Principles of Management

GC: 101

Objectives:

a) To provide conceptual knowledge to the students regarding nature, complexity and various functions
of management

b) To give historical perspective of management

c) To give some basic knowledge on recent trends and international aspects of management

Module Contents No of Sessions

1 Nature of Management 08
1.1 Meaning, Definition, Nature, Importance & Functions
1.2 Management an Art, Science & Profession-Management as
social System
1.3 Concept of Management-Administration-Organization
Universality of management

2 Evolution of management Thoughts 10

2.1 Contribution of F.W.Taylor, Henri Fayol, Elton Mayo,
Chester Barnard & Peter Drucker to the management thought
2.2 Various approaches to management (i.e. School of
management thought) Indian management Thought
3 Functions of Management : Part – l 12
3.1 Planning –Meaning –Need & Importance, types levels –
advantages & limitations; Forecasting- Need & Techniques;
Decision making – Types - Process of rational decision making
& techniques of decision making.
3.2 Organizing – Elements of organizing & process
Types of organizations, Delegation of authority – Need,
difficulties in delegation – Decentralization.
3.3 Staffing – Meaning & importance
4 Functions of Management : Part –II 10
4.1 Direction - Nature – Principles
Communication – Types & Importance
Motivation - Importance – Theories
Leadership – Meaning - Styles, qualities & functions of leaders
4.2 Controlling – Need, nature, Importance, Process &
techniques
4.3 Co-ordination - Need – Importance
5 Recent Trends in Management 08
 5.1 Management of change
5.2 Management of Crisis
5.3 Total Quality Management
5.4 Stress Management
5.5 International Management

Recommended Books:

1. Essential of Management - Harold Koontz and Iteinz Wiebritch- McGraw-Hill International

2. Management Theory & Practice – J.N. Chandan

3. Essential of Business Administration – K. Aswathapa, Himalaya Publishing House

4. Principles & Practice of management – Dr. L.M. Prasad, Sultan Chand & Sons – New Delhi

5. Business Organization & management – Dr. Y.K. Bhushan.

6. Management: Concept and Strategies by J.S. Chandan, Vikas Publishing.

7. Principles of Management, By Tripathi, Reddy Tata McGraw Hill

8. Business organization and management by Talloo by Tata Mc Graw Hill

9. Business Environment and policy – A book on Strategic Management/ Corporate Planning By Francis
Cherunilam, Himalaya Publishing House.

10. Business Organization & Management – C.B. Gupta

 Business Communication Skills

GC: 102
Objectives:

1. To improve various skills such as linguistic, non-linguistic and Paralinguistic skills.

2. To develop an integrative approach where reading, writing, oral and speaking
components are used together to enhance the students’ ability to communicate and
write effectively.
3. To create awareness among student about Methods and Media of communication.

1. Introduction to Communication 5+1

Meaning, Definition, objective, Process, importance. Principles of good
Communication, Barriers to Communication, Overcoming Barriers
2. Methods and Types of Communication 6+2
Written Communication, Oral Communication, Silent Communication –
Body Language, Proximity, Touch, Signs and Symbols, Paralinguistic,-
Advantages and disadvantages of each.
3. Oral Communication 6+2
Meaning, Nature, Scope, Principles of Effective Oral, Communication,
Techniques of Effective Speech, Press Conference, Group Discussion,
Interviews, Negotiation, Presentations, The Art of Listening, Principles of
Good Listening, Barriers of Listening, Phone Etiquette, Grapevine
4. Business Correspondence 7+2
Need, Functions, Component and layout of Business letter, Drafting of
letters: Enquiry letter, Placing order, Complaints and follow up letters,
Sales letter, Circulars, Application for employment and Resume, Notices,
Agenda, Memo, Email etiquette.
5. Media of Communication 7+1
Introduction, Advantages and Disadvantages of – Voice Mail,
Teleconferencing, Video Conferencing, SIM Card, Dictaphone, SMS,
MMS, Internet and Social Media Sites.

Recommended Books:
1) Business Communication (Principles, Methods and Techniques) - Nirmal Singh- Deep &
Deep Publications Pvt. Ltd, New Delhi.
2) Essentials of Business Communication – Rajendra Pal & J. S. Korlhalli- Sultan Chand &
Sons, New Delhi.
3) Media and Communication Management – C.S.Raydu - Himalaya Publishing House,
Mumbai.
4) Professional Communication- Aruna Koneru- Tata McGraw-Hill Publishing Co. Ltd, New
Delhi.
5) Creating a Successful CV - Siman Howard - Dorling Kindersley.
6) Business Communication skills – Dr.G.M.Dumbre, Dr.Anjali Kalkar, Dr.P.N.Shende,
Dr.S.D.Takalkar-success Publication, Pune
7) Effective Documentation and Presentation- Urmila Rai & S.M. Rai – Himalaya
Publishing House, Mumbai.
8) Principles Practices of Business Communication – Aspi Doctor & Rhoda Doctor – Sheth
Publishers Pvt. Ltd.
9) Business Communication – Concepts, Cases and Applications – P.D. Chaturvedi,
Mukesh Chaturvedi, 2nd Edition (2013)
 Financial Accounting
GC – 103
Objectives:

1. To enable the students to acquire sound knowledge of basic concepts of accounting

2. To impart basic accounting knowledge
3. To impart the knowledge about recording of transactions and preparation of final accounts
4. To acquaint the students about accounting software packages

Contents No. of
lectures
Unit 1 Introduction: Financial Accounting-definition and Scope, 6
objectives, Accounting concepts , principles and
Conventions.
Accounting Standards in general: - AS1, AS2, AS6.
Unit 2 Accounting Transactions and Final Accounts :- 18
Voucher system; Accounting Process, Journals, Ledger,
Cash Book , subsidiary books ,Trial Balance preparation of
Final Accounts of Sole Proprietorship(Trading and Profit &
Loss Account and Balance Sheet )
Unit 3 Bank Reconciliation Statement :- Meaning , importance 12
and preparation of Bank Reconciliation Statement

Unit 4 Depreciation: - Meaning, need, importance and methods 8

of charging depreciation - Written Down Value, Straight
Line Method.
Unit 5 Computerized Accounting: Computers and Financial 4
Application, Accounting Software packages.
Total 48

Recommended Books
1. Fundamentals of Accounting & Financial Analysis: By Anil Chowdhry (Pearson Education)
2. Business Accounting-Dr.G.M.Dumbre, Dr.Kishor Jagtap, Dr.A.H.Gaikwad, Dr.N.M.Nare-
Success Publication,Pune
3. Financial accounting: By Jane Reimers (Pearson Education)
4. Accounting Made Easy By Rajesh Agarwal & R Srinivasan (Tata McGraw –Hill)
5. Financial Accounting For Management: By Amrish Gupta (Pearson Education)
6. Financial Accounting For Management: By Dr. S. N. Maheshwari (Vikas Publishing)
7. Advanced Accounts – M.C. Shukla and S P Grewal ( S.Chand & Co., New Delhi)
 BUSINESS ECONOMICS (Micro)

GC: 104

Objectives:

1. To expose students to basic micro economic concepts.

2. To apply economic analysis in the formulation of business policies.

3. To use economic reasoning to problems of business.

Contents No. of Lectures

INTRODUCTION:

1.1. Meaning, Nature of Business Economics

1.2. Scope of Business Economics

1.3. Difference between Micro and Macro Economics.

Unit 1 1.4. Basic Economic Problems: Resources and Scarcity;

1.5. Economic problem at family level and Universal level.

1.6. Circular Flow of Income and Expenditure 07

DEMAND and SUPPLY ANALYSIS:

2.1. Concept of Demand and demand curve

2.2. Factors affecting Demand

2.3. Law of Demand, Assumptions and Exceptions.

Unit 2 2.4. Elasticity of Demand and their types. 09

 2.5. Concept of Supply and supply curve

2.6. Factors Affecting Supply

2.7. Law of Supply, Assumptions and Exceptions.

2.8. Increase and decrease in demand and supply

2.9. Causes of change in Demand and supply

REVENUE AND COST ANALYSIS:

3.1.Revenue Concepts (Meaning and Importance):

3.2.Total Revenue, Marginal Revenue and Average Revenue

3.3.Relationship of Average Revenue and Marginal Revenue

3.4.Cost concepts (Meaning and Importance)

3.5.Types of Costs: Accounting Costs and Economic Costs

3.6.Short Run Cost Analysis: Fixed, Variable and Total Cost Curves,
Unit 3 Average and Marginal Costs

3.8.Long Run Cost Analysis: Long Run Average and Marginal Cost
Curves 10

PRICING UNDER VARIOUS MARKET CONDITIONS:

4.1. Introduction and Concept of ‘Market’

4.2. Classification of Market based on nature of competition.

4.3. Perfect Competition- Working of Price mechanism under Perfect

Competition

4.4. Equilibrium of Firm and Industry under Perfect Competition

4.5. Monopoly - Price Determination under Monopoly

4.6. Monopolistic Competition – Non- price competition

Unit 4 4.7.Duopoly and Oligopoly- Meaning and characteristics 10

 DISTRIBUTION:

5.1. Rent: Modern Theory of Rent

5.2. Wages: Marginal Productivity Theory of Wage Determination

5.3 .Interest: Liquidity Preference Theory of Interest

5.4. Profits: Dynamic, Innovation,

5.5. Risk - Bearing and Uncertainty Bearing

Unit 5 5.6. Theories of Profits 12

Total 48

Recommended Books:

1. Modern Economic Theory-K.K. Dewett

2. Textbook of Economic Theory - Stonier and Hague; Longman Green and Co.,
London.

3. Introduction to Positive Economics - Richard G. Lipsey

4. Business Economics (Micro) - Dr. Girijashankar; Atharva Prakashan, Pune.

5. Micro Economics - M. L. Seth
6.
5. Business Economics (Micro)- Dr.Girija Shankar, Dr.B.D.Khedkar, Dr.S.G.Shinde,
Prof.Anjali Sane-Success Publication,Pune

7. Micro Economics - M. L. Jhingan; Vrinda Publications, New Delhi.

8. Business Economics – Dr. D. M. Mithani and Mrs. Anjali Sane, Himalaya Publications.
 Business Mathematics

GC: 105A
Objectives:

1. To understand applications of matrices in business.

2. To understand the concept and application of Permutations & Combinations in business.
3. To use L.P.P. and its applications in business.
4. To understand the concept of Transportation problems & its applications in business world.
5. To understand the concept of shares & share market.

Contents No. of Lectures

Unit 1 Shares and Dividends : Concept of Shares, Stock exchange, Face 08
Value, Market Value, Dividend, Equity Shares, Preferential
Shares, Bonus Shares, Examples
Unit 2 Permutations and Combinations 08
Permutations of ‘n’ dissimilar objects taken ‘r’ at a time (with or
without repetition). nPr = n! / (n-r)! (Without proof).
Combinations of ‘r’ objects taken from ‘n’ objects. nCr = n! / r!
(n-r)! (Without proof) problems, Applications.
Unit 3 Matrices and Determinants (up to order 3 only) Multivariable 14
data, Definition of a Matrix, Types of Matrices, Algebra of
Matrices, Determinants, Adjoint of a Matrix, Inverse of a Matrix
via Adjoint Matrix, Homogeneous System of Linear equations,
Condition for Uniqueness for the homogeneous system, Solution
of Nonhomogeneous System of Linear equations (not more than
three variables). Condition for existence and uniqueness of
solution, Solution using inverse of the coefficient matrix,
Problems
Unit 4 Linear Programming problem (L.P.P. Meaning of LPP, 10
Formulation of LPP, and solution by graphical methods
Unit 5 Transportation problem (T.P.) Statement and meaning 08
of T.P. methods of finding initial basic feasible solution by North
West corner Rule, Matrix Minimum method and Vogel’s
approximation method. Simple numerical problems (concept of
degeneracy is not expected).

Reference Books:
1) Business Mathematics by Dr. Amarnath Dikshit & Dr. Jinendra Kumar Jain.

2) Business Mathematics by Padmalochan Hazarika – Sultan chand & sons, Delhi

3) Business Mathematics by Bari - New Literature publishing company, Mumbai

4) Operations Research by V.K. Kapoor - Sultan chand & sons

5) Operations Research by Dr. S. D. Sharma – Sultan Chand & Sons.

6) Operations Research by Dr. J. K. Sharma – Sultan Chand & Sons.

7) Business mathematics – Dr.Anwar Shaikh, Prof.R.G.Gurav, Prof.Tawade, Prof.

Vaibhav Joshi- Success Publication,Pune

 105 B - Media and Psychology

Total - 60
sessions

UNIT 1: Evolution of Psychology

8
 Definition of Psychology Sessions

 Branches of Psychology – Overview of the

Media and fields
Psychology  Media Psychology – Definition, scope and
objectives

 Psychology and Media – An uneasy

relationship

 Research Methods in Media Psychology

UNIT 2: Role of Psychology in Media 8

 Memory – Definition – Information
Sessions
processing model,
 LOP Thinking – Definition – Lateral
thinking and creative thinking
Perception
 Visual and Depth perception
 Cognitive and behavioural effects of
media. (Focus on print, interactive
medium and web advertising) 12
UNIT 3: Psychological Effects and Influence of
Sessions
Media

 Personality Theories (Trait theory,

Cognitive theory, Psychoanalytical
theory and Behaviour theory) and their
relevance in mass media.
  Social Influence (Definition, conformity,
compliance, obedience and
indoctrination).
 Effects of Media Violence.

 Effects of pro-social media. 16

UNIT 4: Developmental Psychological Issues with
Sessions
Respect to Media

 Learning – Theories – Classical

conditioning and operant conditioning
 Cognitive Learning
 Observation Learning
 Social Cognition – Script and schema
 Motivation – Definition – Types – Need
hierarchy theory.
 Young children and media – Socialization
through media.
 Media use and influence during
adolescence. 16
Sessions
UNIT 5: Social Psychology of the Media

 Attitude Formation – Theories, cognitive

dissonance, role of media in attitude
formation
 Persuasion
 Prejudice
 Gender representation in media Media
representations of various social groups
(1) – men, women… and (the lack of)
equality?
 Representation of minority groups 
Media representation of disability
 Media representation of mental health
 Audience participation and reality T.V.
 Violence and mass media –facts, myths
and misconceptions.
 Pro-social impact of the media messages
 Media representations of various social
groups(2) – ethnic differences
 Advertisements, commercials and their
effectiveness
 Political propaganda
  Media impact and its measurement

Reference Books
1. The Oxford Handbook of Media
Psychology
2. Psychology of the Media - Book by
David Giles
3. A cognitive psychology of mass
communication - Textbook by Richard
Jackson Harris
4. Media Psychology - Book by Matthew
Tyler Giobbi
 Business Demography

GC: 106
Objectives:

1. To develop knowledge base for demographic and environmental factors affecting Business.

2. To make the students aware of environmental problems related to Business and Commerce.

3. To inculcate values of Environmental ethics amongst the students.

Contents Number of
Lectures
Unit – I Introduction of demography 10
1.1 Meaning, Definition, Need, Importance & need of Demography, Studies
for Business
1.2 Scope of demography, interdisciplinary approach of demography
1.3 Components of demography: Fertility, mortality and migration
1.4 Measures to calculate fertility and mortality rate
1.5 Factors affecting fertility and mortality
Unit-2 Distribution of Population and Population Growth 08
2.1Meaning of population distribution and population density, Physical and
cultural factors affecting the distribution of population
2.2 Concepts of over, optimum and under population with suitable examples
2.3 Meaning and definition of population growth, Methods of calculating
population growth
2.4 Population growth in India since 1901
Unit- 3 Population as Resource 12
3.1 Meaning of resource, types of resources
3.2 Importance of human resource in development and growth of business
3.3 Concept of Literacy: importance of literate population as a resource
3.4 Concept of sex ratio, Concept of Age & Sex Pyramid, Types of age and sex
pyramid, age and sex pyramids of different countries
3.5 Classification of population - Urban and rural population
3.6 Population below poverty line, working population, dependent Population
Unit- 4 Urbanization 06
4.1 Meaning, definitions of urbanization, factors responsible for urbanization
and problems of urbanization
4.2 Urbanization as Behavioural concept, structural concepts and
demographic concept
Unit-5 Environment and Environmental issues related to Business 12
5.1 Meaning and definition of environment
5.2 Types of Environment
5.3 Physical and Cultural components of environment
 5.4 Need of environmental studies for Business Management
5.5 Environment factors affecting Business – Physical factors –topography,
climate, minerals, water resources; Cultural factors -infrastructure ,
technology tradition, political, social, education
5.6 Global warming and Kyoto Protocol, Oil Crisis and its impact on Business
5.7 Problems related to water resources
5.8 Types of pollution –Air, Water, Noise - Effects and causes of pollution
5.9 Remedial measures to control pollution
5.10 Interrelationship between industrialization and pollution
Total 48

Recommended books:

1. Population Geography : R.C. Chandana, Lyall Book Depot/ Kalyani Publishers (2006)

2. Population Geography: Qazi, S. Shah, Shargi Qazi APH Publishing Corp. New Delhi

3. Environmental Geography: Dr. Savindra Singh Prayag Pustak Bhawan

4. Geography of India: Majid Hussain Tata McGraw Hill

5. Population Geography : I Singh: Alfa Publication (2006)

6. Business Demography and Environmental studies-Miss Joshi Sunita, Dr.Jaybhaye Ravindra- Success
Publication,Pune