THE

RESEARCH
 A.Selection Of Product

Lumpiang keso, a Filipino deep-fried appetizer, is made of a

chunk of cheese wrapped in a thin egg crêpe. Cheese turon,
cheese lumpia, and cheese sticks are other names for it. It's
usually served with a dipping sauce, heated and crispy.

Our team found this to be an inspiration. We created

Hameese, a product based on Lumpiang Keso from the
Philippines. The name Hameese is derived from the product's
constituents of ham and cheese, which are then combined to
make the word. We come up with the idea of rolling cheese on
flour with ham, dipped in egg, and rolled again in breadcrumbs
before frying, as cheese is rolled on a wrapper in lumpiang keso.
 B. Theoretical Background

The proposed business was supported by the history of

Filipino Cheese Sticks that originated from the Philippines.
Cheese sticks, also known as Lumpiang keso, are a deep-fried
Filipino appetizer consisting of a stick of cheese wrapped in a thin
egg crêpe. It is also known as cheese turon or cheese lumpia
(Monkbot, 2021).

Cheese Sticks or Lumpiang keso is made by wrapping the

cheese with other components of your choice in the thin egg
crêpe. It is a popular finger food snack for everyone that can be
served at parties, as merienda, or as sumsuman. These are really
irresistible since they are golden, crunchy, and loaded with melty
cheese (Manalo, 2020). The dish is easy to modify, and variants
may use other types of cheese like cream cheese, mozzarella
cheese, cheddar cheese, etc (Monkbot 2021). Since Lumpiang
keso is easy to make, as a result, a lot of people doing DIY or "Do
it yourself" at their home. Some people use Lumpiang Keso, or
cheese sticks, as their second source of income or sideline.

There are two ways of preparing Lumpiang Keso. These are

the deep-fried method and the baked method. According to
Manalo (2020), the best results come from deep-frying, but if
you’d like to cut some calories, bake the Lumpiang Keso instead.

In making a Lumpiang Keso, the essential ingredients are

cheese and lumpia wrapper. Since we want to innovate with this
food, we use breadcrumbs instead of lumpia wrappers and also
processed filled cheese rather than other cheeses to make it
cheaper and more affordable. We also added ham to make it
more flavorful and special. In order to put together the cheese,
ham, and breadcrumbs, we will be using eggs.

A large egg has 72 calories per 50 grams, 6 grams of

high-quality protein, 5 grams of fat, 1.6 grams of saturated fat,
along with iron, vitamins, and minerals (Streit & Cafasso, 2021).

Bread crumbs are made up of crumbled bread of varying

degrees of dryness. It provides 395 calories per 100 grams, 13
grams of high-quality protein, 5 grams of fat, as well as iron,
calcium, magnesium, and cobalamin (USDA, NA).

Processed filled cheese provides 90 calories per 30 grams, 7

grams of fat, and 3 grams of high-quality protein (MyFitnessPal,
NA).
 Processed Ham provides 70 calories per 55 grams, 2 grams of
fat, and 8 grams of protein (Nutritionix, 2020).
 C. Product Development

This business proposal introduces our own style of

lumpiang-keso, an all time favorite appetizer of Filipinos. The
proponents come up with a proposition to innovate the lumpiang
keso. The product is known for its cheese filling inside the lumpia
wrapper, as to add spice to the usual product, the proponents
used cheese Eden and added sweet ham to its inside. This idea
presents a savoring dish as it compliments the buttery taste of
cheese and sweet ham not to mention. As an extension of it's
uniqueness, add-on flavors such as barbecue powder and cheese
powder are implemented.

Starting the process with preparing all the ingredients, the

proponents begin cutting the 160 grams Eden cheese vertically
into small sized. Afterwards, dip the cheese into the flour. Dip it to
the beaten egg, next to breadcrumbs that is already mixed with
pepper and salt and repeat the process to achieve a crunchy
layer. After finishing all the cheese, they put it in the freezer for 30
mins - 1 hour. In later time, the proponents fry the product and let
it dry on tissue to eradicate the excess oil. Succeeding all the
steps, sprinkle the chosen powder on the hameese sticks on a
cup.
 D. Prototyping

The proposed business's proponents had come up with a

way to reinvent the traditional lumpiang keso delicacy, which is
offered as a snack in most Filipino households. It is common
knowledge in the Philippines that lumpiang keso has only one
filling. However, in order for the product to acquire market
attention, our staff added proponents by combining cheese with
ham, dipping it in flour, then in eggs, rolling it in bread crumbs,
and deep frying it. To draw clients' attention to the product, we
placed it in a cup like fries and sprinkled it with cheese/barbeque
powder.
E. General Statement of Viability

The table shown below presents the viability of the proposed

business when it comes to managing, marketing, in technical
and in Financing the business.

Management The entrepreneur shall take charge in

managing the business
• The management will administer certain
rules and regulations in achieving a clean
and safe working environment.
• The management will make sure goods
are safe and clean by using quality
products and prioritizing cleanliness on
both the producers and the working
environment.
• The management will employ efficient
workers for extra manpower.
Marketing • The business owner will create brand
awareness to consumers by using
different online marketing platforms.
• The entrepreneur will provide prizes and
coupons to encourage customers to
purchase the goods while also satisfying
their cravings without losing the product's
price.
Technical • The product is innovated with ham and
coating rather than sticking to its classic
flavor.
• Ensure effective working and efficient
use of raw materials to avoid wasting
money on costs.
• The business place shall have an
ambience that can lift up the customer's
mood and create a good impression.
• The ones in charge of selling in the
business place shall be customer friendly
and assist customers well.

Financial • The capital use in operation will be

coming from the personal money of the
business owners.
• The business shall provide a return of
investment to the owner.
F. Statement of risk and mitigants

The table below shows the risk in the management,

marketing, technical, and financial aspects of the business
as well as the ways to mitigate these risks.

ASPECTS RISKS MITIGANTS

Product ● People might ● We should
not buy the upgrade our
product due product and
to the services so
plainness of that we can
the product. receive more
customers
Management ● methodically ● improves
identifying decision-mak
the risks ing, planning
surrounding and
your prioritization
business
activities ● helps you
allocate
● assessing capital and
the likelihood resources
of an event more
occurring efficiently

Strategic ● mergers, ● Be wise

 acquisitions when
and other choosing the
competition right partner

● market or ● Keep an Eye

industry out for
changes Business
Environment
Changes

Financial ● Lack of ● Flexible

capital or Compensatio
funds n and avoid
selling on
● Inflation risk credit
during the
first month of ● portfolio
the opening adjustments
of the and spending
business adjustments.
Submitted by: Group 5

Leader:
Borres, Jean Rose

Members:
Fajardo, Reign Adrianne
Nicolas, Ella Marie
Relatado, Julianne Gaile
Rondina, Ashley