Table 1

Do you buy candles?

Responses Frequency Percentage
Yes 132 88%
No 3 2%
Occasionally 15 10%
Total 150 100%
Table 2
How often do you purchase candles?
Responses Frequency Percentage
Weekly 33 22%
Monthly 36 24%
Occasionally 80 53%
Others 1 1%
Total 150 100%

Table 3
What is your purpose in buying candles?
Responses Frequency Percentage
Personal (to hide unpleasant odor and or
50 33%
for decoration)
Special Occasions (as gifts, for spiritual/
50 33%
religious reason)
For business purposes (for decorations,
40 27%
souvenir, gift and special celebration)
For reseller (sell in churches, cemetery or
10 7%
store)
Others 0 0%
Total 150 100%

Table 4
How many candles do you usually purchase? (Based on number 3 question
Responses Frequency Percentage Ave
1-9 29 58% 5
10-15 17 34% 12
20-25 4 8% 23
Total 50 100%

Table 4.1
Responses Frequency Percentage Ave
60 - 70 36 72% 65
80 – 100 17 34% 90
100 – 150 5 10% 125
150 - 200 4 8% 175
Total 50 100%

Table 4.2
Responses Frequency Percentage Ave
50 – 99 1 10% 75
100 – 200 2 20% 150
200 – 500 4 40% 350
500 - 1000 3 30% 750
Total 10 100%

Table 4.3
 Responses Frequency Percentage Ave
100 – 199 10 33% 150
200 – 500 25 83% 350
500 – 700 5 17% 600
700 - 1000 0 0% 850
1000 - 1500 0 0%
Total 30 100%

Table 5
What sizes of candles do you usually purchase?
Responses Frequency Percentage
Small – 4.5″ 11 22%
Medium – 6″ 35 70%
Large - 10″ 4 8%
Total 50 100%

Table 5.1
Responses Frequency Percentage
Small 50g 40 80%
Medium 6g 7 14%
Large 190g 3 6%
Total 50 100%

Table 5.2
Responses Frequency Percentage
Small 300g 8 0.16
Medium 420g 2 0.04
Large 850g 40 0.8
Total 50 100%

Table 5.3
Responses Frequency Percentage
Small 5.5” 38 76%
Medium 7.5” 2 4%
Large 9.5” 40 80%
Total 50 100%

Table 6 Where do you usually buy

your candles from?
Responses Frequency Percentage
Mall 50 33%
Candle Shop/stores 68 45%
Online 32 21%
Others 0 0%
Total 150 100%

Table 7.
If a candle manufacturer will be established, will you avail and purchased its products?
Responses Frequency Percentage
Yes 143 95%
No 7 5%
Total 150 100%
 No. of
Candle Purchase at
Total Number of Buy Candles Manufacutur Weekly
Shops/Stores Candle Hub
Purchases es
88% 3 45% 95% 22%
Personal 441 388 129 59 56 12
Special Occasion 5,195 4,572 1,524 691 659 145
Business Purposes 4,025 3,542 1,181 535 510 112
Reseller 13,250 11,660 3,887 1,762 1,680 370

Weekly Monthly
12 52
144 676
1,740 8,216
1,344 6,344
4,440 20,956
7,680 36,244

Freq x Ave Total

145
204
441
92

Freq x Ave Total

2,340
1,530
625 5,195
700

Freq x Ave Total

75.00
300.00
1,400.00 4,025.00
2,250.00
Freq x Ave Total
1,500.00
8,750.00
3,000.00
13,250.00
-
 Monthly Occasionally Others

24% 53% 1%
13 30 -
158 351 4
122 272 3
403 896 11

Total Sales for

Occasionally Others
the Year
10 5 79
300 - 1,120
3,510 20 13,486
2,720 15 10,423
8,960 55 34,411
15,500 95 59,519
250
14,879,750