Speech 30 Public Speaking and Persuasion

Second Semester, SY 2020-2021

Units: 3
Instructor: Kate Ashlyn N. Dayag
Contact Details: [email protected]
Consultation Hours: Monday 9am-12nn

Layunin ng Kurso:
1. To develop a deeper understanding of persuasion and public speaking;
2. To demonstrate critical thinking through crafting, analyzing, and evaluating of persuasive
messages in public speaking situations; and
3. To employ appropriate and effective persuasive strategies for public speaking purposes.

Inaasahang Matutunan: Upon completion of this course, the students should be able to:
1. Apply communication theories in public speaking situations;
2. Demonstrate critical thinking through crafting, analyzing, and evaluating of persuasive
messages in public speaking situations;
3. Employ appropriate and effective persuasive strategies for public speaking purposes;
and
4. Craft excellent persuasive speeches on social issues.

Course Requirements:
A. Creative presentations of chosen concepts
B. Analyses of speeches
C. Critiques of speeches
D. Essays and reflection papers
E. Written examinations

Course Content:
Topics Essential/Key Questions

I. Framing public communication as a

level of speech communication: Public
speaking as an act of critical thinking

A. Review of the fundamental principles and Why is it important to understand the basic
levels of speech communication (elements principles of human communication as one
of communication, processes of aims to study public speaking and
communication, models of communication) persuasion?

B. Position of the self in relation to public What is the role of intrapersonal

speaking (causes of communication communication in public speaking?
apprehension, ways to address public
speaking anxiety) What are the factors that shape self-
confidence?
C. Public speaking as a liberal art (a habit of
mind, practices, experiences, attitudes) How does the perception of the self affect
public speaking performances?
D. Public speaking as an agency of
transformation (Filipino speakers and their How can public speaking anxiety be
speeches that have changed or moved the managed through effective understanding
nation) of the self?

E. Public speaking as a rhetorical act How could public speaking be used as an

(purpose, process, methods of delivery) expression of one’s ideas and
experiences?

How could public speaking be utilized as a

vehicle of persuasion, thus, of
transformation?

How should public speaking be analyzed

as a rhetorical event?
II. Understanding how persuasion works:

Basic concepts and principles

The nature and scope of persuasion What are the different means or modes of
persuasion?
Classical theories of persuasion
What are the different perspectives that
Contemporary theories of persuasion may be used to understand persuasion?

Practical applications of persuasion What are the different perspectives that

may be used to understand persuasion?

How could the theories of persuasion be

translated into practical applications?

How could these perspectives be utilized in

connection with public speaking situations?
III. Integrating the two areas:

Persuasion in public speaking

Foundations of persuasive public speaking What are the principles of persuasion that
manifest in public speaking transactions?
Types of persuasive speeches
What is the main goal for delivering a
Steps in crafting persuasive public persuasive speech in public?
speeches
How should the audience receive the
Effective delivery of persuasive public persuasive message?
speeches
What is the specific purpose for giving a
persuasive speech?

Where would the materials come from?

How should the language used in a

persuasive speech be adjusted considering
the composition of the audience?

How does one compose the content of a

persuasive speech?

How should the major points of a

persuasive speech be arranged?

What are the factors of attention?

How should the introduction and conclusion

of a persuasive speech be composed?

What are the most effective nonverbal

gestures that should be employed while
delivering a persuasive speech?

What are the characteristics of a good

public speaking voice?

How does the body communicate in

persuasive public speaking situations?
COURSE CALENDAR:

Week Module

Week 0
March 1-5 Introduction to Speech 30

-Introduction to the Course (syllabus)

-Introduction to Remote Learning

-Student Capacity for Remote Learning Survey (additional)

-Netiquette Guide and Learning Productivity Tips for Remote

Speech 30/ Online Communication Rules

Week 1 MODULE 1: Fundamentals of speech communication

March 8-12

Week 2 MODULE 2: Position of the self in relation to public

March 15-19 speaking

Week 3 MODULE 3: Dimensions of public speaking

March 22-26
(Reading Break)

Week 4 MODULE 4: Classical theories of persuasion

March 29-April 2
(Lenten Break)

Week 5
April 5-April 9 MODULE 5: Contemporary theories of persuasion
(Holiday)

Week 6 MODULE 6: Practical applications of persuasion

April 12-April 16

Week 7 MIDTERM ASSESSMENT

April 19- April 23
Week 8 MODULE 7: Foundations of persuasive public speaking
April 26-May 1
(Reading Break) Discussion on Module 5 & 6

Week 9
May 3-May 7 MODULE 8: Canons of Rhetoric
(Reading Break)
MIDTERM ASSESSMENT

Week 10 MODULE 9: Crafting the Speech

May 10-May 14
MODULE 7: Foundations of persuasive public speaking

MODULE 8: Canons of Rhetoric

Week 11 Speech Plan Consultation

May 17-May 21
MODULE 9: Crafting the Speech

Week 12 Speech writing/recording/consultation

May 24-May 28

Week 13 Speech viewing/streaming/critique

May 31-June 5

Week 14 Submission of final requirements

June 7-June 11

References

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Beebe, S.A. & Beebe, S.J. (2016). Public speaking handbook, 5th edition. Boston: Pearson
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Bulan, C. & De Leon, I. (2002). Practical speech fundamentals, experimental edition. Quezon
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Arts.

Coleman, S. (2014). Citizenship and the speaking subject. Citizenship Studies, 18(3-4), 408-
422.
Coopman, S. & Lull, J. (2012). Public speaking: The evolving art, 2nd edition. Boston:
Wadsworth.

DeVito, J. (2015). Human communication: The basic course, 13th edition. Boston: Pearson
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Delos Reyes, R. (1993). Speak with butterflies: A unique public speaking guidebook: Makati:
Prosec.

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Hamilton, C. (2012). Essentials of public speaking, 5th edition. Boston: Wadsworth.

Jaffe, C. (2016). Public speaking: Concepts and skills for a diverse society, 8th edition. Boston:
Cengage Learning.

Perloff, R. (2017). The dynamics of persuasion: Communication and attitudes in the 21st
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Scott, R. (2014, April 4). The meaning of liberal education. Retrieved from
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Tolentino, R., Campos, P., Solis, R.J. & Pangilinan, C. (2014). Communication and Media
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Wood, J.T. (2014). Interpersonal communication: Everyday encounters, 8th edition. Boston:
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