Assignment Brief 2 (RQF)

Higher National Certificate/Diploma in Business

Student Name/ID
Number:

Unit Number and Title: Unit 18: Global Business Environment

Academic Year: 2020-2021

Unit Assessor:

ASSIGNMENT 2 – Globalization Impacts & Business

Assignment Title:
Strategic direction

Issue Date:

Submission Date:

Internal Verifier Name:

Date:

Submission Format:

Format:

 This assignment is an Individual report.

 You must use font Calibri size 12, set number of the pages and use multiple line
spacing at 1.5. Margins must be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1
cm.
 You should use in text references and a list of all cited sources at the end of the essay
by applying Harvard referencing style.
 The recommended word limit is 2000-2500 words (+/-10%), excluding the tables,
graphs, diagrams, appendixes and references. You will not be penalized for exceeding
the total word limit.
 The cover page of the report has to be the Assignment front sheet 2 (to be attached with
this assignment brief).
Submission

 Students are compulsory to submit the assignment in due date (slot 38) and in a way
requested by the Tutor.
 The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
1
  Remember to convert the word file into PDF file before the submission on CMS.
Note:

 The individual Assignment must be your own work, and not copied by or from another
student.
 If you use ideas, quotes or data (such as diagrams) from books, journals or other
sources, you must reference your sources, using the Harvard style.
 Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to
comply this requirement will result in a failed assignment.

Unit Learning Outcomes:

LO3. Evaluate how operating in a global market influences an organization's structure, culture
and functions.
LO4. Evaluate the influence of globalization on organizational decision-making and strategy

Assignment Brief and Guidance:

*This assignment guidance is for reference only and can be customized by the tutor to meet
specific needs
Assignment scenario.
Continuing the Assignment 1’s scenario of being an intern of an investment consulting
company in Vietnam, you received good news that the Japanese partner and Vietnamese
company (mentioned in the Assignment 1) are interested with your report (the Assignment 1)
and asked you to review the globalization impacts and propose a strategic direction for both
Japanese partner and Vietnamese client to consider an investment option.
Your team leader asked you to continue to prepare a report to fulfil the Clients’ expectations
nowadays. It should be noted that the Japanese partner is your client now and its Chinese and
Vietnamese market are markets that your company (the Japanese partner) should consider in
making strategic decision to withdraw and/or join in. Besides, the report should evaluate the
influence of ethical and sustainable globalization come from moving from China to Vietnam
with appropriate arguments.
Structure of the Report:

General introduction: main purposes and structure of the work.

Main contents of the report:

1. Evaluate the influences of globalization on organizational governance and leadership,

structure, culture and functions. In specific:

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
2
 Investigate the McKinsey’s hard and soft elements of your company currently and
explain how globalization has impacted each factor ‘S’ of your company. In addition,
you should evaluate which ‘S’ factor of your company has been impacted the most by
globalization with proper justification.
To further enhance your work, you should evaluate which is the most significant
market influence(s) on the organizational structure and culture. Analyze the
opportunities and threats coming from the most significant market influences can bring
to the chosen company.
2. Evaluate the influences of ethical and sustainable globalization on organizational
functions. In specific:
Define ethical globalization and sustainable globalization.
Explain how your organization would carry out its main operational activities if it aims
to be an ethical corporate in a global market. Examples should be included to illustrate
your argumentation.
Provide some ethical recommendations for your company to be ethical when operating
in a global market.
3. Evaluate the different ways decision making can work effectively in a global context.
In specific:
Identify which factors to be concerned for a business aiming for internationalization.
Carry out a due diligence (i.e. the strategy diamond) of your company in a specific
market where it has been present and evaluate whether the strategic decisions the
company made in that market is rational or not.
4. Determine and articulate the various routes to internationalization n organization may
adopt including key barriers. In specific:
Discuss the main barriers your company is currently facing when it aims to enter a new
foreign market (based on CAGE or PEST/PEST framework). Evaluate which barriers
are the most important ones for your company to overcome when it wants to enter that
specific market. In addition, you should also recommend tactical actions your company
should do to overcome those key identified barriers.
Based on the discussion, make at least two recommendations on international business
strategy your company should take to enter that particular market. To enhance your
work, analyze both advantages and disadvantages of each recommendation. Compare
the feasibility of those strategic expansion routes to make proposal for the most
suitable route for the organization to implement eventually.

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
3
A conclusion to summarize all the key findings and analysis must be presented. Plus, you can
conclude whether globalization has benefited your company’s business and whether your
company should continue expanding globally or not.

Unit assessment criteria

Pass Merit Distinction

LO3 Evaluate how operating in a global market
influences an organization’s structure, culture and LO3 & 4
functions D2 Critique strategies
P3 Evaluate the influences of that can be adopted by
globalization on M3 Critically evaluate global organizations operating in
organizational governance and market influences in
leadership, structure, culture a global business
application to appropriate
and functions. theories and models relating to environment, making
organizational structure and valid and justified
P4 Evaluate the influences of culture.
recommendations of how they
ethical and sustainable should adapt their
globalization on organizational structure and
organizational functions. decision-making processes.
LO4 Evaluate the influence of globalization on
organizational decision making and strategy
P5 Evaluate the different ways
decision making can work M4 Critically evaluate the key
effectively in a global context. barriers in doing business
internationally and make
P6 Determine and articulate recommendations on how they
the various routes to can be overcome.
internationalization an
organization may adopt,
including key barriers.

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
4