f5 Smart Notes
f5 Smart Notes
Performance Management
HOW TO PASS
P5 ADVANCE PERFORMANCE
KNOWLEDGE MANAGEMA
SBL
SRATEGIC
PRACTICE BUSINESS
LEADER
TIME MANAGEMENT
PERFORMANCE
MANAGEMENT
FORMAT OF PAPER
SECTION: A
· Contain 15 objective test (OTs) questions.
· Each question worth 2 marks (30 marks in total)
SECTION: B
· Contain 15 questions ( MTQs)
· Each question worth 2 marks (30 marks in total)
SECTION: C
· Contain 2 Questions (Long Questions)
· Each question worth 20 marks (40 marks in total)
SYLLABUS
The syllabus is divided amongst four broad areas.
1) Specialist cost and management accounting techniques
2) Decision-making techniques
3) Budgeting and control
4) Performance management and control
PART A
SPECIALIST COST AND MANAGEMENT ACCOUNTING
TECHNIQUES
CHAPTERS PAGE
1. COSTING 3
2. ACTIVITY BASED COSTING 7
3. TARGET COSTING 9
4. LIFE CYCLE COSTING 11
5. THROUGHPUT ACCOUNTING 12
6. ENVIRONMENTAL ACCOUNTING 18
CHAPTER 1 COSTING
In this chapter, we will cover the following topics.
1) Costing
2) The problems of overheads
3) Revision of Absorption Costing
4) Overhead Absorption
5) Marginal Costing
6) Absorption Costing and Marginal Costing compared
1) COSTING
Costing is the process of determining the cost of products, services or activities. Cost accounting is used to
determine the cost of products, jobs or services.
TYPESS OF COSTS
TY
Also known
wn as Prime Cost Also known as Overheads
Indirect costs, or overheads, are costs incurred in making a product or providing a service, but which cannot
be traced directly to products or services.
Absorption costing is a means of incorporating a fair share of these costs into the cost of each unit of product
manufactured or each service provided.
If a company manufactures a product, the cost of the product will include the cost of the raw materials and
components used in it and cost of the labour effort required to make it. These are direct costs of the product.
The company would, however, incur many other costs in making the product which are not directly
attributable to a single product, but which are incurred generally in the process of manufacturing a large
number of product units. These are indirect costs or overheads. Such costs include the following
· Factory rent and rates
· Supervision costs
· Machine depreciation
· Heating and lighting
In a manufacturing organisation, production overheads are incurred in making the output, so each unit of
product receives some benefit from these costs. Each unit of output should therefore be charged with some
of the overhead costs.
Absorption costing is a method of product costing which aims to include in the total cost of a product (unit,
job and so on) an appropriate share of an organisation's total overhead, which is generally taken to mean an
amount which reflects the amount of time and effort that has gone into producing the product. In
absorption costing, product cost includes both variable and fixed production cost.
Absorption costing is a traditional approach to dealing with overheads, involving three stages: allocation,
apportionment and absorption of overhead into product cost (OHAR).
Allocation is the process by which whole cost items are charged directly to a cost unit or cost centre. Direct
costs are allocated directly to cost units. Overheads clearly identifiable with cost centres are allocated to
those cost centres but costs which cannot be identified with one particular cost centre are allocated to general
overhead cost centres. The cost of a warehouse security guard would therefore be charged to the warehouse
cost centre but heating and lighting costs would be charged to a general overhead cost centre.
The first stage of overhead apportionment involves sharing out (or apportioning) the overheads within
general overhead cost centres between the other cost centres using a fair basis of apportionment (such as
floor area occupied by each cost centre for heating and lighting costs).
The second stage of overhead apportionment is to apportion the costs of service cost centres (both directly
allocated and apportioned costs) to production cost centres
After the apportionment of production overheads, all the overhead costs have been divided or shared
between the production departments. The final stage in absorption costing is the absorption into product
costs (using overhead absorption rates) of the overheads that have been allocated and apportioned to the
production cost centres
An overhead absorption rate is calculated for each production department (or for production activity as a
whole). Typically, this is an absorption rate per direct labour hour worked or an absorption rate per machine
hour worked.
4) Overhead Absorption
Overhead absorption means that, to include overhead in a cost of each unit or product.
After apportionment, overheads are absorbed into products using an appropriate absorption rate based on
budgeted costs and budgeted activity levels.
Overhead costs are absorbed using a predetermined rate (OHAR) based on budgeted figures.
5) Marginal Costing
In marginal costing, inventories are valued at variable production cost whereas in absorption costing they are
valued at their full production cost. Profit is calculated by deducting variable costs of sales from sales revenue
to obtain contribution, and then deducting fixed costs to obtain a figure for profit
Marginal cost is the cost of one unit of a product/service which could be avoided if that unit were not
produced/provided.
Contribution is the difference between sales revenue and variable (marginal) cost of sales.
Marginal costing is an alternative to absorption costing. Only variable costs (marginal costs) are charged as a
cost of sales. Fixed costs are treated as period costs and are charged in full against the profit of the period in
which they are incurred
The difference in profits reported under the two costing systems is due to the different inventory valuation
methods used.
· If inventory levels increase between the beginning and end of a period, absorption costing will report
the higher profit because some of the fixed production overhead incurred during the period will be
carried forward in closing inventory (which reduces cost of sales) to be set against sales revenue in the
following period, instead of being written off in full against profit in the period concerned.
· If inventory levels decrease, absorption costing will report the lower profit because as well as the fixed
overhead incurred, fixed production overhead which had been carried forward in opening inventory is
released and is also included in cost of sales
Activity based costing ABC is a method for assigning costs to products, services, projects, tasks, or
acquisitions, based on the activities that go into them and the resources consumed by these activities
Activity based costing (ABC) assigns manufacturing overhead costs to products in a more logical manner
than the traditional approach of simply allocating costs on the basis of machine hours. Activity based costing
first assigns costs to the activities that are the real cause of the overhead. It then assigns the cost of those
activities only to the products that are actually demanding the activities.
Step 2 Calculate Cost poll (total cost) of each activity identified in step 1.
Step 3 Identified suitable cost driver for each activity identified in step 1. E.g.
Step 5 Apportioned cost to each product on the basis of their usage of the activity (the number of
drivers they used)
§ For overhead allocation, ABC establishes separate cost pools for support activities such as material
handling. As the costs of these activities are assigned directly to products through cost driver rates,
reapportionment of service department costs is avoided.
§ Overhead absorption into products is where the main difference lies between ABC and traditional
costing. Traditional absorption costing uses two absorption bases, (labour hours or machine hours) to
charge overhead to products, whereas ABC uses many cost drivers as absorption bases (e.g. the number
of orders, or the number of dispatches.)
§ The use of cost drivers is the main idea behind ABC as they highlight what causes costs to increase for
example, the number of orders to suppliers each product incurs. Overheads that do not vary with
volume/output, but with some other activity, should be traced to products using ABC cost drivers.
Traditional absorption costing, on the other hand, allows overheads to be related to products in more
arbitrary ways therefore producing less accurate product costs.
Implementation Problems with ABC costing
§ Lack of data
§ Identifying cost drivers
§ Lack of understanding
Target costing involves setting a target cost for a product, having identified a target selling price and a
required profit margin. The target cost is the target sales price minus the required profit.
Target costing involves setting a target cost by subtracting a desired profit from a competitive market price.
Here are some of the decisions, made at the design stage, which can affect the cost of a product:
The features of the product
· how to avoid ‘over design’
· the number of components needed
· whether the components are standard or specialized
· the complexity of machining and construction
· where the product can be made
· what to make in-house and what to sub-contract
· the quality of the product
· the batch size in which the product can be made
The target cost gap is the estimated cost less the target cost.
Target cost gap = Estimated product cost – Target cost
Various techniques can be employed to reduce the Target cost Gap.
· Reducing the number of components
· Using cheaper staff
· Using standard components wherever possible
· Acquiring new, more efficient technology
· Training staff in more efficient techniques
· Cutting out non-value-added activities
· Using different materials (identified using activity analysis etc)
Target costing is difficult to use in service industries due to the characteristics and information requirements
of service businesses. Unlike manufacturing companies, services are characterized by intangibility,
variability, inseparability and no transfer of ownership.
Some of the characteristics of services make it difficult to use target costing, and identify a target cost for a
service having established a target selling price.
Services are much more difficult to specify exactly. This is due to some of the above characteristics of a
service
1. DEVELOPMENT
The product has a research and development stage where costs are incurred but no revenue is
generated. During this stage, a high level of setup costs will be incurred, including research and
development, product design and building of production facilities.
2. INTRODUCTION
The product is introduced to the market. Potential customers will be unaware of the product or service,
and the organisation may have to spend further on advertising to bring the product or service to the
attention of the market.
Therefore, this stage will involve extensive marketing and promotion costs. High prices may be changed
to recoup these high development costs.
3. GROWTH
The product gains a bigger market as demand builds up. Sales revenues increase and the product begins
to make a profit. Marketing and promotion will continue through this stage.
Unit costs tend to fall as fixed costs are recovered over greater volumes. Competition also increases and
the company may need to reduce prices to remain competitive
4. MATURITY
Eventually, the growth in demand for the product will slow down and it will enter a period of relative
maturity.
It will continue to be profitable. However, price competition and product differentiation will start to
erode profitability.
The product may be modified or improved, as a means of sustaining its demand
5. DECLINE
At some stage, the market will have bought enough of the product and it will therefore reach 'saturation
point'.
Demand will start to fall and prices will also fall. Eventually it will become a loss maker and this is the
time when the organisation should decide to stop selling the product or service.
During this stage, the costs involved would be environmental clean-up, disposal and decommissioning.
Meanwhile, a replacement product will need to have been developed, incurring new levels of research
and development and other setup costs.
The life cycle costs of a product are all the costs attributable to the product over its entire life, from product
concept and design to eventual withdrawal from the market.
The component elements of a product's cost over its life cycle could therefore include the following.
· Research & development costs
· Design costs
· Cost of making a prototype
· Testing costs
· Production process and equipment: development and investment
· The cost of purchasing any technical data required (for example purchasing the right from another
organization to use a patent)
· Training costs (including initial operator training and skills updating)
· Production costs, when the product is eventually launched in the market
· Distribution costs. Transportation and handling costs
· Marketing and advertising costs
· Customer service
· Field maintenance
· Brand promotion
· Inventory costs (holding spare parts, warehousing and so on)
· Retirement and disposal costs. Costs occurring at the end of a product's life. These may include the costs
of cleaning up a contaminated site
Both manufacturing and service organisations can use life cycle costing, to estimate returns over a
product/service life cycle.
1. Maximizing return over the product life cycle
· Design costs out of products
· Minimise the time to market
· Minimise breakeven time
· Maximise the length of the life span
1) All costs (production and non-production) will be traced to individual products over their complete life
cycles and hence individual product profitability can be more accurately measured.
2) The product life cycle costing results in earlier actions to generate revenue or to lower costs than
otherwise might be considered.
3) Better decisions should follow from a more accurate and realistic assessment of revenues and costs, at
least within a particular life cycle stage.
4) Product life cycle thinking can promote long-term rewarding in contrast to short-term profitability
rewarding.
5) It helps management to understand the cost consequences of developing and making a product and to
identify areas in which cost reduction efforts are likely to be most effective. Very often, 90% of the
product’s life-cycle costs are determined by decisions made in the development stage. Therefore, it is
important to focus on these costs before the product enters the market.
6) Identifying the costs incurred during the different stages of a product’s life cycle provides an insight
into understanding and managing the total costs incurred throughout its life cycle. Non production
costs will become more visible and the potential for their control is increased.
1) Theory of Constraint
The theory of constraints (TOC) is an approach to production management and optimising production
performance, where its financial concept is to turn materials into sales as quickly as possible, thereby
maximising the net cash generated from sales.
The theory of constraints also states that at any time there will always be a bottleneck resource or factor
that sets a limit on the amount of throughput that is possible.
In the exam, the bottleneck resource is likely to be a production factor, such as machine time or labour time.
You may be familiar with the concept of ‘limiting factor’ in production. A bottleneck resource is a limiting
factor. In the theory of constraints and throughput accounting, a bottleneck resource is also known as the
binding constraint.
2) Throughput Accounting
Throughput is the rate of converting raw materials and purchased components into products sold to
customers.
Throughput accounting (TA) is an approach to production management which aims to maximise sales revenue
less materials cost, whilst also reducing inventory and operational expenses.
In the short run, all costs in the factory (with the exception of materials costs) are fixed costs. These fixed
costs include direct labour costs. It is useful to group all these costs together and call them Total Factory Costs
(TFC).
Main assumptions:
· The only totally variable cost in the short-term is the purchase cost of raw materials that are bought
from external suppliers.
· Direct labour costs are not variable in the short-term. Many employees are salaried and even if paid at a
rate per unit, are usually guaranteed a minimum weekly wage.
· Given these assumptions, throughput is effectively the same as contribution.
Example
Demand for a product made by P Ltd is 500 units per week. The product
is made in three consecutive processes – A, B, and C. Process capacities are:
Process A B C
Capacity per week 400 300 250
The long run benefit to P Ltd of increasing sales of its product is a present value of $25,000 per additional
unit sold per week. Investigations have revealed the following possibilities:
1) Invest in a new machine for process A, which will increase its capacity to 550 units per week.
This will cost $1m.
2) Replace the machine in process B with an upgraded machine, costing $1.5m. This will double the
capacity of process B.
3) Buy an additional machine for process C, costing $2m. This will increase capacity in C by 300 units
per week
Required:
What is P Ltd's best course of action?
Performance measures in throughput accounting are based around the concept that the aim is to maximise
throughput (Sale revenue – material cost). This is achieved by maximising the throughput per unit of
bottleneck resource.
When an organisation makes more than one product, total throughput is maximised by giving priority to
those products that earn the largest throughput per unit of bottleneck resource. Products should be ranked
in order of priority according to their throughput per unit of bottleneck resource.
The top-ranking product should be manufactured up to the limit of maximum sales demand. The second-
ranking product should be made next up to the limit of maximum sales demand, then the third, and so on.
Machine time is a bottleneck resource and maximum capacity is 4,000 machine hours per week. Operating
costs including direct labour costs are $10,880 per week. Direct labour workers are not paid overtime and
work a standard 38-hour week.
Required
Determine the optimum production plan for WR Co and calculate the weekly profit that would arise from
the plan.
Solution
Where there is a bottleneck resource (limiting factor), performance can be measured in terms of throughput
for each unit of bottleneck resource consumed.
TPAR more than 1 would suggest that throughput exceeds operating costs so the product should make a
profit. Priority should be given to the products generating the best ratios.
TPAR less than 1 would suggest that throughput is insufficient to cover operating costs, resulting in a loss.
Selling prices and material costs for each product are as follows
Product selling price material cost Throughput
$ per unit $ per unit $ per unit
X 150 80 70
Y 130 40 90
Z 300 100 200
Operating costs are $720,000 per day.
Required
a) Calculate the profit per day if daily output achieved is 6,000 units of X, 4,500 units of Y and 1,200 units of
Z.
b) Calculate the TA ratio for each product.
c) In the absence of demand restrictions for the three products, advise C's management on the optimal
production plan.
Solution
a) Profit per day = Throughput contribution – Operating costs
= [($70 x 6,000) + ($90 x 4,500) + ($200 x 1,200)] – $720,000
= $345,000
b) TA ratio = Throughput per factory hour/ Operating costs per factory hour Operating costs per
factory hour = $720,000/8 = $90,000
Product Throughput per factory hour Cost per factory hour TA ratio
X $70 ´ 1,200 = $84,000 $90,000 0.93
Y $90 ´ 1,500 = $135,000 $90,000 1.50
Z $200 ´ 600 = $120,000 $90,000 1.33
c) If it is not possible to increase the number of factory hours available, priority should be given to
making and selling Product Y, since it has the highest TA ratio. If only Product Y is made and sold
(since there is no restriction on sales demand), total output per day would be (1,500 ´ 8 hours) =
12,000 units of Product Y. Total throughput would be $1,080,000 (= 12,000 units ´ $90) per day. Total
profit per day would be $1,080,000 - $720,000 = $360,000.
This is $15,000 more per day than the profit from the production mix in the answer to part (a).
Environmental management accounting is simply a specialised part of the management accounts that
focuses on things such as the cost of energy and water and the disposal of waste and effluent
It is important to note at this point that the focus of environmental management accounting is not all on
purely financial costs. It includes consideration of matters such as the costs vs benefits of buying from
suppliers who are more environmentally aware, or the effect on the public image of the company from
failure to comply with environmental regulations
There are three main reasons why the management of environmental costs is becoming increasingly
important in organisations.
· Society as a whole has become more environmentally aware, with people becoming increasingly aware
about the ‘carbon footprint’ and recycling taking place now in many countries
· Environmental costs are becoming huge for some companies, particularly those operating in highly
industrialised sectors such as oil production.
· Regulation is increasing worldwide at a rapid pace, with penalties for non-compliance also increasing
accordingly.
The United Nations Division for Sustainable Development (UNDSD, 2003) identified management accounting
techniques which are useful for the identification and allocation of environmental costs.
An effective system should be established to account for environmental costs. Key features include
budgeting, forecasting, a clear structure of responsibilities as well as the establishment of an
environmentally-friendly culture and performance appraisal process.
They are
· input/output analysis
· flow cost accounting
· environmental activity-based accounting
· life-cycle costing
Required
a) Describe the key features of an environmental management system. (5 marks)
b) Explain the difference between internalised environmental costs and externalised environmental
impacts and state two examples of each. (5 marks)
(10 marks)
PART B
DECISION MAKING TECHNIQUES
CHAPTERS PAGE
Cost volume profit (CVP)/breakeven analysis is the study of the interrelationships between costs, volume
and profit at various levels of activity.
CVP Analysis is used to determine how changes in costs and volume affect a company's profit.
In performing this analysis, there are several assumptions made, including:
· Sales price per unit is constant.
· Variable costs per unit are constant.
· Total fixed costs are constant.
· Everything produced is sold.
· Costs are only affected because activity changes.
2) Breakeven Point
The break-even point is the point at which total cost and total revenue are equal: there is no net loss or gain.
Breakeven point is the level of sales at which there is neither profit nor loss.
Breakeven point in units = Fixed Cost / Contribution per unit
Breakeven point in revenue = Fixed Cost / CS ratio
Variable cost
Breakeven Revenue
Fixed cost
A break-even chart shows the costs and revenues at a number of activity levels. It does not however, show
the amount of profit or loss at these levels. This is shown on the profit/volume chart.
Profit
Units
Breakeven Point
Fixed Cost
Loss
The breakeven point can be read off where the total sales revenue line cuts the total cost line. We will use a
basic example to demonstrate how to draw a breakeven chart. The data is:
Selling price $50 per unit
Variable cost $30 per unit
Fixed costs $20,000 per month
Forecast sales 1,700 units per month
Prepare basic breakeven chart.
Solution
We calculate the breakeven point as follows.
Step 1 Calculate the contribution per unit and the weighted average contribution per unit.
M N
Sale price $7 $15
Variable cost $2.94 $4.40
Contribution $4.06 $10.60
Contribution from sale of 5 units of M (5*$4.06) = $20.30
Step 4 Calculate breakeven points (total). = Fixed costs ÷ Weighted average C/S ratio
Fixed costs/Weighted average contribution per unit = $123,600/0.618 = $200,000 in sales revenue.
Step 5 Calculate breakeven sales for each product.
M = $200,000 × (35/50) = $140,000
Sales price per unit = $7
Therefore breakeven point in units = $140,000/$7 = 20,000 units.
N = $200,000 × (15/50) = $60,000
Sales price per unit = $15
Therefore breakeven point in units = $60,000/$15 = 4,000 units.
4) Margin of Safety
The margin of safety is the area between the break-even point and the maximum sales. This is the area that
the company can operate in and be certain of making a profit. It is usually classed as the amount of sales
that a company can afford to lose before it gets into a loss making situation.
It is usually expressed as a percentage (%) of sales.
The basic breakeven model for calculating the margin of safety can be adapted to multiproduct
environments. Calculating the margin of safety for multiple products is exactly the same as for single
products, but we use the standard mix. The easiest way to see how it's done is to look at an example below:
Example
Murray Ltd produces and sells two types of sports equipment items for children, balls (in batches) and
miniature racquets. A batch of balls sells for $8 and has a variable cost of $5. Racquets sell for $4 per unit
and have a unit variable cost of $2.60. For every 2 batches of balls sold, one racquet is sold. Murray
budgeted fixed costs are $407,000 per period. Budgeted sales revenue for next period is $1,250,000 in the
standard mix.
Balls Racquets
$ per batch $ per unit
Selling price $8 $4
Variable cost $5 $2.60
Contribution $3 $1.40
Step 4 Calculate the breakeven point in terms of the units of the products:
55,000 mixes x 2 = 110,000 balls
55,000 mixes x 1 = 55,000 racquets
The approach is the same as in single product situations, but the weighted average contribution to Sales
Ratio is now used so that:
The following underlying assumptions will limit the precision and reliability of a given cost volume profit analysis.
1) The behaviour of total cost and total revenue has been reliably determined and is linear over the relevant
range.
2) All costs can be divided into fixed and variable elements.
3) Total fixed costs remain constant over the relevant volume range of the CVP analysis.
4) Total variable costs are directly proportional to volume over the relevant range.
5) Selling prices are to be unchanged.
6) Prices of the factors of production are to be unchanged (for example, material, prices, wage rates).
7) Efficiency and productivity are to be unchanged.
8) The analysis either covers a single product or assumes that a given sales mix will be maintained as total volume
changes.
9) Revenue and costs are being compared on a single activity basis (for example, units produced and sold or sales
value of production).
10) Perhaps the most basic assumption of all is that volume is the only relevant factor affecting cost. Of
course, other factors also affect costs and sales. Ordinary cost volume profit analysis is a crude
oversimplification when these factors are unjustifiably ignored.
11) The volume of production equals the volume of sales, or changes in beginning and ending inventory
levels are insignificant in amount
1) Limiting Factor
A limiting factor is any factor that is in scarce supply and that stops the organisation from expanding its
activities. Limiting factors would include:
· Supply of skilled labour
· Supply of materials
· Factory space
· Finance
The following steps involved in process of limiting factor of a single scarce resource.
Step 1: identify the scarce resource.
Step 2: calculate the contribution per unit for each product.
Step 3: calculate the contribution per unit of the scarce resource for each product.
Step 4: rank the products in order of the contribution per unit of the scarce resource.
Step 5: allocate resources using this ranking and answer the question.
3) Linear Programming
When there is only one scarce resource the method above (key factor analysis) can be used to solve the
problem. However, where there are two or more resources in short supply which limit the organisation’s
activities then linear programming is required to find the solution.
Linear programming is a technique that may be used to determine the contribution-maximising or cost-
minimising solution to a problem when there are two (or more) limiting factors, not just one.
In examination questions linear programming is used to:
• maximise contribution and/or
• minimise costs
Example:
A company produces two products in three departments. Details are shown below regarding the time per
unit required in each department, the available hours in each department and the contribution per unit of
each product:
Product R : Product S : Available hours
hours per unit hours per unit
Department A 8 10 11,000
Department B 4 10 9,000
Department C 12 6 12,000
Contribution p.u. $4 $8
Required
Determine, using a step by step approach, what the optimum production plan is.
6) Shadow price
The shadow price or dual price of a limiting factor is the increase in value which would be
created by having one additional unit of the limiting factor at its original cost.
· The shadow price of a resource can be found by calculating the increase in value (usually extra
contribution) which would be created by having available one additional unit of a limiting resource at its
original cost.
It therefore represents the maximum premium that the firm should be willing to pay for one extra unit of
each constraint. This aspect is discussed in more detail below.
· Noncritical constraints will have zero shadow prices as slack exists already.
Step 1: Take the equations of the straight lines that intersect at the optimal point. Add one unit to the
constraint concerned, while leaving the other critical constraint unchanged.
Step 2: Use simultaneous equations to derive a new optimal solution
Step 3: Calculate the revised optimal contribution. The increase is the shadow price for the constraint
under consideration.
1) Organizational Goal
2) Price and demand relationship
3) Competitors
4) Cost
5) Product Mix
6) Quality
7) Inflation
8) Product Life Cycle
Economic theory argues that the higher the price of a good, the lower will be the quantity demanded.
The price elasticity of demand (PED) is a measure of the extent of change in demand for a good in response
to a change in its price.
It is measured as:
The change in quantity demanded, as a % of demand
Price elasticity (η) =
The change in price, as a % of the price
Since the demand goes up when the price falls, and goes down when the price rises, the elasticity has a
negative value. However, it is usual to ignore the minus sign.
Example:
The price of a good is $1.20 per unit and annual demand is 800,000 units. Market research indicates that an
increase in price of 10 cents per unit will result in a fall in annual demand of 75,000 units. What is the price
elasticity of demand between prices of $1.20 and $1.30 per unit?
If a small change in price is accompanied by a large change in quantity demanded, the product is said to be
elastic (or responsive to price changes). Conversely, a product is inelastic if a large change in price is
accompanied by a small amount of change in quantity demanded.
P = the price
Q = the quality demanded
a = the price at which demand would be nil
b = Change in Price / Change in quantity
current quantity
a = $(current price) + x change in price
change in quantity
Example:
The current price of a product is $12. At this price the company sells 60 items a month. One month the
company decides to raise the price to $15, but only 45 items are sold at this price. Determine the demand
equation, which is assumed to be a straight line equation.
In order to maximize profit, the firm should set marginal revenue (MR) equal to the marginal cost (MC).
Marginal revenue (MR) is the extra revenue that an additional unit of product will bring. It is the additional
income from selling one more unit of a good. It can also be described as the change in total revenue divided
by the change in the number of units sold.
It is very important to note that the gradient of MR function is twice the gradient of the demand function: -
MR = a – 2bQ
Marginal cost MC is the change in total cost that arises when the quantity produced changes by one unit.
That is, it is the cost of producing one more unit of a good.
Example
A company is considering the price of a new product.
It has determined that the variable cost of making the item will be $24 per unit.
Market research has indicated that if the selling price were to be $60 per unit then the demand would be
1,000 units per week.
However, for every $10 per unit increase in selling price, there would be a reduction in demand by 50 units
and for every $10 reduction in selling price, there would be an increase in demand of 50 units.
Calculate the optimal selling price.
Note: If Price P = a – bx then Marginal Revenue = a – 2bx
Example;
George manufactures a product which uses two types of material, A and B. Each unit of production currently
sells for $10. A local trader has expressed an interest in buying 5,000 units but is only prepared to pay $9 per
unit.
Required
Evaluate whether George should accept the new order
Solution
Current production = 350,000/10 = 35,000 units
Current cost per unit of Material A = $25,000 /35,000 = $0.71
Current cost per unit of Material B = $50,000 /35,000 = $1.43
Current cost of labour = $75,000/35,000 = $2.14
6) Pricing Strategies
2) SKIMMING
Essentially this strategy is used to achieve high unit profits in the early stages of a product’s life cycle.
This is done by charging a high price on entry to the market and stimulating demand through advertising
and promotion.
Customers are prepared to pay high prices in order to gain the perceived status of owning the product
early.
This would enable the company to take advantage of the unique nature of the product, thus maximising
sales from those customers who like to have the latest technology as early as possible.
As the product enters the later stages of its life cycle, the price will be reduced.
The approach essentially ‘skims’ the profit in the early stages of the life cycle before increased
competition leads to lower prices.
One example of market skimming is digital cameras. When these were introduced, the initial selling
price was high.
The manufacturers sought to build profit early in the product life cycle - and to recover the development
costs over a relatively short period.
3) PENETRATION PRICING;
Market penetration is the term used to describe a policy in which the initial price is set at a lower level
to build a strong market share, and is more likely to be successful when demand is elastic.
The price will make the product accessible to a larger number of buyers and therefore the high sales
volumes will compensate for the lower prices being charged.
This allows economies of scale to be built rapidly so that unit costs can be reduced.
A penetration policy is used to discourage new entrants from entering the market.
It will shorten the initial period of a product’s life cycle in order to enter the growth and maturity stages
quickly.
4) COMPLEMENTARY RPODUCT
A complementary product is one that is used in conjunction with another product.
For example, tennis balls and tennis rackets, razors and blades, printers and printer cartridges.
A complementary pricing strategy can take two forms:
The major product e.g. a printer is set at a relatively low price. Why? To encourage the consumer to
purchase the low-value item and then he will be locked into subsequent purchases with higher prices
eg. Cartridges.
Within the product mix or line, there are typically price points that reflect the price level: high, medium
or low.
For example, most computer manufacturers have basic models, business models and premium high
graphic and/or gaming models. Each of those model levels has its own price point. Automotive
manufacturers have economy models, environmental models, luxury models, work models, and more.
6) VOLUME DISCOUNTING
Customers are offered a lower price per unit if they purchase a particular quantity of products.
Volume discounting is applied to products with a limited shelf life, e.g. fashion items and also to clear
unpopular items.
The discounts discourage the customers from trying out new suppliers as the cumulative quantity
discounts ‘lock in’ the customer. Further purchases can be made at a lower cost per unit.
7) PRICE DISCRIMINATION
Price-discrimination occurs where a company sells the same products at different prices in different
markets.
8) RELEVANT COSTING
For short-term decisions, the incremental costs of accepting an order should be presented. Bids should
then be made at prices that exceed incremental costs.
For short-term decisions many costs are likely to be fixed and irrelevant.
1) Relevant Costs
Relevant costs are future cash flows arising as a direct consequence of a decision.
· Relevant costs are future costs
· Relevant costs are cash flows
· Relevant costs are incremental costs, arising as a direct consequence of the decision
Relevant cost includes;
1) Opportunity cost
2) Incremental cost
3) Variable cost
4) Avoidable cost
Non relevant cost includes;
1) Sunk cost
2) Committed cost
3) Fixed overhead absorbed
4) Depreciation (non cash item)
OPPORTUNITY COST
The benefit forgone by choosing one alternative in preference to the next best alternative.
AVOIDABLE COSTS
Costs attached to a part or segment of a business which could be avoided if that part or segment ceased to
exist. Variable costs are normally considered avoidable, fixed costs normally not. Fixed costs may be
considered avoidable if arise within the single part or segment of the business that is relevant. They are
particularly applicable in shutdown decisions.
VARIABLE COST
Those costs which vary proportionately with the level of activity. As seen above the variable nature of the
cost often makes it more likely to be relevant. We should already know that the variable cost is useful for
break-even analysis or any other form of contribution analysis.
INCREMENTAL COST
Those additional costs (or revenues) which arise as a result of the decision. This classification is particularly
useful for further processing decisions, but may be used as a basis for tackling any relevant cost analysis.
SUNK COST
A cost that has already been incurred in past and thus cannot be recovered. E.g. rental cost.
COMMITTED COST
A committed cost is a cost that a business entity has already committed and cannot recover by any means,
such as contractual obligations or legal obligation.
Replacement Is the
costs is material has
relevant cost scrap value?
YES NO
LABOUR
Is Spare capacity
available?
YES NO
Basic wages
Hiring cost of +
new labour Opportunity
will be cost of
relevant cost diverting
If the total variable costs of internally manufactured components are seen to be greater than the cost of
obtaining similar components elsewhere, it is obviously uneconomic to produce these items internally.
The relevant costs are the differential costs between making and buying, and they consist of differences in
unit variable costs plus differences in directly attributable fixed costs. Sub- contracting will result in some
fixed cost savings.
Example
Shellfish Co makes four components, W, X, Y and Z, for which costs in the forthcoming year are expected to
be as follows.
W X Y Z
Production (units) 1000 2000 4000 3000
Direct material $ 4 5 2 4
Direct labour $ 8 9 4 6
Variable OHs 2 3 1 2
Directly attributable fixed costs per annum and committed fixed costs:
$
Incurred as a direct consequence of making W 1,000
Incurred as a direct consequence of making X 5,000
Incurred as a direct consequence of making Y 6,000
Incurred as a direct consequence of making Z 8,000
Directly attributable fixed costs are all items of cash expenditure that are incurred as a direct consequence
of making the product in-house. A sub-contractor has offered to supply units of W, X, Y and Z for $12, $21,
$10 and $14 respectively. Should Shellfish make or buy the components?
Make or buy decisions with a limiting factor;
A manufacturing organisation may want to produce items in-house but does not have sufficient capacity to
produce everything that it needs, due to a limiting factor on production, such as a shortage of machine time
or labour time.
Then ranked the product from that product which has high extra cost saved per scarce resource saved
because that product should be making first to utilized the full capacity.
Example;
TW manufactures two products, the D and the E, using the same material for each. Annual demand for the D
is 9,000 units, while demand for the E is 12,000 units. The variable production cost per unit of the D is $10,
that of the E $15. The D requires 3.5 kgs of raw material per unit, the E requires 8 kgs of raw material per
unit. Supply of raw material will be limited to 87,500 kgs during the year.
A sub-contractor has quoted prices of $17 per unit for the D and $25 per unit for the E to supply the
product. How many of each product should TW manufacture in order to maximise profits?
Required
Fill in the blanks in the sentence below.
TW should manufacture ........... Units of D and ............... Units of E to maximise profit.
3) Outsourcing
Outsourcing means contracting out aspects of the work of the organisation, previously done in house, to
specialist providers
Advantages of Outsourcing
· Lower investment risk
· Improved cash flow
· Concentrates on core activities
· Enable more advanced technologies to be used without making investments
Disadvantages of Outsourcing
· Possibilities of choosing wrong supplier
· Loss of control over process
· Possibilities of increasing lead time
4) Further processing decision
A further processing decision often involves joint products from a common manufacturing process. The
decision is whether to sell the products at the split-off point, as soon as they emerge from the common
process, or whether they should be processed further before selling them.
Joint products are two or more products which are output from the same processing operation, but which
are indistinguishable from each other up to their point of separation.
· Joint products have substantial sale value while by-products have insignificant sale value.
· The point at which joint products become separately identifiable is known as the split-off point or
separation point.
· Costs incurred prior to this point of separation are common or joint costs.
A joint product should be processed further past the split-off point if the additional sales revenue exceeds
the relevant post-separation (further processing) costs.
Example:
The Poison Chemical Company produces two joint products, A and B from the same process. Joint
processing costs of $150,000 are incurred up to split-off point, when 100,000 units of A and 50,000 units of
B are produced. The selling prices at split-off point are $1.25 per unit for A and $2.00 per unit for B.
The units of A could be processed further to produce 60,000 units of a new chemical, A1, but at an extra
fixed cost of $20,000 and variable cost of 30c per unit of input. The selling price of A1 would be $3.25 per
unit. Should the company sell A or A1?
Solution
The only relevant costs/incomes are those which compare selling A against selling A1. Every other cost is
irrelevant: they will be incurred regardless of what the decision is.
A A1
Selling price per unit $1.25 $3.25
$ $
Total sales 125,000 195,000
Incremental post-separation
processing costs – Fixed 20,000
– Variable 30,000
5) Shutdown Decision
A shutdown decision is whether to close down an operation or stop making and selling a particular product
or service.
Shutdown problems involve the following decisions.
· Whether or not to close down a product line, department or other activity, either because it is making
losses or because it is too expensive to run
· If the decision is to shut down, whether the closure should be permanent or temporary
Risk refers to the situation where probabilities can be assigned to a range of expected outcomes arising
from an investment project and the likelihood of each outcome occurring can therefore be quantified.
For e.g., based on past experience, a sales team may estimate it has a 60% chance of winning a particular
contract.
Uncertainty refers to the situation where probabilities cannot be assigned to expected outcomes.
Investment project risk therefore increases with increasing variability of returns, while uncertainty increases
with increasing project life.
For e.g., it is very difficult to assign probabilities to a new product entering into a market
Risk Management is the process of understanding and managing the risks that the organisation will
inevitably meet in attempting to achieve its objectives.
Management accounting directs its attention towards the future and the future is uncertain. For this reason
a number of methods of taking uncertainty into consideration have evolved.
One approach to dealing with uncertainty is to obtain more information, in order to reduce the amount of
uncertainty about what will happen. Reliable information reduces uncertainty.
Market research
Market research assesses and reduces uncertainty about the likely responses of customers to new products,
new advertising campaigns, price changes, etc.
Desk-based research is cheap but can lack focus. It is collected from secondary sources, i.e. published and
other available sources of information.
Field-based research is research by direct contact with a targeted group of potential customers. It is better
than desk-based research in that you can target your customers and your product area.
Focus Groups
Focus groups are a form of market research. They are small groups (typically eight to ten individuals)
selected from a broader population who are interviewed through discussions in an informal setting.
They are questioned in order to gather their opinions and reactions to a particular subject or marketing-
orientated issues, known as test concepts
These focus groups can provide market researchers with much helpful information. However, it is difficult to
measure the results objectively.
Their cost and logistical complexity is frequently cited as a barrier, especially for smaller companies.
Focus groups have been used by banks to assess consumer reactions to new electronic banking products
and by television companies to obtain voters’ reactions to political elections.
Pay-off
Pay-off tables identify and record all possible outcomes (or pay-offs) in situations where there are two or
more decision options and the outcome from each decision depends on the eventual circumstances that
arise (‘worst possible’, ‘most likely’ or ‘best possible’).
The boxes in the middle of the table record the outcome given the decision option and the circumstances
that arise.
Example;
A Co is trying to set the sales price for one of its products. Three prices are under consideration, and
expected sales volumes and costs are as follows.
Pricing choices Sales demand (units)
$4 Best possible 16,000
Most likely 14,000
Worst possible 10,000
Fixed costs are $20,000 and variable costs of sales are $2 per unit.
Prepare a pay-off table for the different possible outcomes for each decision opt?
Solution;
Here we need to prepare a pay-off table showing pay-offs (contribution) dependent on different levels of
demand and different selling prices.
In the table below, there is a column for each of the three possible pricing options, and there is a row for
each of the three possible outcomes: best possible, most likely and worst possible.
The table is completed by entering the total contribution (or it could be profit, if you prefer) for each
different price, given each possible outcome. The workings are not shown here.
b) However, given fixed costs of $20,000, only a price of $4 guarantees that the company would not make
a loss, even if the worst possible outcome occurs. (The fixed costs of $20,000 would just be covered.) A
risk averse management might therefore prefer a price of $4 to either of the other two prices.
PROBABILITY;
Probability is the measure of the likelihood that an event will occur. Probability is quantified as a number
between 0 and 1 (where 0 indicates impossibility and 1 indicates certainty). The higher the probability of an
event, the more certain we are that the event will occur.
A simple example is the toss of a fair (unbiased) coin. Since the two outcomes are equally probable, the
probability of "heads" equals the probability of "tails", so the probability is 1/2 (or 50%) chance of either
"heads" or "tails".
EXPECTED VALUE;
Where probabilities are assigned to different outcomes we can measure the weighted average value of the
different possible outcomes. Each possible outcome is given a weighting equal to the probability that it will
occur.
The expected value (EV) decision rule is that the decision option with the highest EV of benefit or the lowest
EV of cost should be selected.
The expected value (EV) of profit of each option would be measured as follows.
Option A Option B
Prob Profit EV of profit Prob Profit EV of profit
0.8 x $5,000 = $4,000 0.1 x $(2,000) = $(200)
0.2 x $6,000 = $1,200 0.2 x $5,000 = $1,000
$5,200 0.6 x $7,000 = $4,200
0.1 x $8,000 = $8,00
$5,800
In this example, since it offers a higher EV of profit, option B would be selected in preference to A
4) Decision Rules
There are some other methods of decision which is account for without probabilities and expected values.
These are,
Maximin, maximax and minimax regret are three approaches to decision making under uncertainty.
Select the worst from all projects such as (20) from project D.
10 from project E.
60 from project F.
Step 2
Select the best option from the above worst, which is project F.
MINIMAX REGRET
The minimax regret strategy is the one that minimizes the maximum regret. It is useful for a risk-neutral
decision maker. Essentially, this is the technique for a 'sore loser' who does not wish to make the wrong
decision.
'Regret' in this context is defined as the opportunity loss through having made the wrong decision.
Project Choice
Scenarios D E F
i 100 80 60
ii 90 120 85
iii (20) 10 85
Step 1
Find the best figure under each scenario which will have no regrets if achieved .100 in scenario (i)
120 in scenario (ii)
85 in scenario (iii)
Step 2
Find regret for each scenarios if the best does not happens.
Regret Table:
Project Choice
Scenarios D E F
i 0 20 40
ii 30 0 35
iii 105 75 0
Step 4
Now select the maximum regret from all projects in each alternative.105 in project D.
75 in project E.
40 in project F.
Step 5
Now select the minimum regret from the selected maximum regret , which is project F.
5) Decision Tree
A decision tree is a diagrammatic representation of a multi decision problem, where all possible courses of
action are represented, and every possible outcome of each course of action is shown.
Decision trees should be used where a problem involves a series of decisions being made and several
outcomes arise during the decision-making process. Decision trees force the decision maker to consider the
logical sequence of events. A complex problem is broken down into smaller, easier to handle sections.
For example, deciding whether to expand the business or not.
There are two main steps to making decisions using decision trees:
Step 1
Draw the tree from left to right, showing appropriate decisions and events / outcomes.
Step 2
Evaluate the tree from right to left carrying out these two actions:
a) Calculate an EV at each outcome point.
b) Choose the best option at each decision point.
A course of action is then recommended.
Example:
A Co has a new wonder product, the X, of which it expects great things. At the moment the
company has two courses of action open to it, to test market the product or abandon it.
If the company test markets it, the cost will be $100,000 and the market response could be positive or
negative with probabilities of 0.60 and 0.40.
If the response is positive the company could either abandon the product or market it full scale.
If it markets the X full scale, the outcome might be low, medium or high demand, and the respective
net gains (losses) would be (200), 200 or 1,000 in units of $1,000 . These outcomes have probabilities of 0.20,
0.50 and 0.30 respectively.
If the result of the test marketing is negative and the company goes ahead and markets the product,
estimated losses would be $600,000.
If, at any point, the company abandons the product, there would be a net gain of $50,000 from the sale of scrap.
All the financial values have been discounted to the present.
6) Value of information
When a decision-maker is faced with a series of uncertain events that might occur, he or she should
consider the possibility of obtaining additional information about which event is likely to occur.
There are two types of information.
1) Perfect information
2) Imperfect information
Perfect information is available when a 100% accurate prediction can be made about the future.
Perfect information removes all doubt and uncertainty from a decision, where probability is 100%.
The value of perfect information is the maximum price that a company should pay for perfect information.
Imperfect information The forecast is usually correct, but can be incorrect. Imperfect information is not as
valuable as perfect information. For example, predictions for future demand may only be 80% reliable.
7) Sensitivity Analysis
Hence, the value of imperfect information will always be less than the value of perfect information unless
both are zero.
Sensitivity analysis is a method of analyzing the uncertainty in a situation or decision. It measures the effect
of changes in the estimated value of an item (‘key factor’) on the future outcome.
By using this technique, it is possible to establish which estimates (variables) are more critical than others in
affecting a decision.
Example;
A manager is considering a make vs buy decision based on the following estimates:
If made in-house If buy in and rebadge
$ $
Variable production costs 10 2
External purchase costs 6
Ultimate selling price 15 14
You are required to assess the sensitivity of the decision to the external purchase price.
Solution
Step 1: What is the original decision?
PART C
BUDGETING AND CONTROL
CHAPTERS PAGE
Planning and control occurs at all levels of the performance hierarchy to different degrees. The performance
hierarchy refers to the system by which performance is measured and controlled at different levels of
management within the organisation.
STRTEGIC PLANNING
Senior management formulate long-term (e.g. 5 to 10 years) objectives and plans for an organization. Such
plans include overall profitability, the profitability of different segments of the business, capital equipment
needs and so on.
TACTICLE PLANNING
Senior management make medium-term, more detailed plans for the next year, for e.g. decide how the
resources of the business should be employed, and to monitor how they are being and have been
employed.
An example would be: - how many people should be employed next year?
OPERATIONAL PLANNING
All managers are involved in making day-to-day decisions. 'Front-line' managers such as foremen or senior
clerks have to ensure that specific tasks are planned and carried out properly within a factory or office.
Operational information is derived almost entirely from internal sources. It is prepared frequently and is
highly detailed. It is mainly quantitative.
If a manager achieves operational plans, it is more likely of meeting the tactical objectives and ultimately the
strategic goals.
Control involves measuring actual results and comparing them against the original plan. Any deviation from
plan requires control action to make the results conform with the plan.
2. BOTTOM UP APPROACH
Participative/bottom up budgeting is 'A budgeting system in which all budget holders are given the
opportunity to participate in setting their own budgets.
Advantages
1) The morale of the management is improved. Managers feel like their opinion is listened to, that
their opinion is valuable.
2) Managers are more likely to accept the plans contained within the budget and strive to achieve
the targets if they had some say in setting the budget, rather than if the budget was imposed
upon them. Failure to achieve the target that they themselves set is seen as a personal failure as
well as an organisational failure.
3) The lower level managers will have a more detailed knowledge of their particular part of the
business than senior managers and thus will be able to produce more realistic budgets
3. ROLLING BUDGET
A rolling budget is sometimes called a continuous budget. Here, a portion of the budget period is
replaced on a regular basis so that the overall budget period remains unchanged.
For example, with a budget period of one year, at the end of each quarter a new quarter could be
added to the end of the budget period and the elapsed quarter could be deleted, so that the budget
will always be looking one year ahead.
Advantages
1) They force managers to reassess the budget regularly, and to produce budgets which are up to
date in the light of current events and expectations.
2) Planning and control will be based on a recent plan which is likely to be far more realistic than a
fixed annual budget made many months ago.
3) Realistic budgets are likely to have a better motivational influence on managers.
4. INCREMENTAL BUDGET
Incremental budgeting is a process whereby this year’s budget is set by reference to last year’s
actual results after an adjustment for inflation and other incremental factors.
Advantages
1) It is quick to do and a relatively simple process. This makes it possible for a person without any
accounting training to build a budget.
2) The information is readily available, so very limited quantitative analysis is needed.
However, whereas activity-based costing uses activity-based recovery rates to assign costs to cost
objects, ABB begins with budgeted cost-objects and works back to the resources needed to achieve
the budget.
The budgeted activity levels are determined in the same way as for conventional budgeting in that a
sales budget and a production budget are drawn up.
Advantages
1) Organizational resources are allocated more efficiently due to the detailed cost and activity
information obtained by implementing an ABB system
2) In ABB the costs of support activities are not seen as fixed costs to be increased by annual
increments, but as depending to a large extent on the planned level of activity
3) It provides a useful basis for monitoring and controlling overhead costs, by drawing
management attention to the actual costs of activities and comparing actual costs with what the
activities were expected to cost.
The aim of zero based budgeting is to remove unnecessary and wasteful spending from the budget.
It can be particularly useful in budgeting for administrative expenses and administrative
departments, where there may be a tendency to tolerate unnecessary spending.
7. MASTER BUDGET
The master budget is a summary of all of the budgets which generally comprises a budgeted income
statement, a budgeted statement of financial position and a budgeted cash flow statement.
8. FUNCTIONAL BUDGET
Functional budgets are prepared and consolidated to produce the master budget. These would
include raw materials budget, raw material usage and purchases budgets, sales budget and
production budget.
9. FIXED BUGET
A fixed budget is one prepared in advance of the relevant budget period which is not changed or
amended as the budget period progresses.
This budget represents a periodic approach to budgeting, since a new budget is prepared towards
the end of the budget period for the subsequent budget period. In this way, an organisation may set
a new budget on an annual basis.
A fixed budget is likely to be useful in circumstances where the organizational environment is
relatively stable and can be predicted with a reasonable degree of certainty.
BEYONG BUDGETING
Beyond Budgeting is a budgeting model which proposes that traditional budgeting should be abandoned.
Adaptive management processes should be used rather than fixed annual budgets.
Criticism of budgeting
1) Budgets are time-consuming and expensive
2) Budgets provide poor value to users
3) Budgets fail to focus on shareholder value
4) Budgets are too rigid and prevent fast response
5) Budgets stifle product and strategy innovation
6) Budgets focus on sales targets rather than customer satisfaction
However, an organization which decides to change its type of budget used, or budgetary system, will face a
number of difficulties.
1) Resistance by employees. Employees will be familiar with the current system and may have built in slack
so will not easily accept new targets. New control systems that threaten to alter existing power
relationships may be thwarted by those affected.
2) Loss of control. Senior management may take time to adapt to the new system and understand the
implications of results.
3) Training. In order for the new budget to operate effectively, everyone within the organization will
4) Costs of implementation. Any new system or process requires careful implementation which will have
cost implications.
5) Lack of accounting information. The organization may not have the systems in place to obtain and
analyses the necessary information.
Step 1
Variable cost per unit = High cost – Low cost
High activity – Low activity
Step 2
Total variable cost = variable cost per unit * High activity
Step 3
Total fixed cost = total variable cost
2) Learning curves
Learning Curve Theory is concerned with the idea that when a new job, process or activity commences for
the first time, it is likely that the workforce involved will not achieve maximum efficiency immediately.
Repetition of the task is likely to make the people more confident and knowledgeable and will eventually
result in a more efficient and rapid operation. Eventually the learning process will stop after continually
repeating the job.
There are two methods that can be used to deal with a learning curve scenario. Be prepared to use either or
both in the exam.
Method 1. The tabular approach
Method 2. The algebraic approach
The rule to remember is that every time that cumulative output doubles, the average production time is x%
of what is before, where x is the learning rate.
Materials 5,000
Labour (800 hrs * $5 per hr) 4,000
Overhead (150% of labour cost) 6,000
15,000
Profit mark-up (20%) 3,000
Sales price 18,000
It is planned to sell all the yachts at full cost plus 20%. An 80% learning curve is expected to apply to the
production work. The management accountant has been asked to provide cost information so that decisions
can be made on what price to charge.
a) What is the separate cost of a second yacht?
b) What would be the cost per unit for a third and a fourth yacht, if they are ordered separately later
on?
c) If they were all ordered now, could Captain Kitts quote a single unit price for four yachts and eight
yachts?
Solution
Cumulative Cumulative Cumulative Incremental Incremental Incremental
number of avge time total time number of total time average
units per unit units time per
unit
1 800.0 800.0 – – –
2* 640.0 1,280.0 ** 1 480.0 480.0
4* 512.0 2,048.0 2 768.0 384.0
8* 409.6 3,276.8 4 1,228.8 307.2
c) A price for the first four yachts together and for the first eight yachts together
The examiner has stated that you should not round ‘b’ to less than three decimal places. Ideally, you
should keep the long number in your calculator and use that!
Required
a) Calculate the time required to make the 31st unit.
b) Calculate the budgeted total labour cost for July.
Solution
a) Time to produce the first 30 units
Y = axb
Total time for first 31 units = 31 × 39.726 hours = 1,231.51 hours’ Time to produce the 31st unit =
b) Budgeted labour cost in July = (1,337.11 – 1,204.41) hours × $10 per hour = $1,327
Example
A company needs to calculate a new standard cost for one of its products. When the product was first
manufactured, the standard variable cost of the first unit was as follows.
During the following year, a 90% learning curve was observed in making the product. The cumulative
production at the end of the third quarter was 50 units. After producing 50 units, the learning effect
ended, and all subsequent units took the same time to make.
Required
What is the standard cost per unit for the fourth quarter assuming the learning curve had reached a
steady state ie peak efficiency was reached after the 50th unit was produced?
Spreadsheets provide a tool for calculating, analysing and manipulating numerical data. Spreadsheets
make the calculation and manipulation of data easier and quicker.
A standard cost is a predetermined estimated unit cost of a product or service such as direct material cost,
direct labour cost and other overheads.
2) Deriving standards
A standard cost is based on technical specifications for the materials, labour time and other resources
required and the prices and rates for the materials and labour.
TYPES OF STANDARD
1) BASIC STANDARDS
These are long-term standards which remain unchanged over a period of years. Basic standards may
become increasingly easy to achieve as time passes and hence, being undemanding, may have a
negative impact on motivation. Standards that are easy to achieve will give employees little to aim at.
2) IDEAL STANDARDS
These standards are based upon perfect operating conditions. Therefore, they include no wastage, no
scrap, no breakdowns, no stoppages, no idle time. Since perfect operating conditions are unlikely to
occur for any significant period, ideal standards will be very demanding and are unlikely to be
accepted as targets by the staff involved as they are unlikely to be achieved. Using ideal standards as
targets is therefore likely to have a negative effect on employee motivation.
3) ATTAINABLE STANDARDS
These standards are based upon efficient but not perfect operating conditions. These standards
include allowances for the fatigue, machine breakdown and normal material losses. Attainable
standards motivate performance as they can be achieved can be used for product costing, cost
control, inventory valuation, estimating and as a basis for budgeting.
4) CURRENT STANDARDS
These standards are based on current level of efficiency and incorporate current levels of wastage,
inefficiency and machine breakdown. They do not provide any incentive to improve on the current
level of performance. Their impact on motivation will be a neutral one. Current standards are useful
during periods of high inflation.
A budget is an overall plan and a standard cost is a unit cost. Standard costs may be used for budgeting.
Budgets and standards are similar in the following ways.
1) They both involve looking to the future and forecasting what is likely to happen given a certain set of
circumstances.
2) They are both used for control purposes. A budget aids control by setting financial targets or limits for
a forthcoming period.
4) Flexible budget
A flexible budget is a budget which, by recognising different cost behaviour patterns, is designed to
change as volume of activity changes.
A flexed budget is a budget prepared to show the revenues, costs and profits that should have been
expected from the actual level of production and sales.
Step 1
The first step in the preparation of a flexible budget is the determination of cost behaviour patterns, which
means deciding whether costs are fixed, variable or semi-variable.
Step 2
The second step in the preparation of a flexible budget is to calculate the budget cost per unit for each
cost item.
Step 3
Now multiply the per unit data with the flexible budget units.
Step 4
Now compare the flexible budget with the actual data to calculate the variances.
· A flexible budget enables the management to analyze the deviation of actual output from expected
output.
· The management can compare actual costs at the actual volume with the budgeted costs at the actual
volume.
· The flexible budget provides a correct basis for comparison between actual and expected costs for an
actual activity.
· Flexible budget helps to fulfill the objectives of cost control as it shows where the actual performance
deviated from the planned performance.
BUDGET CENTRES
Budgetary control is based around a system of budget centres. Each budget centre will have its own
budget and a manager will be responsible for managing the budget centre and ensuring that the budget is
met.
The selection of budget centres in an organisation is therefore a key first step in setting up a control
system.
1) Basic variances
A variance is the difference between an actual result and an expected result. In standard costing, cost
variances are the difference between the standard costs and actual costs of units produced.
The basic variances are as follow;
MARGINAL COSTING
ABSORTION COSTING Sale volume variance = (budgeted sale volume
Sale volume variance = (budgeted sale volume – actual sale volume) * standard contribution
– actual sale volume) * standard profit per per unit
unit
2) Operating statements
x x x/(x)
= Actual profit X
Add Less
Favorable adverse
Budgeted profit X
Adjust; Sales volume variance ü! ü!
= Standard profit on actual output X
Sales price variance ü! ü!
X
Adjust variable cost variances;
Material price variance ü! ü!
Material usage variance ü! ü!
Labour rate variance ü! ü!
Labour efficiency variance ü! ü!
Variable overhead expenditure variance ü! ü!
Variable overhead efficiency variance ü! ü!
Fixed expenditure variance ü! ü!
Fixed volume variance ü! ü!
x X x/(x)
= Actual profit X
1) Investigating variance
When deciding which variances to investigate, the following factors should be considered:
1) Reliability and accuracy of the figures. Mistakes in calculating budget figures, or in recording actual
costs and revenues, could lead to a variance being reported where no problem actually exists (the
process is actually ‘in control’).
2) Materiality. The size of the variance may indicate the scale of the problem and the potential benefits
arising from its correction.
4) The inherent variability of the cost or revenue. Some costs, by nature, are quite volatile (oil prices, for
example) and variances would therefore not be surprising. Other costs, such as labour rates, are far
more stable and even a small variance may indicate a problem.
5) Adverse or favourable? Adverse variances tend to attract most attention as they indicate problems.
However, there is an argument for the investigation of favourable variances so that a business can
learn from its successes.
6) Trends in variances. One adverse variance may be caused by a random event. A series of adverse
variances usually indicates that a process is out of control.
8) Costs and benefits of correction. If the cost of correcting the problem is likely to be higher than the
benefit, then there is little point in investigating further.
MATERIAL VARIANCE
= (actual quantity used in standard mix = (actual quantity used / standard quantity
– actual quantity used in actual mix) * mix per unit – actual units produced) *
standard price per quantity standard rate per unit
Example
A company manufactures a chemical, Dynamite, using two compounds Flash and Bang. The standard
materials usage and cost of one unit of Dynamite are as follows.
$
Flash 5 kg at $2 per kg 10
Bang 10 kg at $3 per kg 30
40
In a particular period, 80 units of Dynamite were produced from 600 kg of Flash and 750 kg of Bang.
Required
Calculate the materials usage, mix and yield variances.
Solution
USAGE VARIANCE
If we do not calculate a mix and yield variance, we would calculate a usage variance separately for each
material
The total usage variance of $250 (A) can be analysed into a mix variance and a yield variance and these
may be reported instead of the usage variance.
MIX VARIANCE
Actual total usage Actual total usage in Standard Mix
In actual mix standard mix price per kg variance
Kg kg $ $
Flash 600 1350/15 * 5 = 450 2 300 A
Bang 750 1350/15 * 10 = 900 3 450 F
YIELD VARIANCE
Yield variance = (1350kg / 15kg per unit – 80 units) * $40 per unit
= 400 adverse
The mix variance $150 (F) plus the yield variance $400 (A) together add up to the usage variance $250 (A).
The sales mix variance occurs when the proportions of the various products sold are different from those
in the budget.
The sales quantity variance shows the difference in contribution/profit because of a change in sales
volume from the budgeted volume of sales.
A sales mix variance and a sales quantity variance are only meaningful where management can control the
proportions of the products sold.
Situations where management may be able to control the sales mix are:
a) where management can control the allocation of the advertising and sales promotion budget
between different products
b) where the same basic product is sold in different sizes or packaging, such as large size and small
size.
Sale variance
= (actual quantity sold in standard mix = (budgeted total sale units – actual total sale
– actual quantity sold in actual mix) * units) * standard weighted average profit or
standard profit or contribution per unit contribution per unit
Just Desserts Limited makes and sells two products, Chocolate Crunch and Strawberry Sundae. The budgeted sales
and profit are as follows.
Sale units Sale revenue Costs Profit Profit per unit
Chocolate Crunch (CC) 400 $8,000 $6,000 $2,000 $5
Strawberry Sundae (SS) 300 $12,000 $11,100 $900 $3
Actual sales were 280 units of Chocolate Crunch and 630 units of Strawberry Sundae. The company
management is able to control the relative sales of each product through the allocation of sales effort,
advertising and sales promotion expenses.
Required
Calculate the sales volume variance, the sales mix variance and the sales quantity variance.
Solution
(a) Sales volume variance
CC SS
Budgeted sales 400 units 300 units
Actual sales 280 units 630 units
Sales volume variance in units 120 units (A) 330 units (F)
X standard profit per unit × $5 × $3
Sales volume variance in $ $600 (A) $990 (F) Total
sales volume variance $390 (F)
Sales mix variance $480 (A) + Sales quantity variance $870 (F) = Sales volume variance $390 (F).
Allow budget revisions when something has happened that is beyond the control of the organisation (for
e.g. a supplier has gone into liquidation; a rapid increase in world market prices of a particular material)
which renders the original budget inappropriate for use as a performance management tool. These
adjustments should be approved by senior management who should attempt to take an objective and
independent view.
Disallow budget revisions for operational issues. Any item that is within the operational control of an
organisation should not be adjusted. This type of decision is often complicated and each case should be
viewed on its merits. The direction of any variance (adverse or favorable) is not relevant in this decision.
A planning and operational approach to variance analysis divides the total variance into those variances
which have arisen because of inaccurate planning or faulty standards (planning variances) and those
variances which have been caused by adverse or favorable operational performance, compared with a
standard which has been revised.
A planning variance (or revision variance) compares an original standard with a revised standard that
should or would have been used if planners had known in advance what was going to happen.
A planning variance is deemed not controllable by management, i.e. management may not be held
responsible.
An operational variance (or operating variance) compares an actual result with the revised standard. It is
deemed controllable by management. Hence, management is held responsible for operational variances.
Example
Damsel budgeted to make and sell 400 units of its product, the Role, in the four-week period no 8, as
follows.
Required
Calculate appropriate planning and operational variances for sales volume.
Solution
PLANNING SALE VOLUME VARIANCE
Original budgeted sales volume 400 units
Less Revised sales volume, given materials shortage 300 units
Operating statement,
Budgeted profit $6,000
Planning variance: sales volume 4,000 (A)
Operational variance: sales volume 800 (F)
$3,200 (A)
Actual profit $2,800
For materials planning and operational variances can be calculated by comparing original and revised
budgets (planning) and revised budgets with actual results (operational).
A material price planning variance is really useful to provide feedback on just how skilled managers are in
estimating future prices.
The operational variance is more meaningful as it measures the purchasing department’s efficiency given
the market conditions that prevailed at that time. It ignores factors which cannot be controlled by
purchasing department.
2) Managers' acceptance of the use of variances for performance measurement, and their motivation, is
likely to increase if they know they will not be held responsible for poor planning and faulty standard
3) setting.
4) The planning and standard-setting processes should improve; standards should be more accurate,
relevant and appropriate.
1) What should a realistic / achievable standard be? This may be difficult to decide.
2) It may become too easy to justify all the variances as being due to bad planning, so no operational
variances will be highlighted.
3) Revising and analysing variances into planning and operational will take time and can be costly.
4) Do managers use correctly this meaningful info? How can it improve their performance? Does it lead
to better decision-making?
Variance analysis compares actual performance with a budget or standard cost. Differences between
actual results and the budget or standard are reported in monetary terms as variances, and variances can
be used to reconcile budgeted profit and actual profit in an operating statement.
VARIANCE RESPONSIBILITY
Sales price variance Sales or marketing management
Labour rate variance The manager responsible for pay rates. This
may be senior management or Human
Resources management. However, the
production manager will be responsible for
any adverse rate variances caused by
working overtime and paying employees a
premium rate per hour
Adverse material usage variance Adverse Consider providing training to the work
labour efficiency variance force, with the objective of improving labour
efficiency and reducing wastage of materials
2) Behavioral implication
The budgeting system has a number of behavioural problems can arise.
1) The managers who set the budget or standards are often not the managers who are then made
responsible for achieving budget targets.
2) The goals of the organisation as a whole, as expressed in a budget, may not coincide with the
personal aspirations of individual managers.
3) When setting the budget, there may be budgetary slack (or bias). Budget slack is a deliberate over-
estimation of expenditure and/or under-estimation of revenues in the budgeting process. This
results in meaningless variances and a budget which has no use for control purposes.
Budgets can motivate managers to achieve a high level of performance. But how difficult should budget
targets or standard levels of efficiency be? And how might people react to targets of differing degrees of
difficulty in achievement?
· There is likely to be a demotivating effect where an ideal standard of performance is set, because
adverse efficiency variances will always be reported.
· A low standard of efficiency is also demotivating, because there is no sense of achievement in
attaining the required standards. If the budgeted level of attainment is too 'loose', targets will be
achieved easily, and there will be no impetus for employees to try harder to do better than this.
· A budgeted level of attainment could be the same as the level that has been achieved in the past.
Arguably, this level will be too low. It might encourage budgetary slack
4) Participation in budgeting
Participation in the budgeting process will improve motivation and so will improve the quality of budget
decisions and the efforts of individuals to achieve their budget targets.
A budget can be set from the top down (imposed budget) or from the bottom up (participatory budget).
A JIT approach implies that if there are no sales orders, production resources should be kept idle.
TQM
· One aspect of TQM is the view that work should be ‘right first time’. Mistakes that result is
wastage and re-working of faulty output should be avoided
· Another aspect of TQM is similar to the JIT principle that items should be produced only when
they are needed for the next stage in the production process, and finished goods should not be
produced until they are needed for sales orders.
· A third aspect of TQM is the principle of continuous improvement or ‘kaizen’. This is the view that
the organisation should always look for small ways of improving performance standards, and
improvements should be made continually. The ideal level of performance will never be reached,
because further improvements will always be possible.
Each of these principles of TQM may be inconsistent with standard costing and variance analysis.
· The philosophy in TQM of ‘right first time’ may be inconsistent with a standard cost that
includes an allowance for wastage. TQM is more consistent with environmental cost accounting
(material flow cost accounting) than a costing system that allows for normal loss in the standard
cost.
· The principle of ‘kaizen’ or continuous improvement is that a steady state of production will
never be achieved, because further improvements will always be possible. A standard cost is
based on an assumption of a desirable steady state; and this view is inconsistent with the
principle of continuous improvement.
Standard costs are appropriate for a ‘steady state’ production environment where the manufacturing
system produces standard products, often in large quantities, using standard and repetitive production
methods and processes.
· In countries such as the UK, there are more service industries than manufacturing industries, and
services are often non-standard in nature and the way they are delivered.
· Standard cost variances focus mainly on material cost and labour cost variances (and overhead
variances may be a simple fixed cost expenditure variance). In many manufacturing companies,
overhead costs are much more significant than labour costs. Variance reporting therefore fails to focus
on the most important costs.
· Many of the variances in a standard costing system focus on the control of short-term variable costs.
In most modern manufacturing environments, the majority of costs, including direct labour costs, tend
to be fixed in the short run.
· In some industries products have a very short life cycle. In these circumstances, it may not be
worthwhile developing a standard cost for new products. Instead costing techniques such as life cycle
costing and target costing may be more appropriate for planning and control purposes.
· Variance reporting involves regular formal performance reports, typically every four weeks or month.
Modern IT systems make it possible for operational managers to monitor performance much more
frequently and ‘on demand’. Variance reporting is not easily adapted to ‘on demand’ performance
monitoring.
PART D
PERFORMANCE MEASUREMENT AND CONTROL
CHAPTERS PAGE
1) Performance measurement
Performance measures may be divided into two types.
1) Financial performance indicators
2) Non-financial performance indicators
MEASURING PROFITABILITY
In looking at sales growth, we usually consider other factors such as inflation. Hence, we analyse sales also
in real terms.
· Return on Capital Employed = Net Profit before interest and tax x 100
-------------------------------------
Capital Employed
The main ratio to measure profitability in an organization is return on capital employed (ROCE).
Capital employed is defined as total assets less current liabilities or share capital and reserves plus long
term capital. It represents the percentage of profit being earned on the total capital employed; and relates
profit to capital invested in the business.
Capital invested in a corporate entity is only available at a cost – corporate bonds or loan stock finance
generate interest payments and finance from shareholders requires either immediate payment of
dividends or the expectation of higher dividends in the future.
The asset turnover is a measure of utilisation and management efficiency. It indicates how well the assets
of a business are being used to generate sales or how effectively management have utilised the total
investment in generating income.
The profit margin indicates how much of the total revenue remains to provide for taxation and to pay the
providers of capital, both interest and dividends. This return to sales can be directly affected by the
management’s ability to control costs and determine the most profitable sales mix.
· Gross Profit Margin = Gross Profit x 100
---------------
Turnover
MEASURING LIQUIDITY
Liquidity is the ability of an organization to pay its current liability when they fall due. There are two main
measures of liquidity: -
1. the current ratio
2. the quick (or acid test) ratio
3. Current Ratio
· The current ratio = Current assets
---------------
Current Liabilities
If current assets exceed current liabilities, then the ratio will be greater than 1 and indicates that a
business has sufficient current assets to cover demands from creditors. However, the speed at which stock
can be converted into cash flow is such that it is not prudent to regard stock as available to cover
creditors.
If this ratio is 1:1 or more, then clearly the company is unlikely to have liquidity problems. If the ratio is
less than 1:1 we would need to analyse the structure of current liabilities, to those falling due immediately
and those due at a later date.
This is an indicator of the effectiveness of the company’s credit control systems and policy. The control of
debtor days is an important element of working capital management.
This ratio is an aid to assessing company liquidity, as an increase in creditor days is often a sign of
inadequate working capital control.
This is a further measure of working capital management and relates to stock turnover. Controls need to
be maintained so that liquidity is not sacrificed.
MEASURING RISK
Measurement of risk considers the financial risk incurred by borrowing.
If the firm has excessive debt, then the need to pay interest before dividends will increase the risks faced
by shareholders if profits fall.
This ratio represents the number of times that interest could be paid out of profit before interest and tax.
· Dividend Cover = Earnings after tax and preference dividends = Number of times
----------------------------------------------------
Ordinary dividend
The higher the proportion of fixed costs, the higher the operating gearing. Companies with high operating
gearing tend to have volatile operating profits. This is because fixed costs remain the same, no matter the
volume of sales.
Thus, if sales increase, operating profit increases by a larger percentage. But if sales volume falls,
operating profit falls by a larger percentage.
Generally, it is a high-risk policy to combine high financial gearing with high operating gearing. High
operating gearing is common in many service industries where many operating costs are fixed.
The most well-known of these approaches is the balanced scorecard proposed by Kaplan and Norton,
which we will be describing later.
Areas to measure should relate to an organisation's critical success factors. Critical success factors (CSFs)
are performance requirements which are fundamental to an organisation's success (for example
innovation in a consumer electronics company) and can usually be identified from an organisation's
mission statement, objectives and strategy.
Key performance indicators (KPIs) are measurements of achievement of the chosen critical success
factors. Key performance indicators should be:
· Specific (i.e. measure profitability rather than 'financial performance', a term which could mean
different things to different people)
· Measurable (i.e. be capable of having a measure placed upon it, for example, number of customer
complaints rather than the 'level of customer satisfaction')
· Relevant, in that they measure achievement of a critical success factor.
The following table demonstrates critical success factors and key performance indicators.
Short-termism is when there is a bias towards short-term rather than long-term performance.
Decisions which involve the sacrifice of longer-term objectives include the following.
· Postponing or abandoning capital expenditure projects, which would eventually contribute to
growth and profits, in order to protect short term cash flow and profits?
· Cutting R&D expenditure to save operating costs, and so reducing the prospects for future product
development.
· Reducing quality control, to save operating costs (but also adversely affecting reputation and
goodwill).
· Reducing the level of customer service, to save operating costs (but sacrificing goodwill).
· Cutting training costs or recruitment (so the company might be faced with skills shortages).
Managers may also manipulate results, especially if rewards are linked to performance. This can be
achieved by changing the timing of capital purchases, building up inventories and speeding up or delaying
payments and receipts.
4) Improving performance
Performance is measured to asses show well or badly an organisation has performed over a given period
of time. When performance is measured, the objectives should be to:
· identify aspects of performance that may be a cause for concern
· explain differences between actual performance and the plan or expectation, or deteriorating
performance over time
· consider ways of taking control measures to improve performance.
3) Improving performance
Having identified reasons for poor performance, whether financial or non-financial performance, the
final step is to consider and implement methods of improving performance.
5) Balanced scorecard
The balanced scorecard approach to performance measurement focuses on four different perspectives of
performance, and uses both financial and non-financial indicators to set performance targets and monitor
performance.
The balanced scorecard focuses on four different perspectives, as follows.
shareholder or shareholders
direct.
Dimensions of performance
Profit
Competitiveness
Quality
Resource utilisation
Flexibility
Innovation Rewards
Standards
Clarity
Ownership
Motivation
Achievability
Controllability
Equity
1) DIMENTION
Dimensions of performance are the aspects of performance that are measured.
Some performance measures that might be used for each of these dimensions are as follows.
2) STANDARD
The second part of Fitzgerald and Moon’s framework for performance measurement concerns setting
the standards or targets of performance, once the measures for the dimensions of performance have
been selected.
3) REWARD
The third aspect of Fitzgerald and Moon’s performance measurement framework is rewards. This
refers to the structure of the rewards system, and how individuals will be rewarded for the successful
achievement of performance targets.
1) Divisionalisation
Divisionalisation is a term for the division of an organisation into divisions. Each divisional manager is
responsible for the performance of the division. A division may be
· A cost centre (responsible for its costs only),
· A profit centre (responsible for revenues and profits) or
· An investment centre or Strategic Business Unit (responsible for costs, revenues and assets).
DECENTRALISATION
In general, a divisional structure will lead to decentralisation of the decision-making process and divisional
managers may have the freedom to set selling prices, choose suppliers, make product mix and output
decisions
ADVANTAGES OF DIVISIONALISATION
1) Divisionalisation can improve the quality of decisions made because divisional managers (those taking
the decisions) know local conditions and are able to make more informed judgements
2) Decisions should be taken more quickly because information does not have to pass along the chain of
command to and from top management
3) The authority to act to improve performance should motivate divisional managers
4) In a large business organisation, the central head office will not have the management resources or
skills to direct operations closely enough itself. Some authority must be delegated to local operational
managers.
DISADVANTAGES OF DIVISIONALISATION
1) Decisions might be taken by a divisional manager in the best interests of his own part of the business
2) Top management, by delegating decision making to divisional managers, may lose control since they
are not aware of what is going on in the organisation as a whole.
RESPONSIBILITY ACCOUNTING
Responsibility accounting is the term used to describe decentralisation of authority, with the performance
of the decentralised units measured in terms of accounting results.
With a system of responsibility accounting there are five types of responsibility centre: cost centre;
revenue centre; profit centre; contribution centre; investment centre.
The performance of an investment centre is usually monitored using either or both of return on
investment (ROI) and residual income (RI).
1) Residual income will increase when investments earning above the cost of capital are undertaken
and investments earning below the cost of capital are eliminated.
2) Residual income is more flexible since a different cost of capital can be applied to investments
with different risk characteristics.
The weakness of RI is that it does not facilitate comparisons between investment centres nor does it relate
the size of a centre's income to the size of the investment
4) Transfer pricing
A transfer price is the price at which goods or services are transferred from one department to another, or
from one member of a group to another.
· Performance measurement
The buying and selling divisions will be treated as profit centres. The transfer price should allow the
performance of each division to be assessed fairly. Divisional managers will be demotivated if this is
not achieved
GENERAL RULES
The difference between the two results ($25) represents the savings from producing internally as opposed
to buying externally.
A not for profit organization is a type of organization that does not earn profits for its owners. All of the
money earned by or donated to a not for profit organization is used in pursuing the organization's
objectives. Typically, not for profit organizations are charities or other types of public service
organizations.
Performance is judged in terms of inputs and outputs and hence the value for money criteria of economy,
efficiency and effectiveness.
ECONOMY
Economy is concerned with the cost of inputs, and it is achieved by obtaining those inputs at the lowest
acceptable cost. Economy does not mean straightforward cost-cutting, because resources must be
acquired which are of a suitable quality to provide the service to the desired standard. Cost-cutting should
not sacrifice quality to the extent that service standards fall to an unacceptable level. Economising by
buying poor quality materials, labour or equipment is a 'false economy'.
EFFICIENCY
Efficiency means the following.
(a) Maximising output for a given input, for example maximising the number of transactions handled per
employee or per $1 spent.
(b) Achieving the minimum input for a given output. For example, a government department may be
required to pay unemployment benefit to millions of people. Efficiency will be achieved by making these
payments with the minimum labour and computer time.
EFFECTIVENESS
Effectiveness means ensuring that the outputs of a service or programme have the desired impacts; in
other words, finding out whether they succeed in achieving objectives.
3) External consideration
Performance management needs to allow for external considerations including stakeholders, market
conditions and allowance for competitors.
Stakeholders are groups of people or individuals who have a legitimate interest in the activities of an
organisation. They include customers, employees, the community, shareholders, suppliers and lenders.
There are three broad types of stakeholder in an organisation.
· Internal stakeholders (employees, management)
· Connected stakeholders (shareholders, customers, suppliers, financiers)
· External stakeholders (the community, government, pressure groups)
PERFORMANCE MEASURES
Organisations may need to develop performance measures to ensure that the needs of stakeholders are
met.
Stakeholder Measure
Employees Morale index
Shareholders Share price, dividend yield
Government Percentage of products conforming to
environmental regulations
Customers Warranty cost, percentage of repeat customers
SMART STUDY
ACCA