Faculty of Management Studies,

(An ISO 9001:2015 Certified)

Bachelor of Business Administration (B.B.A) – Honours

Four Year Undergraduate Program
Scheme and Syllabus
Session: 2022-23 Onwards
Semester (I- VIII)

Gurukula Kangri (Deemed to be University),

Haridwar, Uttarakhand- 249404.
NAAC Accredited Deemed to be University u/s 3 of UGC Act, 1956

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Programme Structure:
The Semester system, Duration and other programme requirements are:
1. BBA (Honours) programme shall have eight semesters duration with every academic year comprising of
odd and even semesters.
2. The BBA Programme shall have multiple exit option at the end of Two/Four/Six semesters (One, Two,
Or Three academic years respectively) with the award of Certificate, Diploma and General Degree
respectively.
3. The candidate availing exit option shall re-enter the programme at the beginning of any academic year
to complete the degree with the prevailing syllabi.
4. All candidates shall be awarded Bachelor’s degree with Honours on successful completion of Eight
semesters (Four academic years) undergraduate programme.
5. BBA programme shall have the following components:
a) Core Courses
b) Discipline Specific Core Elective (DSE) Courses
c) Skill Enhancement Course(SEC)
d) Ability Enhancement Course(AEC)
e) Open Elective Course (OEC)
f) Research Ability Enhancement Course (RAEC)
g) Internship.
h) Dissertation/ Research Project
6. Medium of instruction: The medium of instruction shall be English. In courses of .BBA-S104 Bhartiya
Gyan Prampara and BBA-S204 Vedic Management students will be provided with the option of writing
examination in English, in addition to Hindi and Sanskrit.
7. There shall be a continuous assessment of the student. For this purpose, semester examination is divided
into two components – Internal Examination and End- Semester Examination in the proportion of 30:70
respectively.
8. At the end of the Fourth semester students wishing to continue in the program shall have to undergo
Summer Training for six to eight weeks and prepare a plagiarized free summer training report. A Viva shall
be conducted at the end of semester by both external and internal examiners in the proportion of 30 marks
and 70 marks respectively.
9. Students of Fifth and Sixth semester shall be required to choose one MOOC course of 3 credits (12 weeks)
as per his/her preference from SWAYAM portal or any other online educational platform approved by
UGC/University/Central Government/Regulatory body. Student shall have to provide the completion
certificate at the end of fifth and sixth semester for claiming the credit.

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 The course chosen by the student should be intimated to the MOOC coordinator of the institutions within
03 weeks from the start of each semester. MOOCs course fees shall be borne by the student. MOOCs course
selected should be different from that being offered in the scheme.
10. Discipline Specific Core Elective Courses will have the requirement of minimum 10 students in a
particular discipline for the discipline to be offered in the semester by the department.
11.Seventh semester students shall have to compulsorily participate in workshops based on contemporary
topics related to research methodology conducted by the department at the end of semester. Students will
be evaluated on the basis of performance in workshop assessment in the proportion of 30 marks and 70
marks respectively.
12. At the end of Eighth semester students shall have to submit original Research Project Report on a
problem/topic (from the Specialization areas) assigned by the Department or undergo Vocational Training
under the supervision of a faculty member of the department. The research project report will carry 200
marks. The report will contain the objectives, scope of the study, significance of study, research
methodology, results, interpretation, conclusions and recommendations. It will contain relevant review
literature, charts, diagrams and bibliography. A certificate of the Supervisor and the Head of the Department
certifying the authenticity of the report shall be attached therewith. The student will submit three copies of
the report to the Head of the program. The average size of Report ordinarily will be 100-125 typed pages in
standard font size (12) and double spacing. One report, duly typed on A-4 sized paper in the hard bound
(paperback) form is to be submitted to the Faculty/Department for evaluation and other shall be retained by
the student after getting both the reports duly forwarded by Head and Dean of the Faculty. Evaluation of
report and Viva shall be conducted by both external and internal examiners with external evaluation of 140
marks (including 20 marks for participation in conference/seminar) and internal evaluation of 60 marks
(including 10 marks for participation in conference/seminar). Evaluation of participation in
Seminar/Conferences will be based on learning developed by participation in aforementioned events and
subsequent impact on report.
13. Every order made under this scheme shall be subject to rectification by the Appropriate University
Authorities as per the rules and regulations from regulatory bodies and government notifications.

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 Structure of Bachelor of Business Administration (B.B.A.) Honours
First Semester B.B.A (Honours)

Course Code Title of the Type L T/P Credits

Course
BBA -C 101 Fundamentals of Core 4 0 4
Management and
Organisational
Behaviour
BBA -C 102 Financial Core 4 0 4
Accounting
BBA -C 103 Managerial Core 4 0 4
Economics
BBA -S 104 Bhartiya Gyan Skill 3 0 3
Prampara Enhancement
BBA -A 105 Entrepreneurship Ability 4 0 4
Development Enhancement
BBA -A 106 Business Ability 3 1 4
Communication Enhancement
Total 22 1 23

Second Semester B.B.A (Honours)

Course Code Title of the Type L T/P Credits

Course
BBA -C 201 Principles of Core 4 0 4
Marketing
BBA -C 202 Corporate Core 4 0 4
Accounting
BBA -C 203 Business Core 4 0 4
Environment
BBA -S 204 Vedic Skill 4 0 4
Management Enhancement
BBA -A 205 Personality Ability 2 1 3
Development and Enhancement
Communication
Skills
BBA -A 206 Computers Ability 3 1 4
Applications in Enhancement
Management
Total 21 2 23

A certificate in Business Administration shall be awarded, if a student completes all the credit requirements of first and second
semester (First Year) and wishes to exit at the end of First Year.

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 Third Semester B.B.A (Honours)

Course Code Title of the Type L T/P Credits

Course
BBA -C 301 Marketing Core 4 0 4
Management
BBA -C 302 Human Core 4 0 4
Resource
Management
BBA -C 303 Management Core 4 0 4
and Cost
Accounting
BBA -S 304 E-Commerce Skill 4 0 4
Enhancement
BBA -A 305 India’s Ability 4 0 4
Diversity and Enhancement
Business
BBA -I 306 Environment Interdisciplinary 3 0 3
Studies
Total 23 0 23

Fourth Semester B.B.A (Honours)

Course Code Title of the Type L T/P Credits

Course
BBA -C 401 Financial Core 4 0 4
Management
BBA -C 402 Income Tax Core 3 1 4
Laws and
Practice
BBA -C 403 Macro Core 4 0 4
Economics
BBA -S 404 Statistics for Skill 4 0 4
Business Enhancement
Decisions
BBA -S 405 Company Law Skill 4 0 4
Enhancement
BBA -I 406 Ethics & Interdisciplinary 3 0 3
Corporate
Social
Responsibility
Total 22 1 23

A Diploma in Business Administration shall be awarded, if a student completes all the credit requirements till fourth
semester (Second Year) and wishes to exit at the end of Second Year.

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 Fifth Semester B.B.A (Honours)

Course Code Title of the Type L T/P Credits

Course
BBA -C 501 Quantitative Core 4 0 4
Techniques for
Management
BBA -C 502 Legal Aspects Core 4 0 4
of Business
BBA -O 503 MOOCs- I Open Elective 3 0 3
Course
BBA -E ---- Discipline Discipline 4 0 4
Specific Specific Elective
Elective - I
BBA -I 505 Production and Interdisciplinary 4 0 4
Operation
Management
BBA -T 506 Summer Internship - - 4
Training
Report
Total 19 0 23

Sixth Semester B.B.A (Honours)

Course Title of the Course Type L T/P Credits
Code
BBA -C 601 Business Policy and Core 4 0 4
Strategy
BBA -C 602 Financial Institutions Core 4 0 4
and Markets
BBA -C 603 Goods and Services Core 4 0 4
Tax
BBA -E ---- Discipline Specific Discipline 4 0 4
Elective - II Specific
Elective
BBA -O 605 MOOCs- II Open Elective 3 0 3
Course
BBA -S 606 Indian Ethos and Skill 4 0 4
Human Quality Enhancement
Development (HQD)

Total 23 0 23

A Degree in Business Administration shall be awarded, if a student completes all the credit requirements till sixth
semester (Third Year) and wishes to exit at the end of Third Year.

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 Seventh Semester B.B.A (Honours)

Course Title of the Course Type L T/P Credits

Code
BBA -C 701 Management Science Core 4 0 4

BBA -R 702 Research Methodology Research 4 0 4

Ability
Enhancement
Course
BBA -C 703 Risk Management and Core 4 0 4
Insurance
BBA -E ---- Discipline Specific Elective - Discipline 4 0 4
III Specific
Elective
BBA -R 705 Statistical Software package (s) Research 2 2 4
Ability
Enhancement
Course
BBA -A 706 Workshop Ability - - 4
Enhancement

Total 18 2 24

Eighth Semester B.B.A (Honours)

Course Title of the Course Type L T/P Credits

Code
BBA -D 801 Dissertation/Vocational Research - - 24
Training Project

Total 0 0 24

A Degree in Bachelor of Business Administration (Honours) shall be awarded, if a student completes all the credit
requirements till eighth semester and successfully submits an original research report (Fourth Year).

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DISCIPLINE SPECIFIC ELECTIVE COURSE: A student can choose any two papers from ONE group in fifth and sixth
semester from the disciplines of Finance (DSE-I), Marketing (DSE-II), Human Resource (DSE-III) and Management of
Global Business (DSE-IV).

Finance (DSE-I) Marketing (DSE-II) Human Resource Management of

Management (DSE- Global Business (DSE-
III) IV)
BBA - E 111 BBA - E 118 Consumer BBA - E 125 HRD BBA - E 132
International Finance Behaviour System and Strategies Transnational and
Cross
Culture Management
BBA - E 112 BBA - E 119 Personal BBA - E 126 Training BBA - E 133
Investment Banking Selling and Sales Force and Development International
and Financial Services Management Distribution
and Supply Chain
Management
BBA - E 113 BBA - E 120 BBA - E 127 BBA - E 134
Investment Analysis Advertising and Brand Management of International
and Portfolio Management Industrial Relations Accounting
Management and Reporting System
BBA - E 114 Project BBA - E 121 Retail BBA - E 128 BBA - E 135
Appraisal Management Performance and Multinational Business
Compensation Finance
Management
BBA - E 115 Business BBA - E 122 BBA - E 129 BBA - E 136
Analysis and Valuation Distribution and Counselling and International Joint
Supply Chain Negotiation Skills for Venture, Merger, and
Management Managers Acquisition
BBA - E 116 Financial BBA - E 123 BBA - E 130 Cross BBA - E 137
Modelling and Marketing of Services Culture HRM International Trade:
Derivatives Policy
and Strategies
BBA - E 117 Strategic BBA - E 124 BBA - E 131 Talent BBA - E 138 Global
Corporate Finance International Marketing and Business Environment
Knowledge
Management

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 Course Distribution BBA (Honours)

Type of Course Number Credits Sem. I Sem. Sem. Sem. Sem. V Sem. Sem. Sem. Total
of per Course II III IV Course VI VII VIII Credits
Courses Course Course Course Course Course Course Course

Core 18 4 3 3 3 3 2 3 2 - 76

Skill 06 4/3 1 1 1 2 - 1 - - 23
Enhancement

Ability 06 4/3 2 2 1 - - - 1 - 23
Enhancement

Discipline 03 4 - - - - 1 1 1 - 12
Specific Elective

Interdisciplinary 03 4/3 - - 1 1 1 - - - 10

Internship 01 4 - - - - 1 - - - 04
Report

Research 01 24 - - - - - - - 1 24
Project

Open Elective 02 3 - - - - 1 1 - - 06
Course -
MOOCs
Research Ability 02 4 - - - - - - 2 - 08
Enhancement
Course
Total Credits 23 23 23 23 23 23 24 24 186

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PROGRAM OUTCOMES (POs) – BBA Honours
PO1 Gain in-depth knowledge of various management fundamentals, theories and principles related to functional areas of
management.
PO2 Identify, formulate and analyze structured and unstructured decisions reaching substantiated conclusions applying
various management- oriented skills.
PO3 Apply research-oriented knowledge and modern tools and techniques to solve complex problems in the business context.
PO4 Ability to communicate effectively with the management community and society at large to express ideas with clarity in
both oral and written communication.
PO5 Integrate individual values with organizational values and create a best-fit without compromising ethical standards and
understand the impact of professional management solutions in societal and environmental contexts.
PO6 Understand group dynamics and function effectively as an individual, and as a member or leader in diverse teams in
multidisciplinary settings.
PO7 Acquire knowledge in the domains of HR, Marketing, Management of Global Business and Finance to develop
innovative/entrepreneurial skills for becoming a successful manager/entrepreneur.
PO8 Able to recognize the need for independent and life-long learning in the broadest context of technological change.

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 BBA I Year BBA-C101 Semester-I
Fundamentals of Management and Organisational
Behaviour
Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand the nature of management and describe the PO.1, PO.2, PO.3,PO.7
functions of management.
CO.2 To develop understanding of different approaches to designing PO.1, PO.2, PO.3,PO.4, PO.5,
organizational structures. PO.7, PO.8
CO.3 To discover and understand the concept of motivation, PO.1, PO.2, PO.3,PO.4, PO.5,
leadership, power and conflict. PO.7, PO.8
CO.4 To explain students to describe how people behave under PO.1, PO.2, PO.3,PO.4, PO.5,
different conditions and understand why people behave as they PO.7, PO.8
do.

 Evolution of Management Theory. Managerial functions and Roles. Overview of Planning: Types of Plans &
The planning process; Decision making: Process, Types and Techniques. Control: Function, Process and types
of Control. (8 hours)
 Principles of organizing: Common organisational structures; Delegation & Decentralization: Factors affecting
the extent of decentralization, Process and Principles of delegation. (8 hours)
 Importance of organizational Behaviour, Perception: Concept, Nature, Process, Personality, Learning: Concept
and Theories of Learning, Motivation: Concepts and their application, Charismatic & Transformational
Leadership. (8 hours)
 Groups and Teams: Definition, Difference between Groups and teams; Stages of Group Development, Group
Cohesiveness, Types of teams. Analysis of Interpersonal Relationship: Transactional Analysis, Johari
Window. (8 hours)
 Conflict: Concept, Sources, Types, Stages of conflict, Management of conflict, Organisational Change:
Concept, Resistance to change, managing resistance to change, Implementing Change, Kurt Lewin Theory of
Change. Managing Stress: Insights from Indian ethos. (8 hours)

SUGGESTED READINGS:

1) Robbins Stephen P (2019). Essentials of Organization Behavior: Pearson.

2) Robbins Stephen P and Judge T.A. (2017) Organisational Behaviour: Pearson.
3) Stephen P. Robbins & Mary Coulter (2017) Management:Pearson.
4) Newstrom J. W., & Davis, K. (2011). Human behavior at work. McGraw Hill.
5) Nelson, D , Quick, J.C., & Khandelwal, P., (2011). ORGB . Cengage Learning.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class
by concerned teachers from time to time.

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 BBA I Year BBA-C102 Semester-I
Financial Accounting

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Familiarity with different accounting concepts and conventions and PO.1, PO.2
recording of financial transactions.
CO.2 Understanding the IFRS, ICAI accounting standards. PO.1
CO.3 Demonstrate an understanding of depreciation accounting and rectification PO.3, PO.4 , PO.6
of errors
CO.4 Preparation and analysis of financial statements and preparation of cash PO.1, PO.2, PO.3,PO.4
flow statement.
CO.5 Understanding methods and tools of ratio analysis. PO.1, PO.2, PO.3, PO.4, PO.6

 To familiarize students with the mechanics of Business Accounting; Concepts, Importance and
Scope. Recording of Financial Transactions/- Journal, ledger, subsidiary books and Cash Book.
Accounting Equation, Preparation of Trial Balance. (10 hours)
 Introduction to International Financial Reporting Standards (IFRS). Understanding Accounting
Standards issued by the ICAI related to Disclosure of Accounting Policies, Depreciation Accounting, and
Revenue Recognition. Methods of charging Depreciation –Straight-line Method and Written- down-
value Method. Rectification of Errors. (10 hours)
 Preparation of Financial Statements: Preparing Trading Account, Profit & Loss Account and Balance
Sheet for a Sole Proprietor. Preparation of Cash Flow Statement as per AS-3 (revised). (10 Hours)
 Analyzing Financial Statements: Meaning, Interpretation, Objectives or Purpose and Importance of
Financial Statement Analysis. Methods and tools for Financial Statement Analysis; Comparative and
Common Size Financial Statements. Ratio Analysis. Meaning and Usefulness of Financial Ratios;
Analysis of Financial Ratios from the perspective of different Stakeholders like Investors, Lenders, and
Short-term Creditors; Profitability Ratios, Solvency Ratios, Liquidity Ratios, and Turnover Ratios;
Limitations of Ratio Analysis. (10 hours)

SUGGESTED READINGS:

1. Ghosh, T. P. (2009). Financial Accounting for Managers. New Delhi: Taxman Allied services Pvt Ltd.
2. Horngren, C. T., Sundem, G. L., Elliott, J. A., &Philbrick, D. (2021). Introduction to Financial
accounting. New Delhi: Pearson Higher Ed.
3. Maheshwari, S. N., & Maheshwari, S. K. (2021). An Introduction to Accountancy.New Delhi:
Vikas Publishing House Pvt. Ltd.
4. Narayanaswamy, R. (2017). Financial Accounting: A Managerial Perspective. New Delhi:PHI
Learning Pvt. Ltd
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

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 BBA I Year BBA-C103 Semester-I
Managerial Economics

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand concepts of Economics and methods for business PO.1, PO.2, PO.3
decision making.
CO.2 To apply economic theories to the demands of business. PO.1, PO.2, PO.3, PO.7, PO.8
CO.3 To develop an understanding of microeconomic tools and PO.2, PO.3
techniques.
CO.4 To assimilate economic data and related information in business PO.3, PO.4 , PO.5, PO.6
problems
CO.5 To describe the core concepts and techniques in economics. PO.1, PO.2

 Demand, Supply and Market equilibrium: individual demand, market demand, individual supply, market
supply, market equilibrium; Elasticities of demand and supply: Price elasticity of demand, income
elasticity of demand, cross price elasticity of demand, elasticity of supply; Theory of consumer behaviour
: cardinal utility theory, ordinal utility theory(indifference curves, budget line, consumer choice,
price effect, substitution effect, income effect for normal, inferior and Giffen goods), revealed preference
theory. (10 hours)
 Producer and optimal production choice: optimizing behaviour in short run (geometry of product curves,
law of diminishing margin productivity, three stages of production), optimizing behaviour in long
run (isoquants, ISO cost line, optimal combination of resources).Costs and scale: traditional theory of
cost (short run and long run, geometry of cost curves, envelope curves), modern theory of cost (short run
and long run), economies of scale, economies of scope. (10 Hours)
 Theory of firm and market organization : perfect competition (basic features, short run equilibrium
of firm/industry, long run equilibrium of firm/industry, effect of changes in demand, cost and imposition
of taxes) ; monopoly (basic features, short run equilibrium, long run equilibrium, comparison with
perfect competition, price discrimination; monopolistic competition (basic features, demand and cost,
short run equilibrium, long run equilibrium) ; oligopoly (10 Hours)
 Factor market: demand for a factor by a firm under marginal productivity theory (perfect competition in
the product market, monopoly in the product market), market demand for a factor, supply of labour,
market supply of labour, factor market equilibrium. (10 Hours)

SUGGESTED READINGS:

1. Keat, P., & Young, P.K.(2017). Managerial Economics. New Delhi: Prentice Hall.
2. Jefferey, P (2019). Microeconomics. New Delhi: Pearson.
3. Case, K, Fair Ray and Oster Sheron (2020).Principles of Economics. NewDelhi: Pearson.
4. Glenn Hubbard and O’Brien Anthony, (2017).Microeconomics. NewDelhi: Pearson
5. Samuelson and Marks (2013). Managerial Economics. New Delhi: Wiley

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

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 BBA I Year BBA-S104 Semester-I
Bhartiya Gyan Prampara

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 03 30

Course Outcome Mapped Program Outcomes

CO.1 Familiarity with Vedic management believe in scarifying ego, PO.1, PO.2, PO.3
opinions and strongly held beliefs and achieve peace through
selfishness and cooperative human behavior through dharma
and yoga.

CO.2 Understanding Vedic value, culture, code of conduct and PO.3, PO.4, PO.8
leadership style in ancient era and applying it in modern era

CO.3 Apply ancient value systems and its implication with business PO.1, PO3
field

CO.4 To understand technique of Vedic Philosophy and Geeta for PO.2, PO.3
self motivation and its application modern business.

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 BBA I Year BBA-A105 Semester-I
Entrepreneurship
Development
Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand the nature and function of entrepreneurship. PO.1
CO.2 To articulate on the entrepreneurial business idea and innovations. PO.1, PO.2
CO.3 To identify the entrepreneurial opportunities and assessing the scope of PO.2, PO.3, PO.4, PO.5,PO.6
development.
CO.4 To integrate the entrepreneurial leadership and management style. PO.5, PO.6,PO.7, PO.8
CO.5 To be able to employ entrepreneurial theories , family business concepts PO.2, PO.4
and schemes such as Mudra Yojna.

 The evolution of the concept of entrepreneurship, John Kao’s Model on Entrepreneurship, Idea Generation,
Identifying opportunities and Evaluation; Building the Team /Leadership, Prototype Building. Start-Up and
Early Stage Venture Issues in creating and Sustaining a Non-profits Organization, The Entrepreneur: Role,
Opportunities and Challenges, MSME Act Small Scale Industries, The Small Industries Development Bank of
India(SIDBI) (8 Hours)

 Franchising; advantages/disadvantages of franchising; types of franchise arrangements; franchise contracts;

franchise evaluation checklist, Financing entrepreneurial ventures; Seed Funding, Venture Capital, Khadi and
Village Industries Commission (KVIC), Special Economic Zone (Meaning, features & examples) (8 Hours)

 Stimulating Creativity; Organisational actions that enhance/hinder creativity, Managerial responsibilities,

Creative Teams; Sources of Innovation in Business; Managing Organizations for Innovation and Positive
Creativity.(8 Hours)

 Introduction to Social Entrepreneurship; Characteristics and Role of Social Entrepreneurs; Innovation and
Entrepreneurship in a Social Context; Women Entrepreneurship, Schemes for Entrepreneurship Development
by State and Central Government, Edupreneurship, Health entrepreneurship, Tourism entrepreneurship (8
Hours)
 Family Business: Concept, structure and kinds of family firms ; Culture and evolution of family firm; Managing
Business, family and shareholder relationships; Conflict and conflict resolution in family firms ; Managing
Leadership ,succession planning in Family Business (8 Hours)

SUGGESTED READINGS:
1. Michael P. PetersRobert D. HisrichSabyasachi SinhaDean A. Shepherd(2020). Entrepreneurship 11th edition. New
Delhi: McGraw Hill Publisher.
2. Robert D Hisrich, Michael P Peters, Dean A Shepherd (2018). Entrepreneurship . New Delhi: McGraw Hill
Publisher.
3. Poornima M., Charantimath (2018). Entrepreneurship Development and Small Business Enterprises (3rd Edition).
New Delhi: Pearson.
4. Jeffrey R. CornwellNorman M. Scarborough (2016). Essentials of Entrepreneurship and Small Business
Management. New Delhi: Pearson.
5. Mohanty Sangram Keshari (2019). Fundamentals of Entrepreneurship. New Delhi: PHI.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by
concerned teachers from time to time.

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 BBA I Year BBA-A106 Semester-I
Business Communication

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 03 30

Course Outcomes: Mapped Program Outcomes

CO.1 To understand and recall the fundamentals of business communication PO1, PO2

CO.2 Apply key communication concepts to manage business. PO1, PO2, PO3, PO4

CO.3 Demonstrate professional speaking, reading, and writing skills required PO1, PO2, PO4, PO7
to communicate in a business.
CO.4 Recall and apply modern business communication tools to be effective PO1, PO2, PO3, PO4 PO5 PO7
and efficient in business governance .
CO.5 Design his authentic communication style to create impact in the
business worlds. PO4 PO5 PO7

 Basic forms of Communication, Communication models and processes, Audience analysis, Development of
positive personal attitudes – SWOT analysis, Whole communication. (8 Hours)
 Principles of Effective Communication, formal and informal Communication, Grapevine,
Miscommunication (Barriers), Group Discussions, Seminars, Effective listening. ( 8 Hours)
 Writing Skills –Business letter format, Request and Reply letters; Good news and Bad news letters; Persuasive
letters, Office memorandum, Business report preparation. (8 Hours)
 Oral Presentation – Principles of Oral presentation, factors affecting presentation, Sales presentation, speeches to
motivate, Effective presentation skills, Interviewing Skills – appearing in interviews, Conducting Interviews,
Writing resume and letter of application. (6 Hours)

SUGGESTED READINGS:
1. Kaul A (2018), Effective Business Communication.PHI, New Delhi.
2. Baugh, Frrayer & Thomas, How to write first class Business Correspondence.MacGraw Hills, New Delhi.
3. Borg J. (2009), Body Language (7 easy lessons to master the silent language).Pearson Education,New Delhi.
4. Chaturvedi, P D & Chaturvedi, M. (2011) Business Communication (Concepts, Cases and Applications),
Pearson Education, New Delhi.
5. Chaturvedi, P D & Chaturvedi, M. (2018), Art And Science Of Business Communication, Pearson Education,
New Delhi.
6. Hudson, R.H. (2006) Business Communication;5 th Edition. Jaico Publishing House, Mumbai.
7. Kitty Locker & Kaczmarek (2013), Business Communication, Building Critical Skills McGraw Hill, New Delhi.
8. Krishna Mohan & Meera Banerji (2017), Developing Communication Skills. Macmillan India Ltd, New Delhi.
9. Quintanilla , K.M. and Wahl, S.T. (2021). Business and Professional Communication: KEYS for Workplace
Excellence. USA: Sage.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

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 BBA I Year BBA-C201 Semester-II
Principles of Marketing

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand and recall the fundamentals of principles of marketing. PO1, PO2

CO.2 Understand major marketing elements and their Impact on Marketing PO1, PO2
Decisions, concepts and methods with regard to enhance customer value.
CO.3 Apply contemporary marketing theories to the demands of business and PO1, PO2,PO3, PO4
management practice.
CO.4 Demonstrate how as a marketer you can use your knowledge of PO4 PO5 PO7
consumer behavior concepts to develop better marketing programs and
strategies to influence those behaviour.
CO.5 To understand, analyze and evaluate product and their pricing decisions PO4 PO5 PO7
and promotional mix decisions.

 Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core marketing concepts;
Company orientation - Production concept, Product concept, Selling concept, Marketing concept, Holistic
marketing concept. Marketing Environment: Demographic, economic, political, legal, socio cultural,
technological environment (Indian context); Portfolio approach – Boston Consultative Group (BCG) matrix.
(10 Hours)
 Segmentation, Targeting and Positioning: Levels of Market Segmentation, Basis for Segmenting Consumer
Markets, Difference between Segmentation, Targeting and Positioning. (10 Hours)
 Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product
Classification, Product Line Decision, Product Mix Decision, Branding Decisions, Packaging &Labelling, New
Product Development. Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment),
Adapting Price (Geographical Pricing, Promotional Pricing and Differential Pricing).
(10 Hours)
 Promotion Mix: Factors determining promotion mix, Promotional Tools – basics of Advertisement, Sales
Promotion, Public Relations & Publicity and Personal Selling; Place (Marketing Channels): Channel functions,
Channel Levels, Types of Intermediaries: Types of Retailers, Types of Wholesalers. Marketing of Services -
Unique Characteristics of Services, Marketing strategies for service firms – 7Ps. (10 Hours)

SUGGESTED READINGS:
1. Kotler, P. & Keller, K.L. (2015). Marketing Management (15th Global Edition). New Delhi: PHI.
2. Kotler, Philip & Armstrong, G. (2017). Principles of Marketing. New Delhi: PHI.
3. Palmer. (2015). Introduction to Marketing. London: Oxford University Press.
4. Paliwoda, S. & Andrews, T. (2013). Marketing Management in Asia. UK: Routledge.
5. Singh,V.K. & Sharma, N. (2015). Mini Cases & Case lets for Would Be Managers. Germany: Lambert Academic
Publishing.
6. Winer, R. & Dhar, R. (2013). Marketing Management. New Delhi: Pearson.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

17 | P a g e
 BBA I Year BBA-C202 Semester-II
Corporate Accounting

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Students will be able to formulate the concepts of corporate structure, PO1, PO2, PO3
capital issue, forfeiture, re-issue and redemption of debentures and
preference shares process by recognizing their entries and account
formation with the help of practical problems.
CO.2 Students will be able to apply the concepts of Final a/cs of corporate PO1, PO2, PO3 PO4 PO5
entities and interpreting & classifying the financial statements of the
companies as per accounting principles for knowing the financial
position of the business.
CO.3 Students will be able to compare by applying the given information in PO1, PO2, PO3 PO4 PO5
the familiar situation with the help of calculation of Goodwill and
Valuation of Shares by executing them in the case of merger, liquidation,
partnership, etc. for knowing the value of the firm in the market.
CO.4 Students will be able to analyze the result of PO1, PO2, PO3 PO4 PO5 PO7
Amalgamation/Reconstruction of companies using financial tools and
AS-14 concepts and evaluating the different type of companies and their
structure with the help of Consolidation of Financial Statements of
Holding & Subsidiary Companies.
CO.5 Students will be able to comparing the concept of Banking Companies
accounting system with Non-Banking Companies accounting system. PO1, PO2, PO3 PO4 PO5

 Accounting for Share Capital & Debentures: Issue, forfeiture and reissue of forfeited shares- concept & process
of book building. Issue of rights and bonus shares. Buy back of shares. Redemption of preference shares. Issue
and Redemption of Debentures. (8 Hours)
 Final Accounts: Preparation of profit and loss account and balance sheet of corporate entities, excluding
calculation of managerial remuneration. Disposal of company profits. (8 Hours)
 Valuation of Goodwill and Valuation of Shares: Concepts and calculation - simple problem only. Unit IV:
Amalgamation of Companies 12 Lectures Concepts and accounting treatment as per Accounting Standard: 14
(ICAI) (excluding inter company holdings). Internal reconstruction: concepts and accounting treatment excluding
scheme of reconstruction. (8 Hours)
 Accounts of Holding Companies/Parent Companies: Preparation of consolidated balance sheet with one
subsidiary company. Relevant provisions of Accounting Standard: 21 (ICAI). (8 Hours)
 Banking Companies: Difference between balance sheet of banking and non banking company; prudential norms.
Asset structure of a commercial bank. Non-performing assets (NPA). (8 Hours)

SUGGESTED READINGS:
1. Monga, J.R.. and Bhadur, R. (2022). Fundamentals of Corporate Accounting, 26th edition. Scholar Tech Press.
2. Shukla, M.C., Grewal, T.S. and Gupta, S.C.(2020). Advanced Accounts. Vol.-II. S. Chand &Co., New Delhi.
3. Ahmed, Naseem.(2007). Corporate Accounting, Ane Books Pvt. Ltd. New Delhi.
4. Jain, S.P. and Narang, K.L.(2015). Corporate Accounting. Kalyani Publishers, New Delhi.
5. Compendium of Statements and Standards of Accounting. The Institute of Chartered Accountants of India, New Delhi.
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.
18 | P a g e
 BBA I Year BBA-C203 Semester-II
Business Environment

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To enable students to evaluate business and its environment. PO.1

CO.2 To enable students to understand business and society. PO.1 PO.2 PO.3 PO.7 PO.8

CO.3 To enable students to discuss the contemporary issues in business. PO.2 PO.3 PO.4 PO.7 PO.8

CO.4 To enable students to examine and evaluate business in International PO.1 PO.2
Environment.

 Economic Systems: Globalization of Indian Economy, Aspects of Human Development, Introduction to

International Business, Modes of International Business, Absolute advantage, Comparative advantage, theory
of Country size. (8Hours)
 The Business Environment: The Economic and Political Envir onment, The Human and Cultural Environment
, Trade and Investment—Governmental Influence on Trade and Investment, Determination of Trading
Partner’s Independence, Interdependence and Dependence, Country Evaluation and Selection, Scanning for
Alternatives, Country Comparison Considerations, Tools for Comparing Countries, Diversification vs.
Concentration Strategies, Investment Proposal Evaluation. (8Hours)
 Marketing: Market size analysis, Product Policy, Pricing Promotion and Distribution, Finance: Internal
Sources of Funds, Global Cash Management, Financing International Trade, Risk Management and Financial
Aspects of the Investment Decisions, Multinational Accounting and Tax Functions: Factors Influencing the
Development of Accounting, Transactions in Foreign Currency, Translating of Foreign Currency, Financial
Statements, Taxation of Foreign, source income, Double.Tax Treaties (8Hours)
 Human Resource Management: Management Qualifications and Characteristics, International Managerial
Transfers, Management Recruitment and Selection, International Development of Managers, Training, Market
Differences. Production: Production and Export Strategies, Forms of Foreign Involvement. (8Hours)
 Regional Blocks : Cross – National Cooperation and Agreement, GATT and UNCTAD, Trading Blocks—
EC, NAFTA, East Asia, Special Trading Arrangements of Trading Blocks with Developing Countries,
Monetary Block, International Business Diplomacy: Negotiating an International Business, Issues in Asset
Protection, Multilateral Settlements, Consortium Approaches, External Relations Approach. (8Hours)

SUGGESTED READINGS:
1. Shaikh Saleem.(2020). Business Environment| Fourth Edition. Pearson.
2. Bhalla ,V.K. (1990). World Economy in 90’s ; A Portfolio Approach.:Anmol Publications.,New Delhi.
3. Daniel, J.D. & Radebangh. (2001). International Business..A.Wesley, NY,USA
4. Eiteman, D.K .,& Stonchill, A.I.(1992). Multinational Business Finance.A.Wesley, NY,USA
5. Kreinin ,Mordechel, E.H.(1979). Internationa l Economics, Brace, USA.
6. Rugman, A. M.(1979). International Diversification & the Multinational. Lexington Books, Toronto.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

19 | P a g e
 BBA I Year BBA-S204 Semester-II
Vedic Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcome Mapped Program Outcomes

CO.1 Familiarity with Vedic management believe in scarifying ego, PO.1, PO.2, PO.4
opinions and strongly held beliefs and achieve peace through
selfishness and cooperative human behavior through dharma and
yoga.

CO.2 Understanding Vedic value, culture, code of conduct and PO.1, PO.2, PO.8
leadership style in ancient era and applying it in modern era

CO.3 The differentiation of karma and Akaram Siddhant according PO.1, PO.2, PO.8
ancient scripture and its implication in modern life

CO.4 To understand technique of Vedic Philosophy and Geeta for self PO.2, PO.3
motivation and its application modern business

 Introduction to Vedas, ManuSmriti: Code of ideal human conduct, Management Practices from Kautilya’s
Arthashastra (8 Hours)
 Purusarthas (Absolute Attainments), The Role of a Manager, Leadership: an Indian vision–Qualities of a leader,
Lessons taught by Indian Scriptures. (8 Hours)
 Self-management, Management of Men and Motivation-as viewed in Vedic Philosophy, Managerial and
Corporate Excellence. (8 Hours)
 Business Ethics, Managing Ethics, Ethical Decision-Making, Indian Ethos for Management, Value-Oriented
Holistic Management. Corporate Ethics. (8 Hours)
 Theory of Karma Siddhanta, Gita and the Art of Successful Management, Individual Discipline, Family and
Social Discipline, National Discipline. (8 Hours)
SUGGESTED READINGS:
1. Jha, G., Sengupta, S. &Sigh, B.R.(2017). Vedanta Anvishki. D.K. Print world private limited,
2. Prabhu, M.(2020). The Vedic management approach for leadership. www.amazon.com
3. Frawely, D.(2017). The art and science of Vedic Counseling Management. Amazon Asia Pacific holding Private
ltd.
4. Murthy, C.S.V. (2018). Business Ethics (Text and Cases). Himalaya Publishing House. New Delhi.
5. Ranganathananda ,Swami.(2017). Human Values in Management ( 3rd ed.). Bhartiya Vidya Bhawan. Mumbai.
6. Sharma, R. N. (2015). Manusmriti. ChaukhambaSanskrit Pratishthan, New Delhi.
7. Anubhavananda, S., & Kumar, A.(2017).Ethics in Management (Insights from
Ancient IndianWisdom).NewDelhi: Ane Books Pvt.Ltd.
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

20 | P a g e
 BBA I Year BBA-A205 Semester-II
Personality Development and Communication Skills

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 03 30

Course Outcomes: Mapped Program Outcomes

CO.1 Remember, understand and recall the fundamentals techniques in PO.1, PO.2, PO.3
personality development
CO.2 Understand and apply key writing rules to make writing effective. PO.1, PO.2, PO.3, PO.7, PO.8
CO.3 Understand and apply key presentation rules to make presentation effective. PO.3, PO.4 , PO.5, PO.6

CO.4 Understand and apply key public speaking rules to make public speaking PO.3, PO.5, PO.6
effective.
CO.5 To develop student’s personality into a more confident and business- PO.5, PO6, PO7, PO8
oriented professional.

 Techniques in Personality development a) Self-confidence b) Mnemonics c) Goal setting d) Time

Management and effective planning (8 Hours)
 Written communication,: Grammar usage and style in professional writing, Basics of Letter writing,
memorandum, notice, email, and report writing. Resume writing. (6 Hours)
 Oral communication: principles of successful oral communication, necessary guidelines, barriers.
Important aspects of oral communication, oral communication and electronic media. (8 Hours)
 Communication skills and Personality Development a) Intra personal communication and Body Language
b) Inter personal Communication and Relationships c) Leadership Skills d) Team Building e) public
speaking f) Negotiation skills g) Business etiquettes. (8 Hours)

SUGGESTED READINGS:
1. Borg J, (2022).Body Language (7 easy lessons to master the silent language).New Delhi:Pearson Education.
2. Chaturvedi, P D & Chaturvedi, M (2019). Business Communication (Concepts, Cases and Applications). New
Delhi: Pearson Education.
3. Hudson, R.H.,(2016) .Business Communication;5 th Edition. Mumbai: Jaico Publishing House.
4. Kitty, L. & Kaczmarek (2019).Business Communication, Building Critical Skills. New Delhi: McGraw Hill.
5. Lesikar, R.V., Flatley, M.E., Rentz, K. and Pande, N.(2018). Business Communication: Making Connections in
a Digital World;11th Edition. New Delhi: McGraw Hill.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by
concerned teachers from time to time.

21 | P a g e
 BBA I Year BBA-A206 Semester-II
Computers Applications in Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understand and use current technology, techniques, skills and tools PO.1, PO.2, PO.3
necessary for professional practice in Business.
CO.2 Prepare presentations related to business management i.e., sales, revenue, PO.1, PO.2, PO.3, PO.7
marketing strategies and production etc.
CO.3 Analysis of business data as per requirement using MS Excel. PO.3, PO.4 , PO.5, PO.6

CO.4 Writing business letters, applications, notes, summary etc. using Microsoft PO.3, PO.5, PO.6
Editor.
CO.5 Demonstrate the presentation skills using MS PowerPoint and PO.5, PO6, PO7
implementation of accounting concepts using MS Excel.

 Introduction to Computer-Characteristics of Computers, The Computer System, Parts of Computers);

Computer H/W Setup, Configuration, Networking, Mobile H/W Device and types wireless Networking;
Operating System- Introduction to Operating Systems, An overview of various Computer & Mobile OS &
Application (UN IX / Linux, DOS, Windows, Android, windows mobile, iOS Like), Features of latest
Windows Operating Systems & its Management & Networking (Installation, backup, security, User
control), Usage of payment gateways. (8 Hours)
 Introduction to essential tools: Introduction to facilities & commonly used features of:
a) Word: Working with word document, Inserting, filling and formatting a table, Mail Merge including
linking with Access Database, Creating Macros -Sending E-mail from Word Import / Export of files
Converting Word Document to Web Document, PDF files Hyperlinks; OLE Security features in MS-Word
- Protection of Documents - Password for Documents - Checking for viruses in macros, referencing, creating
bibliography, manage sources and citations, review documents.
b) PowerPoint: Preparing Presentations,Slides,Handouts,Speaker’s Notes - Outlines - Media Clips - Charts
– Graphs, Adding the Transitions to the Slide Show - Special effects in detail, - Setting Slide timings.
c) Excel: Creating a work book, Rearranging Worksheet, Organizing Charts and graphs, Ranges and
Functions & Formulae: Mathematical, Statistical Financial Functions such as NPV (Net present value),
Future value, IRR (Internal Rate of Return), EMI (Equated Monthly Installments, Compounding Yearly,
periodic and monthly) - Auto Calculate Using Names in a Formula, Formula Editing, Macros, Consolidation
of Data & Data Analysis - Sorting List, Filter & More Filtering Techniques - Consolidate data in multiple
worksheets - What-if analysis, Goal Seek Scenario Manager, Solver, Lookup Function - Sub Totals, Nested-
IF, Statistical Analysis; Data Validation & Protection - Create a dropdown list from a range of cells - Apply
data validation to cells - Copy data validation setting, remove data validation - Find cell that have data
validation, protect cell data, using password to protect sheet and workbook. - Use validation to create
dependent list; Pivot table Reports & Pivot Chart Reports. (15 Hours)

 Using MS Excel for Data Analysis & Reporting Features: Using spreadsheet for following purposes and
making reports:  Loan & Lease statement  Ratio Analysis.  Payroll statements  Capital Budgeting.
Depreciation Accounting  Graphical representation of data  Frequency distribution and its statistical
parameters  Correlation and Regression (15 Hours)

22 | P a g e
  Business Data Processing – Definition, Data Storage, Hierarchy, Standard Methods of Organizing Data, Database
Management System. Computer Networks (LAN and WAN only). Data Backup and Recovery (2 Hours)

SUGGESTED READINGS:
1. Goel, A. (2010). Computer Fundamentals. Pearson Education, New Delhi.
2. Madan, S. (2011). Student’s Guide to IT. Taxmann Allied Services Pvt. Ltd, New Delhi.
3. McLeod, Raymond, Schell, & George, P. (2017). Management Information System (10th ed.). Pearson Education
Inc, USA..
4. Prasad,L.M. & Prasad,Usha. (2017). Management Information Systems. Sultan Chand & Sons, New Delhi.
5. Rainer, Turban & Potter. (2005). Introduction to Information Technology. John Wiley & Sons Inc.USA.
6. Gelinas, Ulric J., and Steve G. Sutton,(2015). Accounting Information System, South Western Thomson
Learning
NOTE:The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

23 | P a g e
 BBA II Year BBA-C301 Semester-III
Marketing Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understand major marketing elements and their Impact on Marketing PO.1, PO.2, PO.3
Decisions, concepts and methods with regard to enhance customer value.
CO.2 Apply contemporary marketing theories to the demands of business and PO.1, PO.2, PO.3, PO.7, PO.8
management practice.
CO.3 Demonstrate how as a marketer you can use your knowledge of consumer PO.3, PO.4 , PO.5, PO.6
behavior concepts to develop better marketing programs and strategies to
influence those behaviour.
CO.4 Organise information and data to reveal patterns and themes, and manage PO.3, PO.5, PO.6
teams and implementing marketing programs.
CO.5 Understand the process of consumer protection, accounting for ethical, PO.5
social and cultural (ESC) issues.

 Nature and scope of marketing, Marketing Environment: Concept; Need for Study; Major Elements and their
Impact on Marketing Decisions, critical role of marketing in organization/Society, Marketing planning and
research, Customer Value, Holistic Marketing. (8 Hours)
 Understanding Consumer and Industrial Markets: Demand measurement and Forecasting, Theories of Consumer
Behaviour; Various Buying Roles in Family; Types of Buying Behaviour; Consumer Decision. Making
Process in Buying segmentation, Bases of Segmenting Consumer Markets; Market Selection Strategies; Targeting
and positioning Consumer and Industrial Market. (8 Hours)
 Product Decisions: Product mix, Product life cycle, New product development, Banding and Packaging decisions,
Pricing methods and strategies, Promotion decisions—Promotion mix, Advertising and Personal selling, Channel
management—selection, co.operation and conflict management, Vertical marketing systems, Organizing and
implementing marketing in the Organization, Gandola management. (8 Hours)
 Evaluation and Control of Marketing Efforts: Scope, Steps, Designing, Tools and Techniques of marketing
controller, The marketing controller concept, Organizing & Implementing marketing program. (8 Hours)
 New Issues in Marketing: Globalization, Consumerism, Green marketing,Legal, Ethical and Social Aspects of
Marketing: Consumerism; Consumer Protection Measure in India; Recent Developments in Consumer Protection
in India, Rural marketing, e.marketing, retailing. (8Hours)
SUGGESTED READINGS:
1. Kotler, P. & Keller, K.L. (2021). Marketing Management (15th Global Edition). New Delhi: PHI.
2. Kotler, Philip & Armstrong, G.(2016). Principles of Marketing. New Delhi: PHI.
3. Palmer. (2015). Introduction to Marketing.London: Oxford University Press.
4. Paliwoda, S. & Andrews, T. (2020). Marketing Management in Asia. UK: Routledge.
5. Singh,V.K. & Sharma, N. (2015). Mini Cases & Caselets for Would Be Managers. Germany: Lambert Academic
Publishing.
6. Philip.T Kotler & Gary Armstrong.(2019) Principles of Marketing (18th ed.) New Delhi: Pearson.
7. Etzel, M. J., Bruce, J., W., Stanton, W. J., & Pandit, A. (2010).Marketing (14th ed.). New Delhi: Tata McGraw-
Hill.
NOTE:The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.
24 | P a g e
 BBA II Year BBA-C302 Semester-III
Human Resource Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Outline and explain basic concept of Human Resource management. PO1, PO2
CO.2 Understand Recent Developments that pose threat towards management of PO3, PO4, PO6
Manpower.
CO.3 Highlight how HR Manager contributes towards strategic directions and PO2, PO3, PO5, PO7
success of an organization.
CO.4 Identify the issues and strategies required to select effective Manpower. PO1, PO2, PO4, PO8
CO.5 Develop skills related to various HR concepts so that Students can take PO3, PO8
correct business decisions in future.
 Introduction: History & Evolution of HRM, Concept, Scope, Characteristics, Objectives & Importance
of HRM, Personnel Management vs. HRM. (08 Hours)
 Acquisition of Human Resources: Concept of Human resource Planning, Objectives, Need and
importance, Process of Human Resource planning, Problems in Human Resource Planning, Requisites
for successful Human Resource Planning. Job Analysis: Introduction, Uses of Job Analysis, Process of
Job Analysis, Job Description and Job Specification. Recruitment: Introduction to recruitment, Factors
governing Recruitment, Process & Sources of recruitment. Selection: Meaning of Selection, Steps in
selection process, Selection Tests & Interviews. (12 Hours)
 Placement, Induction & Job Changes: Concept of Placement, Concept of Induction, Concept of Transfer,
types of transfer, Concept of Promotion, Promotion Policy. Training: Concept and importance of training;
types of training; methods of training; designing of a training programme; evaluation of training
effectiveness. Executive Development: Concept, process and techniques. Career planning and
development: Concept, objectives and process. (12 Hours)
 Job evaluation: Concept & Essentials of Job Evaluation, Methods of Job evaluation. Performance
Appraisal: Concept, importance, process of performance Appraisal, methods of Performance Appraisal,
Job evaluation Vs. Performance Appraisal. Compensation: Introduction to Compensation Management,
Objectives & Components of Compensation. (08 Hours)
SUGGESTED READINGS:
1. Dessler, G. (2020). Human Resource Management: Prentice Hall.
2. Banfield, P., & Kay, R. (2012). Introduction to Human Resource Management.NY: Oxford University Press.
3. Bhardwaj, R.(2012). Human Resource Management. New Delhi: D.P.S, Publishing House.
4. Susan L. V& David A. D. (2022). Human Resource Management (13th Edition): Wiley, India
5. Mathis, L. R., & Jackson, H.J. (2011). Human Resource Management: Essential Perspective. USA:South.Western
Cengage Learning.
6. Price, A. (2011). Human Resource Management. USA:South Western Cengage Learning.
7. Patnayak & Biswajeet. (2014). Human Resources Management. New Delhi: Prentice Hall of India.
8. Armstrong, M., & Taylor, S. (2020). Armstrong's handbook of human resource management practice.
Kogan Page Publishers.
9. DeCenzo, D. A., Robbins, S. P., & Verhulst, S. L. (2016). Fundamentals of human resource management.
John Wiley & Sons.
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned teachers from time to time.

25 | P a g e
 BBA II Year BBA-C303 Semester-III
Management and Cost Accounting

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To learn the concept & role of cost and management accounting in PO.1, PO.2
the management of management and non-manufacturing companies.
CO.2 Critically analyze and provide recommendations to improve the PO.1,PO.2, PO.3
operation of organizations through the application of cost and
management techniques.
CO.3 Student can calculate and evaluate various costs such as prime cost, PO.3, PO.4 ,
factory cost, total cost. Student will be able to understand Transfer
Pricing and Responsibility centres.
CO.4 Able to evaluate the various techniques of material control. PO.1, PO.2, PO.3,PO.4
CO.5 Understanding the various methods of wage payment PO.1, PO.2, PO.3, PO.4, PO.6

 Nature, Scope of Management Accounting: Meaning, definition, nature and scope of Management Accounting;
Comparison of Management Accounting with Cost Accounting and Financial Accounting. Cost-Volume-Profit
Analysis: Contribution, Profit-Volume Ratio, Margin of safety, Cost Breakeven Point, Composite Break-even
Point, Cash Break-even Point, Key Factor, Break-even Analysis. (10 hours)
 Budgets and Budgetary Control: Meaning, Types of Budgets, Steps in Budgetary Control, Fixed and Flexible
Budgeting, Cash Budget. Responsibility Accounting: Concept, Significance, Different responsibility centers,
Divisional performance – Financial measures, Transfer pricing. (10 hours)
 Cost concepts: Meaning, Scope, Objectives, and Importance of Cost Accounting; Cost Control, and Cost
Reduction; Elements of Cost, Components of total Cost, Preparation of Cost Sheet. Classification of Costs:
Fixed, Variable and Semi variable costs, Period Costs; Direct, and Indirect Costs; Cost Ascertainment: Cost
Unit and Cost Centre. (10 hours)
 Accounting for material: Material control; concept and techniques; Pricing of material issues; Treatment of
material losses. Accounting for Labour: Labour cost control procedure; Labour turnover; Ideal time and over
time; Methods of wage payment- time and piece rates; Incentive schemes. (10 hours)
SUGGESTED READINGS:
1. Bhattacharyya, D. (2011).Management Accounting. New Delhi: Pearson.
2. Jain S.P. and Narang K.L.(2016). Cost Accounting; Kalyani New Delhi.
3. Braun K. (2015). Managerial Accoutning: Pearson education
4. Khan M.Y and Jain P.K(2021): Management Accounting; McGraw Hill.
5. Datar S. and Rajan M. (2022): Horngren’s Cost Accounting. Pearson.
6. Maheshwari S.N.(2008): Advanced Problems and Solutions in Cost Accounting; Sultan Chand, New Delhi.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

26 | P a g e
 BBA II Year BBA-S304 Semester-III
E-Commerce

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To get acquainted with different aspects of E commerce. PO.1
CO.2 Understand the basics of activities related to online business and e- PO.1, PO.2
commerce portals.
CO.3 Differentiate electronic marketplaces and give examples of e-tailing PO.2, PO.3, PO.4
products and services.
CO.4 Compare B2B and B2C e-commerce strategies, including market PO.2, PO.4
segmentation.
CO.5 Understand online security issues to assess existing websites and e- PO.1, PO.3, PO.4, PO.5, PO.6.
commerce revenue models.

 Introduction to ecommerce: Meaning and concept of ecommerce, ecommerce vs. business, advantages and
disadvantages of e-commerce, value chain in ecommerce, Porter’s value chain model, competitive advantage and
competitive strategy, different types of ecommerce like B2B, B2C, C2C,C2B,G2C; Technology in e-commerce:
An overview of the internet, basic network architecture and the layered model, internet architecture, network
hardware and software considerations, intranets and extranets ,The making of world wide web, web system
architecture, ISP,URL’s and HTTP, cookies. (10 hours)
 Building and hosting your website: choosing an ISP, registering a domain name, web promotion, internet
marketing techniques, e-cycle of internet marketing, personalization, mobile agents, tracking customers, customer
service, CRM and e-value Web page design is using HTML and CSS: Overview of HTML, basic structure of an
HTML document, basic text formatting, links, images, tables, frames, form and introduction to CSS; Security
threats: Security in cyberspace, kinds of threats and crimes: client threat, communication channel threat, server
threat, other programming threats, frauds and scams; Basic cryptography for enabling security in ecommerce:
encryption: public and private key encryption, authentication and trust using digital signature and digital
certificates, internet security using VPN, firewalls, SSL. (10 hours)
 Internet payment systems: Features of payment methods, 4C payment methods, electronic money, ACID and ICES
test, payment gateway, SET protocol for credit card payment, electronic payment media: e-cash and e-wallet, e-
check, credit card, debit card, smartcard, EFT and ACH ; Business to Business e- commerce: Meaning,
benefits and opportunities in B2B, B2Bbuilding blocks and their relationship to supply chain management, key
B2B models and their main functions, EDI as a B2Btool. (10 hours)
 Consumer oriented e-commerce: traditional retailing and e-retailing, benefits and key success factors for e-
retailing, models for e-retailing like specialized and generalized e-stores, e-mall, direct selling by manufacturer,
supplementary distribution channel, e-broker and e-services like web-enabling services, matchmaking services,
information selling on the web, entertainment services and auction services; E- core values: ethical issues, legal
issues, taxation issues and international issues. (10 hours)
SUGGESTED READINGS:
1. Kalakota Ravi (2019). Frontiers of Electronic Commerce 8th edition. Dorling Kindersley Pvt Ltd
2. Bajaj, K.K. and Nag, D.(2018).E-Commerce the cutting edge of Business. New Delhi:McGraw Hill.
3. Kalakota, R. & Winston, A. (2021). Frontiers of Electronic Commerce. UK: AddisonWesley.
4. Laudon Kenneth C.(2017). E-Commerce. Pearson Education India
5. Chaffey (2013). E-Business and E-Commerce Management : Strategy, Implementation and Practice . Pearson
Education India
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.
27 | P a g e
 BBA II Year BBA-A305 Semester-III
India’s Diversity and Business

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand socio cultural dimensions of diversity in India PO.2
and globally

CO.2 Apply framework of cultural diversity to understand issues in PO.2, PO.3

intercultural context

CO.3 Learn to manage cross cultural diversity PO.1

CO.4 Analyze cultural differences and their impact on the business PO.3
environment and argue in support of cultural value, sensitivity
in intercultural interactions.

 Recognizing, Accommodating and valuing diversity. Challenges and dilemmas posed by diversity and drive
for homogenization; Sources of dilemma and tension—immigration, competition for limited resources;
Regional bases of India’s diversity: regional approach to understanding diversity in terms of India’s
topography, drainage, soil, climate, natural vegetation, rural and urban settlements• Social diversity in
India: Peopling , demography, languages, castes, ethnicity, religions, sects, family, kinship and social
institutions; socio-cultural regions (10 Hours)
 People, Livelihood and Occupational Diversity• Traditional livelihoods and their nature - agriculture, crafts,
industry and services; Region, occupation and employment. (10 Hours)
 Linkages between Diversity and India’s Socio-economic challenges• Regional variations in terms of
geographic and socio-economic factors- trends and emerging options; Food insecurity, economic
inequalities and poverty, environmental degradation and sustainable development; (10 Hours)
 Diversity and Business, Indian Consumers and marketing; Rural and Urban context, Diversity,
manufacturing, industry and services; Diversity and Innovation; Workforce diversity and management.
(10 Hours)
SUGGESTED READINGS:
1. Martı ń -Alca ́zar,F.,Romero-Ferna ́ndez,P. M. & SanchezGardey, G.(2015). Transforming Human Resource
Management Systems to Cope with Diversity (pp 511-531). Journal of Business Ethics.
2. Gadgil & Guha (2017). Ecology and Equity: The use and abuse of nature in contemporary India. Penguin.
3. Majid Hussain(2016) Geography of India,Mc Graw Hill: New Delhi
4. Rao C.N.S.(2018) Sociology, S.Chand: New Delhi

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

28 | P a g e
 BBA II Year BBA-I306 Semester-III
Environment Studies

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 03 30

Course Outcomes: Mapped Program

Outcomes
CO.1 Facilitate students’ understanding of complex environmental issues from a PO.1
problem-oriented, interdisciplinary perspective.

CO.2 To increase public awareness about environmental issues, explore possible PO.1 PO.2 PO.5
solutions, and to lay the foundations for a fully informed and active
participation of individual in the protection of environment and the prudent
and rational use of natural resources.

CO.3 Understand the transnational character of environmental problems and ways PO.1
of addressing them, including interactions across local to global scales.

CO.4 To inculcate knowledge, skills, attitudes, motivations and commitment to PO.2 PO.8
students to work individually and collectively towards solutions of current
environmental problems .

CO.5 Understanding concepts such as bio diversity and the impact of human PO.1
population on the environment.

 Environmental studies: Concept, nature and scope; Ecosystem: Concept, structure and functions; Energy
flow in ecosystem, food chain, food web, ecological pyramids; Introduction, types, characteristic features,
structure, function and study of forest, grassland, desert and aquatic ecosystems; Need for public awareness;
Major environmental issues: Global warming, ozone depletion and acid rain; Human rights; Value
education (10 Hours)
 Natural resources: Renewable and non-renewable resources; Natural resources and associated problems: a)
Forest resources: Deforestation, case studies, mining, dams and their effects on forest and tribal people; b)
Water resources: Use and over-utilization of water, dams- benefits and problems; c) Mineral resources: Use
and exploitation, environmental effects of extracting and using mineral resources, case studies; d) Food
resources: Effect of modern agriculture, fertilizer-pesticide problems, case studies; e) Energy resources:
Renewable and non-renewable energy sources, use of alternate energy sources, case studies; f) Land
resources: Soil erosion and desertification; Role of an individual in conservation of natural resources.
(10 Hours)
 Environmental pollution: Definition, causes, effects and control measures of: Air pollution, Water pollution,
Soil pollution, Noise pollution, Nuclear hazards; Pollution case studies; Solid waste management; Role of
an individual in prevention of pollution; Disaster management: floods, earthquakes and landslides; Salient
features of following acts: Environment protection act, Air (prevention and control of pollution) act, Water
(prevention and control of pollution) act, Wildlife (protection) act, Forest (conservation) act.
(10 Hours)
 Biodiversity: Definition, types and values; Bio-geographical classification of India; India as a mega
diversity nation; Hotspots of biodiversity and threats to biodiversity; Endangered and endemic species of
India; Common plants and birds of India; Conservation of biodiversity: In-situ and Ex-situ conservation
approaches; Sustainable development; Rain water harvesting; Resettlement and rehabilitation of people;
Environmental ethics: Issues and possible solutions; Wasteland reclamation; Environment and human
health; HIV/AIDS; Role of information technology in environment and human health. Human population
growth: Impacts on environment, human health and welfare. Environmental movements: Chipko, silent
valley, Bishnois of Rajasthan. Environmental ethics: Role of Indian and other religions and cultures in
environmental conservation. (10 Hours)
29 | P a g e
SUGGESTED READINGS:
1. Harley, Nick (2016). Environmental Economics. Delhi: MacMillan India Ltd.
2. Kolstad, Charles, D. (2000).Environmental Economic. USA: Oxford University Press.
3. Kormondy E. J. (2012). Concepts of ecology. New Delhi: Printice Hall of India Pvt. Ltd.
4. Cunningham, W. P. and Cunningham, M. A. (2020). Principles of environmental science: Inquiry and applications.
McGraw-Hill Publishing Company Limited.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

30 | P a g e
 BBA II Year BBA-C401 Semester-IV
Financial Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Demonstrate an understanding of fundamental financial concepts PO.1, PO.2, PO.7, PO.8
especially time value of Money.
CO.2 Develop knowledge on the traditional and modern approach of financial PO.1, PO.2,PO.3, PO.5,
management. PO.7, PO.8
CO.3 Understanding capital budgeting and evaluation techniques in capital PO.1, PO.2 , PO.4, PO.5,
budgeting. PO.7
CO.4 Familiarity with the Dividend policy decision-making concept along with PO.1, PO.2, PO.3, PO.4,
the understanding of Walter Model, Gordon Model, MM Model and PO.5, PO.6, PO.8
leverage analysis.
CO.5 Understanding the concept of Working Capital Management, Cash PO.1, PO.2, PO.4, PO.5,
Budget, Receivable Management and Inventory Management.

 Nature of Financial Management: Finance and related disciplines; Scope of Financial Management; Profit
Maximization, Wealth Maximization - Traditional and Modern Approach; Functions of finance – Finance
Decision, Investment Decision, Dividend Decision; Objectives of Financial Management; Time Value of
Money. (10 hours)
 Capital Budgeting- Meaning and significance of Capital Budgeting. Evaluation Techniques. Cost of capital,
cost of different sources of capital. Capital Structures: Approaches to Capital Structure Theories - Net
Income approach, Net Operating Income approach, Modigliani-Miller (MM) approach, and Traditional
approach, Capital Structure and Financial Distress, Trade-Off Theory. (10 hours)
 Dividend Policy Decision - Dividend and Capital; The irrelevance of dividends: General, MM hypothesis;
Relevance of dividends: Walter's model, Gordon's model; Leverage Analysis: Operating and Financial
Leverage; EBIT -EPS analysis; Combined leverage. (10 hours)
 Working Capital Management: Management of Cash - Preparation of Cash Budgets (Receipts and Payment
Method only); Cash management technique, Receivables Management – Objectives; Credit Policy, Cash
Discount, Debtors Outstanding and Ageing Analysis; Inventory Management (Very Briefly) - ABC
Analysis; Minimum Level; Maximum Level; Reorder Level; Safety Stock; EOQ, Determination of Working
Capital. (10 hours)
SUGGESTED READINGS:
1. Brigham E.F. &Ehrhardt C.M. (2016).Financial Management. USA: Cengage Learning, Mason USA.
2. Chandra P.(2019).Financial Management: Theory and Practice . New Delhi: McGraw Hill, New Delhi.
3. Horne V. & James C. (2018).Financial Management and Policy. New Delhi: Prentice Hall Inc.
4. Khan, J. (2012). Basic Financial Management. New Delhi:Mcgraw Hill.
5. Richard A B. (2012),.Principles of Corporate Finance.NewDelhi:McGraw Hill.
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by
concerned teachers from time to time.

31 | P a g e
 BBA II Year BBA-C402 Semester-IV
Income Tax Laws and Practice

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Acquire in-depth knowledge of taxation terminology, methods and tools PO.1, PO.2, PO.7, PO.8
which are essential for the calculation of income tax.
CO.2 Demonstrate the concept of exempted incomes and agricultural Income PO.1, PO.2,PO.3, PO.5,
for solving the income tax problem. PO.7, PO.8
CO.3 Identify and comply with the relevant provisions of the Income Tax Act PO.1, PO.2 , PO.4, PO.5,
as it relates to the income tax of individuals PO.7
CO.4 Assess the taxation appeal & revision, tax penalties, offences and PO.1, PO.2, PO.3, PO.4,
prosecutions for solving the problem. PO.5, PO.6, PO.8
CO.5 Develop skills of analyzing various taxes and return filling online such as PO.1, PO.2, PO.4, PO.5,
TDS return, Income Tax return and compulsory provisions of an
individual assesses and corporate as well.

 Basic concept: Income, agricultural income, person, assesse, assessment year, previous year, gross total income, total
income, Maximum marginal rate of tax. Permanent Account Number (PAN) Residential status; Scope of total income
on the basis of residential Status Exempted income under section 10. (8 hours)
 Computation of income under different heads - Salaries - Income from house property (8 hours)
 Computation of income under different heads - Profits and gains of business or profession - Capital gains - Income
from other sources (8 hours)
 Total income and tax computation - Income of other persons included in assessee’s total income - Aggregation of
income and set-off and carry forward of losses - Deductions from gross total income - Rebates and reliefs -
Computation of total income of individuals and firms - Tax liability of an individual and firm (8 hours)
 Preparation of return of income: - Manually - On-line filing of Returns of Income & TDS. - Provision & Procedures
of Compulsory On-Line filing of returns for specified assesses. (8 hours)

SUGGESTED READINGS:
1. Singhania, Vinod K. and Monica Singhania.(2021) Students’ Guide to Income Tax, University Edition. Taxmann
Publications Pvt. Ltd., New Delhi.
2. Ahuja, Girish and Ravi Gupta.(2020) Systematic Approach to Income Tax. Bharat Law House, Delhi.
3. Pagare, Dinkar. (2021) Law and Practice of Income Tax. Sultan Chand and Sons, New Delhi.
4. Lal, B.B.(2013) Income Tax Law and Practice. Konark Publications, New Delhi.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by
concerned teachers from time to time.

32 | P a g e
 BBA II Year BBA-C403 Semester-IV
Macro Economics

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Applying macro economics concepts and technique in PO.1, PO4, PO8
evaluating business decision problems taken by firms.

CO.2 Understanding the role and objective of Monetary and fiscal PO.1, PO.2, PO.3
policy in economic decision problems.

CO.3 To describe how markets and other governance structure PO.2, PO.3
organize core economic activities such production,
distribution, consumption and growth of productive resources.

CO.4 To apply the various types of investments technique and PO.3, PO.5
understand concepts of demand and supply, real GDP and
price levels.

 Measurement of macroeconomic variables: National Income Accounts, Gross Domestic Product, National
Income, Personal and Personal disposable income; Classical theory of income and employment: Quantity
Theory of Money – Cambridge version, effect of fiscal and monetary policy.
(10 hours)
 Keynesian theory of Income and employment: simple Keynesian model, components of aggregate demand,
equilibrium income, changes in equilibrium, multiplier investment, Government expenditure, lump sum
tax, foreign trade), effect of fiscal and monetary policy, crowding out, composition of output and policy
mix, policy mix in action; (10 hours)
 Money: functions of money, quantity theory of money, determination of money supply and demand, H
theory of money multiplier, indicators and instruments of monetary control; Inflation: meaning, demand
and supply side factors, consequences of inflation, anti-inflationary policies, Phillips curve (short run and
long run) (10 hours)
 Open Economy: brief introduction to BoP account, market for foreign exchange and exchange rate,
monetary and fiscal policy in open economy, Mundell Fleming model (perfect capital mobility and
imperfect capital mobility under fixed and flexible exchange rate. (10 hours)

SUGESSTED READINGS:
1. Blanchard,O.(2022). Macroeconomics (5 th Ed). New Delhi: Pearson education
2. Dornbusch., &Fischer.(2018). Macroeconomics (9 th Ed.). New Delhi:Tata McGraw Hill.
3. Froyen, R.P. (2021). Macroeconomics-theories and policies (8th Ed.). New Delhi:Pearson education.
4. Mankiw,N.G.(2020). Macroeconomics (7 th Ed.). New York: Worth Publishers

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

33 | P a g e
 BBA II Year BBA-S404 Semester-IV
Statistics for Business Decisions

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understand the basics of statistics and its application in Business PO.1, PO.2
problems.
CO.2 Develop an understanding of univariate, bivariate and multivariate PO.1
statistical methods.
CO.3 Employ the tools related to statistics in solving complex business PO.6, PO.7, PO.8
problems.
CO.4 Recognise, formulate and apply the solutions after diagnosing statistical PO.1, PO.2, PO.5,PO.6,PO.7
problems.
CO.5 To visualize and validate data through statistical tools and effectively PO.3, PO.4,PO.5, PO.6.
communicate the output.

 Measures of Central Value: Characteristics of an ideal measure; Measures of Central Tendency -mean, median,
mode, harmonic mean and geometric mean. Merits, Limitations and Suitability of averages. Relationship between
averages (8 hours)
 Measures of Dispersion: Meaning and Significance. Absolute and Relative measures of dispersion - Range,
Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation, Moments, Skewness, Kurtosis.
(8 hours)
 Correlation Analysis: Meaning and significance. Correlation and Causation, Types of correlation. Methods of
studying simple correlation - Scatter diagram, Karl Pearson’s coefficient of correlation, Spearman’s Rank
correlation coefficient. (8 hours)
 Analysis of Time Series: Meaning and significance. Utility, Components of time series, Models (Additive and
Multiplicative), Measurement of trend: Method of least squares, Parabolic trend and logarithmic trend(8 Hours)
 Probability: Meaning and need. Theorems of addition and multiplication. Conditional probability. Bayes’
theorem, Random Variable- discrete and continuous. (8 Hours)
SUGGESTED READINGS:
1. Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., Cochran, J.J., Fry, M.J., & Ohlmann, J.W.,(2013).
Quantitative Methods for Business. Cencage Learning, New Delhi.
2. Brandimarte, P., (2012). Quantitative Methods: An Introduction for Business Management. John Wiley &
Sons,USA.
3. Levine, D.M, Kribbeil ,T. C, Berenson.M and Vishawanath, P.K.(2011). Basic Statistics: A First Course. Pearson
Education. New Delhi.
4. Levin R.I. and Rubin, D.S.(2013). Statistics for Management; 9th ed.Pearson Education. New Delhi.
5. Lind Douglas A.Marchal William G.Wathen Samuel A. (2021), Statistical Techniques in Business and Economics
17th Edition McGraw Hill Publishers.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

34 | P a g e
 BBA II Year BBA-S405 Semester-IV
Company Law

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To demonstrate the knowledge of corporate law according to companies PO.1
act 2013 and relate this to real life situation using technological platforms
for competitive advantage
CO.2 Make the student understand the process of formation of company and PO.4, PO.5,PO.7
concept of shares. The students need to be aware of company’s online
registration process for acquiring entrepreneurial skills.
CO.3 To acquire the knowledge of company directors, and its classification of PO.1, PO.2, PO.4, PO.7
directors and also applying updates through IT interaction. Select and
apply suitable techniques for developing innovative methods to
recommend the technological changes when required.
CO.4 Able to recognize the need for independent and life-long learning to PO.2, PO.3, PO7,PO.8
apply company laws in developing successful entrepreneurs and develop
their minds to think out of box
 Introduction Meaning and characteristics of a company; Lifting of corporate veil; Administration of Company Law
[including National Company Law Tribunal (NCLT), National Company Law Appellate Tribunal (NCLAT),
Special Courts]; Types of companies including private and public company, government company, foreign
company, one person company, small company, associate company, dormant company and producer company;
Association not for profit; Illegal association; Formation of company, promoters, their legal position and pre
incorporation contracts; Online registration of a company. (10 hours)
 Documents and shares Memorandum of Association and its alteration, Articles of Association and its alteration,
doctrine of constructive notice, doctrine of ultra vires and indoor management; Prospectus, Shelf and Red herring
prospectus, misstatement in prospectus; book building; Allotment and Forfeiture of share, Sweat Equity, ESOPs,
Bonus issue, and Further issue of shares, buyback and provisions regarding buyback; Membership of company.
(10 hours)
 Management and Meetings classification of directors-Additional, Alternate and Casual directors, Women
directors, Independent director, Small shareholder’s director; Director Identity Number (DIN); Appointment,
Disqualifications, Removal of directors; Legal positions, Powers and Duties; Key managerial personnel,
Managing director, Manager and Whole Time Director; Board Meetings: meeting through video conferencing;
Shareholder meetings: AGM and EGM. Convening and Conduct of meetings: Requisites of a valid meeting;
Resolutions; Postal ballot; e-voting. (10 hours)
 Dividends, Audit and Winding up Provisions relating to payment of Dividend, Company Audit-auditor’s
qualification and disqualifications, Auditor’s appointment, Rotation of auditors, Auditor’s removal, Auditors'
report and Auditor’s powers. Winding Up: Concept and Modes of Winding Up; Provisions of winding up under
Insolvency and Bankruptcy Code 2016. (10 hours)

SUGGESTED READINGS:
1. Bhushan, Bharat. Kapoor, N.D., Abbi, Rajni.(2018). Elements of Company Law. Sultan Chand & Sons Pvt. Ltd.
2. Chadha R. & Chadha, S.(2018). Company Laws. Scholar Tech Press, Delhi.
3. Hicks, Andrew & Goo S.H., (2017) Cases and Material on Company Law, Oxford University Press.
4. Kumar, A., (2019)Corporate Laws, Taxmann Pvt Ltd
5. Sharma, J.P.(2018). An Easy Approach to Corporate Laws, Ane Books Pvt. Ltd., New Delhi
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.
35 | P a g e
 BBA II Year BBA-I406 Semester-IV
Ethics & Corporate Social
Responsibility
Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 03 30
Course Outcomes: Mapped Program Outcomes
CO.1 To develop basic understanding clearly about the importance PO.1, PO4, PO8
of ethics in business and practices of good corporate
governance.

CO.2 Familiarity with corporate social responsibility for corporate PO.1, PO.2, PO.3
governance in India applying Indian moral value systems.

CO.3 To create understanding the Role of auditors in enhancing PO.2, PO.3

corporate governance

CO.4 Applying corporate social responsibility for good PO.3, PO.5

Governance.

 Business ethics: Meaning of ethics, why ethical problems occur in business. Ethical principles in business:
Utilitarianism: weighing social cost and benefits, Rights and duties, Justice and fairness, ethics of care,
integrating utility, rights, justice and caring, An alternative to moral principles: virtue ethics, Moral issues
in business: Worker’s and employee’s rights and responsibilities, Profit maximization vs. Social
responsibility. (10 hours)
 Corporate governance: concept, Need to improve corporate governance standards, Features of good
governance, Role played by regulators to improve corporate governance, accounting standards and
corporate governance, corporate disclosure, insider trading. The Board–Quality, Composition and role of
Board, Outside Directors on the board (independent, nominee), Executive and Non-Executive directors,
SEBI clause 49, directors and financial institutions in enhancing corporate governance, critical issues in
governance of board of directors, CEO Duality. (10 hours)
 Role of auditors in enhancing corporate governance, duties and responsibilities of auditors, corporate
governance and internal auditors, Whistle blowing: Kinds of whistle blowing, precluding the need for
whistle blowing. Discrimination, affirmative action, and reverse discrimination: Equal employment
opportunity, Affirmative action, Preferential hiring (10 hours)
 Corporate social responsibility: Meaning, Evolution of corporate social responsibility, common indicators
for measuring business social performance, reporting social responsibility measures in annual report.
(10 hours)

SUGGESTED READINGS:
1. Bhanumurthy, K. V. (2020).Ethics and Social Responsibility of Business.New Delhi: Pearson Education.
2. Davies, A. (2018).Strategic approach to corporate governance.USA:Gower Pub Co.
3. Fernando, A. C. (2019).Business Ethics and Corporate Governance. New Delhi: Pearson Education.
4. Fernando, A. C. (2021).Corporate Governance. New Delhi: Pearson Education.
5. Gopalswamy, N. (2016). Corporate Governance a New Paradigm. New Delhi: Wheeler Publishing Co Ltd.
6. Gibson, K. (2021). Ethics and Business- An Introduction Cambridge Applied Ethics.UK: Cambridge
University Press.
7. Jennings, M.M. (2016). Cases in Business Ethics Indian. South-Western College Publishing.
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned teachers from
time to time
36 | P a g e
 BBA III Year BBA-C501 Semester-V
Quantitative Techniques for Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To develop the student’s ability to deal with numerical and PO.1, PO.3, PO.4, PO.5
quantitative issues in business.
CO.2 To enable the use of statistical, graphical, and algebraic techniques PO.1, PO.2, PO.3, PO.4, PO.5
wherever relevant.
CO.3 To understand the importance of correlation and regression analysis PO.2, PO.3
and application of non-parametric tests in hypothesis testing.
CO.4 To apply the decision-making process under uncertainty using PO.1, PO.3, PO.4
statistical tools.

 Matrix Algebra: Definition, Matrix Operations- Addition, Subtraction, and Multiplication of matrices,
Types of matrices- Square, Diagonal, null, Transpose of a matrix, Determinant of a Square matrix. Co-
factor matrix, ad-joint of a matrix, Inverse of a matrix. Solution of simultaneous equation by using matrices.
(10 hours)
 Regression Analysis: Meaning, Properties of Regression Coefficient, Methods of regression coefficients,
multiple correlation and regression Analysis and significance, Linear Regression, Regression lines (X on
Y, Y on X). Chi-square test. (10 hours)
 Association of Attributes: meaning, characteristics, Methods of determining associations: comparison of
observed and Expected frequency, Methods of comparison of proportion and Yule’s coefficients of
associations, General methodology of hypothesis testing. One and two-tailed tests. Type I and type II Errors.
(10 hours)
 Probability Distribution: Meaning, characteristics (Expectation and variance) of Binomial, Poisson, and
Normal distribution. Central limit theorem. (10 hours)

SUGGESTED READINGS:
1. Barry, Render, Ralph, M. & Michael, E., Hanna (2016).Quantitative analysis for Management (12th edi). Pearsons
India
2. Budnik ,Frank, S., Dennis, Mcleavey & Richard, Mojena (2018). Principles of Operations Research. New
3. Jain. K.C. Panddey,M. & Srivastwa , N. (2019). Quantitative Technique for Management. New age international
publication
4. Sharma, J. K.(2017). Operations Research.Theories and Applications. New Delhi: Macmillian India Ltd.
5. Taha, H. A.( 2018). Operation Research.An Introduction. NY:Mc.Millan.
6. Vohra, N. D. (2017).Quantitative Management. New Delhi: Tata McGraw Hill.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.
37 | P a g e
 BBA III Year BBA-C502 Semester-V
Legal Aspects of Business

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Appraise law in general and real-life situation to apply the acquired PO.1
knowledge and skills in their functional areas
CO.2 To explain the concept and prevailing laws ‘sales of goods act’ in the PO.4, PO.5,PO.7
country. Propose ways to interconnect the different functional areas of
management
CO.3 To develop and equip the students with proper knowledge of Negotiable PO.1, PO.2, PO.4, PO.7
Instruments Act to suggest the organization relevant changes for ethical
practices with the help of acquired knowledge
CO.4 Able to recognize the need for independent and life-long learning to apply PO.2, PO.3, PO7,PO.8
company laws in developing successful entrepreneurs and develop their
minds to think out of box

 The Indian Contract Act 1872: Meaning and Essentials of contract; Kinds of contract- Based on: validity,
formation & performance, law relating to offer and acceptance, consideration, competency to contract, free
consent, Void agreements, performance of contracts, discharge of contracts, breach of contracts and quasi
contract, Special contracts: contract of indemnity and guarantee, bailment and pledge, and agency.
(10 hours)
 Sale of Goods Act 1930: Sale and agreement to sell, implied conditions and warranties, sale by non- owners,
rights of unpaid seller. Negotiable Instruments Act 1881: Meaning of negotiable instruments, type of
negotiable instruments, promissory note, bill of exchange, cheque. (10 hours)
 The Limited Liability Partnership Act 2008: Meaning and nature of limited partnership, formation, partners
& their relations, extent and limitation of liability. (10 hours)
 Consumer Protection Act 1986: Objectives and machinery for consumer protection, defects and deficiency
removal, rights of consumers. The Right to Information Act 2005: Salient features and coverage of the act,
definition of terms information, right, record, public authority; obligations of public authorities, requesting
information and functions of PIO. (10 hours)

SUGGESTED READINGS:
1. Aggarwal, R. (2012). Mercantile & Commercial Law. New Delhi: Taxmann.
2. Kapoor, G. (2018).Business Law, New Delhi: New Age International Pvt Ltd Publishers.
3. Kapoor, G. K. & Dhamija, S.(2021). Company Law and Practice-A comprehensive text book on Companies Act
2013, NewDelhi:Taxmann.
4. Singh, A. (2008). Principle of Mercantile Law. India:Eastern Book Company.

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

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 BBA III Year BBA-I505 Semester-V
Production and Operation Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understanding of Production and Operations functions in PO1, PO2, PO7
different types of Orgnaizations.
CO.2 Introduction to different types of Layouts and factors that PO1, PO2, PO3
determine Capacity and location of a manufacturing plant
CO.3 Design of Production systems and Processes PO6, PO8
CO.4 Preparing Material Requirement Pland and Drawing PO3, PO4, PO7, PO8
Inventory Models

CO.5 Learning Quality Concepts, Tools and Techniques to PO3, PO4, PO7, PO8
develop Products and Services with Zero defect

 Introduction to Production & Operations Management: Definition, need, responsibilities, key decisions of
OM, goods vs. services. Operations as a key functional area in an organisation. Operation Strategies-
Definition, relevance, strategy formulation process. Product and service design basics. Role of forecasting
in operations management. (10 Hours)
 Capacity and facility planning: Capacity Planning: Definition, measures of capacity (input and output),
types of planning over time horizon. Layout planning – Benefits of good layout, importance, different types
of layouts (Process, Product, Group technology and Fixed position layout). Location Decisions and Models:
Facility Location –Objective, factors that influence location decision, location evaluation methods- factor
rating method. (10 Hours)
 Process Selection: Definition, Characteristics that influence the choice of alternative processes (volume and
variety), type of processes- job shop, batch, mass and continuous, product-process design Matrix and
Services design matrix, technology issues in process design, flexible manufacturing systems (FMS), and
computer integrated manufacturing (CIM).Lean production system. (10
Hours)
 Inventory and Production Control: Concept of Inventory management, Inventory control system and
techniques (ABC analysis, EOC, Quantity Discount, Reorder Point), MRP and ERP for resource planning,
Aggregate planning: Definition, nature, strategies of aggregate planning, methods of aggregate planning
(level plan, chase plan and mixed plan, keeping in mind demand, workforce and average inventory). Quality
Management: Concept of quality, quality tools (process flowchart, cause and effect diagram, Check sheets,
Histogram, Pareto analysis, scatter diagram, SPC), Concept of Six Sigma, Introduction to 9001:2015.
(10 Hours)

SUGGESTED READINGS:
1. Adam,Ebert, & Ronald .J. (1992). Production and Operation Management. Concepts, Models & Behaviour. PHI,
New Delhi
2. Aswathappa, K., &Bhat,Shridhara.K. (2011). Production and Operations Management.TMH, Delhi.

39 | P a g e
 3. Chary, S.N.( 2017). Production and Operation Management. TMH.NewDelhi .
4. Chase,R.B., Richard, Shankar, R., Jacobs, F.R.(2018).Operations and Supply Management. TMH, Delhi.
5. Garg, Ajay(2011).Production and Operations Management.TMH, Delhi.
6. Madan, Pankaj.( 2010).Production and Operation Management. New Delhi.
7. Mahadevan, B.(2015). Operations Management:Theory and Practices(3rd ed.). Pearson Education, Delhi.
8. Martinich, J.S.(1997). Production and Operations Management. John Wiley and Sons, New
York.
9. Panneerselvam, R.(2012). Production and Operations Management (3rd ed.). PHI, Delhi.
10. Russell, R. S., & Taylor, B. W. (2014). Operations and Supply Chain Management (8th ed.).
John Wiley and Sons.William. J. S. (2009).Operation Management. TMH, New Delhi

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by
concerned teachers from time to time.

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 BBA III Year BBA-C601 Semester-VI
Business Policy and Strategy

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understand and recall the fundamentals of strategic formulation and PO.1, PO.2, PO.3
implementation.
CO.2 Explain key strategic management concepts used to improve organization PO.1, PO.2, PO.3, PO.7,
profitability through improving competitive advantage.
PO.8

CO.3 Analyse and demonstrate understanding of contemporary strategic PO.3, PO.4 , PO.5, PO.6
management tools and techniques
CO.4 Remember and recall contemporary strategic management tools and PO.3, PO.5, PO.6
techniques to improve business performance.

CO.5 Analyse key decisions taken in the past by organizations to improve their PO.5, PO7
profitability through competitive advantage creation.

 Nature & importance of business policy & strategy: Introduction to the strategic management process and
related concepts; Characteristics of corporate, business & functional level strategic management decisions.
Company’s vision and mission: need for a mission statement, criteria for evaluating a mission statement-
Goal, Process & Input formulation of the mission statement- Drucker’s Performance Area, Bennis’s Core
Problem; formulation of mission statement. (10 Hours)
 Environmental Analysis & Diagnosis: Analysis of company’s external environment Environmental impact
on organisations policy and strategy, organisations dependence on the environment, analysis of remote
environment, analysis of specific environment- Michael E. Porter’s 5 Forces model; Internal analysis:
Importance of organisation’s capabilities, competitive advantage and core competence, Michael E. Porter’s
Value Chain Analysis. (10 Hours)
 Formulation of competitive strategies: Michael E. Porter’s generic competitive strategies, implementing
competitive strategies- offensive & defensive moves. Formulating Corporate Strategies: Introduction to
strategies of growth, stability and renewal, Types of growth strategies – concentrated growth, product
development, integration, diversification, international expansion (multi domestic approach, franchising,
licensing and joint ventures), Types of renewal strategies – retrenchment and turnaround. Strategic
fundamentals of merger & acquisitions. (10 Hours)
 Strategic Framework: Strategic analysis & choice, Strategic gap analyses, portfolio analyses – BCG, GE,
product market evolution matrix, experience curve, directional policy matrix, life cycle portfolio matrix,
grand strategy selection matrix; Behavioural considerations affecting choice of strategy; Culture and
Strategic Leadership: Implementing & operationalizing strategic choice, Impact of structure, culture &
leadership, functional strategies & their link with business level strategies, Balanced Score Card;
Introduction to Strategic control & evaluation, Strategic surveillance. (10 Hours)
SUGGESTED READINGS:
1. Arthur A., Thompson Jr. & Strickland, A.J.(2017) .Crafting and executing strategy. New Delhi:McGraw Hill.
2. Johnson, G. & Scholes, K. (2017). Exploring corporate strategies. New Delhi.PHI.
3. Jauch, L.R. &Glueck, W.(2016). Business Policy and Strategic Management. New Delhi: Mcgraw Hill.

41 | P a g e
 4. Kachru, U. (2017). Strategic Management. New Delhi: Excel books.
5. Pearce, J.A. & Robinson, R.B. (2017).Strategic Management formulation implementation and control. New Delhi:
McGraw Hill.
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

42 | P a g e
 BBA III Year BBA-C602 Semester-VI
Financial Institutions and Markets

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understand the role and function of the financial system with PO.2, PO.3
reference to the macro economy.

CO.2 Analyze Financial Markets and evaluate the issues in the PO.1, PO.2, PO.3, PO.4, PO.5
context of Indian Financial Institutions.

CO.3 Apply the roles of financial intermediaries within financial PO.2, PO.3
markets.

CO.4 Understand internationalization of financial markets and their PO.1, PO.2, PO.3
investment opportunities

 Savings – Meaning – Need – Emergence – Investment – Meaning –– Savings v/s Investment – Objectives of
Investment – Role of Savings Financial System- Meaning – Structure – Functions –Development of Financial
system in India – Financial system & Economic Development – Weakness of Indian Financial System. Meaning,
importance and classification of financial instruments. Meaning, Functions and Role of Financial Institutions.
Indian Financial Institutions. (10 hours)
 Introduction to Financial Markets in India: Role and Importance of Financial Markets, Financial Markets: Money
Market; Capital Market; Factors affecting Financial Markets, Linkages between Economy and Financial Markets,
Primary & Secondary market, Currency Market, Crypto Currency Debt Market- role and functions of these
markets. Primary Market for Corporate Securities in India, Cryptocurrency and Bitcoin :. (10 hours)
 Introduction, stock exchange, stock exchanges in India, stock trading, products in the secondary, equity
investment, debt investment, Commodity Investment, Derivatives – types, options, commodity derivatives and
financial derivatives., Mutual Funds and type of Mutual funds in India, DEMAT System, placing an order for
purchase/sale of shares, margin trading and margin adjustment, contract note and settlement of contracts,
Algorithmic trading, Settlement mechanism at BSE & NSE. (10 Hours)
 Money Market: Emerging Structure of Indian Money Market; Instruments of Money Market, Credit Rating in
India, Market for Government/Debt Securities in India, Corporate debt market, Foreign exchange market and
commodity market in India, Startup funding from financial institutions in India: Venture Capital and Private
Equity etc, Micro Finance institutions in India. (10 hours)

SUGGESTED READINGS:

1. Sharma, S.C. (2021). Financial Markets, Institutions & services. SBPD Publications.

2. Anthony, S. and Conett, M. M(2018). Financial Markets and Institutions (6th edition). McGraw Hill.

3. Khan, M Y. (2017). Financial Services (5th ed.). New Delhi: McGraw Hill Higher Education.

4. .Mishkin, F. S. & Eakins, S. (2017). Financial Markets and Institutions (8th edition). Pearson India

NOTE: The list of cases, specific references and books including recent articles will be announced in the class by concerned
teachers from time to time.

43 | P a g e
 BBA III Year BBA-C603 Semester-VI
Goods and Services Tax

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understand and acquire in depth knowledge about various PO.1, PO.2, PO.7, PO.8
concepts related to Goods and services tax.

CO.2 Explain the importance of (GST) in the Indian and global PO.1, PO.2,PO.3, PO.5,
economy and its contribution to the economic development. PO.7, PO.8

CO.3 Outline the provisions concerned with payment of Tax, PO.1, PO.2 , PO.4, PO.5,
interest, IDS, TCS, Refund and returns and find probable PO.7
solutions to problems in an ethical manner.

CO.4 Apply the principles of taxations, objectives of taxes and its PO.1, PO.2, PO.3, PO.4,
impact, shifting and incidence process of taxes in the market- PO.5, PO.6, PO.8
oriented economy

 Introduction Constitutional framework of Indirect Taxes before GST (Taxation Powers of Union
& State Government); Concept of VAT: Meaning, Variants and Methods; Major Defects in the
structure of Indirect Taxes prior to GST; Rationale for GST; Structure of GST ( SGST, CGST,
UTGST & IGST); GST Council, GST Network, State Compensation Mechanism, Registration.
(8 hours)
 Levy and collection of GST Taxable event- “Supply” of Goods and Services; Place of Supply:
Within state, Interstate, Import and Export; Time of supply; Valuation for GST- Valuation rules,
taxability of reimbursement of expenses; Exemption from GST: Small supplies and Composition
Scheme; Classification of Goods and Services: Composite and Mixed Supplies. (8 hours)
 Input Tax Credit Eligible and Ineligible Input Tax Credit; Apportionments of Credit and Blocked
Credits; Tax Credit in respect of Capital Goods; Recovery of Excess Tax Credit; Availability of
Tax Credit in special circumstances; Transfer of Input Credit (Input Service Distribution); Payment
of Taxes; Refund; Doctrine of unjust enrichment; TDS, TCS. Reverse Charge Mechanism, Job
work. (8 hours)
 Procedures Tax Invoice, Credit and Debit Notes, Returns, Audit in GST, Assessment: Self-
Assessment, Summary and Scrutiny. (8 hours)
 Special Provisions Taxability of E-Commerce, Anti-Profiteering, Avoidance of dual control, E-
way bills, zero-rated supply, Offences and Penalties, Appeals (8 hours)
SUGGESTED READINGS
1. The Central Goods and Services Tax, 2017
2. The Integrated Goods and Services Tax, 2017
3. The Union Territory Goods and Services Tax, 2017

44 | P a g e
 4. The Goods and Services Tax (Compensation to States), 2017
5. The Constitution (One hundred and First Amendment) Act, 2016
6. Gupta, S.S. , GST- How to meet your obligations (2022), Taxmann Publications.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

45 | P a g e
 BBA III Year BBA-S606 Semester-VI
Indian Ethos and Human Quality
Development (HQD)
Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understand scopes of Indian heritage using ethics and morality in PO.1, PO4, PO8
business development.
CO.2 Familiarity with corporate social responsibility for corporate PO.1, PO.2, PO.3
governance in India applying Indian moral value systems.
CO.3 Understand Indian ethos for management of business model. PO.2, PO.3
CO.4 Apply of Bhagwat Geeta as a lesson for maintaining good PO.3, PO.5
governance culture IN Indian Industries.

 Business Ethics: Introduction, Business Ethics and Management, Business Ethics and Moral
Obligations; Management lessons from Vedas,
Mahabharata, Kautilya’s Arthashtra, Ethics Vs Ethos,
(8 Hours)
 Environment Protection Act 1986 and Ethical aspects related to use of Natural Resources.
(8 Hours)
 Factors affecting the business ethics: Economics, Law, Environment, Technology,
Finance, Human Resource, Consumers, Caste and Gender.
(8Hours)
 Approaches: Consequentialist theories, Deontological theories, and Virtue ethics
approach, Gandhian Approach in Management and Trusteeship; Social Values and Political
Environment. (8Hours)
 Role of organizational culture in ethics and structure of ethics management, Ethical
Leadership, Leadership decisions and ethical lessons, Consequences of Unethical
Leadership, Leadership Incivility (8 Hours)

SUGGESTED READINGS:
1. Bhatta, S.K. (2006).Business Ethics & Managerial Values.New Delhi: Deep and Deep Publication
Pvt. Ltd.
2. Dave, N. V.(2002).Vedanta and Management. New Delhi: Deep and Deep Publication Pvt. Ltd.
3. Pradip Sinha , Nitin Zaware , Vikas Barbate, Ajit Thite (2021). Indian Ethos & Business Ethics.
Nirali Publications.
4. Simpson, Ace(2019). Leadership Lessons from the Bhagavad Gita. Sage Publications India.
5. Vasishth, N., & Rajput, N. (2020).Business Ethics and Values.New Delhi: TaxmanPublications (P.)
Ltd.
NOTE: The list of cases, specific references and books including recent articles will be announced in
the class by concerned teachers from time to time.

46 | P a g e
 BBA IV Year BBA-C701 Semester-VII
Management Science

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program

Outcomes
CO.1 To understand the basic concepts of management science and its PO.1, PO.2, PO.3
application in decision making and business model building.

CO.2 Familiarity with model basic concept of model building for solving PO.1, PO.2, PO.3,
business problems and its uses in daily life . PO.4

CO.3 To help students aware and learn inventory management skills PO.1, PO.2, PO.3,
knowledge and technique and its practical implication in business filed PO.8

CO.4 To make understand the decision model development skills and analysis PO.1, PO.2, PO.3
for decision making skills in adverse situation of life.

 Management Science: Basic Concepts and its role in decision making, Applications of
Management Science in Business Organizations, Introduction to Linear Programming, Non-
Linear Programming, Graphical and Simplex Method.Case Study1: Kiwanis Pancake Day– a
service operations management. (8Hours)
 Assignment Models: Mathematical Formulation of Assignment Fundamental theorems,
Hungarian Method for Assignment Problem, Unbalanced Assignment Problem, Variations in
Assignment Problem. (8Hours)
 Mathematical Formulation, Metric form Transportation Problem, Feasible Solution, Basic
Feasible Solution and Optimum Solution, Moving towards Optimum Solution. Solution by
N.W. Corner Rule, Least Cost Method & Vogel’s Approximation Method. Case Study2:
Bharat Tobacco: vendor selection and vendor rating. (8Hours)
 Simulation: Definition, Types, Uses, Limitations & Phases of Simulation, Even Type, Monte
Carlo Simulation, Application of Simulation, Decision Theory: Types, Components of
Decision Making, Decision Models, Decision Making under Uncertainty, Decision Tree
Analysis. Case Study3: Customer asset management at DHL in Asia.
(8Hours)
 Queuing Theory: Waiting Line Models, Inventory Management, Job Sequencing, Project
Management by PERT and CPM.Game theory: Characteristic of Game Theory, Minimax
Criterion & Optimal Strategy. Theoretical Introduction to Gamification. (8Hours)

SUGGESTED READINGS:

47 | P a g e
 1. Barry, Render, Ralph, M. & Michael, E., Hanna (2016).Quantitative analysis for
Management (12th edi). Pearsons India
2. Budnik ,Frank, S., Dennis, Mcleavey & Richard, Mojena (2018). Principles of Operations
Research. New
3. Jain. K.C. Panddey,M. & Srivastwa , N. (2019). Quantitative Technique for Management.
New age international publication
4. Sharma, J. K.(2017). Operations Research.Theories and Applications. New Delhi:
Macmillian India Ltd.
5. Taha, H. A.( 2018). Operation Research.An Introduction. NY:Mc.Millan.
6. Vohra, N. D. (2017).Quantitative Management. New Delhi: Tata McGraw Hill.
7. CaseStudy1:KiwanisPancakeDay–aserviceoperationsmanagement
8. CaseStudy2:BharatTobacco:vendorselectionandvendorrating.
9. CaseStudy3:CustomerassetmanagementatDHLinAsia

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

48 | P a g e
 BBA IV Year BBA-R702 Semester-VII
Research Methodology

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To develop understanding on various kinds of research, research PO.1, PO.2, PO.3.
process and research designs.
CO.2 To understand the theories and assertions of sampling methods. PO.1, PO.2, PO.3
CO.3 To apply the concepts of various qualitative and quantitative PO.1, PO.2, PO.3, PO.7, PO.8
research techniques.
CO.4 To formulate tools for data collection, data analysis and PO.4, PO.5, PO.6, PO.7, PO.8
interpretation of results.
CO.5 To validate the various univariate, bivariate and multivariate PO.4,PO.5, PO.6, PO.7,PO.8
techniques through mathematical understanding.

 Research in Management: Definitions, Meaning, Scope and Objectives of Research, Different

Approaches to Research – Scientific Methods and Nonscientific Methods; Types of Business
Research; the Research Process; Ethics in Business Research. (4 Hours)
 Formulation and Definition of Business Research Problem; Formulation of Research
Hypotheses Business Research Design – Meaning and Formulation; Research Design
Classification – Exploratory Research Design (Secondary Data & Qualitative Research),
Descriptive Research Design (Survey & Observation) and Causal Research Design
(Experimentation). (8Hours)
 The Sampling Design Process; Types of Sample Design – Probability and Nonprobability
Sampling Designs; Size of Sample; Sampling Errors; Concept of Measurement and Scaling;
Important Scaling Techniques. Case Study 1: Attitudes Towards Technology and Lifestyle.
(8Hours)
 Questionnaires and Observation Forms; Questionnaire Design Process; Collecting Primary
Data through Observations, Semi.structured Interviews, In-depth Interviews and
Questionnaire; Processing of Research Data Editing, Coding, Classification and Tabulation.
Case Study 2: Telephonic Survey in South India (10 Hours)
 Basic Data Analysis – Overview of Univariate, Bivariate and Multivariate analysis,
Descriptive Statistics; Univariate Statistics – Hypotheses Testing; Bivariate Analysis – Test of
Differences and Measures of Association; Multivariate Analysis, Importance of the Report &
Presentation; Business Report Format; Report Writing. (10 Hours)

SUGGESTED READINGS:
1. Pamela, Schindler(2021). Business Research Methods. McGraw Hill, New Delhi.
2. Malhotra, N.K.(2020).Marketing Research . Pearson Education, New Delhi

49 | P a g e
 3. Cooper Donald (2019). Business Research Methods 9/e. McGraw Hill, New Delhi.
4. Saunders, Lewis & Thornhill (2018).Research Methods for Business Students. Pearson
Education.
5. Zikmund, W. G., Babin, B. J., Carr ,J. C., Adhikari, A. & Griffin, M.(2017).Business Research
Methods: A South-Asian Perspective. Cengage Learning India Pvt. Ltd, New Delhi.
6. Case Study1: Attitudes Towards Technology and Lifestyle.
7. Case Study 2: Telephonic Survey in South India

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA IV Year BBA-C703 Semester-VII
Risk Management and Insurance

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Understand the principles and regulations of risk management and PO.1, PO.2,PO.3, PO.4 PO.7,
insurance. PO.8
CO.2 Identification and analysis of risk involved in investment in various PO.1, PO.2,PO.3, PO.5,
assets. PO.7, PO.8
CO.3 Integrate the methods of risk management through risk control and risk PO.1, PO.2 , PO.4, PO.5,
financing techniques. PO.7
CO.4 Develop critical thinking in understanding Insurance, the principles of PO.1, PO.2, PO.3, PO.4,
Insurance, history, reforms and structure of Insurance organizations. PO.5, PO.6, PO.8
CO.5 Acquire in-depth knowledge of Legal framework of business in India PO.1, PO.2, PO.4, PO.5,
and taxation aspects of Insurance.

 Risk Management and Insurance: Risk vs. Uncertainty ,Types of Risks, Methods of Handling
,Risk Management Process, Mathematical Basis of Insurance, Theory of Probability and Law
of Large numbers. Case Study1: Conseco Senior Health Insurance: A Strategic Problem of
Reputation and Regulation (8Hours)
 Concept of Insurance: Definition, Functions, Cost and Benefits of Insurance, Nature of
Insurance Contracts, Classification of Insurance Business, Life and Non-Life Insurance,
Alternative Classification of insurance, Role of Insurance in Economic Development.
(8 Hours)
 Principles of Insurance: Utmost Good Faith, Insurable Interest, Indemnity, Subrogation,
Contribution, Proximate, Cause and Arbitration. Case Study2: Insurance Company", Darden
Business Publishing Cases (8 Hours)
 Legal framework of Insurance Business in India: The Insurance Act 1938, The Insurance
Regulatory Development Authority Act 1999, The Indian Contract Act 1872, Tariff Advisory
Committee. (8 Hours)
 Insurance Industry: History of Insurance Industry, Global Picture of Insurance, Industry in
India, Insurance Sector Reforms, Insurance Players in India, Life Insurance in India, Non-Life
Insurance in India, Types and Organizational Structure of Insurance Organizations, Insurance
Intermediaries and Bancassurance, Reinsurance. (8 Hours)

SUGGESTED READINGS:
1. Harrington, S. E & Niehaus, G. E. (2017), Risk Management & Insurance, McGraw Hill, New
Delhi.

51 | P a g e
 2. Rejda, G. E. (2021).Principles of Risk Management & Insurance.Pearson Education,New Delhi.
3. Skipper, H.D & Kwon, W.J. (2010), Risk Management & Insurance Perspective in a Global
Economy,Blackwell Publishing Wiley India Edition., New Delhi.
4. Trieschmann, J. & Gustauson, S. G. (2010), Risk Management & Insurance, South Western, USA.
5. Vaughan, E.J &Vaughan, T.M. (2013), Essentials of Risk Management & Insurance, Wiley, USA
6. Case Study 1: Nicola Persico, C. James Prieur, "Conseco Senior Health Insurance: A Strategic
Problem of Reputation and Regulation", Kellogg School of Management Cases, (2017) ,
https://doi.org/10.1108/case.kellogg.2016.000076
7. Case Study 2: Mark E. Haskins, Kristy Lilly, Liz Smith, "Gibson Insurance Company", Darden
Business Publishing Cases, (2017) , https://doi.org/10.1108/case.darden.2016.000134

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

52 | P a g e
 BBA IV Year BBA-R705 Semester-VII
Statistical Software package (s)

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand the basic computer terminology PO.1, PO.2
CO.2 To understand the elementary roles data input methods. PO.1
CO.3 To make the use of the applications, and locate and use sufficient PO.6, PO.7, PO.8
and appropriate resources to learn how to apply computer
application software features specially using the software’s help
facility and online tutorials and reference.
CO.4 To effectively utilize software tools to perform basic arithmetic, PO.1,PO.2, PO.5,PO.6,PO.7
statistical, and financial functions.
CO.5 To demonstrate competence with a wide variety of software tools. PO.3, PO.4, PO.5, PO.6.

 Introduction- Data Entry, Storing and Retrieving Files, Statistics Menus, Generating New
Variables

 Running Statistical Procedures – Data entry and interpretation of the output Descriptive
Statistics

 T-tests,

 Chi Square test,

 One way ANOVA,

 Correlation,

 Linear regression including multiple regressions,

 Cluster analysis,

 Discriminant Analysis,

 Factor analysis/Principal Components Analysis

SUGGESTED READINGS:
1. J.P. Verma (2015) .Data Analysis in Management with SPSS Software, Springer.
2. Py Cheng (2015). How to Find Inter-Groups Differences Using SPSS/Excel/Web Tools in Common
Experimental Designs. Xlibris.
3. Martin Lee Abbott (2018). Understanding Educational Statistics Using Microsoft Excel and SPSS.
Wiley.

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 4. Julie Pallant (2020). SPSS Survival Manual: A Step by Step Guide to Data Analysis using IBM
SPSS. Open University Press.
5. Field, Andy(2019). Discovering Statistics using IBM SPSS Statistics. SAGE Publications India Pvt
Ltd

NOTE1: Objective of the course is to familiarize students with a statistical package for data analysis related
to the Statistics and Market Research papers and which will also help in the Research Project. Any user
friendly statistical package depending on resources available at each institution can be used. For example
SPSS, PSPP (open source)/ or any other equivalent. Some of the statistical analysis functions are also
available in add in tools in Excel.
NOTE2: The list of cases, specific references and books including recent articles will be announced in
the class by concerned teachers from time to time.

54 | P a g e
 Semester VIII

BBA D 801 Research Project Credits 24

Course Outcomes: Mapped Program Outcomes

CO.1 Acquire on job the skills, knowledge, attitudes, and PO.1
perceptions along with the experience needed to
constitute a professional identity.
CO.2 Get actual supervised professional experiences. PO.1, PO.2, PO.3,
CO.3 Get insight into the working of the real organizations PO.3, PO.4

CO.4 Develop perspective about business organizations in their PO.3

totality.
CO.5 Explore career opportunities in their areas of interest. PO.5

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 DISCIPLINE SPECIFIC ELECTIVE COURSE
DSE - I (Finance)
BBA III/IV Year BBA-E111 Semester-V/VI/VII/VIII
International Finance

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40
Course Outcomes Mapped Program Outcomes
CO.1 To explain conceptually the organization of foreign exchange PO.1,PO.2, PO.3,PO.4, PO.7, PO.8
markets.

CO.2 To apply simple models of current account dynamics and PO.1,PO.2, PO.3,PO.4,PO.5, PO.7,
exchange rates determination. PO.8

CO.3 To analyze the causes of historical exchange rate movements PO.1,PO.2, PO.3,PO.4,PO.5, PO.7,
with reference to the models covered in class. PO.8

CO.4 To apply the models covered in class to analyse a range of current PO.1,PO.2, PO.3,PO.4,PO.5, PO.7,
issues in international finance PO.8

 Introduction: concept of International trade, types of international trade, International

Finance and differences among them. Theories of International trade, Balance of
payments (of India) Characteristics of international Foreign Markets. (10 Hours)
 Foreign Exchange Management: Forex market – Wholesale and Domestic market,
Market makers-, Market segments Quotations direct, indirect and cross Rates; various
kinds of transactions and their settlement dates, Arbitrage- two point arbitrage, triangular
arbitrage, Forward Rates and Future Spot Rates; Early delivery, extension or cancellation
of Forward contracts, power parity and Interest rate parity. (10 Hours)
 Foreign Exchange Exposures and Risk: Foreign Exchange exposure, foreign risk, types
of exposure, Operating Exposure, Product and market strategy, translation or accounting
Exposure, Translation Methods: Current/noncurrent methods, monetary/nonmonetary
methods, temporal method, Transaction Exposure, Designing a Hedging Strategy,
Measuring and managing Economic Exposure- Foreign Exchange Risk and Economic
Exposure, Identifying Economic Exposure, Transfer Pricing and Tax Evasion, Issue
of GDR, ADR Euro bonds and foreign bonds, The Hedge ratio: types of Hedging. (10
Hours)
 Foreign Investment: Foreign Direct investment, Foreign investment in India, Indian
depository receipts, Foreign investment by Indian Companies International Portfolio
Theory- The Markowitz Portfolio Model, The Capital Asset Pricing Model, International
Portfolio Diversification, International Bond Investing, International project appraisal-
IRR and APV methods; Managing Political Risk- Measuring Political Risk, Country

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 Risk Analysis, Managing Political Risk, Post- expropriation Policies. Multinational
Working Capital Management: Current Asset Management for the Multinational-
International Cash Management, Accounts Receivables Management, Inventory
Management. (10 Hours)

SUGGESTED READINGS:
1. Viz, M. (2021).International Financial Management: McGraw Hill.
2. Siddaiah,T. (2021). International Financial Management: An Analytical Framework: Pearson.
3. Khan, M Y. (2019). Financial Services . New Delhi: McGraw Hill.
4. Steil. B.(2018). International Finance: Willey.
5. Agrawal, A., Joshi, M., Ansari, N., Tyagi, S. and Agrawal, V. (2018). Case Study In
Management: The Indian Context. Delhi: Misha Books.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time

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 BBA III/IV Year BBA-E112 Semester-V/VI/VII/VIII
Investment Banking and Financial Services

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes Mapped Program Outcomes

CO.1 To understand the different aspects of Investment banking, PO.1,PO.2,PO.4, PO.7, PO.8
mergers and
Acquisition
CO.2 To explain about SEBI guidelines on issue management PO.1,PO.2, PO.3,PO.4,PO.5, PO.7,
PO.8
CO.3 To analyze operational, business, financial and traditional risk. PO.1,PO.2, PO.3,PO.4,PO.5, PO.7,
PO.8

CO.4 To plan funding options for new ventures in India according to PO.1,PO.2,PO.3,PO.4,PO.5, PO.7,
business strategies. PO.8

 Introduction: An Overview of Indian Financial System, Investment Banking in India,

RecentDevelopments and Challenges ahead, Institutional structure and Functions of
Investment /Merchant Banking; SEBI guidelines for Merchant Bankers, Registration,
obligations and Responsibilities of Lead Managers, Regulations regarding
Continuance of association of lead Manager with an issue. (10 Hours)
 Issue Management: Public Issue: classification of companies, eligibility, issue pricing,
promoter’s contribution, minimum public offer, prospectus, allotment, preferential
allotment, private placement, Book Building process, designing and pricing, Green Shoe
Option; Right Issue: promoter’s contribution, minimum subscription, advertisements.
(10 Hours)
 Leasing and Hire Purchase :Concepts of leasing, types of leasing – financial & operating
lease, direct lease and sales & lease back, advantages and limitations of leasing, Lease
rental determination; Finance lease evaluation problems (only Lessee’s angle), Hire
Purchase interest &Instalment, difference between Hire Purchase & Leasing, Factoring,
forfaiting and its arrangement, Housing Finance : Meaning and rise of housing finance
in India, Fixing the amount of loan, repricing of a loan, floating vs. fixed rate. (10 Hours)
 Venture Capital: Concept, history and evolution of VC, the venture investment process,
various steps in venture financing, incubation financing. Insurance: concept,
classification, principles of insurance, IRDA and different regulatory norms, operation
of General Insurance, Health Insurance, Life Insurance. Credit Ratings: Introduction,
types of credit rating, advantages and disadvantages of credit ratings, Credit rating
agencies and their methodology, International credit rating practices. Securitization:
concept, securitization as a funding mechanism. (10 Hours)
SUGGESTED READINGS:
1. Khan, M Y. (2019). Financial Services . New Delhi: McGraw Hill.

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 2. Giri. S.P. (2017). Investment Banking :Concepts, Analyses and Cases: McGraw Hill.
3. Rosenbaum (2013). Investment Banking: Valuation, Leveraged Buyouts, And Mergers &
Acquisitions: Wiley.
4. Gurusamy, S (2013). Merchant Banking and Financial Services: McGraw Hill.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E113 Semester-V/VI/VII/VIII
Investment Analysis and Portfolio Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To develop a basic understanding of the investments field and investment PO.1, PO.2, PO.3,PO.7
environment
CO.2 To analyze, value and forecast the securities performance using various models PO.1,PO.2, PO.3,PO.4,PO.5,
PO.7
CO.3  To apply cost-effectiveness analysis in situations where project benefits are PO.1,PO.2, PO.3,PO.4,PO.5,
not measurable. PO.7

CO.4  To apply knowledge gained to perform analysis of various securities PO.1,PO.2,PO.3,PO.4,
PO.5,PO.6, PO.7, PO.8
CO.5  To construct optimal portfolios and evaluate them using investment models PO.1,PO.2,PO.3,PO.4,
and theories. PO.5,PO.6, PO.7, PO.8

 Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets -
their nature, structure, functioning and limitations; Trading of securities: equity and debentures/
bonds. Securities trading - Types of orders, margin trading, clearing and settlement procedures.
Regularity systems for equity markets, Type of investors, Aim & Approaches of Security
analysis. (10 Hours)
 Risk and Return Analysis, Fundamental analysis: EIC (Economy Analysis , Industry Analysis
and Company Analysis ) Framework, stages of business life cycle, Porter’s five forces model,
SWOT analysis, Economic Moat in evaluating stocks. Technical Analysis: DOW Theory,
Support and Resistance level, Type of charts & its interpretations, Trend line. (10 Hours)
 EMH (Efficient Market Hypothesis) and its implications for investment decision, CAPM
(Capital Asset Pricing Model) ,. Valuation of Equity Discounted Cash-flow techniques,
Relative Valuation of Stocks , Economic value added (EVA). Valuation of Debentures/Bonds
: nature of bonds, valuation, Bond theorem, Term structure of interest rates. (10 Hours)
 Portfolio Management and Performance Evaluation: Performance Evaluation of existing
portfolio, Sharpe, Treynor and Jensen measures; Finding alternatives and revision of portfolio;
Portfolio Management and Mutual Fund Industry(10 Hours)

SUGGESTED READINGS:
1. Peek, E (2022). Business Analysis and Valuation : IFRS : Cengage Learning EMEA.
2. Chandra, P. (2021) , Investment Analysis and Portfolio Management: Mc Graw Hill.
3. Jordan (2020), Fundamentals of Investments: Valuation And Management: Mc Graw Hill.
4. Chandra.P ( 2020), Corporate Valuation: Mc Graw Hill.

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 5. Frank K. Reilly, Keith C. Brown, Sanford J. Leeds (2019), Investment Analysis & Portfolio
Management : Cengage Learning Asia Pte Ltd.
6. Fischer (2016), Security Analysis and Portfolio Management: Pearson. Peek, E (2022).
Business Analysis and Valuation : IFRS : Cengage Learning EMEA.
7. Damodaran, A. (2012). Damodaran on Valuation, Security Analysis for investment and Corporate
Finance: Wiley.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E114 Semester-V/VI/VII/VIII
Project Appraisal

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To explain identification of a project, feasibility analysis including market, PO.1, PO.2
technical and financial appraisal of a project.
CO.2 Understand the relevance of alternative project appraisal techniques, financial PO.1 PO.2
structuring and financing alternatives.
CO.3  This course intends to equip students to apply appraisal techniques for PO.3
evaluating live projects.

CO.4  Understanding and applying investment appraisals PO.1 PO.3
CO.5  Understanding and assessing project risks. PO.1 PO.3

 Appraisal : an introduction, Project appraisal and evaluation , Project cycle, Project

cycle management , Private and Public sector Projects/commercial / National
probability; Identification of investment opportunities – industry analysis review of
project profiles, – feasibility study , Project identification and formulation , Generation
of Project ideas, Basic Principals of Project Analysis Entrepreneurship – concept,
Theory and perspective. (10 Hours)
 Market Analysis: Market analysis of a project, Need for market analysis, Demand and
supply analysis, Collection analysis, primary /secondary data, forecasting techniques
Technical appraisal of a project, Business and Technology Acquisition and
management of technology. (10 Hours)
 Investment appraisal: Introduction and techniques, DCF and non DCF methods,
Sensitivity Analysis, Financial needs of a Project, Investment criteria, Project Appraisal
parameters of select Financial Institutions. Social cost benefit analysis – value added
concept, social surplus indirect impact of projects, rationale of SCBA, Efficiency and
Equity in Project Appraisal, UNIDO approach, Little Mirlees Approach, Project
Appraisal of Indian Plans (10 Hours)
 Project risk assessment – Risk and Sensitivity Analysis, Taxonomy of Risks,
probabilistic cash flow approaches – application of simulation techniques; Monitoring
and Evaluation of a Project - PERT / CPM, Monitoring mechanism, Evaluation ad
Lessons, Preparation of project report - Case Analysis (10 Hours)
SUGGESTED READINGS:
1. Greg Horine (2022). Project Management Absolute Beginner's Guide. Pearson.
2. David, I. Cleland. ( 1999). Project management. USA: McGraw Hill International Edition,.
3. Dennis lock .(2001). The essentials of project management.USA: Grower.
4. Gray,C., & Larson,E .(2010).Project Management.New Delhi: McGraw Hill.

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 5. Gopalakrishnan,P.(1993). Project management. . New Delhi:McMillian.
6. Harry,N. (1987).Project Management.New Delhi:Pearson Publication.
7. Prasanna, C. (2008).Project Management.New Delhi:McGraw Hill.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E115 Semester-V/VI/VII/VIII
Business Analysis and Valuation

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40
Course Outcomes: Mapped Program Outcomes
CO.1 To understand the various methods of Equity and Firm valuations both PO.1, PO.2, PO.3,PO.7
in certain and risky conditions.


CO.2 To understand financial statements to be able to forecast the future PO.1, PO.2, PO.3,PO.7
performance of a firm.
CO.3 To discuss the use of discounted cash flow valuations including practical PO.1, PO.2, PO.3,PO.4, PO.5,PO.6,
problems and solutions. PO.7, PO.8
CO.4 To analyse a firm’s business strategy and financial performance using PO.1, PO.2, PO.3,PO.4, PO.5,PO.6,
real-world data. PO.7, PO.8
CO.5 To apply relative valuation techniques to value companies, to extract PO.1, PO.2, PO.3,PO.4, PO.5,PO.6,
‘priced in’ performance and to communicate valuation information PO.7, PO.8
CO.6 To create a written analysis and valuation of a Indian listed company, PO.1, PO.2, PO.3,PO.4, PO.5,PO.6,
which incorporates and synthesises the strategic, accounting and PO.7, PO.8
financing techniques

 Analysis of Corporate Financial Statements: Income statements and Balance sheets

through ratio analysis and analyzing the Chairman’s statement, Directors’ report,
management discussion & analysis, report on corporate governance, auditor’s report to
evaluate the financial soundness of the company. (10 Hour)
 Cash Flows: Firm cash flows, Earnings, Tax effect, Reinvestment needs; Equity cash
flows: Dividend, Forecasted Cash flows, terminal value estimation approaches. Equity
discounted cash Flow Models- Dividend discount models. (10 Hours)
 Introduction to Valuation: Approaches to valuation, Discounted Cash Flow, Relative
Valuation, Role of valuation; Discounted Cash flow Valuation: Estimating discount
rates- cost of equity, cost of equity to cost of capital; Valuation of an asset with
guaranteed cash flows, introducing uncertainty into valuation (valuing an asset with
default risk & equity risk), valuing an asset with an infinite life. (10 Hours)
 Firm Valuation Models: Cost of capital approach, adjusted present value approach, EVA,
Capital structure and firm value. Relative valuation-popularity and potential pitfalls;
reconciling relative and discounted cash flow valuation Equity Multiples; Value
Multiples; Valuation of different kinds of companies. (10 Hours)
SUGGESTED READINGS:
1. Peek, E (2022). Business Analysis and Valuation : IFRS : Cengage Learning EMEA.
2. Jordan (2020), Fundamentals of Investments: Valuation And Management: Mc Graw Hill.
3. Chandra.P ( 2020), Corporate Valuation: Mc Graw Hill.

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 4. Damodaran, A. (2012). Damodaran on Valuation, Security Analysis for investment and
Corporate Finance: Wiley.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E116 Semester-V/VI/VII/VIII
Financial Modelling and Derivatives

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand the basics of the derivatives instruments operating in the PO.1, PO.2, PO.3,PO.7
stock market along with their trading mechanism and regulations.
CO.2 To predict the price movement in the stock market and to provide PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
commitments to prices for future dates to give protection against adverse PO.8
movements in future prices.
CO.3 To develop various pricing models of stock prices, trading, hedging of PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
options and management of derivative exposure. PO.8
CO.4 To explore practical knowledge and skill in modelling financial PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
statements like Income Statement, Cash flow, Statement of Financial PO.8
Position.
CO.5 To create a background into the principles and application of valuation PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
using discounted cash flow method with Microsoft Excel. PO.8

 Introduction to valuation, Valuation methods: Comparable Company Analysis ,

Precedent Transactions Analysis, Discounted Cash Flow (DCF) analysis, Weighted
Average Cost of Capital (WACC), Concluding valuation. (10 Hours)

 Introduction to financial modeling, Modeling and projecting the financial statements:

Projecting the income statement, Projecting the balance sheet, Projecting the cash flow
statement, Creating the debt and interest schedule , Analyzing and concluding the model
, Using the financial model on excel to create a Discounted Cash Flow (DCF) Analysis
of Indian Listed Company. (10 Hours)
 Financial Derivatives: Introduction, various underlying and strategies: Forwards and
Futures, Interest rate futures and currency futures; Determination of forward and futures
prices; Options and related terminology, Calculating the pay-off from options and
diagrammatic representation. (10 Hours)
 Pricing of Options- Binomial model and Black-Scholes model; trading strategies
involving options; Exotic Options; Introduction to Swaps, Interest rate swaps, currency
swaps, cross currency swaps; Forward rate agreements (FRA). Interest rate caps, floors,
collars. (10 Hours)

SUGGESTED READINGS:
1. Peek, E (2022). Business Analysis and Valuation : IFRS : Cengage Learning EMEA.
2. Jordan (2020), Fundamentals of Investments: Valuation And Management: Mc Graw Hill.
3. Chandra.P, ( 2020), Corporate Valuation: Mc Graw Hill.

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 4. Oluwa.S,(2019), Hands-On Financial Modeling with Microsoft Excel: Packt Publishing.
5. Hull.C (2018), Options , Futures and Other Derivatives: Pearson.
6. Donald.M.L.(2014). Derivatives Market: Pearson.
7. Damodaran, A. (2012). Damodaran on Valuation, Security Analysis for investment and
Corporate Finance: Wiley.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E117 Semester-V/VI/VII/VIII
Strategic Corporate Finance

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To facilitate understanding of corporate merger and acquisition activity. PO.1, PO.2, PO.3,PO.7
CO.2 To understand the principal role of finance in an organization and the PO.1, PO.2, PO.3,PO.7
implication of overarching strategic application of its efficient use on
the bottom line of the organization
CO.3 To facilitate the understanding on the impact of risk and cost of capital PO.1, PO.2, PO.3,PO.7
on investment appraisal besides their cumulative impact on the value of
a capital project

CO.4 To explore the motives and objectives of LBO and MBO. PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
PO.8
CO.5 To assess Quickly assess which valuation methodologies which are PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
applicable based on the type of company being valued and the relevant PO.8
circumstances.

 Introduction to strategic corporate finance: Strategy Vs Planning, significance of strategy

in financial decisions, Different types of financial strategy for Shareholders Wealth
Maximization, overall corporate value addition and Economic Value Addition. Strategic
Cost Management: Traditional costing Vs Strategic Costing, Relevant costs Vs Irrelevant
costs, Different types of strategic costing and their relevance- Target Costing, Activity
based Costing, Life Cycle Costing, Quality Costing, Zero Based Budgeting. (10 Hours)
 Management Buy-outs: Establishing feasibility of the buy-out, Negotiating the main
terms of the transaction with the vendor including price and structure, Developing the
business plan and financial forecasts in conjunction with the buy-out team for submission
to potential funders, negotiations with potential funders so that the most appropriate
funding offers are selected. Management Buy-ins. (10 Hours)
 Financial Distress and restructuring: Meaning of Bankruptcy, Factors leading to
bankruptcy, symptoms and predictions of bankruptcy, reorganization of distressed firms,
liquidation of firms. Company disposals: retirement sale or the sale of a non- core
subsidiary, planned exit, forceful retirement and other disposals. Exit strategy- most
appropriate exit route, valuation, timing of sale and tax planning opportunities,
identification of potential purchasers, approaching the potential purchaser, negotiate with
potential acquirers and selection of a preferred purchaser, calculation of the various tax
implications. Fundraising: identification of different sources of development capital,
determination of capital structure and factors affecting the capital structure, cost of
capital and cost saving strategy, production of a business plan and financial forecasts to
enable potential funders to assess the proposition. (10 Hours)

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  Company Valuation: an overview of valuation, valuation principles and practices more,
the impact of “what if” scenarios, the key financial and commercial factors affecting the
business. Value enhancement tools & techniques, the link between valuation and
corporate finance other strategic issues: managing credit ratings, and setting dividend
and share repurchase policy, problem of too much cash. The issues of stock liquidity and
illiquidity. (10 Hours)

SUGGESTED READINGS:
1. Peek, E (2022). Business Analysis and Valuation : IFRS : Cengage Learning EMEA.
2. Jordan (2020), Fundamentals of Investments: Valuation And Management: Mc Graw Hill.
3. Chandra.P, ( 2020), Corporate Valuation: Mc Graw Hill.
4. Berk ,.J, DeMarzo. P. (2019), Corporate Finance: Pearson
5. Damodaran, A. (2012). Damodaran on Valuation, Security Analysis for investment and
Corporate Finance: Wiley.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 DSE - II (Marketing)

BBA III/IV Year BBA-E118 Semester-V/VI/VII/VIII

Consumer Behaviour

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To remember and recall the fundamentals of consumer behaviour.. PO1, PO2

CO.2 To analyse personal and environmental factors that influence consumer PO1, PO2, PO4, PO6
decisions

CO.3 To understand and analyze Consumer Needs & Motivation concept and PO1, PO2, PO4, PO7
theories.

CO.4 To understand and analyze how Group Dynamics & consumer PO1, PO2, PO4, PO6, PO7
reference groups works.
CO.5 To understand, remember the concept of Diffusion of Innovation, and PO1, PO2
to analyze important models under it

 Consumer Behaviour: Nature, scope & application: Importance of consumer

behaviour in marketing decisions, characteristics of consumer behaviour, role of
consumer research, consumer behaviour- interdisciplinary approach. Introduction to
‘Industrial Buying Behaviour’ Market Segmentation: VALS 2 segmentation profile.
(10 hours)
 Consumer Needs & Motivation: Characteristics of motivation, arousal of motives,
theories of needs & motivation: Maslow’s hierarchy of needs, McLelland’s APA
theory, Murray’s list of psychogenic needs, Bayton’s classification of motives, self-
concept &its importance, types of involvement. Personality& Consumer Behaviour:
Importance of personality, theories of personality-Freudian theory, Jungian theory,
Neo-Freudian theory, Trait theory: Theory of self-images; Role of self-consciousness.
Consumer Perception: Concept of absolute threshold limit, differential threshold limit
&subliminal perception: Perceptual Process: selection, organisation & interpretation.
Learning& Consumer Involvement: Importance of learning on consumer behaviour,
learning theories: classical conditioning, instrumental conditioning, cognitive
learning &involvement theory. Consumer Attitudes: Formation of attitudes, functions
performed by attitudes, models of attitudes: Tri-component model, multi-attribute
model, attitude towards advertisement model: attribution theory. (10 hours)
 Group Dynamics & consumer reference groups: Different types of reference groups,
factors affecting reference group influence, reference group influence on products
&brands, application of reference groups. Family& Consumer Behaviour: Consumer
socialisation process, consumer roles within a family, purchase influences and role
played by children, family life cycle. Social Class & Consumer behaviour:

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 Determinants of social class, measuring &characteristics of social class. Culture&
Consumer Behaviour: Characteristics of culture, core values held by society &their
influence on consumer behaviour, introduction to sub-cultural & cross-cultural
influences. Opinion Leadership Process: Characteristics & needs of opinion leaders
& opinion receivers, interpersonal flow of communication. (10 hours)
 Diffusion of Innovation: Definition of innovation, product characteristics influencing
diffusion, resistance to innovation, adoption process. Consumer Decision making
process: Process- problem recognition, pre-purchase search influences, information
evaluation, purchase decision (compensatory decision rule, conjunctive decision, rule,
Lexicographic rule, affect referral, disjunctive rule), post purchase evaluation;
Situational Influences Models of Consumer Decision making: Nicosia Model,
Howard-Sheth Model, Howard-Sheth Family Decision Making Model, Engel,
Kollat& Blackwell Model, Sheth Newman Gross Model of Consumer Values.
(10 hours)

SUGGESTED READINGS:
1. Blackwell, R.D., Miniard, P.W., & Engel, J. F.(1995). Consumer Behaviour. USA:Cengage
Learning.
2. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A. (2007).Consumer Behaviour –
Building Marketing Strategy. New Delhi: Tata McGraw Hill.
3. Kotler, P. & Keller, K. L. (2015).Marketing Management (15 Ed.).New York: Pearson.
4. Schiffman, L. and Wisenbilt, J.L. (2019).Consumer Behaviour. New Delhi: Prentice Hall
Publication.
5. Schiffman, L.G, Wisenblit, S. and Kumar, S.R.(2018).Consumer Behavior. New Delhi:
Pearson.
6. Solomon, M.R. (2005). Consumer Behaviour – Buying, Having, and Being. New Delhi:
Pearson Prentice Hall.
7. Solomon, M.R. and Panda, T.P.(2020) Consumer Behavior, 13/e. New Delhi: Pearson.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E119 Semester-V/VI/VII/VIII
Personal Selling and Sales Force Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To remember and recall the basic concepts of personal Selling and sales PO1, PO2
force management

CO.2 To remember, recall and apply the theories in personal selling and PO1, PO2, PO4
selling process

CO.3 To understand and apply different sales tools and techniques PO1, PO2, PO4, PO7

CO.4 To remember and recall the basic concepts of sales force management. PO1, PO2, PO4

CO.5 To understand the basic of post sales follow up. PO1 PO2 AND PO7

 Introduction to Personal Selling; functions of a sales person, qualities of an effective

Sales Person; Personal Selling situations. (8 Hours)
 Theories of Selling: AIDAS, Right Set of circumstances, buying formula theory.
(8 Hours)
 The Selling Process: Pre approach – acquiring product knowledge, acquiring
competition and market knowledge, Identifying and qualifying prospects – sources of
prospecting, conditions for qualification, Opening a sale – methods of approaching,
Sales presentation – presentation strategies and methods. (8 Hours)
 Sales demonstration –planning effective demonstration, use of sales tools, Handling
objection – types of objections, determining hidden objections, strategies for handling
objections, Closings sale – trial close, closing techniques, Post sales follow up.
(8 Hours)
 Introduction to sales force management: Objectives of Sales management, Role of a
sales manager; Managing Sales force – Recruitment, Selection, Training,
Compensation and evaluation of sales force; Sales Territory Coverage: Sales Territory
Concept, Reasons for establishing sales territories, procedures for selling up sales
territories. (8 Hours)
SUGGESTED READINGS:
1. Allard. (1991).How to improve your Sales Performance. New Delhi: UPSPD.
2. Allen, P. (1998). Sales & Sales Management. London: MacDonald & Evans Ltd.
3. Still,Cundiff & Govani. (2017). Sales Management. Decisions, Strategies & Cases. New
Delhi PHI.

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 4. Ramachandran. (2010). Field Sales Management, New Delhi: Allied Publications.
5. Thomas R. W.(1997). Sales Management, New York: Holt Rinehart & Winston.
6. Lytle, C. (2011). The Accidental Sales Manager: How to Take Control and Lead Your Sales
Team to Record Profits. John Wiley & Sons, (1st ed.).
7. Foxall, G.R. (2015). The Routledge Companion to Consumer Behaviour. New Delhi: UK:
Routledge.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E120 Semester-V/VI/VII/VIII
Advertising and Brand Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand and recall the basics of advertisement and brand PO1, PO2
management.

CO.2 To understand and remember important marketing communication PO1, PO2

models.

CO.3 To understand and recall the concept of brand management PO1, PO2

CO.4 To analyze the concept of branding architecture PO1, PO2, PO3, PO4, PO7

CO.5 To evaluate the current advertisement and branding decisions. PO1, PO2, PO3, PO4, PO7

 Advertising need & importance: Definition & growth of modern advertising,

advertising& the marketing mix, types & classification of advertisement, advertising
spiral; Social& economic aspects of advertising; Marketing communication models:
AIDA, hierarchy of effect, innovation adoption model, action first model, quick
decision model; Planning framework of promotional strategy. (8 hours)
 How advertising works: Exposure, salience, familiarity, low involvement, central
route &peripheral route & cognitive learning; Positioning strategies ; Associating
feelings with a brand; Developing brand personality ; Creating copy strategies:
Rational &emotional approaches, selection of an endorser, creative strategy & style-
brand image, execution USP, common touch & entertainment, message design
strategy, format & formulae for presentation of appeals (slice of life, testimonials,
etc.), different types of copy; Art &layout of an advertisement: Principles of design,
layout stages, difference in designing of television, audio & print advertisement.
(10 hours)
 Introduction to Brand Management and Crafting of Brand Elements, Consumer Brand
Knowledge, Brand Identity. ( 8 hours)
 Personality and Brand Associations, Managing Brand Architecture and Brand
Portfolios. (8 hours)
 Corporate Branding and Tools for Building Brand Equity, Leveraging Brand Equity,
Measurement of Brand Equity. (6 hours)

SUGGESTED READINGS:
1. Aaker, D. (2009). Brand Leadership. London: The free press.

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 2. Batra, A.(2011). Advertising Management. New Delhi: Prentice Hall of India.
3. Sarin, S. (2015). Strategic Brand Management for B2B Markets: A Road Map for Organizational
Transformation. New Delhi: Sage.
4. Eod& Newman.(1996). Advertising Management. Bombay: Taxporawala.
5. Keller, K.L. (2020). Strategic Brand Management. Pearson, new delhi.
6. Kumar, S.R. and Krishnamurthy,A.(2020). Advertising, Brands And Consumer Behaviour : The
Indian Context. New Delhi : Sage.
7. S.A.Chunawala and K.C. Sethia. (2015). Advertising Theory & Practices. New Delhi: HPH.
8. Sengupta. S. (2005). Brand Positioning: Strategies for Competitive advantages. New Delhi:
TMH.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E121 Semester-V/VI/VII/VIII
Retail Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand the basics of retailing. PO1 PO2

CO.2 To understand and evaluate the principles of Retail Marketing PO1, PO2, PO4

CO.3 To understand and evaluate the contemporary issues in retail management PO1, PO2

CO.4 To understand the fundmentals of Merchandise Pricing PO1, PO2, PO4

CO.5 To understand and evaluate the Retail Operation decisions. PO1, PO2

 Introduction to Retailing, Definition, Characteristics, Evolution of Retailing in India,

Retailing in India, Emerging Trends in Retailing, Factors Behind the change of Indian
Retail Industry. (8 Hours)
 Retail Formats: Retail Sales by ownership, On the basis of Merchandise offered, non-
store Based retail mix &Non-traditional selling. Store Planning: Design & Layout,
Location Planning and its importance, retailing image mix, Effective Retail Space
Management, Floor Space Management. (8 Hours)
 Retail Marketing: Advertising & Sales Promotion, Store Positioning, Retail
Marketing. Mix, CRM, Advertising in Retailing. Retail Merchandising: Buying
function, Mark-ups & Markdown in merchandise management, shrinkage in Retail
merchandise management. (8 hours)
 Merchandise Pricing: Concept of Merchandise Pricing, Pricing Options, Pricing
Strategies, Pricing Objectives, Types of Pricing. (8 hours)
 Retail Operation: Elements/Components of Retail Store Operation, Store
Administration, Store Manager –Responsibilities, Inventory Management,
Management of Receipts, Customer Service, Management of Retail Outlet/Store,
Store Maintenance, Store Security. (8 hours)
SUGGESTED READINGS:
1. Berman & Evarv. (2017) Retail Management. New Delhi: Perntice Hall.
2. Bajaj, T. & Srivastava. (2017) Retail Management.New Delhi: Oxford University Publications.
3. Cullen & Newman.(2015) Retailing – Environment & Operations. New Delhi: Cengage
Learning.
4. Mathur, U.C. (2019).Retail Management: Text and Cases : New Delhi: Wiley.
5. Pradhan, S. (2020). Retailing Management : Text and Cases. New Delh:TMH.

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 6. Singh, H. (2004).Retail Management. Meerut: S. Chand Publication.
7. Vedamani, G.G. (2014) Retail Management: Functional principles & practices. New Delhi:
Jaico Publishing House.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E122 Semester-V/VI/VII/VIII
Distribution and Supply Chain Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Gain the conceptual knowledge about the elements of logistics. PO.1
CO.2 Learn to deal with issues and situations associated with logistics and PO.1, PO.2
supply chain management.
CO.3 Demonstrate the ability to identify and critically examine the distribution PO.2, PO.3, PO.4
and supply chain issues.
CO.4 Explain how progressing technology plays an important role in effective PO.2, PO.4
logistics of retail industry .
CO.5 Gain the conceptual knowledge about the elements of logistics. PO.1

 The channel system: Rationale for marketing channel structures, Composition of

marketing channels, Channel Environment. (10 hours)
 Distribution – Basic concept, Transportations, Inventory, Warehousing, Managing
logistics.Concepts and importance of a Supply Chain (SC), Key issues of Supply Chain
Management, Competitive and SC strategies, achieving strategic fit. (10 hours)
 Dynamics of supply chain: Supply Chain Integration, Push-based, Pull-based and Push-
Pull based supply chain, Demand Forecasting in a Supply Chain, Managing inventory
in SC environment: Transportation in SC environment. (10 hours)
 Strategic Alliances, Third party and fourth party logistics, Retailer- Supplier
partnerships (RSP), Supplier evaluation and selection, Use of best practices and
Information Technology (IT) in Supply Chain Management. (10 hours)

SUGGESTED READINGS:
1. Ayers, J. B. (2006). Handbook of supply chain management (2nd ed.). Florida: Auerbach
Publication.
2. Ballou, R. H., & Srivastava, S. K. (2008). Business logistics/ supply chain management (5th
ed.). New Delhi: Pearson Education.
3. Chopra, S., &Meindl, P. (2007). Supply chain management: Strategy, planning and operation
(3rd ed.). New Delhi: Pearson Education.
4. Coyle, J. J., Bardi, L. J., & Langley, C. J. (2008). The management of business logistics (7th
ed.). USA: South-Western.
5. Dornier, P. P., Ernst, R., Fender, M., &Kouvelis, P. (1998). Global Operations Management
and
6. Logistics: Text and Cases. New York: John Wiley & Sons.

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 7. Mentzer, J. T. (2001). Supply chain management. New Delhi: Sage Publications.
8. Monczka, R. M., Handfield, R. B., Giunipero, L. C., &Petterson, J. L. (2009). Purchasing and
supply chain management (4th ed.). USA: Cengage Learning.
9. Raghuram, G., &Rangaraj, N. (2000). Logistics and supply chain management: cases and
concepts. New Delhi, Macmillan
10. Shah, J. (2009). Supply Chain Management: Text and Cases. New Delhi: Pearson
Education.
11. Simchi-Levi, D., Kaminsky, P., Simchi-Levi, E., & Shankar, R. (2008). Designing and
managing the supply chain (3rd ed.). New Delhi: Tata McGraw Hill.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E123 Semester-V/VI/VII/VIII
Marketing of Services

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand and remember the fundamentals of marketing of services, PO1, PO2
The emergence of service economy .

CO.2 To understand and remember and analyze service system positioning PO1 PO2

CO.3 Analyse customer requirement, measure service quality and design and PO1, PO2, PO3, PO4
deliver better service.
CO.4 Understand and analyze different Issues in CRM PO1, PO2, PO3 , PO4, PO7

CO.5 To understand, analyze and evaluate marketing mix decisions. PO1, PO2, PO4, PO5, PO7

 The emergence of service economy: contributory factors, consumption pattern analysis,

economic transformation unique aspects of services: goods, services, products,
managerial challenges. (8 Hours)
 Marketing mix: concept of value and value drivers, extended framework Service
marketing system: production, marketing, human resources, sequential analysis.
(8 Hours)
 Service system positioning: service delivery process, blueprinting Service buying
behaviour; difference in perspective, risk analysis, decision process. (8 hours)
 Relationship Marketing and Customer Loyalty, Issues in CRM, Concept of Loyalty,
creating customer loyalty (8 hours)
 Service quality; concept, technical and functional quality, Service quality models and
measurement Demand and supply imbalances management; challenges and strategies;
Service culture; managing by values, recovery and empowerment; Relationship
building: relationship marketing, bonding and life time value Service industries:
insurance, banking, air transportation, courier, education etc. (8 hours)
SUGGESTED READINGS:
1. Fisk, R. P., Grove, S. J., & John, J. (2013).Interactive Services Marketing. New York: Houghton
Mifflin.
2. Glynn, W. J., & Barnes, J. G. (2006).Understanding Services Management - Integrating
Marketing, Organizational Behaviour, Operations and Human Resources Management. Prentice
Hall.
3. Gronroos, C. (2007).Service Management and Marketing - A customer relationship management
approach. New York: John Wiley.

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 4. Hoffman, K. D., & John, E. G. B. (2006).Marketing of services: Concepts strategies and cases.
Thomson- South Western.
5. Shanker, R. (2002). Services Marketing: The Indian perspective. New Delhi: Excel Books.
6. Peelen, Ed., Beltman, Rob, (2013). Customer Relationship Management. London: Pearson
Education.
7. Berman & Evarv. (2017) Retail Management, Prentice Hall.
8. Valarie A. Z , Mary Jo B., Dwanye D. (2018). Services Marketing - Integrating Customer Focus
Across the Firm

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E124 Semester-V/VI/VII/VIII
International Marketing

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Analyse environmental variables that influence international marketing. PO.1 PO.2 PO.3 PO.4 PO.5

CO.2 Describe strategies and tactics that can lead to successful international PO.1 PO.2
marketing given those environmental constraints.
CO.3 Discuss more typical management decisions and problems faced, PO.1 PO.2 PO.3 PO.4 PO.5
highlighting those peculiar to the international arena.

CO.4 Understand how managers perform the functional tasks that constitute PO.1, PO.2 PO.3 PO.4 PO.7
international marketing such as marketing intelligence and “mix”
adaptations.
CO.5 Understand the documentation required for international marketing PO.1 PO.2
affairs.
 Framework of international marketing. Intra firm & environmental factors, social
cultural, economic, political & legal aspects, Difference between domestic marketing,
International marketing, Definition & concept. (10 Hours)
 Policy framework, Indian Trade Policy, Recent trends in Indian foreign trade, Basic
steps in starting an export business – An overview of licensing regulations &
Procedures. (10 Hours)
 International Marketing Decisions - Product planning for export manufacturing firms
& export houses. Identifying foreign markets, market research overseas. Market entry.
Export pricing-International terms, payment terms. Distribution logistics for export,
foreign sales agent selection & appointment. Promotion of products/ services abroad
overview, merchandising, Trade fairs/exhibition, Institutional infrastructure for export
in India, Export Assistance. (10 Hours)
 Introduction to Export documentation and procedures, framework, pre shipment & post
shipment documents, Role of ITPO in export promotion, quality control & pre shipment
inspection, Labelling/packing, Marking of consignments, Marine/cargo insurance etc.
(10 Hours)
SUGGESTED READINGS:
1. Cateora, P. & Graham.(2020). International Marketin, 18th Edition. McGraw Hill
2. Keegan, W.J. (2000).Multinational Marketing Management. New Delhi: Prentice Hall.
3. Muhlbache, H. (2006).International Marketing-A Global Perspective. USA: Cengage Learning
4. Saraswati, B. (2018) The Globalisation of Indian business- Cross- Border Mergers and
Acquisitions in Indian Manufactturing. Routledge , Taylor and Francis Group.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 DSE-III (HUMAN RESOURCE)
BBA III/IV Year BBA-E125 Semester-V/VI/VII/VIII
HRD System and Strategies

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Students will be able to frame HRD programs and evaluate it. PO1, PO4, PO5
CO.2 It will make understand the concept of HRD Matrix and HRD PO3, PO6
interventions.
CO.3 Sensitizing students towards developing employees for achieving PO3, PO5, PO7
personal and organizational goals.
CO.4 It will give a holistic perspective of the organization keeping human in PO5, PO6, PO8
the centre.
CO.5 It empowers students to hone skills to address the realities of PO1, PO2, PO5, PO8
organizations while developing context specific strategies for human
resource development.

 Human Resource Development (HRD): Concept, Origin and Need, Relationship

between human resource management and human resource development; HRD as a
Total System; Activity Areas of HRD: Training, Education and Development; Roles
and competencies of HRD professionals. (8 Hours)
 HRD Process: Assessing need for HRD; Designing and developing effective HRD
programs; Implementing HRD programs; Evaluating HRD programs. HRD
Interventions: Integrated Human Resource Development Systems, HRD and diversity
management; HRD Climate; HRD Audit. (12 Hours)
 HRD Applications: Coaching and mentoring, Career management and development;
Employee counselling; Competency mapping, (8 Hours)
 Evaluating the HRD Effort; Data Gathering; Analysis and Feedback; Industrial
relations and HRD. HRD Experience in Indian Organizations, International HRD
experience, Future of HRD. (12 Hours)

SUGGESTED READINGS:
1. Mehta.M.C. (2020). Human Resource Development: Bharti Publications; First Edition.
2. Jon M. Werner (2016). Human Resource Development: Cengage Learning India Private
Limited; Sixth edition.

3. Haldar, U. K. (2009). Human resource development. India: Oxford University Press.

4. Lynton, R. P. & Pareek, U.(2000).Training for Organizational Transformation: Sage
publications Pvt Ltd..
5. Mankin, D. (2011). Human resource development. India: Oxford University Press.

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 6. Rao, T.V. and Udai, P. (1997). Designing and Managing Human Resource Systems. New Delhi:
Oxford and IBH Publication Ltd.
7. Rao, T.V. (2002).Reading in human Resource Development. New Delhi: Oxford IBH Publication
Ltd.
8. Rao, T.V. (1999). Human Resource Development. Mumbai: Sage publication.
9. Rao, T.V. (2003). Future of HRD. Macmillan Publishers India.
10. Werner J. M. & DeSimone, R.L. (2011).Human resource development. California: South
Western Press.

11. McGuire, D. (2014). Human resource development. Sage.

12. Swanson, R. A. (2022). Foundations of human resource development. Berrett-
Koehler Publishers.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E126 Semester-V/VI/VII/VIII
Training and Development

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Assessment Organizational needs and objectives. PO1, PO2, PO4

CO.2 Designing of Training programmes. PO3, PO5, PO7
CO.3 Discover training methods. PO3, PO4, PO6
CO.4 Develop Management Development Programme methods. PO1, PO2, PO4, PO5

CO.5 Discuss Organizational Development process. PO6, PO8

 Organization vision & plans, assessment of training needs, setting training objectives,
designing training programmes, Spiral model of training, designing training
programmes. (8 Hours)
 Training methods: On the job training, job instruction training, apprenticeship,
coaching, job rotation, syndicate method, knowledge based methods, lecture,
conferences, programmed learning, simulation methods, case study, vestibule
training, laboratory training, in-basket exercise, experiential methods, and sensitivity
training, e-training. (12 Hours)
 Management Development Programme Methods:-Understudy, Coaching, Action
Learning, Role Play, Management Games, Seminars, University related programmes,
special projects, behavioural modelling, job rotation, case study, multiple
management, sensitivity training. Post training: Training evaluation, Training impact
on individuals and organizations, Evaluating Programmes, Participants, Objectives.
(12 Hours)
 Organisational Development (OD): Definition Foundations of OD, Managing the OD
Process, Action Research and OD. OD Interventions: Overview of OD Interventions,
Team Interventions Inter-group and Third-Party Peace-making Interventions.
Comprehensive OD Interventions, Power, Politics and OD. (8 Hours)
SUGGESTED READINGS:
1. Asumpha J. Antonette (2020). A book on training and development games and activities for
trainers:Notion Press.
2. Stanley C. Ross (2018). Training and Development in Organizations. Taylor & Francis Ltd.
3. Raymond. N. (2017). 4th Edition. Employee Training and Development: Irwin/McGraw Hill
4. William E.Blank (1982), Handbook For Developing Competency-Based Training Programmes,
Prentice-Hall, New Jersey
5. David A.DeCenzo & Stephen P.Robbins (2016). Fundamentals Of Human Resource
Management : John Wiley & Sons.
6. Saini A. K. & Pathak K. S. (2019). Gullybaba. MS-02: Gullybaba Publishing.

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 7. AshwaThapa K (2017). Human Resource Management: Himalaya Publishing House.
8. Raymond A Noe, (2018). Training, E. Development McGrawHill Publication.
9. Bhattacharyya, D. K. (2015). Training and Development: Theories and Applications.
Sage Publications Pvt. Limited.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E127 Semester-V/VI/VII/VIII
Management of Industrial Relations

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40
Course Outcomes: Mapped Program Outcomes
CO.1 Understand establishing & maintaining a sound relationship between the PO1, PO2, PO3, PO5
worker & the employer.
CO.2 Identify and rectify the simmering issues which might take the form of a PO3, PO5, PO7
dispute in the workplace.
CO.3 Clarify the use & importance of various Acts & their uses in Industrial PO3, PO4
Relations.
CO.4 Raise the productivity in the organization to curb the employee turnover PO1, PO2, PO5
& absenteeism.
CO.5 Understand the significance & functioning of Trade Unions. PO1, PO3, PO6, PO8
 Concept of industrial relations, aspects of industrial relations, conflict and
cooperation, parties in industrial relations, workers employers and government, trade
unions, objectives collective bargaining. Workers participation in management, levels
of participation, mode of participation Works Committee, Joint Management
councils, Worker Director, Grievance Procedure, Quality Circles. (10 Hours)
 Trade Union Act 1926, Immunity granted to Registered Trade Unions, Recognition
of Trade Unions. scope, coverage, certification process, modification, interpretation,
and enforcement. The Industrial Disputes Act 1947, forum for settlement of disputes,
instruments of economic coercion, strikes, lockouts and closure. (10 Hours)
 Salient features, coverage of employees and employers, rules and benefits relating to
The Payment of Wages Act 1936, The Payment of Gratuity Act 1972, The Minimum
Wages Act 1948, and The Payment of Bonus Act 1965. The Factories Act 1948.
(12 Hours)
 The salient features, coverage of employees and employers, and benefits under The
Provident Fund and Miscellaneous Provisions Act 1952 and Employees’ Pension
Scheme and Employees State (8 Hours)
SUGGESTED READINGS:
1. Malik. P.L.(2021). P. L. Malik's Handbook of Labour and Industrial Law;Eastern Book
Company.
2. Chhabra, T.N.(2020).Industrial Relations and Labour Laws. Delhi: Dhanpat Rai Publishing
House.
3. Ravindranath, E.I. (2013). Industrial Relations in India.McGraw Hill Education (India) Pvt. Ltd.
New Delhi.
4. Sinha P.R.N., Sinha B.I. & Shekhar S.P.(2009).Industrial Relation Trade Union and Labour
Legislation. New Delhi: Dorling Kindersley.
5. Srivastava, S.C. (2007). Industrial Relations and Labour Laws. New Delhi: Vikas Publishing
House.

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NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E128 Semester-V/VI/VII/VIII
Performance and Compensation Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Show an awareness of the process and principles of performance PO1, PO2, PO4
management/appraisal.
CO.2 Demonstrate a familiarity with the appeal process relating specifically PO2, PO3, PO5
to the performance review.
CO.3 Learn implications for strategic compensation and possible employer PO1, PO3, PO4, PO5, PO6
approaches to manage legally required benefits to employees.
CO.4 Develop appropriate reward and compensation policies. PO7, PO8

 Concept and objectives of performance management system, Performance

appraisal and performance management, Performance Management – definition,
objectives, need and measurement. (8 Hours)
 Process of performance appraisal, issues and challenges in performance
appraisal, Methods of Performance appraisal – traditional methods, modern
methods with advantages and disadvantages of each - appraisal interviews,
performance feedback and counseling. (10 Hours)
 Compensation – Definition, Classification and Types. Components of
remuneration- basis pay, dearness allowance, Determining Compensation,
Compensation Approaches. Compensation as a Retention Strategy, Financial
and non-financial compensation, Performance Based Pay Systems.
(12 Hours)
 Reward systems, Perceptions of Pay Fairness – the legal environment, Legal
Constraints on Pay Systems.Employee Benefits.- retirement benefits,
perquisites, non-monetary benefits. (10 Hours)

SUGGESTED READINGS:
1. Surbhi, J. (2020).Performance and Compensation Management: Arcler Education Inc.
2. Armstrong, M.(2015). Handbook of Performance Management: An Evidence-Based Guide to
Delivering High Performance. USA: Kogan page
3. Armstrong, M. & Baron, A.(2008). Performance management and development. New Delhi:
Jaico Publishing House .
4. Armstrong, M.(2014). Performance management: Key strategies and practical guidelines.
London: KoganPage.

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 5. Bagchi, S. N.(2013). Performance management. India: Cengage Learning.
6. Bhattacharyya, D.K.(2011). Performance management systems and strategies. New Delhi:
Pearson Education.
7. Dessler ,G.(2010). Human Resource Management. New Delhi: Prentice Hall.
8. Henderson, R.(1999) . Compensation management in a knowledge based world. California:
Prentice Hall.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E129 Semester-V/VI/VII/VIII
Counselling and Negotiation Skills for Managers

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Discuss different approaches to Counselling. PO1, PO2, PO3
CO.2 Change behavious through counselling. PO2, PO3, PO5, PO7
CO.3 Discuss the nature and need for negotiation. PO1, PO3, PO5, PO6
CO.4 Illustrate the role of trust in negotiations. PO1, PO3, PO7, PO8

 Counselling: Introduction, Approaches to Counselling, Goals and Process of

Counselling; Counselling Procedures and Skills, Organizational Application of
Counselling Skills. (10 Hours)
 Changing Behaviours through Counselling; Specific Techniques of Counselling; Role
conflicts of Managers and Counselling. Application of Counselling in Specific
Organizational Situations: Dealing with problem Subordinates; Performance
Management; Alcoholism and Other Substance Abuse. Ethics in Counselling.
(10 Hours)
 Negotiation: Introduction, Nature and need for negotiation, negotiation process, Types
and styles of negotiation; strategies and tactics; barriers in effective negotiation,
Communication Style, Breaking Deadlocks (10 Hours)
 Role of trust in negotiations; negotiation and IT; ethics in negotiation; cultural
differences in negotiation styles; gender in negotiations; context of mediation;
negotiation as persuasion. (10 Hours)
SUGGESTED READINGS:
1. Lyons Leon (2021). Master the Art of Persuasive Negotiation Skills;Kindle Edition.
2. Korobkin, R.(2014). Negotiation theory and strategy.New York: Aspen Publisher.
3. Kottler, J., & Shepard, D.(2010). Introduction to counselling: voices from the field. USA:
Cengage Learning.
4. Lewicki, R. (2005).Essentials of negotiation. Alexandria V. A.: Society of HRM.
5. Singh, K. (2007). Counselling Skills for Managers. India: PHI.
6. Carroll, M. (1996).Workplace counseling. London: Sage Publication.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E130 Semester-V/VI/VII/VIII
Cross Culture HRM

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To understand the concepts and techniques of the essential elements of PO.1, PO.2 PO.3 PO.7
cross cultural HRM.
CO.2 To enable the students to recognise cross cultural HRM critical issues PO.1 PO.2 PO.3 PO.4 PO.5 PO.7 PO.8

CO.3 The course aims to understand HRM concerns related to diversity in the PO.1 PO.2
cross-cultural scenario.
CO.4 To understand the concept of performance appraisal in cross cultural HRM PO.1 PO.2 PO.3 PO.7
settings
CO.5 To get a better understanding of issues such as Repatriation and industrial PO.1 PO.2 PO.3 PO.7
relations in an International context.

 Introduction to concepts of culture and nationality, Impact of culture on international

business environment, Hofsted’s approach, advantages and disadvantages PCN, TCN,
HCN, Expatriate adjustment process, Impact of cultural issues on flexibility and work
life balance. Recruitment and Selection, Approaches to multinational staffing.
(8 Hours)
 Managing diversity: diversity and organisational culture, Approaches to managing
diversity, Diversity management programme. Training: cross cultural training, Cultural
assimilators, Diversity training. Cross cultural team building (8 Hours)
 Performance appraisal: Criteria for performance appraisal, Variables that influence
expatriate performance appraisal. Compensation: Objectives of expatriate compensation
plan .Approaches to expatriate compensation: Going rate approach, Balance sheet
approach .Cultural impact on compensation policy (8 Hours)
 Repatriation: Process, Causes of expatriate failure, Problems of repatriation. Cross
border Mergers and Acquisitions: HRM perspective (8 Hours)
 International industrial relations: Labour unions and MNC, Employee relations in
MNC,Response of labour unions to MNC. (8 Hours)
SUGGESTED READINGS:
1. Terence Jackson (2022). International HRM: A Cross-Cultural Approach. Sage Publications.
2. Dowling, P.J & Engle Sr., A.D. (2013). International HRM, London: Thomson Learning.
3. Thomas, D. C.(2014).Cross cultural Management essential concepts, New Delhi: Sage
Publication.
4. Schuler.R.S, Briscoe.D.R and Claus.(2009). International Human Resource Management. New
York: Routledge.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E131 Semester-V/VI/VII/VIII
Talent and Knowledge Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To prepare students for talent and knowledge management efforts in PO.3 PO.4
organisations.
CO.2 It aims at enabling students to gain insights in concepts and application of PO.1 PO.2 PO.3 PO.4
talent and knowledge management in organizations.
CO.3 Understanding basic elements, processes, approaches and strategies of PO.1 PO.2
managing talent and knowledge in organisations.
CO.4 Understanding the field and process of knowledge management. PO.1 PO.2 PO.3

CO.5 Understanding various knowledge management strategies. PO.1 PO.2 PO.3 PO.4

 Meaning and importance of talent management, Talent management Grid, Creating

talent management system, Strategies of talent management. (8 Hours)
 Competency model, Competency mapping, Role of leaders in talent management, Talent
management and competitive advantage. (8 Hours)
 Elements of knowledge management, Advantages of knowledge management,
Knowledge management in learning organisations. Types of Knowledge: Tacit and
Explicit .Managing knowledge workers. (8 Hours)
 Knowledge management process, Approaches to knowledge management: Knowledge
management solutions, Knowledge creation, Knowledge sharing, Knowledge
dissemination, Knowledge management life cycle, Nonaka’s model of knowledge.
Knowledge capturing techniques: Brainstorming, Protocol analysis, Consensus decision
making, Repertory grid, Concept mapping. (8 Hours)
 Knowledge management strategies: Aligning individual needs with organisation,
Reward systems for knowledge management, Knowledge audit, Benchmarking, Balance
scorecard, Gap analysis. (8 Hours)
SUGGESTED READINGS:
1. Awad. E.M & Ghaziri.H.M. (2004). Knowledge management. UK: Pearson education
International.
2. Peter Massingham (2019). Knowledge management: theory and practice. Sage Publications.
3. Cappelli, P.(2008). Talent on Demand –Managing Talent in an age of uncertainty. London:
Harvard Business Press.
4. Donald, H. (2013).Knowledge management in organizations. India: Oxford University press.
5. Lance, A. B. & Dorothy, B.(2010). Talent management handbook. NewYork: McGraw Hill.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 DSE - IV Management of Global Business
BBA III/IV Year BBA-E132 Semester-V/VI/VII/VIII
Transnational and Cross Culture Management

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Explain the Concept, Dimensions and Approaches of International PO.1

Management.
CO.2 Elaborate the Challenges of Global Planning in International PO.1, PO.2
Management including Economical, political, and strategic.
CO.3 Explain the Organization and Control for international PO.3, PO.4
Competitiveness including Organization design and structure of
international companies.
CO.4 Elaborate the Management of Personnel with Different Social and PO.6
Cultural Backgrounds including Selection, training and development
of people for global assignments.
CO.5 Explain Political risk assessment and protection techniques for PO.5
multinational corporations in International Management.
 Global Marketing, the scope and challenge of international marketing, the global
Manager, importance of Global Markets, development of Global Marketing. Cultural
and social forces, definition of culture, cultural values, language and communication.
Cultural differences. Impact of social and cultural environment on marketing industrial
and consumer products. (10 Hours)
 Developing a global vision through marketing research. Scope of international mar
keting research. Problems: Collecting primary data, Use & non-availability of secondary
data. Multicultural research- Research on internet. Estimating market demand, problems
in analyzing and interpreting research information. Responsibility for conducting
marketing research, communicating with decision makers. (10 Hours)
 Outsourcing Research, developing a Global Information System, Global Product
Strategies, Product Design, Packaging and Labelling, Warranty and Service Policies,
New Product Development, Global Strategies for Services & Brands, Marketing Services
including Social Marketing. (10 Hours)
 Pricing decisions: Global Pricing Framework, Pricing Basics, Marginal Cost Pricing and
its importance, Transfer Pricing, Counter trade, Systems Pricing, Pricing and positioning,
price quotation – preparation of quotations. Promotion Decisions: Promotions –
international advertising – sales promotion in international markets –international
advertising – direct mailing – personal selling – exhibition – generic promotions in
international marketing (10 Hours)
SUGGESTED READINGS
1. Cateora, P., R., & Graham, J. L.(2003). International Marketing. New Delhi: Tata McGraw Hill.

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 2. Cherunillam, F. (2010).International Marketing, New Delhi: Himalaya Publishing House.Keega,
J. W. Global Marketing Management. (1995).New Delhi: Prentice Hall India.
3. Shaw,J.J.(1997).International Marketing- Analysis and Strategies. New Delhi: Prentice Hall
India.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E133 Semester-V/VI/VII/VIII
International Distribution and Supply Chain
Management
Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 Prepare, explain Logistics documentation like Consular Invoice, PO.2, PO.3
Commercial Invoice, Certificate of Origin, certificate of Value, Bill of
Lading
CO.2 Explain Modes of transportation, Air Cargo PO.1
CO.3 Explain Shipping Formalities and Function and Roles of Shipping PO.3, PO.4
Intermediaries
CO.4 Calculate Freight and explain Carriage of Goods by Sea &Ocean PO.3, PO.5, PO.6

CO.5 Explain Major Ports in India and Important Sea Routes of world PO.5

 Introduction to Supply Chain Management - Concepts, Objectives and functions of

Supply Chain Management, Issues in Supply Chain Management; Managing networks
and relationships; Sourcing Internationally, Subcontracting within an International
Dimension, International Distribution Management: Types of Intermediaries, Channel
Selection and Management. (10 Hours)
 Strategic issues in Supply Chain – Strategic Partnership, Logistics Management:
Concept, Objective and Scope, Transportation, Warehousing, Inventory Management,
Packing& Unitization, Control & Communication, Role of Information Technology in
Logistics, Logistics Service Firms and Third Party Logistics, Logistics in Maximizing
profitability and cash flow, 3PL (Third Party Logistics), 4PL(Fourth Party
Logistics),Reverse Logistics. (10 Hours)
 Logistics Network Design for Global Operations Global Logistics Network
Configuration, Orienting International Facilities: Considerations and Framework, Trade-
offs Associated with each Approach, Mapping the different Approaches, Capacity
Expansion Issues; Information Management for Global Logistics: Characteristics of
Logistics Information and Telecommunication Systems, Capabilities and Limitations.
(10 Hours)
 Performance Measurement and Evaluation in Global Logistics: Operations and Logistics
Control: Key Activities Performance Information, Measuring Performance in Functional
Integration, Measuring Performance in Sectoral Integration Global Supply Chains and
their societal, business, and cultural contexts and impacts. Perspectives for business,
social science, engineering, and legal environment, Drivers for economic globalization
(labour costs, resources, regulation, etc.), and national economies, Design of Supply
Chains. (10 Hours)

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SUGGESTED READINGS:
1. Ballou, R. H. (1992).Business Logistic Management. New Delhi: Prentice Hall.
2. Bowersox, D. J., David, J.& Cooper.(1992). Supply Chain Logistics Management. London:
McGrawHill
3. Christopher, M.(2005).Logistics and Supply Chain Management, Creating Value-adding
Networks. New York:Pearson Education
4. Chopra, S. & Peter M. (2007).Supply Chain Management. New Delhi: Pearson Education.
5. Harrison ,A., &Remko ,V.H.(2005). Logistics Management and Strategy-Competing Through
the Supply Chain.New York: Pearson Education.
6. Rushton, A., Croucher, P. & Baker, P.(2014).Handbook of Logistics and
DistributionManagement. New York:Kogan Page Pub.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E134 Semester-V/VI/VII/VIII
International Accounting and Reporting System

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40
Course Outcomes: Mapped Program Outcomes
CO.1 Understand global accounting standards and the need for harmonization PO.1, PO.2, PO.3,PO.7
and convergence of accounting standards.
CO.2 Understand the role of different accounting bodies in contributing to PO.1, PO.2, PO.3,PO.7
international accounting and reporting system
CO.3 Applying various technical aspects associated with International Financial PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
Reporting Standards. PO.8
CO.4 Compare the accounting standards and practices used globally. PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
PO.8
 Global accounting standard: Meaning, needs, benefits of accounting standards, types of
accounting standards, Argument for and against Global accounting standards, Concept
of Harmonization and Convergence, Obstacles in Harmonization and Convergence,
Suggestions for increased convergence and harmonization. (10 hours)
 International Accounting Standard Committee (IASC): Objectives, Working,
Composition of IASC, Reasons of Failure of IASC, IAS-I (Presentation of Financial
Statements), Process of developing International Accounting Standards. International
Accounting Standard Board (IASB): Creation of IASB, Organizational Structure,
Standard Setting Procedures, enforcement powers of IASB and Achievements of IASB.
(10 hours)
 International Financial Reporting Standards (IFRS): Main feature, Uses and objectives
of IFRS, IFRS issued by IASB, Principle based vs. Rule based standards, Fair Value
Accounting (FVA), Public sector and IFRS. (10 hours)
 A Comparative Perspective of Accounting: Accounting Standards & Practices in Europe,
USA, Asia and UK, Reporting & Disclosure Practices across countries, Global
Accounting Standards and International Convergence. (10 hours)
SUGGESTED READINGS:
1. Frederick, D.S. Choi., & G. Mueller.(1992). International Accounting. New Delhi: PrenticeHall
2. Radebaugh,LeeH.,Gray,SidneyJ.,&Black,ErvinL.(2006).InternationalAccountingandMultination
al Enterprises, WileyPublications
3. Rathore.&Shirin.(2008).International Accounting. New Delhi: Prentice Hall ofIndia
4. Miller Paul, B.W., &Bahnson, Paul R.(2005). Quality Financial Reporting. New Delhi: Tata
McGraw- Hill.
5. Evans, T.G., Taylor, M.E., & Holzman O.(1985). International Accounting and Reporting.NY:
Macmillan PublishingCompany.
NOTE: The list of cases, specific references and books including recent articles will be announced in the class by
concerned teachers from time to time.

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 BBA III/IV Year BBA-E135 Semester-V/VI/VII/VIII
Multinational Business Finance

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To facilitate the understanding of the MNCs operations with respect to PO.1, PO.2, PO.3,PO.7
finance.

CO.2 To understand how the foreign Exchange Market operates. PO.1, PO.2, PO.3,PO.7
CO.3 To analyse important issues pertain to cross-border investments and PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
their implications in capital budgeting decisions and explain various PO.8
methods of incorporating risk in international investment decision.
CO.4 To Develop strategies in payment system of international operation. PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
PO.8
CO.5 To facilitate the understanding of the MNCs operations with respect to PO.1, PO.2, PO.3,PO.7
finance.

 Multinational Business Finance – MNCs (Multinational Corporations) and transnational

corporations, Difference between domestic and International financial management,
Motivations for International finance. International Monetary System - The Gold
standard, The Bretton Woods system, the flexible exchange, alternative exchange rate
system, the European monetary system, Euro and its implications for Indian banking,
International Financial Institutions – International Monetary Fund (IMF), Asian
Development Bank (ADB), International Bank for Reconstruction and Development
(IBRD), Bank for International Settlement (BIS) and Organization for Economic
Cooperation and Development(OECD). (10 hours)
 The Foreign Exchange Markets: Introduction, types: Global and Domestic market, spot
market and forward market; rates: direct and indirect quotations, bid-ask spread;
Functions of the Foreign Exchange Markets; determination of forward premiums and
discounts, interest arbitrage – covered interest arbitrage and interest parity theory –
forecasting of foreign exchange rates. (10 hours)
 Financial management of the Multinational Firm – Cost of Capital and Capital Structure
of a Multinational Firm – determining capital structure components, Cost of capital for
MNCs (Multinational Corporations) and Domestic Firms, Multinational capital
budgeting– Problems and issues in foreign investment analysis. (10 hours)
 Payment Systems: Payment terms and financing international trade, international flow of
funds and portfolio investment in India, FDI (Foreign Direct Investment) vs. FIIs(Foreign
Institutional Investors), investment strategies of FIIs in India, FIIs and volatility, impact
of FIIs investment on stock markets and public policy. Netting (with numerical), pooling,
leading and lagging as international payment settlement. (10 hours)

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SUGGESTED READINGS:
1. Shapiro, A.C. (1995). Multinational Financial Management. Delhi: Prentice HallIndia.
2. Eiteman, D.K. Stonehill, A. I., & Moffett, M. H. (2001). Multinational Business Finance (9
th
ed.). NY: AddisonWesley.
3. Buckley, A. (2004). Multinational Finance (5th ed.). New Delhi: PearsonEducation.
4. Vij, M. (2010). International Financial Management (3rd ed.). New Delhi: ExcelBooks.
5. Levi, M. (1996), International Finance. New York: McGraw HillInc.
6. Kevin,S.(2009), Fundamentals Of International Financial Management. PHI Learning
7. Madura,J.(2009).InternationalFinancialManagement(10thed.).NewDelhi,Cengage Learning.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E136 Semester-V/VI/VII/VIII
International Joint Venture, Merger, and Acquisition

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To facilitate the understanding of process and economic rationales of PO.1, PO.2, PO.3
corporate restructuring tools such as Joint Ventures and Mergers &
Acquisitions, particularly in International domain of operation.


CO.2 To enable the deep understanding of techniques of application of PO.1, PO.2, PO.3
M&As and Joint Ventures.
CO.3 Apply contemporary marketing theories to the demands of business PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
and management practice. PO.8
CO.4 To enable the student to acquire analytical skills in analyzing real- PO.1, PO.2, PO.3,PO.4, PO.5, PO.7,
world cases in the need for M&A as well as Joint Venture in a PO.8
respective International ventures..
CO.5 To facilitate the understanding of process and economic rationales of PO.1, PO.2, PO.3
corporate restructuring tools such as Joint Ventures and Mergers &
Acquisitions, particularly in International domain of operation.


 Joint Ventures: Concept & Meaning of Joint Ventures, Need & Types of Joint Ventures,
Structures& Problems faced in Joint Ventures, Joint Ventures and Strategic Alliance.
Some relevant case study of successful and failed joined ventures. (10 hours)
 Mergers and Acquisitions: Introduction to mergers, types of mergers, theories of mergers
& acquisitions; Cross-border mergers and acquisitions, issues and challenges in cross
border M&A. Handling cross-culture and taxations issues in cross-border M&A.
Analysis of Post-Merger Performance. Demerger, types of demerger, reverse merger,
buyback of shares, leverage buy-out strategy, merger strategy - growth, synergy,
operating synergy, financial synergy, diversification. Takeover and its types, takeover
strategy, takeover bids, legal frame work for mergers and acquisitions, leverages and
buyouts. (10 hours)
 Deal Valuation and Evaluation: Factors affecting valuation basics, methods of valuation,
cash flow approaches, economic value added (EVA), sensitivity analysis, and valuation
under takeover regulation, valuation for slump sale, cost-benefit analysis and swap ratio
determination. (10 hours)
 Post-Merger Evaluation: Financial Evaluation of Mergers & Acquisitions, Impact on
shareholders’ Wealth; Methods of payment and financing options in mergers
&acquisitions, financing decision, Merger, Acquisition and Competition law 2002, SEBI
(Securities & Exchange Board of India) Takeover Code 2011 and criteria for negotiating
friendly takeover. (10 hours)

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SUGGESTED READINGS:
1. Weston, F., Chung, K.S., &Siu, J.A. (1998).Takeovers, Restructuring and Corporate
Governance, (2nd ed.). New Delhi: Pearson Education
2. Gupta,M.(2010).ContemporaryIssuesinMergersandAcquisitions.NewDelhi:HimalayaPublishi
ng
3. Sundarsanam. (2006). Creating Value from Mergers and Acquisitions (1st ed.). New Delhi:
Pearson Education.
4. Ramanujan,S.(1999).Mergers:TheNewDimensionsforCorporateRestructuring.NewDelhi:McG
raw Hill.
5. Narayankar, Ravi. (2013). Merger and Acquisitions Corporate Restructuring, Strategy and
Practices. Gurgaon: International Book House Pvt. Ltd.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E137 Semester-V/VI/VII/VIII
International Trade: Policy and Strategies

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 The paper aims to provide a thorough understanding of the basis for PO.1, PO.2, PO.4, PO.7, PO.8
international trade and strategies.
CO.2 The role of the global institutional structure and trade strategies of PO.1 PO.2 PO.4
developing countries and trade partners of India will be studied
CO.3 Understanding of India’s Industrialization Strategy and International PO.1 PO.2 PO.3, PO.7
trade.
CO.4 Evaluation of trade strategy of select developing countries in relation PO.1, PO.2, PO.3, PO.4, PO.5, PO.7,
to India. PO.8

CO.5 To discover the practical insights of trade strategies of ASEAN PO.1 PO.2 PO.3 PO.4 PO.5 PO.7
countries through case studies. PO.8

 Review of Economic Theory on International Trade: Basis for international trade; gains
from trade; distributional issues, policy instruments and their impact, political
economy. Trends in Global Trade and Balance of Payments with special reference to
India: Historical roots of today’s international trade, Composition, origin and
destination of global exports and imports, Trade in invisibles, Balance of payments:
current account and capital account, Capital flows and foreign exchange revenues,
External Debt (10 Hours)
 The Global Institutional Structure: GATT (General Agreement on Trade and Tariffs),
WTO (World Trade Organisation), Regional Trade Blocks and Trade Agreements.
(10 Hours)
 India’s Industrialization Strategy and International Trade: Review of Economic
planning strategies and issues: early phase; the 1970s and 1980, Policies since 1991,
Exim policy, structure of tariffs and restrictions, currency depreciation and
convertibility, Export Promotion Zones (10 Hours)
 Experience of Select Developing Countries: Analysis of the trade strategy and the
policy framework in two select large countries and comparison with India, Impact of
trade on growth, agriculture, inequality, poverty, and other developmental indicators
Case Studies on Trade Strategies of Emerging Economies- China and ASEAN
(Association of South East Asian Nations). (10 Hours)

SUGGESTED READINGS:
1. Connor, David E. O’ (2006). Encyclopedia of the Global Economy: A guide for students and
researchers, New Delhi: Academic Foundation

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 2. Gita Gopinath, Elhanan Helpman, and Kenneth Rogoff (2022). Handbook of International
Economics, (8th ed.). Elsevier.
3. Krugman, Obstfeld & Melitz (2022). International Trade: Theory and Policy, Global Edition,
12th Edition, Pearson Publications.
NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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 BBA III/IV Year BBA-E138 Semester-V/VI/VII/VIII
Global Business Environment

Time Allotted for End Marks Allotted for Marks Allotted for End Maximum Total Maximum
Semester Examination Internal Assessment Term Examination(ESE) Marks Credits Hours
(MM)
3 Hrs. 30(20+10) 70 100 04 40

Course Outcomes: Mapped Program Outcomes

CO.1 To get the students acquainted with the present economic environment PO.1 PO.2 PO.3 PO.4 PO.7
in India and abroad.
CO.2 To enable the students understand the various issues involved in the PO.1 PO.2 PO.3 PO.4 PO.5 PO.7
macro management of the economy PO.8

CO.3 Analyse the relationships between international business and the PO.2 PO.3 PO.4 PO.5 PO.7 PO.8
political, economic, legal and social policies of countries, regions and
international institutions.
CO.4 To understand basic concepts of international trade. PO.1, PO.2 PO.3 PO.7

CO.5 Evaluation of the growth of Indian MNC . PO.2, PO.3 PO.4 PO.5

 Introduction. Concept of Economic Environment; Nature and scope. Macro variables:

Income, Employment, Money Supply, Price Level, Interest rates, saving and Investment.
Movement and Interrelationship between different variables. Trends in Macro variables in
India (10 Hours)
 Institutional Framework of Economic Environment: Role of state; State Vs Markets. Fiscal
Policy; Concept & Implications. Monetary Policy; Concept & Implications. Commercial
Policy; Concept & Implications. (10 Hours)
 Structure of Indian Economy: Growth Strategy in plans. Industrial Policy. Public sector
&Private sector Monetary Policy. Fiscal Policy. Infrastructure Development. Issues in
Indian Economy: Poverty, Unemployment, Regional Dimensions, Productivity &
Modernisation, Environment& Sustainable Development, Human Resource Development
(10 Hours)
 Open Economy Management. Balance of payments. Role of Foreign Trade & Policy. Role
of Foreign Capital & Policy. Exchange Rate Policy and Exchange Controls. External Debt;
International Linkages: Globalisation: Concept, Implications, And Policy. Regional
Integration: EU, etc. World Trade Organization. World Bank, IMF, etc. Other Emerging
Economies: China, Brazil, Russia. Global Orientation of Indian Economy: Growth and
evolution of Indian MNC’s, Current crises in US/Europe/Asia and its impact on economic
growth of India. SAARC, ASEAN and India. (10 Hours)
SUGGESTED READINGS:
1. Alworth ,& Julian,S.(1988). The Finance, Investment & Taxation Decisions of Multinationals.
London: Basil & Blackwell..

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 2. Daniel, J.D. & Radebangh . (2022). International Business, 17th Edition. Pearson Publications
3. Eiteman,D.K.,&Stonchill,A.I.(1992). Multinational Business Finance.NY,USA:A.Wesley/
4. Jalan, B.(2004).The Indian Economy; Problems and Prospects. Gurgaon: Penguin.

NOTE: The list of cases, specific references and books including recent articles will be announced in the
class by concerned teachers from time to time.

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