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Midterm Icm

Public relations, advertising, and marketing are three allied fields that focus on communication. Public relations aims to build beneficial relationships through engagement and framing how an organization is seen. Advertising makes the public aware of goods and services to influence action. Marketing develops and delivers valuable products and services through various procedures and organizations. While they share a focus on communication, public relations emphasizes relationships, marketing emphasizes generating sales through advertising goods and services, and advertisers use communication to compel consumers.

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Jodelyn Delloro
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39 views

Midterm Icm

Public relations, advertising, and marketing are three allied fields that focus on communication. Public relations aims to build beneficial relationships through engagement and framing how an organization is seen. Advertising makes the public aware of goods and services to influence action. Marketing develops and delivers valuable products and services through various procedures and organizations. While they share a focus on communication, public relations emphasizes relationships, marketing emphasizes generating sales through advertising goods and services, and advertisers use communication to compel consumers.

Uploaded by

Jodelyn Delloro
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Enumerate similarities and differences between the three allied fields discussed (public relations,

advertising, and marketing).

Public Relations is a method of strategic communication that creates mutually


beneficial links between companies and their audiences. It is about influencing,
engaging, and developing a relationship with important stakeholders across various
platforms in order to frame and shape how the public sees an organization.

Advertising consists of the strategies and actions taken to make people aware of
certain goods, services, opinions, or causes to influence them to act in a particular
way toward the advertised thing.

Marketing is the process of developing, delivering, and exchanging products and


services that are valuable to partners, clients, customers, and society as a whole. It
also includes a number of organizations and institutions procedures.

In other words, these three areas are essential components for advertising the
company's goods and services. In order to manage the client's image, public
relations places a strong emphasis on building relationships between an entity or
person and the target audience. Marketing places a strong emphasis on advertising
goods and services to generate sales. Marketers use advertising as a
communication technique to compel consumers to take action.
Public Relations vs. Advertising

A form of strategic communication is public relations. It wants to create and keep


up positive relationships. Additionally, it seeks to build positive PR and uphold a
solid reputation with its stakeholders and clients. Contrarily, advertising is a tactic
used to make the public aware of a company's goods. In order for the clients to
select the offered goods, it seeks to establish a communication and relationship
with them. While advertising focuses on marketing the product or service for
consumers to use, public relations focuses on upholding a favorable image of the
company in the media. Public relations can take steps to improve their public
reputation, but they have little influence over how they appear in the media.
Contrarily, as long as they are paying for it, the firm has complete control over
how its product is advertised. Because the audience is aware that an advertisement
is all it is and does not readily trust it, they leave with questions, credibility in
public relations is higher than in advertising.

Marketing vs. Public relations

The success of a business is the ultimate objective of both industries. Public


relations concentrates on the entire organization, whereas marketing is more
concerned with the company's product, price, positioning, and promotion. Public
relations and marketing both help an organization position itself for growth in sales
and revenue. Marketing is a one-way kind of communication where the audience is
given information but is unable to respond, whereas public relations is a two-way
form of communication where the audience is able to ask questions and respond.
Public relations aims to build awareness and trust, whereas marketing focuses on
creating demand.

Advertising vs. Marketing

I discovered that advertising is a component of tactical marketing. Advertising


your product is one of the most efficient ways to effectively advertise it to the
general audience. Contrarily, marketing refers to any technique or course of action
used to advance your brand. Marketing is simply not the same as product
advertising. Marketing refers to all of your brand promotion efforts.
In order to effectively market your brand, advertising and public relations are
essential. To reach more potential customers, you must advertise your product to
the public. Additionally, you must project a positive image to the public in order to
earn their confidence and maintain their support for your goods and services.

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