5 highly-effective steps for LinkedIn Lead Generation… even if

you know nothing about technology

Resource: Image

Before talking about the 5 powerful steps to generate leads on LinkedIn...

First of all, let’s talk about the 5 amazing steps to get potential customers on
LinkedIn…

Let me first show you some of the very impressive statistics and misconceptions that
make you can’t help but want to use LinkedIn immediately to skyrocket your sales
career and generate a “torrential downpour” of new leads!

And just to be clear... There are so many different platforms out there for you to
use.
You should be careful when it comes to choosing the right platform for your
business. I'm not here to force you to use LinkedIn... I'm here to show you the huge
potential of LinkedIn Lead Generation and to be straightforward about the benefits
that you will get out of this platform.

1) The number #1 platform for B2B sales:

You see... one of the biggest struggles when it comes to generating B2B sales is
getting access to a decision-maker. It's pretty annoying when you have to go
through so many different departments before getting the contact of a decision-
maker.

Now, you don't need to worry about this problem anymore because there are over
630 million professionals using LinkedIn, and 4 out of 5 members of LinkedIn are
the decision-makers.
Therefore, if you know how to use this platform properly (by reading the 5 steps listed
below), you can approach or advertise directly to the decision-makers without
spending all day long chasing or cold calling in despair.

And according to Contentmarketinginstitude.com, this is NOT something you can

afford using other lead generation platforms such as Google, Instagram, or
Facebook,...
 2) The best platform for Specificity and Personality:

As you can see, by using LinkedIn you can get almost all of the important and
detailed information of your potential customers from their profile.
You can know their current company, past companies, the way they talk, how they
position themselves, geographic location,... and so many different personal
information. In fact, the fear of a cold approach is non-existing.

Those are the reasons why LinkedIn is the perfect option for highly effective
approaches, specifically for salespeople!

3) The 2 biggest misconceptions:

It drove me crazy many times whenever I heard people mention these 2 deadly
misconceptions:

Misconception 1: LinkedIn doesn't have regular users. Members of this platform

only use it when they want to send connection requests or find business
opportunities.
Misconception 2: LinkedIn is small, and you probably want to use some bigger
platforms like Facebook or Google if you want to generate more leads for your
business.

In fact, none of these conclusions makes any sense.

According to LinkedIn Pressroom, this platform has over 740 million members all
over the world.

If LinkedIn were a country it can be considered the third-largest country in the world,
just the second after India and China.
Now, what I want to emphasize here is that most of LinkedIn's users have annual
incomes over $75,000. And most importantly, according to a survey of business
executives, more than 76% of them log in and want to be updated at least once a
day.

That's why misconceptions #1 and #2 are nonsense. So, if you can utilize the power
of this platform you can get a lot of sales leads to your business on a day-to-day
basis.

Note: Although professionals are quite active on LinkedIn, you can't just approach
them whenever you want to without a specific plan.

According to b2bnn.com, here's the best time for you to post or do marketing on
LinkedIn:

Tuesday: 7-8 am; 10-11 am; and 5-6 pm

Wednesday & Thursday: 7-8 am; 5-6 pm

You definitely don't want to spend all of your time posting everything you have on
Mondays or Fridays because people want to relax after a week of hard work and of
course, they still have the “Sunday effect" on Mondays!

Ok, here's what you have been waiting for… 5 steps to profitably generate sales
leads on LinkedIn.

Step 1: Identify your target audience

According to Hootsuite, here's the demographic of LinkedIn's members...

Now, the only way for you to effectively send connection requests and generate more
leads from LinkedIn is to precisely identify your customer’s avatar.

Here are some questions you can ask yourself:

 ● Who is your perfect customer (How old are they? How can you find them?)
● What are their problems/burning pains/fears?
● What would their worst nightmare be?
● What are their hopes/dreams/goals?
● What are the barriers standing in their way?
● Are they aware of any other solutions for the problem (competitors etc.)?
● Is there anyone else other than the reader involved in the purchase decision?

And most importantly… What do their normal days look like?

And finally, put all the information you have into a customer avatar worksheet.
Doing this will help you dramatically improve the chance of generating new leads.

Step 2: Turn your company page into a lead generation page.

This is the foundation for almost everything you want to do on LinkedIn, and this can
be considered one of the most important things you need to do properly at the
beginning. However, the never-ending biggest mistake that I’ve seen most people
making is that they use their profile page as nothing different than a business card. In
fact, no one reads this stuff!
Your prospects just want to know exactly what benefits you offer. That's why your
page should be a lead generation page - which means, it needs to be able to
encourage people to take action and connect with you.

And the research has shown that the person who completes this one simple action
step carefully will get a 40 times higher chance of generating new leads.

There are 3 components you have to focus on to optimise your LinkedIn profile:

1) Take a professional profile picture: You don't want to discount this step.
Remember, profiles that have a profile picture get 21 times more views and
36 times more message

2) Write catchy headline & bio: Most people don't even have a clue how to do
this. They just write some random information about themselves such as:
“Designer”, “Salesman”, “Copywriter”,...
These headlines will not help you stand out from the crowd. To be more precise,
what you want is the attention-grabbing headlines that will help you get recognition
across a broad range of search results … Let me give you some examples:

Here's the example of Cultivated Culture - You can see this headline described
precisely the great amount of experience that Vishal has.

Here's an example from Socoselling, this headline tells you accurately how well she
could help you in telling better stories in front of thousands of people!
Then you will need to write a good bio to show your skill and experience. Now, I
understand… you are a salesperson, most of the time you don't care much about
writing. And it's understandable that it's very hard for you to write a good long-form
bio.

So, you can check out the 10 BEST LinkedIn summaries. Based on these
examples, you can follow the structure and write your own bio.

3) Start giving value and posting consistently

This doesn't need to be extremely profound… You can start by simply posting what
happens in your personal life.

This will cost you a lot of time and energy, but after a while, the results you receive
will be way more than what you expected!

For example, when Marcus Murphy shares a simple post, he gets dozens of
comments, shares,...

We will get more deeply into this part later on (At Step 5)

Step 3: Send personalized messages to get new quality

connections.

After step 1 is properly done, this first-half step is pretty easy to do. You just need to
focus on someone that is relatable to your customer’s avatar and send connection
requests.
Remember, you need to do step 1 very carefully before sending out even one single
connection. Because only high-quality connections are going to help you get more
leads!

The biggest mistake people make is trying to just focus solely on quantity (by sending
connection requests to EVERYONE!). Of course, quantity is important, but you want
to take quality as your priority.

Now, the problem is the second half of this step! This is probably one of the most
difficult parts of all.
How can you personalize your messages?

You can check out some examples of Themuse - 10 best templates for LinkedIn
requests.

Besides, you can use our service [Link here] - We will help you manually produce
and send up to thousands of highly personalized messages to every single one of
your target connections.

This is going to help you get as many quality connections as possible in record time!

Step 4: Follow-up

Remember: “The money is in the follow-up"

If you are a salesperson, you know very clearly that 80% of sales require at least 5
follow-ups after the first initial approach, while more than 44% of people give up
after one
That's why you need to follow up on your leads very carefully. You have to motivate
old connections, old prospects that may have gone cold, and try to re-spark their
interest.

But, how to not be annoying when doing the follow-up?

#1: Make your message short and easy for them to respond: The longer your
follow-up message, the lower the chance that you will get their response.

#2: Send something valuable: You don't want to send the same boring message
like: “Hey, I have this new product, let's buy it now". This is not a follow-up, this is
trying to bother other people. So, try to be valuable and benefit-driven. Send them
information that they can use and can benefit from.

#3: Respect their time: Don't send them messages day by day! That's really
annoying… Be respectful of their busy schedule! Give your potential customers a
reasonable amount of time to absorb your messages.

Step 5: Content Marketing - share valuable contents every

single day

This is one of the most effective strategies to generate leads… In fact, if you do this
properly at the beginning and take it seriously and consistently. You will get a
massive result out of this strategy literally forever!

So, why do you have to post valuable content every single day? - Because 78% of
the buyers say so…

And there is no difference when it comes to a professional place like LinkedIn.

People want to know and understand you via your valuable articles first!
Also, LinkedIn has already given us the answer, 6 out of 10 LinkedIn members feel
interested in reading the information regarding their industry insights.

Now, if you want to effectively do content marketing, you need to know exactly what
topics and most importantly what headlines that you should use. In fact, the
headlines make up the vast majority of your success in content marketing.

Here are the top 5 most effective headlines from BuzzSumo survey

● How to…
● The future of…
● You need to…
● Why you should…
● Can learn from…

Besides, you can also take a look at Top B2B LinkedIn headline phrases
Finally, please be aware, you want your content to be valuable and can help people
truly take action.

It means if you're considering creating some “How to..." or “7 tips of…” you need to
make sure that is not something that so many other people have been writing about
over 1000 times!
What's more? - When you constantly and consistently post your valuable content
every single day. You will figure out some of the most effective types of content that
you can use in your sponsor marketing campaigns. Doing this will help you save a
huge amount of money doing testing or trial-and-error.

Conclusion

As you can see, LinkedIn may not be the biggest social media platform. But it has its
own unfair advantages that if you can utilize properly, you will be able to generate a
lot of quality leads without spending a single cent more or a single extra minute on
chasing your leads.

Especially, this is the perfect platform for B2B sales. So, if you want to approach
decision-makers or upper management to get their final decision, LinkedIn is the
perfect solution.

The best news is... you can see that you don't need to know much about technology.
By doing these 5 simple steps properly and consistently you totally can get the best
results that you're always looking for.