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CPM Project Final

This competitive profile matrix compares three competitors - makeupcityshop.com, cozmetica.pk, and makeupstash.pk - across nine marketing criteria including reputation, image, website quality, advertisement channels, pricing, product range, speed of delivery, and customer service. Makeupcityshop.com has the highest reputation and image but medium website quality and pricing, while cozmetica.pk has a low reputation but high website quality and speed of delivery, and makeupstash.pk has medium ratings across most criteria except for high pricing and speed of delivery but low customer service.

Uploaded by

Jaweria Rasool
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© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
26 views

CPM Project Final

This competitive profile matrix compares three competitors - makeupcityshop.com, cozmetica.pk, and makeupstash.pk - across nine marketing criteria including reputation, image, website quality, advertisement channels, pricing, product range, speed of delivery, and customer service. Makeupcityshop.com has the highest reputation and image but medium website quality and pricing, while cozmetica.pk has a low reputation but high website quality and speed of delivery, and makeupstash.pk has medium ratings across most criteria except for high pricing and speed of delivery but low customer service.

Uploaded by

Jaweria Rasool
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Competitive Profile Matrix

COMPETITOR #1 COMPETITOR #2
MARKETING CRITERIA
makeupcityshop.com cozmetica.pk

Reputation High Low

Image High Low

Website Quality Medium High

Advertisement Channels High Low

Pricing Medium Medium

Product Range Medium Medium

Speed of Delivery Medium High

Customer Service Medium Low


COMPETITOR #3
makeupstash.pk

Medium

Medium

Medium

Low

High

High

Low

Medium

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