a challenging task. Moreover, there's no

guarantee of its quality. We understand tea is perpetually tempting. It
brings and binds people together, provides a sense of harmony and
well-being. We think that tea changes the perspective of how we
perceive small things.

2.1.1. MISSION:
An extraordinary cup of Tea for the extraordinary minds, a truly
exceptional cup of tea is one which enhances the ordinary every day.
This is the mission that they are trying to achieve through our teaindustry.
For someone who adores tea, the commitment to good tea comes
inherently.
All the peopleat Gauripur Tea, are focused on maintaining thiscommitment

2.1.2. OBJECTIVES:
● To serve the customers with the best quality of tea.
● Tobalanceboth good taste and quality of tea.
● To be honest with customers and delivering fresh agricultural products.
CHAPTER 3: DESCRIPTION OF THE PROJECT UNDERTAKEN
Introduction to tea estate business:

By maintaining and increasing the export of tea. By providing organisational support for
increasing productivity in the tea industry and corresponding plough back of profits. By
promoting the small growers concept.

MARKET DEVELOPMENT IN A TEA ESTATE.

STRATEGY:Hereare afew popular marketdevelopment

strategies:

● Geographic expansion: One way to reach a new audience with the

product is bygeographicexpansion.
● Upselling to existing customers: If all or some of our current customer
base
couldbenefitfromournewproductofferings,considerusingourrelationshipw
iththemwould give us an upper hand in selling our new items (if
introduced any).
Attracting non-users: Along with or separate from upselling to current customers orclients,
we can also develop a plan to target non-users of our.

MARKET AND BUSINESS DEVELOPMENTSTAGES-

● Stageone:
DEFINE: Before a business can enter a new market, they need to know
what thatmarket is and whom they need to target to achieve market
penetration. The first ofthe marketdevelopmentstages involvesidentifying
the customer— that way,businesses can better plan their strategy using
insights from the defined targetaudience.
Stagetwo:
 RESEARCH:Ofcourse,toutilizeinsights,wefirstneedtofindthedata.Busines
sesshouldperformthoroughmarketresearchthatrelatestotheircustomersand
products. This includes information on customer habits, competitor
products, whycustomersuse your competitors,and what thosecompetitors
arelacking.

● Stagethree:
WEIGHUPTHEOPTIONS:Withalltheinformationweneedinfrontofus,we
can make an informed decision on if the market is worth pursuing or not.
There willalways be a risk to entering a new market but by defining your
audience andresearchingthemarket,wecanlessen thatrisk bylooking ata
rangeof variables.
● Stagefour:
PLAN:Ifourresearchanalysisshowspotential,it’stimetoplanhowwe’regoin
gtoenterthenewmarket.Thisisthelastofourmarketdevelopmentstagesandin
volveslooking at how we will promote this new venture, how it will
work, and how tocontinueto growoncewe haveestablished apresencein
themarket.
HOWDOMARKETINGAND BUSINESSDEVELOPMENTWORKTOGETHER?

The marketing department and business development department may be

two
distinctbusinessareas,buttheirsharedgoalscanleadtoaslamdunkwhenitcomest
owinningoverpotential consumers.
When the two departments work together, they can create a cohesive
strategy that bothteams can retain benefits. Those benefits will range from
consistent brand messaging,improvedlead outcomes,and morereliablelead
tracking.
 CHAPTER 4: MAJOR OBSERVATIONS
In the industry, a major amount of green tea leaves is produced from their own gardens. So
there is no compromise with quality of the tea. Finest tea leaves carefully hand-plucked and
they are very careful about cleanliness.

Major Learnings:

1. Time period of a tea plant.

2. Differentiating quality of tea.
3. Working of the machineries.
4. Life span of a tea plant.
5. Types of the tea.
Work Experience:

Working experience in Gauripur Tea Industry was very good. The employees were very
helpful and they taught me many new things, such as the operating the machineries. The
supervisor also cooperated with me all the times, and also helped me wherever I faced
difficulty.

CHALLENGES:

1. The major challenge faced was inconsistent and unclear communication due to
working remotely.
2. The Supervisor was the only one who paid attention to me and helped me throughout,
but during his absence the other managers or workers didn’t bothered to help me out
if I faced any problem.
3. Time management, the distance from my home to the industry was a lot, so It wasnot
 possible to learn a lot during a day.
OBJECTIVES:

1. To implement the theoretical knowledge into practical life.

2. To acquire employability skills& to develop work ethics and attitude.

SWOC ANALYSIS
GAURIPURTEA INDUSTRY STRENGTH

1. Situated in the highly productive tea growing area with ease of transportation.
2. Ultra-modern processing factory capable of producing both  orthodox as well as CTC
tea simultaneously.
3. Strong back end integration, it plants as well as process the tea.
4. Their tea are used by prominent groups/brands .

GAURIPUR TEAINDUSTRY WEAKNESS

1. The Industry ishighly labour intensive. The  wages  of  workers  are determined 
according  to periodic wage settlement  agreements and company ends up paying
higher labor cost.
2. Availability of workforce is a a concern as workers do not prefer to work in tea
gardens often due to heavy work load.

GAURIPUR TEAINDUSTRY OPPORTUNITIES

1. Vertically integrate the tea business as well as expanding in further international

territories.
2. Greater realization of the domestic market through increased per capita consumption
3. Export to other south east Asian countries.
 GAURIPUR TEA INDUSTRYCHALLENGES

1. Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
2. Other beverages like coffee, juices and other regional traditional drinks pose a threat
to the demand for tea products and nearby industries posses a challenging price.
3. The industry is highly labour intensive and is subject to stringent labour laws.
Shortage of labour during peak season is a cause of concern.

CHAPTER 5: RECOMMENDATION AND CONCLUSION

RECOMMENDATIONS:

They need to hire more employees as sometimes the labours went to some other works
especially during the paddy season.Employees should be trained according to the changing
standards of the organisation.

Social media presenceshould be more. It manufactures mostly Black Tea, hence allefforts to
be made to improve the qualityof Black Tea. Apart from Black tea and a special kind of tea,
the portfolio should bediversified to various other flavours. Thiswill attract the more
consumers.

Government's intervention to support thissinking Industry is very much required. Atpresent,

Tea Garden workers are gettingration from Government under TPDS andfrom the Tea
Company's also as directed bythe PLA. This involves a huge cost to theCompany as the
ration is purchased atmarket price, not at the subsidized price.For atleast 3-4 years,
Government shouldtake the responsibility ofEmployer's PFcontribution which will surely
help thissinking industry.
CONCLUSIONS:

This Tea Estate is known for its body, briskness, multi flavour and strong bright colour.
Though Gauripur Tea generally indicates thedistinctive black teas from Assam, the region
also produces relatively smaller quantities of green tea with their own distinctive
characteristics.In concluding the internship, I can say that it was a useful experience for me as
anintern. I have gained new knowledge, skills and met new people throughcommunicating
them. It also helped me to know the difference between learningin theory and in practical. By
gaining some practical life experience in anorganisation how to work in an effective manner,
improving communication skillsdealing with people and many more. It also helped me to
overcome challenges thatI face during the internship and how to take over a project by
myself.
 APPENDIX
AQuestionnaireontheRelationbetween BrandAwarenessandCustomerLoyalty:
I, Bibhuti Ranjan Borah a Student of Kaziranga University, Jorhat, Assam, pursuing
the BBAProgram, wish to study in depth the relationship between Brand Awareness
and RepeatPurchases, as a part of the Summer Internship Project. The survey would
not take morethan5minutes ofyourvaluabletime.
Thedatacollectedwillbeconfidential.

1. MyGender
 Male
 Female
2. MyAge
 11to20years
 21to30years
 31to40years
 41to50years
 50yearsandabove
3. MaritalStatus
 Single
 Married
4. MyOccupation
  Govt.Service
 Business/Private
 Professional
 Student
 Other
5. Doyou buyonly brandedproducts?
 Yesalways
 Rarely
 Onlywhenqualityisimportant
 Never
6. Areyou aloyalcustomer oftheproducts you buy?
 Yesalways,Isticktothesameproducts.
 Never,Ikeepexperimentingwith newproducts.
 Only for quality products.

7. Doyouthink BrandAwarenesssaves yourmoney?

 Yes
 No
 Maybe
8. DoyouthinkBrandAwarenessincreasescustomerloyalty?
 Yes
 No
 Maybe
9. Doyou useproducts becauseof theawarenessor itsquality brand?
 Loyalty/Awareness
 BrandQualitySatisfaction
10. Howlikelyareyoutorecommend someonetogo forarepeat
buyforaparticularproduct?
 Extremelylikely
 Verylikely
 Somewhatlikely
 Slightlylikely
 Notat all likely
11. Whatfactorsinfluencesyouto switchoverotherbrands?
 Price
 Changeintrend
 Peerbehaviour
  Previousbadexperiences
12. Howfrequentlyyougo foranrepeatbuy?
 Onceaweek
 Onceamonth
 Atweekends
 Onceayear
13. Doyouthinkmouthpublicityinfluencesbuying aswellas repeatbuying behavior?
 Yes
 No
 Maybe
 Can'tsay

BIBLIOGRAPHY
INTERNETSITES:

1. www.google.com
2. Wikipedia.com
3. Glassdoor.com
4. Canva.com