MANAGE Promoting Agri Startup Ecosystem in the Country

MANAGE believes that on 27 September, 2022. The Committee Members

mainstreaming Agri brainstormed issues related to natural farming suggesting
Startups in the on-going strategies for programs and schemes for value chain
schemes is important development, protocol validation and research for future
besides rewarding needs and support for area expansion under the Indian
successful Innovators in natural farming system. The inputs of this important
order to ensure sustainable meeting will be fed into the recommendations of the
Agri Startup Ecosystem in Committee for implementation at National level.
the country.
On 16 September 2022, we organised the annual event -
MANAGE, in association Krishi Chanakya B-Fest 2022 from School of Agribusiness
with Samunnati, presented the MANAGE-Samunnati Management at MANAGE, which received 6,300 young
Agri-Startup Awards 2022 recognizing the impact- students from 250+ leading Management and Technology
driven Agri and Agri-Tech Start-ups dedicated to Institutes across India and gave awards to winners in
rebuilding the agriculture development ecosystem and different competitions that hone creative thinking and
support farmers through technological innovations. managerial acumen of young minds. We also observed
Sushri Shobha Karandlaje, Hon’ble Minister of Hindi Pakhwada promote use of Hindi language and
Agriculture & Farmers' Welfare, Govt. of India graced celebrated Hindi Diwas on 29 September, 2022 and gave
the occasion as the Chief Guest and presented a total awards to winners of different competitions that promote
of 32 awards, including 3 awards at the National level, use of Hindi at MANAGE.
27 at the State level, and 2 women entrepreneurs at a
function held at MANAGE on 14September, 2022. The Dr. P. Chandra Shekara
winner Agri Startups are diverse and depend on cutting Director General
-edge innovative technologies to provide solutions to
different agricultural challenges and for the benefit of
farmers. I am glad to inform that this year, we In this Issue….
introduced awards to women agri startups and region-  MANAGE-Samunnati Agri Startups Awards 2022.
wise awards to encourage successful innovators across
 Winners of MANAGE Samunnati Agri Startup Awards 2022
the country. These awards, second in the series, gave
 Agriculture Committee Meets at MANAGE for Consultation
encouragement and visibility to successful Agri on Natural Farming
Startups at national level.
 15 Countries Participated in ITEC Program on Computer
Applications in Agricultural Extension at MANAGE.
I am pleased to inform you that MANAGE, as the Nodal  Glimpses of ITEC Program
Organization and Knowledge Repository for supporting
 MANAGE Goes Green: Inauguration of Solar Hybrid Plant
the Government of India's mission on Natural Farming
 Krishi Chanakya B-Fest 2022 Held
in the country, hosted a meeting of the high-power
 MANAGE Celebrates Hindi Diwas Samharoh 2022
Agriculture Committee chaired by Shri. Sanjay Agarwal,
 MANAGE Signs MoU with Phoenix Foundation for Bamboo
IAS (Retd.), Former Agriculture Secretary, Govt. of
Development.
India for a National Consultation on Natural Farming

National Institute of Agricultural Extension Management (MANAGE)

(An Autonomous Organization of Ministry of Agriculture & Farmers Welfare, Govt. of India)
 MANAGE-Samunnati Agri Startups Awards 2022

Sushri Shobha Karandlaje, Hon'ble Minister of State for initiatives to support the agriculture sector, including the
Agriculture and Farmers' Welfare, Government of India, Agriculture Infrastructure Fund, RKVY, Oilseed Mission,
presented MANANGE-Samunnati Awards 2022 to 32 Agri- and promotion of FPOs, Agri Startups, and One District
startups, including 5 National level Awards (including two One Product (ODOP), and reiterated the Prime Minister's
Special Awards for Women Agri-Startups) and 27 State vision of Atmanirbhar Bharath in the agriculture sector,
level Awards at MANAGE, Hyderabad on 14 September emphasizing that Agri Startups must work hard to realize
2022. The award winners were given cash prizes as well this vision.
as mementos. More than 200 people attended the award
ceremony, including awardees, their families, and She lauded MANAGE for encouraging Agri Startups with
MANAGE family members. the awards, which were created in collaboration with
partners such as Samunnati, and urged them to establish
The Hon'ble Minister stated on the occasion that Agri a MANAGE Agri Startup Academy to provide a platform
Startups should play a key role in assisting smallholder for strengthening all Agri Startups in the country.
farmers in the country and ensuring more income for
their produce in domestic and global markets. Agri Dr. Chandra Shekara, Director General of MANAGE,
Startups, she believes, will make India a global leader in stated that MANAGE will promote Agripreneurship and
agriculture. She emphasized the government of India's assist Agri-Startups in the country.

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 Winners of MANAGE Samunnati Agri Startup Awards 2022

National Level

S. No Startup Founder Startup Description

1 Oorja Development Preeti Kumari Enabling farmers to transition sustainably to clean
Solutions India Private energy, reduce their energy costs by 20-50%, diversify
Limited their cropping, increase agricultural yield

2 Agrograde Kshitij Thakur Detect the quality of fruits and vegetables in real-time
and segregate the produce based on parameters like
size, colour, shape, sprouts, physical damage and other
major defects
3 Nimble Growth organics Rahul Saria Production and supply of Organic fruits & vegetables
with its proprietary package of practice through
contractual farming model

Women Category

S No Startup Founder Startup Description

1 Bio Prime Agri Solutions Renuka Ajay Reduce crop losses for the farmers by developing climate
Pvt Ltd Karandikar resilience in crops using targeted physiology modulating
biomolecules
2 EETA6 Meenakshi B Producing protein rich animal feed and compost. The
protein rich feed supplies much needed protein
especially to poultry creating huge animal health impact.

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 Winners of MANAGE Samunnati Agri Startup Awards 2022
Northeast Region

S No Startup Founder Startup Description

Assam
1 North East Farm Sales Bhanu Pratap Singh Promotion of brands by Farmers & FPOs in the
Promotion Northeast Area along with offering infrastructure
for value added & packaged goods
Manipur
2 Khankho-Lom Producers Haojathang Haokip Creating sustainable agriculture livelihoods for
Company Ltd rural communities and building Market Linkages
Mizoram
3 Sunatome David Lalrinchhana Horticulture based post-harvest processing and
value added Organic products

East Region
S
No Startup Founder Startup Description
Bihar
1 Charavidhi Agri solution Pvt. Ltd Rupesh Kumar Animal Husbandry Startup - Photo image-based AI
technology Identifying cattle breed quality
Chhattisgarh
2 Boaz Agri analytics Pvt ltd HF Saify Data science startup with experience in ICT
technologies, AI, and machine learning offering
SaaS based Solution
Jharkhand
3 USDR Agro Food Private Limited Mrs. Madhesi Kumari Working with farmers through Community
Supported Agriculture and providing value-added
products
Odisha
4 Bhaskar Machinery and Mr. Abinash Samal Grassroots Innovation with Sabai Rope making
Engineering Works machine and Sal leaf plate and bowl making
machine
5 Konkuwan Herbs Pvt Ltd Roopali Dutta Working with Small and marginal farmers in
Mohapatra Medicinal plants value chain and providing market
4 access
West Bengal
6 Farmneed Agribusiness Private Angshujyoti Das farm level solution using smart phone/smart kiosk
Limited for farmers and deploy Micro Entrepreneur to
ensure last mile connectivity

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 Winners of MANAGE Samunnati Agri Startup Awards 2022

North Region

S No Startup Founder Startup Description

Delhi
1 Bharat Rohan Airborne Panimalar T Partnering with farmers and providing them with
Innovations Pvt Ltd UAV/Drone Hyperspectral imaging enabled the
Decision Support System
Haryana
2 Manjha Shobhit Aggarwal Offering a platform that maps the potential livestock
of aquaculture sector and educating farmers about
best practices & latest technology related to
aquaculture
Himachal Pradesh
3 Krishi Updates Hitul Awasthi Digital extension specialist, facilitating
communication and outreach activities and
organising need-based online and offline training/skill
development sessions
Jammu and Kashmir
4 Agro Tech Plant Shafaq Ahmad Wani Has Apple catcher is a mechanical device / Electronic
device to easily take down apples or some other kind
of fruits
Punjab
5 BKC Aggregators Pvt. Ltd. Dr. BK Singh With an ICT tool which hand holds the farmer for
entire duration of the crop cycle end to end
individual basis
6 Black Eye Technologies Amandeep Srivastava AI Product for automation of irrigation and better soil
Private Limited health maintenance for the farmer

Uttar Pradesh
7 Kalphelix Dr Prithvi Sengar Working on combating protein malnutrition by
introducing new plant as a protein source
Uttarakhand
8 Han Agrocare Hiresha Verma A Social enterprise which is in blend of Agriculture,
Food Processing and Biotech

Shri. Anil Kumar, Founder & CEO

of Samunnati Financial
Intermediation & Services, stated
that Samunnati will collaborate
with Agri Startups to help
smallholder farmers. Dr.
Saravanan Raj, Director (Agri.
Extension), who coordinated the
Awards function, presented the
vote of thanks.

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 Winners of MANAGE Samunnati Agri Startup Awards 2022
West Region
S No Startup Founder Startup Description
Goa
1 Old Goa Oils and Foods Pvt Anu Triphati Providing innovative consumer-led solutions in
Ltd organic health, food & beauty, with exceptional
food safety, quality, and delivery standards
Gujarat
2 GrowiT India Private Ritesh Tulsyan Agri-Tech Manufacturing startup focused on
Limited delivering robust protective farming products
Madhya Pradesh
3 Raheja Solar Food Varun Raheja Providing farmers the most affordable and DIY
Processing Pvt Ltd foldable solar dryer to create value added
products from the produce
Maharashtra
4 Aumsat Technologies LLP Riddhish Soni Providing precision-driven, satellite-based, AI-
enabled hydrological analysis for locating,
predicting, and forecasting groundwater resources
Rajasthan
5 EF Polymer Private Limited Buddhi Prakash Gurjar Developed the organic water retention polymer
that can be helpful to reduce the irrigation water
requirement
South Region
S No Startup Founder Startup Description
Andhra Pradesh
1 Liquid weeder Padmala satyam Babu Innovative liquid weeder by grassroots Innovator
Saving time and money for the farmer
Karnataka
2 FarmTV by Shramajeevi Dr. Venkatramana Hegde OTT TV exclusive to agriculture - agricultural
Television Private Limited extension service -digital media centre
Kerala
3 Dr Jackfruit India Pvt Ltd Manas Madhu Branded Multi favoured Banana Value added
products - Procuring bananas directly from
farmers and adopting technological innovation
through standardised cooking
Tamil Nadu
4 GreenPod Labs Deepak Rajmohan Agri-biotech company developing sustainable
solutions to minimize agricultural food waste
Telangana
5 Sids Farm Kishore Indukuri Providing every family with healthy and natural
dairy products that are free from antibiotics,
hormones, preservatives and other harmful
adulterants

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 Agricultural Committee Meets at MANAGE for Consultation on Natural Farming

The high-power Agriculture Committee chaired by Shri. expansion under the Indian natural farming system by
Sanjay Agarwal, IAS (Retd.) Former Agriculture Secretary, publicity and through involvement and contribution of
GoI met at MANAGE on September 27, 2022 for a National farmer organisations.
Consultation on Natural Farming.
On the occasion, the Committee Chairman and the
Shri. Manoj Ahuja, IAS, Secretary, Ministry of Agriculture Members inaugurated a webspace - Knowledge Repository
and Farmers Welfare, GoI, Shri Priya Ranjan IFoS, Joint on Natural Farming developed by MANAGE available at
Secretary (INM), Ministry of Agriculture and Farmers https://www.manage.gov.in/nf/nf.asp
Welfare, GoI, and Dr. P. Chandra Shekara, Director General,
MANAGE along with 20 Committee Members including 6 The Committee will also take up consultations on crop
farmer representatives and 15 subject matter experts diversification, which include mapping of existing cropping
participated in the consultation. patterns of agro-ecological zones of producer and consumer
states; strategy for diversification policy to change the
The Committee Members brainstormed issues related to cropping pattern; arrangement for agricultural
natural farming suggesting strategies for programs and diversification and system to ensure remunerative prices;
schemes for value chain development, protocol validation and review and suggestion on micro-irrigation schemes.
and research for future needs and support for area

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 15 Countries Participated in ITEC Program on Computer Applications in
Agricultural Extension at MANAGE

Government of India, with the goal of establishing mutual

concern and cooperation with different countries.

Twenty five (25) Executives from 15 countries

representing Ministries of Agriculture and Allied
Departments as well as Agricultural Universities from
Eritrea, Jordan, Kenya, Niger, Sri Lanka, Sudan, Tajikistan,
Morocco, Cuba, Iraq, Mozambique, Ethiopia, Colombia,
Uganda, and Myanmar attended the training program.

The International Training Programme on "Computer The ITEC Programme is a fully funded by the Government
Applications in Agricultural Extension" was held from 13– of India flagship program which aims at providing
27 September, 2022, at MANAGE under the Indian comprehensive and integrated training to policymakers,
Technical and Economic Cooperation (ITEC) programme, administrators, researchers, and field-level officials from
an initiative of the Ministry of External Affairs, developing countries with the purpose of assisting them

Sushri Shobha Karandlaje, Hon'ble

Minister of State for Agriculture and
Farmers' Welfare, Government of India,
inaugurated the International Technical
and Economic Cooperation (ITEC)
Training Program of the Ministry of
External Affairs, Government of India on
"Computer Applications in Agricultural
Extension," on 14 Sept 2022 at MANAGE.
In her address, she emphasised PM’s
vision for Atmanirbhar Bharath in
Agriculture and assured India’s
cooperation for developing countries in
ensuring sustainable agriculture in their
countries.

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 Glimpses of ITEC Program

to enhance their administrative and technical know-how MANAGE faculty members and experts from reputed
through human resource development. organisations. At the end, participants prepared and
presented back-at-work-plans to implement the ideas
The ITEC Program on Computer Applications in they learnt in the program in their countries.
Agricultural Extension held at MANAGE during 13-27
September 2022 covered the new ICTs that transforms As part of the program, the participants have visited
Agricultural Extension and Advisory Services which ICRISAT’s incubation centre iHUB to understand how
included Indian innovations, models / projects and ICT agricultural technology entrepreneurs, scientists, and
initiatives in Agriculture such as e-Extension, experts can collaborate to innovate using cutting-edge
AGMARKNET, e-NAM, NeGP-A, MIS applications for technology. They made a visited IIIT-Hyderabad to see
Schemes - farmers insurance, crop booking, smart 3D modelling to create prototypes, laser cutters, and
irrigation, online licence, Digital Green, eSAP, Agri initiative like Plantix. The participants also visited T-Hub,
Startups, PoCRA etc. The application of Mobile Apps, Hyderabad which incubates Startups from all industries.
Internet of Things (IoT), Artificial Intelligence, GIS, Big
Data Analytics in providing solutions to Agricultural
Besides technical knowledge participants were exposed
problems were also shared through live examples.
to Indian culture, traditions, food through city visits and
organised Yoga sessions to participants everyday
The training also provided hands-on opportunity to
participants to practice on designing tools to create morning by a coach. In an evening cultural event, the
digital content for print and electronic media, techniques delegates have also showcased their cultural
and tools for publishing agricultural content on social performance, dances and traditional songs for global
media platforms and video editing skills for making harmony. Dr. Mahantesh Shirur, Deputy Director (Agrl.
agricultural documentaries. The sessions are delivered by Extension), MANAGE coordinated the program.

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 MANAGE Goes Green: Inauguration of Solar Hybrid Plant

The technology included in the Solar Hybrid Plant(Green

Energy) is a hybrid solar system that combines wind and
solar power. It is a solar system that is both energy-
efficient and cost-effective, with high efficiency and zero
emissions. The installed capacity is 25 kWp, which means
7 units per kWP per day of power generation (an average
of 175 units per day for 25kWP).

The plant's total cost is Rs. 24.50 lakhs. Solar Hybrid Plant
Total Electricity Generation is 63000 kWH (units) each
year and 1575000 kWh during a 25-year period. The
financial savings owing to the installation on a tariff of
Rs.8/kWh (for top traffic slab) with no growth assumed
over 25 years is Rs. 42000/-monthly, Rs. 504000/-
Sushri Shobha Karandlaje, Hon'ble Minister of State for annually, and Rs. 1,26,00,000/- throughout its lifetime (25
Agriculture and Farmers' Welfare, Government of India years). Carbon dioxide emissions are reduced by 1250
inaugurated the Hybrid Solar Plant with 25 kwp at tonnes (source: MNRE roof top calculator). Over its
MANAGE on 14 September 2022. The unit produces 7 lifetime, the installation will be comparable to planting
units per kwp per day. The Solar Hybrid Plant with the 2460 teak trees.
latest technology ignites the thought to add "value
engineering concepts" for the benefit of the organisation.

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 Krishi Chanakya B-Fest 2022 Held

MANAGE organised the annual B-Fest Krishi Chanakya The B-fest features a number of competitive events,
2022 on September 16, 2022. In his inaugural address, including Arthacharya – Marketing Case Study, Dattansh
Dr. P. Chandra Shekara DG-MANAGE. The “Krishi – Data Analysis, Vishleshan – A Financial Model,
Chanakya B-Fest 2022” offers students opportunities to Akanksha – A B-plan, Dhurina – Best Manager and also
create, innovate, ideate network, and connect with two summits namely Shikhar – Agri Summit and an HR
leading industry experts and entrepreneurs and Workshop. The B-Fest received 6,300 registrations from
showcase their skills at MANAGE, Hyderabad. 250+ leading institutes across India. On the last day the
winners of different categories received awards and
The B-Fest, now in its 12th magnificent year, is being
certificates.
attended by students from various B-Schools across the
nation.
Events Winners Runner Ups
Dhurina Vatsal, MANAGE Richa Mishra , IIM Ahmedabad
Dattansh Arijit Singha, IIM Amritsar Thumu Sivaprasad Reddy, C.C.S NIAM, Jaipur
Arthacharya ANGEL JEMIMAH, MANAGE Anish Kumar Mukherjee, IIM Ahmedabad
Abhishek Bhimraj Sonawane, MANAGE
Akanksha TANVI DHAKA, IIM Ahmedabad
Sourabh, MANAGE—2nd Runner Up
Khoj SUSAN SUNNY, C.C.S NIAM, Jaipur Keerti Bhavana, MANAGE, Hyderabad

Sushod Anshika Sharma, NAARM, Hyderabad Ashok Kumar Panda, IIM Ahmedabad

Abhinav Sharma, MANAGE

Campus Ambassidor Pavan Kumar Simhadri, IIFM, Bhopal
Tilak Sandeep Naik, VAMNICOM- 2nd Runner Up
Photofrolic Parul Bhagat, IIT Guwahati Shalini T, C.C.S NIAM, Jaipur
Vishleshan Keerti Bhavana, MANAGE Nikita Powdel, MANAGE

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 MANAGE Celebrates Hindi Diwas Samharoh 2022

MANAGE organized Hindi Pakwada from 14-29 Prizes were awarded to the winners of various
September 2022. In conclusion of the Hindi Pakwada, competitions held on the occasion of Hindi Diwas. The
Hindi Diwas was celebrated on 29th September 2022. Dr. Director General appreciated the efforts of the Official
P. Chandra Shekara, Director General, MANAGE Language Officer, Mr. Sridhar Khiste and Senior
reiterated the use of the official language in our day-to- Translator, Dr. K. Srivally, who have strived to implement
day work to provide value-added services to farmers. He official language in the institute. Directors, faculty
informed that MANAGE's 'Jai Jawan Kisan' program, members, officers and employees of the institute
which aims to encourage and train Ex-Servicemen to participated on the occasion of Hindi Diwas.
become Agripreneurs, will be totally organised in Hindi
language.

MANAGE Signs MoU with Phoenix Foundation for Bamboo Development

MANAGE signed a Memorandum of Understanding (MoU) with
Phoenix Foundation Sansthan, Latur, Maharashtra to strengthen
research, training, skill development and extension activities of
Bamboo in the country. Dr. P. Chandra Shekara, Director
General, MANAGE and Shri. Pasha Patel, Chairman, Phoenix
Foundation signed the MoU on September 28, 2022. MANAGE
faculty members were present on the occasion.
The MoU will facilitate MANAGE and Phoenix Foundation to
collaborate in the areas of training, research, study-cum-exposure visits for extension professionals and Agri-Business
Management students.

Chief Editor
Dr.P.Chandra Shekara
MANAGE Bulletin is published by Director General, MANAGE

Dr.P.Chandra Shekara, Director General Editor

Dr. Srinivasacharyulu Attaluri
National Institute of Agricultural Extension Management (MANAGE) Program Officer, MANAGE
An Autonomous Organization of Ministry of Agriculture & Farmers
Welfare, Govt. of India, Rajendranagar, Hyderabad –500030, India. Assistant Editors
Veena Pulapaka
Tel: 040-24594509, Fax: 040-24015388 Outreach Specialist, MANAGE
www.manage.gov.in &
Aparna V. R
MANAGE FELLOW, MANAGE

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