COURSE MATERIAL

Subject Code: BAITBUSL

Course Title: I.T. Application Tools in Business
Course Description: This course is designed to introduce students to the world of computers
and software applications. This course will provide them a solid
foundation on how to build a strong and useful knowledge of Information
Technology.

No. of Units/Hrs.: 4 hours

Class Schedule: Synchronous & Asynchronous via NU RASL

Course Learning Outcome:

At the end of the course, the student must be able to:

1. Examine in detail the enterprise systems modules and architecture.

2. Understand the effects of a well-designed architecture on ERP implementation.
3. Know the various types of ERP architectures and the related benefits and drawbacks of each
architecture.
4. Learn about the Service Oriented Architecture and its impact on ERP systems.
5. Learn about cloud architecture and its impact on ERP systems.

Instructor: Mr. Jay-Arr C. Tayao, LPT, MIEE, MIT

Contact Information: [email protected]

Topic/Module 9: TECHNOLOGY IN THE AUTOMOTIVE INDUSTRY

• Automotive industry
• Impact of technology in automotive
• Application of technology in automotive
• Possible ERP modules for automotive industry

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(+63) 927-533-0342 – (+63) 923-949-5265 [email protected]
 MODULE 9: TECHNOLOGY IN THE AUTOMOTIVE INDUSTRY

I. Pre-test / Activity:
https://www.cioreview.com/news/top-3-ways-that-technology-is-altering-the-automotive-
industry-nid-31580-cid-4.html

II. Learning Outcomes:

• To know more about Automotive industry
• To identify the Impacts of technology in automotive industry
• To understand the Application of technology in automotive industry
• To learn about possible ERP modules for automotive industry

III. Content:

The Future of Technology in the Automotive Industry

Driving and parking are not the only things that

cars tend to do nowadays. Just like a mobile
phone does many other things than making
phone calls, technology has enlightened the au-
tomotive industry with its magic. If we look back
to ten years, we can see that the automotive in-
dustry has advanced a lot as numerous technol-
ogy companies are paying their attention in this
industry. With the helping hand of technology
companies, we are having the most advanced,
safest, and comfortable vehicles in this era.
There are a lot of advancements that we can see
in today's vehicles, such as emergency braking
capabilities, top-notch fuel efficiency, autonomous driving, etc. etc.

Drivers of today are the happiest ones in history. They can get from point A to point B without
much effort. Not only this, but the automotive industry is also looking for further technological
advancements in the days to come. As a result, we are likely to be connected with the digit-
ized environment in a more efficient way than now. Even buying these vehicles has become
so convenient that we only have to head over to the internet, look for a car history checking
service, get detailed research, and voila! You get to buy the vehicle that you always wanted to
ride.

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(+63) 927-533-0342 – (+63) 923-949-5265 [email protected]
However, in this article, we are going to demonstrate the most ground-breaking technologies
that are supposed to play a significant role in the automotive industry in days to come.

1. The Fuel Efficiency

Tesla, an American electric vehicle and clean energy company based in Palo Alto, California,
has been producing hybrid and electric cars that come with top-notch fuel efficiency. You
have to charge your vehicle for once, and you are ready to have a ride for hundreds of miles.
Companies have sold more than two million electric vehicles, and the numbers are rising as
the demand for this type of vehicle is increasing every single day. Big fishes like Volvo, Gen-
eral Motors, and Volkswagen have already started producing electric vehicles, and these ve-
hicles are showing promise over the long haul.

Now you can buy hybrid cars at a very low price as companies, including Kia, Toyota, and
Hyundai, are unveiling vehicles that come in under the $30,000 mark. By 2030, it is expected
that at least 25% of vehicles will turn out to be electric in the United States, and in China, it is
expected to cross over 35%. Apart from considering fuel efficiency, make sure to run a quick
finance check on your vehicle.

2. Artificial Intelligence and Machine learning

The automotive industry is likely to be ruled by predictive vehicle technologies such as Artifi-
cial Intelligence (AI) and Machine Learning (ML) soon. These technologies will help driving to
personalize his or her driving experience. Automating the process of setting up a vehicle has
become one of the focus points of automotive companies. These technologies have helped
the industry to integrate IoT services in the cars as we can connect our smartphones to our
cars and command the vehicle to do things for us.

Companies are integrating sensors into their vehicles with the help of predictive vehicle tech-
nology. These sensors indicate the car owner to determine whether or not it needs to go to
the mechanic for repair. You can likewise estimate the performance of your vehicle, based on
its condition and mileage.

3. Autonomous Driving

Self-driving technology is another future of technology in the automotive industry as most

companies are trying out this feature in their vehicles on open roads currently. Though we are
so far away from this top-notch technology, we are likely to see new advancements regarding
this feature in the near future. However, there are similar technologies that are grabbing at-
tention in many cars already, such as mapping technology, automatic-braking sensors, adap-
tive cruise control, motorway lane sensors, self-parking abilities, etc. These are known as
driver-assisted technologies.

Google has already shown its magic with the invention of the self-driving pod called Waymo.
On the other hand, Local Motors, an American motor vehicle manufacturing company, has

SM Baliwag Complex, Dona Remedios Trinidad Highway, Brgy. Pagala, Baliwag, Bulacan
(+63) 927-533-0342 – (+63) 923-949-5265 [email protected]
also invented an autonomous vehicle. Ford is also planning to show their expertise in the in-
dustry by 2021. Not too far, right?

If you are going to buy a previously registered self-driving car, it is recommended to check the
history, which means the vehicle is finance free and has no encumbrance record in the revs
check system.

4. Cars-as-a-Service (CaaS)

There has been a lot of buzz regarding the upcoming car rental service in the industry. This is
a service that allows city drivers to engage in a ride-sharing service. You only need a smart
device and an app to boast the advantage of this technology. The car will come to pick you up
for your transportation of delivery needs. There is no need for any driver's license for this type
of service. It is ultimately known as a driverless Uber service.

The industry has come a far away working on this out-of-box technology. Experts are predict-
ing that within 2025, this service will be live among various countries. This type of service is
essential when it comes to deducting mobility services costs, and it is way safer than going
with a human driver.

The automotive industry has collaborated with some greatest minds from the tech industry,
and both industries are giving birth to newer technologies that human beings could never im-
agine. These greatest minds are playing an outstanding role in improving the way we operate
our vehicles. As the cars are going to be generated on electricity, the carbon emissions are
likely to be reduced to a greater extent as many companies are focusing on crafting electric
motors currently.

Five technology trends driving the automotive industry into the future

As cars become smarter and more automated, a lot of innovative technology will be needed
to make them even more useful to drivers. Manufacturing cars of the future – be they auton-

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(+63) 927-533-0342 – (+63) 923-949-5265 [email protected]
omous, connected, electric, or a mix of all three – will be fueled by cutting-edge technology.
Companies that can deploy this technology successfully will emerge as the winners in an ex-
ceedingly competitive industry.

Success in automotive manufacturing will require modernizing business processes, adopting

new business models as well as the ability to gather, manage, analyze and make use of the
large amounts of data being generated by drivers and the cars themselves. Underlying these
success factors are five key technologies that are driving the automotive industry into the fu-
ture:

1. Internet of Things (IoT)

There is a tremendous amount of data that can now be captured, digested, analyzed and act-
ed upon. Using IoT and sensor technology, data can be gathered on things like steering,
braking and how effectively a car navigates the road then inserted into the testing cycle to
continuously improve autonomous driving capabilities. Beyond autonomous driving develop-
ment, IoT data is providing fuel for many other business opportunities such as predictive
maintenance, connected car functionality, and data monetization

2. Cloud/hybrid computing models

With the increased demand for computing and data in the auto industry, there is a tremen-
dous amount of collaborative innovation going on in terms of computing capacity, data inges-
tion, data pipelines, and AI and analytics-based algorithms. Auto companies have new com-
puting needs that only cloud and hybrid computing models can address by providing access
to increased capacity on demand when companies have compute-intensive, storage-intensive
workloads, or both. Cloud providers are investing significant R&D resources in these areas
and car companies are collaborating with these providers to leverage innovation to accelerate
their path to the right outcomes.

3. In-car apps

The latest car models are brimming with software – some having more lines of code than a
modern-day jet fighter. Data gathered through IoT and other means can be leveraged to pro-
vide drivers with value-added services via in-car apps. For example, real-time driving data
can be used to provide information for navigation apps that alert drivers to road conditions,
traffic hazards and items of interest nearby. Automakers need to manage in-car software as-
sets in a coherent manner, which includes testing, deploying the software in the right way,
and tracking it so there’s a record of what’s deployed if something breaks.

4. AI and analytics

A recurring theme in the future of automotive manufacturing is harnessing the huge amount of
data being generated. Companies will need to deploy the right industry-based analytics and
AI platforms to put all that data to good use. For cars to become fully automated there is a

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strong need to employ AI, analytics, data management and digital workflows to speed up test-
ing and simulation, and the product development life cycle. Analytics can be applied in many
ways, from assessing production efficiency for reducing waste and costs to analyzing cus-
tomer sentiment to predict failures and anticipate recalls.

5. Digital factory

A digital factory can be integral for producing cars in a fast, standardized and error-free man-
ner across multiple locations throughout the globe. It uses technologies such as modeling,
automation and digitization to provide the foundation for flexible and stable manufacturing
processes. In addition to standardizing the use of automation and robotics in manufacturing,
the use of a digital factory can produce business benefits in areas such as supply chain logis-
tics, quality control and maintenance.

This just scrapes the surface of the many innovative technologies that will be used to produce
autonomous vehicles, connected cars and smart factories. Automotive manufacturing has be-
come so dependent on advanced technology, that only those companies that can successful-
ly integrate and apply emerging technologies in a quick and efficient manner will find success.
Success will be dependent upon focusing on the right platforms, managing data, industrializ-
ing AI, as well as meeting the need for standardization and agility.

HOW TECHNOLOGY CHANGED THE AUTO INDUSTRY

If nothing else, technology is an incredible innovator. It pushes humanity forward into new
realms of its existence, and asks new questions that beckon answers.

Within the automotive industry, to say that technology has had a lasting, profound, and com-
plex relationship with aspects of manufacturing, safety, and the environment would be more
than obvious – without new and evolving tech, our vehicles would be stuck in the past.

Let’s explore how automotive technology has changed the way we look and interact with our
vehicles.

Manufacturing

Automobiles got their proverbial start when technology was embraced fully. Henry Ford auto-
mated the manufacturing process of automobile construction in December of 1913, providing
mass automobile production to the world – while he didn’t invent the concept for the assembly
line, he certainly supported and sponsored it. Before Ford, a car took over 12 hours to as-
semble – with the assembly line, it took 2.5 hours.

Fast forward and Ford’s assembly line is still the way to go for the vast majority of automobile
manufacturers – but with a twist. Automation is quickly becoming the next big leap forward in
vehicle construction. Welding robots make short and precise work of large, time-consuming

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(+63) 927-533-0342 – (+63) 923-949-5265 [email protected]
processes, and the advent of machinery to lift and transport engine components, body panels
and other integral parts of the cars themselves make things even more efficient.

And, we can’t neglect to mention the design process and how technology free flows in making
new processes. Without new design/testing technology, advancements of the shapes,
strengths of chassis’, efficiency of aerodynamics and inquiries into fuel economy could not be
investigated as thoroughly and as effectively. Without technology, cars would still be primitive,
motorized boxes on top of steel frames.

Prices

With the invention of the assembly line came a reduction in price for an automobile. Without
the need for 12 hours of laborious work, the potential output of the number of cars able to be
sold skyrocketed. This helped to make vehicles more readily available to the middle class.

Vehicle prices have also been influenced and changed by advancing technology due to re-
search and reductions in materials used, their strength, and their longevity/durability. Simply
put, technology has enabled cars to last longer, and in doing so, has influenced the residual
value and resale potential of newer vehicles. Although inflation has caused the average price
of cars to remain relatively stable over the last decade or two, the cost of an average new car
in 2016 has been the lowest it’s been since 1983, as per the findings of a US Bureau of Eco-
nomic Analysis study.

Safety

Changing technologies have had perhaps the largest impact on the automotive sector in the
arena of safety. Science and technology has allowed automobile manufacturers to not only
hypothesize and test new safety features, by develop solutions to ongoing problems through
reverse engineering with the help of technological breakthroughs to computers, artificial intel-
ligence, and software that new vehicles depend on.

The advent of rear-park assist to alert us about pedestrians and obstacles, the inclusion of
anti-lock braking systems to aid in braking power, air-bags for unfortunate accidents, traction
control for adverse weather conditions, etc – all references to the ways in which technology
has changed the auto sector.

Take for example the emergence of the automated driver-less vehicle. By removing the driver
from the equation, technologies suggest that human error can be removed from an equation
of humans being on the road. The technology has the potential to revolutionize the auto in-
dustry yet again, by making human beings perpetual passengers in all vehicles.

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(+63) 927-533-0342 – (+63) 923-949-5265 [email protected]
Eco-Friendly Economics

The impact of fuel prices on the automotive sector has prompted questions about new tech-
nology and improved environmental stewardship since the 1980’s. In years past, American
cars were at a distinct disadvantage when compared to their Japanese and European coun-
terparts, because they’ve been built and conceived in societies with low gas prices. Fuel
economy has steadily been increasing over the last 15 years, but high quality vehicles that
have always benefited from advanced fuel efficiency technology, like the Chevrolet Volt, have
always sold better in all regions of the world.

These days, fuel economy is one of the – if not the top – reason for buying a new car, or
shopping around when researching cars. Cheap energy has caused advancing technologies
to consider new ways over the last two or three decades, by experimenting with the societal
implications of advanced fuel efficiency, reduced emissions, and hope for the state of the en-
vironment. A comprehensive study from the National Academies of Sciences, Engineering
and Medicine states that “because gasoline prices are higher overseas, it could be easier for
Japanese and European companies to introduce costly fuel-saving technologies more quickly
throughout the world than for American companies.” This competitive marketplace ensures
that new technology not only is implemented but evolves and becomes more efficient.

IV. Activity

https://www2.deloitte.com/content/dam/Deloitte/us/Documents/manufacturing/us-mfg-
how-technology-is-moving-the-automotive-industry-from-products-to-relationships.pdf

Reaction paper format

Formatting gives every student a chance to create an outstanding paper, using previ-
ous experience and a clear plan of actions. With the help of such an outline, you will be
able to see how the paper will look like and will be able to go from one paragraph to
another smoothly. Usually you will have specific information on the size of the paper, so
a plan will be of a great help.

A reaction paper consists of four main parts:

1. Introduction;
2. Body;
3. Conclusions;
4. List of citations and sources.

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(+63) 927-533-0342 – (+63) 923-949-5265 [email protected]
V. References:
https://www.techtimes.com/articles/249142/20200425/the-future-of-technology-in-the-
automotive-industry.htm

https://blogs.dxc.technology/2019/05/06/five-technology-trends-driving-the-automotive-
industry-into-the-future/

https://www.fpt-software.com/5-technology-trends-driving-automotive-industry-forward/
https://www.eagleridgegm.com/technology-changed-auto-industry/

https://www.cioreview.com/news/top-3-ways-that-technology-is-altering-the-automotive-
industry-nid-31580-cid-4.html

SM Baliwag Complex, Dona Remedios Trinidad Highway, Brgy. Pagala, Baliwag, Bulacan
(+63) 927-533-0342 – (+63) 923-949-5265 [email protected]