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Entrep TP Pre-Fi Silva

Orches Studios specializes in creating advertisements for perfumes and colognes through video, audio, and other media. Its vision is to become a leading local studio for product media and develop designers, filmmakers, and editors. The business aims to expand the niche product advertising market through tailored designs. It targets smaller perfume/cologne businesses and offers services like web advertisements for $8-18, videos for $18-25, logos for $15, and revisions for $17. Operations require freelance editors, filming equipment, and software costing $150-200 for the first year. The founders will each contribute $20 capital.

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Michaela Joyce Lobaton
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21 views

Entrep TP Pre-Fi Silva

Orches Studios specializes in creating advertisements for perfumes and colognes through video, audio, and other media. Its vision is to become a leading local studio for product media and develop designers, filmmakers, and editors. The business aims to expand the niche product advertising market through tailored designs. It targets smaller perfume/cologne businesses and offers services like web advertisements for $8-18, videos for $18-25, logos for $15, and revisions for $17. Operations require freelance editors, filming equipment, and software costing $150-200 for the first year. The founders will each contribute $20 capital.

Uploaded by

Michaela Joyce Lobaton
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Carl Jake Silva

ABCOMM 2.1 A
The Entrepreneurial Mind

Business Name: Orches Studios


Business Address:
Orches Studios is located at 54 Trias Street Brg.3 Mendez Cavite
Business Model:
Orches Studios specializes in creating product advertisements for
perfumes and colognes as services in which primarily focuses on bringing
these products to a wider audience.

Business Logo:

Business Tagline:
“Endorsing your fragrance”.

Vision:
To become a known local studio that specializes the product media, to
create an environment that develops designers, filmmakers, and editors in the
field of business and to endorse the diversity and niches of the said market.

Mission:
With thorough and tailored design in creating a brand for the client’s
products than the average advertising business, Orches Studios will expand
the market of product advertising with its niche as it’s starting point.
Business Perspective:

Target Client:
Evidently, Orches Studios targets perfume/cologne businesses as this
is their specialty. However, since perfume/cologne businesses are usually
already big and successful, Orches Studios goes towards the smaller
businesses as ones that are just starting out or are in the indie market.

Price of Services:
Product Advertising are heavily dependent on where is it going to be
put on. If the ad will be put on web or other platforms and what kind of ad will
it be. Web advertisements (clips) usually starts in around 8 USD. Video
advertisements that are more than 12 seconds however starts around 18 USD
which already covers the audio and the client’s other requests. Voice audios
includes 5-10 USD and videos that are 30-60 seconds comes with prices that
starts around 25 USD. Orches Studios also offers on helping in creating a
brand for the businesses that are just starting out as logo making starts
around 15 USD. Orches Studios gives the first 2 revisions for free but offers
an additional revision for 17 USD after.
Supplier:
The Following are the needed supplies for this business to operate.
-Open-Source Editing Assets – $5-10 USD
-Subscription Based Editing Softwares (Adobe Premiere) - $19 USD
These materials are brought from the internet and are used for computers.
-Filming materials (Props and Lights) – 10-13 USD
-Equipment Maintenance – 20-30 USD /semi-annual

Manpower Requirement:
Orches Studios mostly consists of freelancers who works together for
these projects, Client handling and filmmaking processes are separated and
can be done with 2-3 people at least. Salary will also work as of how it works
with common freelancers which comes from the income of the projects.

Competitor/s & Their Profile/s:


Product photography/videography studios consists of much more
manpower and experience. However, they are also much more expensive and
harder to avail a client work specially if the client only requires a small service.

Blue Ocean Strategy:


Use of CGI and 3D assets for the products itself are also what makes
Orches Studios much more efficient and unique.

Pre-Operating Expense for 1 Year:


Filming Materials, 3D Assets, Software Subscriptions, Equipment and
Staff expenses will overall go from 150-200 USD in round off. The expense
has been heavily cut off due to the work from home / freelancing style of
workflow in the business.

Propose Business Capital & Amount of Contribution for each Partner:


The total capital that will be invested by each partner are going to be
around 20 USD each just so both parties can cover each other when it really
needs it.

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