100X YOUR

EFFICIENCY
IN 10 EASY
STEPS
UNIVERSITY
100X YOUR EFFICIENCY
IN 10 EASY STEPS UNIVERSITY

The biggest challenge of becoming a beast at work (and life) is not the lack of
opportunity; it's the abundance of them. There are 1,000 doors you could go
through at any given moment that may help you take a step forward or backward.
Your job is to close 999 of them and walk through the one that will give you the
biggest results.

To make progress, you must convert time into momentum by deciding ‘yes’ or ‘no’
when opportunity comes your way. Indecision, distraction, and a lack of direction
may get in your way. Follow the 10 steps below to turn yourself into an efficiency
machine and unleash your performance in whatever you do.

STEP 1: IMPROVE YOUR MENTAL

PERFORMANCE
“The only way to really have mind blowing success in life is to set the bar
ridiculously high and then surpass all expectations.” - Tom Bilyeu

If you want to optimize your mindset you have to take care of your health.
Efficiency requires constant decision-making and evaluation. If you're running off a
sleep-deprived and foggy brain, how can you expect to make clear decisions? If
there’s no fuel in your tank, how will your body have the energy you need to move
forward?

Some basic rules for cognitive optimization include:

• Prioritize your sleep above all else. A solid morning routine starts the night
before.
• Find the best diet for your mind and body. To optimize your health you have
to optimize your mindset.
• Exercise regularly to support your mental health.
• Meditate to help harness focus and build a tolerance for stress. • Cultivate
loving relationships that nurture your social appetite.
100X YOUR EFFICIENCY
IN 10 EASY STEPS UNIVERSITY

STEP 2: CREATE YOUR SUCCESS

STRATEGY
“Whenever a strategy yields a result different than the desired one, then you
know, this strategy is, by definition, wrong.” -Tom Bilyeu

Without an action plan - procrastination, distraction, and excuses start creating

roadblocks. It’s important to keep anxiety levels low and know that although you
will have to deal with some level of uncertainty on your path to success, you can
make the road ahead much smoother with a roadmap. No one ever made their
dreams come true on the field of certainty, but with a great strategy, burning desire,
and unstoppable determination, anything is possible.

Here are some of the best ways to map out your strategy:

Write out your goals. Know the specific targets you're moving towards and make
sure they include dates. Otherwise, they're just empty ideas with no legs. You need
benchmarks against which to judge your progress.

Journal. It allows you to run thought experiments by asking a key question: What
will it look like when I succeed? Thinking through the steps that will lead you to
your end goal will help you vet your strategy. If the experiment ends after the first
step because you cannot fulfill its demands, then you need to come up with a new
plan of attack.

Constantly distrust yourself! Move forward as if you're right, so you're taking

action and not dwelling, but assume the data tells you that you're wrong. Have the
hunger to know how you can improve. Always ask yourself, "How do I know that
I’m right?” Moving through this exercise will help to make sure that you’re steering
by data and truth, not just by something that you “feel” to be true.

“Rather than thinking ‘I’m right’, I started to ask myself, ‘How do I know I’m
right?” - Ray Dalio
100X YOUR EFFICIENCY
IN 10 EASY STEPS UNIVERSITY

STEP 3: PROTECT YOUR TIME,

CONTROL YOUR DAY
“You don’t have clarity on your goal until you know what you should be doing
RIGHT NOW.” - Tom Bilyeu

When you don't protect your time and agenda for the day, it doesn’t belong to you.
Instead of tackling your top 3 most important things, you’ll end up working on
projects that are somebody else’s priority.

You must know your three most important initiatives at all times. Write down what
needs to get done to move you closer to your goals the night before. Schedule time
and plan your agenda for the day around these tasks. Protecting your time and
your agenda from external influence and pressure ensures that you're not wasting
time on things that don’t move you forward. People will try to pull you into their
agenda, with little to no regard for what’s most important to you.

Here are some great ways to take control of your time:

1. Make an “important things” list. Write down the 3-5 things that will move
you closer to your goals each day and schedule time to get them done.
Reference your list often and prioritize what needs to be done from that list
first.

2. Only answer emails that serve your goal. Don’t start your day from a
reactive place by working through new emails sent by others. Stay in
control of what YOU need to focus on first.

3. Start working on cognitively demanding tasks first.

4. Designate at least two days a week for “Deep Work” that needs your
intense focus. Give your brain the time it needs to create, not just react.

5. Allow yourself 4 hours of work before you take any meetings. Strictly limit
“last-minute” meetings to legitimately time-sensitive material.
100X YOUR EFFICIENCY
IN 10 EASY STEPS UNIVERSITY

6. Optimize scheduled meetings by making sure the following are met:

• There is a stated goal for the meeting
• Decisions are made in the meeting w/ concrete ‘next steps’
• These ‘next steps’ are assigned to specific people
• You end the meeting as quickly as possible

STEP 4: MASTER SAYING

‘NO’ TO PEOPLE
Mistakes won't kill you; but spreading your focus will. Saying “yes” to any and
everything that lands on your desk makes it impossible to complete your
“important things” list. Learn to prioritize, focus, and say no.

Practice saying “no” to everything that isn't directly tied to your goals. (This
includes saying no to low-efficiency stuff, even if it’s moving you in the right
direction.) Master this practice and make sure that you care about what you’re
working on.

STEP 5: CREATE PERSONAL RULES

ALIGNED TO YOUR GOALS
For rules to be effective they must align your identity with your goals. Rules
mandate that you show up and be the person you want to become. Having the
right ones in place makes decision-making easier.

In Tom’s case, he doesn’t have to think about what to do when he opens his eyes in
the morning. He doesn’t need to entertain what he’ll do if he has unplanned
downtime. He has rules in place for these situations that allows him to stay
congruent with the type of person capable of building the next Disney.
100X YOUR EFFICIENCY
IN 10 EASY STEPS UNIVERSITY

Tom’s Personal Rules:

1. Go to bed at 9 pm like it’s a religion.

2. Get out of bed in 10 minutes or less every morning.

3. If I’m awake, I’m either working or working out.

4. Use all transitional moments to learn.

5. No sex M-F.

6. After 6 am, only do agendized work.

7. Do things from my “most important things” list first.

8. Work facing a wall.

9. Use white noise.

10. Minimize task switching.

11. Never stand still.

12. Never do tomorrow what you could do today. Never do later what you
can do right now.

13. Make decisions quickly.

14. Don’t allow overwhelm.

15. Lean into pain.

100X YOUR EFFICIENCY
IN 10 EASY STEPS UNIVERSITY

STEP 6: STOP ALLOWING

DISTRACTIONS
Training yourself to focus is a requirement for you to maximize efficiency. It’s
difficult not to give into all the internal and external noise that distracts you, but it
is doable. Learn how to manage your negative self-talk and physically remove
yourself from external distractions. Whether the distractions are digital and on
your phone, people in your actual environment, or food in your refrigerator - lean on
the rules you’ve created to keep your focus sharp and on point.

Creating "chunk tasks" can help eliminate distractions. For example, setting a
designated time every day to reply to emails will keep you from randomly checking
your inbox when you should be working from your “important things” list. Let those
around you know when you are available, and when you are not. This will minimize
task switching and operating from a reactive state.

STEP 7: PRIORITIZE
THE RIGHT THINGS
“Getting good at prioritizing is an art form. It is critically important that you get
good at that art form.” Tom Bilyeu

The ICE Formula (Impact | Confidence | Ease) is a helpful way to decide what you
should be prioritizing at all times. Think which initiative has the most amount of
Impact, is the one you have most Confidence in working, and can be done with the
least amount of Effort.

You will have tasks that require a lot of time and will not make a significant impact,
even if they work. Other tasks will be quicker and easier while making a decent
impact. The ICE Formula makes prioritizing simple by averaging these three
factors and then ranking the totals. (Look for ICE templates online.)

Experiment and evaluate the results. The more experiments you run, the better
you'll get at assessing what's going to work. Data is information rich and should
always guide your next move in your career and business.
100X YOUR EFFICIENCY
IN 10 EASY STEPS UNIVERSITY

STEP 8: RELENTLESSLY
GET SHIT DONE
“I want to be indispensable. I want people to have fear of loss with me. I want
them to be afraid that I'm going to leave because I'm delivering so much value.”
Tom Bilyeu

Success has never happened by accident. Your life, in this moment, is an exact
reflection of your decisions. If you’re serious about maximizing your efficiency you
have to get shit done. Attach meaning and purpose to the thing you want the most,
and cultivate a sense of urgency to outwork everyone in the room. Get obsessed
with developing your skill set and being so good that you can’t be ignored.

Make sure your version of success is specific and clear. Remember, success is a
game of problem solving and in order to succeed, you have to be willing to try, fail,
adjust, and try again. Getting shit done means that you play to win every single
day, leaving it all out on the field.

STEP 9: ALWAYS BE LEARNING

A big part of being efficient is cutting down moments where your momentum gets
diluted. Have your Audible and YouTube playlist queued up with mission-critical
things to learn, and make use of those transitional moments in your day. For
example, try listening to podcasts while you workout or watch YouTube videos
while you do the dishes.

Impact Theory Belief #13 states, “Everyone has something to teach you. Learn
from whomever you can.” Remember to check your ego and let no opportunity to
learn pass you by, whether it’s from a previous mistake, perceived failure, or
someone pointing out a perspective that you had never before considered.
100X YOUR EFFICIENCY
IN 10 EASY STEPS UNIVERSITY

STEP 10: SCORE YOUR DAY

Ruthlessly self-assess how your day went, every day. Objectively evaluate how well
you executed toward your goal. Data is important to see how you're performing
over time.

Create a scale and grade yourself. Based on what you needed to get done for the
day, how much of it did you actually do? And how well did you do it? If you
consistently have low scoring days, figure out why. If you have high and low
rollercoaster scores throughout the week, figure out what you're doing differently
on your high days to maximize efficiency.