COLLEGE OF BUSINESS, ACCOUNTANCY, AND ENTREPRENEURSHIP

COURSE SYLLABUS

Course Course Course Pre-requisite Credit Units

Code Title
Information None 3
STRATEGIC MANAGEMENT
CBME 2

Course
The course aims to provide an understanding on the basics of strategic management. It is a big picture course that will integrate all other
Description business courses - accounting, finance, marketing, production, human resource, and information systems – as well as other non-business
courses taken in the course of your study program. The center of attention is the firm – the industry and the competitive environment in
which it operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success.

University Vision Mission Core Values

Vision/Mission/ Universidad de Manila promotes free and Universidad de Manila promotes free and Quality and Excellent Education
Core Values quality tertiary education for the quality tertiary education for the Academic Freedom
underprivileged youth, relevant curricular underprivileged youth, relevant curricular Highest Ethical Standard
Empowerment
and research programs, and responsive and research programs, and responsive
Pro People
extension services- all these benefiting the extension services- all these benefiting the
City of Manila and the country. City of Manila and the country.

College Vision Mission Core Values

Vision/Mission/ A reputable college of business, Provide the students to the latest and Committed
Core Values accountancy and entrepreneurship education theoretical and practical training necessary Business-oriented
committed to be the holistic development of for them to business operation and their
 individuals who create value by identifying interrelationship not only domestically but Action-oriented
and pursuing opportunities, acting with also internationally; Excellence
passion and purpose, and living proactively
that are essential for future business
Strengthen the critical, analytical, and Team player
leadership and entrepreneurial success,
responsive to local and global needs of the managerial skills for the students by Effective
business industry. embarking themselves into extensive Achiever
problem-solving activities to harness their Motivated
potentials and to develop their decision
making as well;

Develop students to become economically

productive, self-sufficient, efficient,
disciplined business professionals, leaders,
managers and entrepreneurs; and to

Promote partnership with industry-based

institutions in order to match the demand of
labor market.

Institutional UDM Graduate Attributes (GA) Institutional Graduate Attributes and Learning
Graduate Outcomes (IGALO)
A UDM Graduate Shall:
Attributes and
1. Enterprising, Innovative, and Employable
Learning Perform the basic functions of management such as planning,
Outcomes organizing, staffing, directing, leading and controlling
2. Competence and confidence
Apply the basic concepts that underlie each of the functional
areas of business and employ these concepts in various
3. Globally competitive business situations
 Analyze the business environment for strategic direction
4. Social and ethical responsibility

Work effectively with other stakeholders and manage conflict in

the workplace
Program
Intended PILO 1. Perform the basic functions of management such as planning, organizing, staffing, directing, leading and controlling
PILO 2. Select the proper decision tools to critically, analytically, and creatively solve problems and drive results.
Learning
PILO 3. Work effectively with other stakeholders and manage conflict in the workplace
Outcomes/Level PILO 4. Analyze the business environment for strategic direction
Outcomes PILO 5. Demonstrate corporate citizenship and social responsibility.
(PILO)

Course Co1: Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management,
production and operations management, information technology, strategic management) and employ these concepts in various
Intended
business situations.
Learning Co2. Select the proper decision making tools to critically, analytically and creatively solve problems and drive results.
Outcomes Co3. Apply information and communication technology (ICT) skills as required by business environment.
Co4. Provide an in-depth disciplinary knowledge applicable in local and global contexts.
(CILO)
Co5. Innovate business ideas based on emerging industry.
Co6. Understand how firms gain sustainable competitive advantage through people.

Week No. Student Intended Content Teaching-Learning Strategies Assessment Tasks

Learning Outcomes
Asynchronous Synchronous
(SILO)
Physical Virtual

Understand and recognize Review on the Organization Module/ Lecture/ Lesson G – meet Recitation/
Week 1-3 the origin and importance and Management Subject Reading Interactive Lecture/ Experiential Exercises
of Strategic Management. taken during their Senior Materials Discussion Interactive
Class Orientation High and explain its uploaded in Lessons Discussion
The Nature of relatedness to this subject; UDMoodle/ Activity 1:
Strategic Strategic Management: Messenger Group dynamics Provide examples of the
Management definition; benefits; model; Company’s
stages- formulation, Quizizz – Mission/Vision,
implementation and activity Strengths, Weaknesses,
evaluation FB group Opportunities, threats
Strategist; Vision/ Mission,
External opportunities and Group chat
Threats; Internal
G-drive
opportunities and
weaknesses; Long-term
objectives; Strategies
 Week 4 - 6
Importance of Vision and Module/ Lecture/ Lesson G – meet
The Business Determine the coordinating Mission ; Characteristics; Reading Interactive Lecture/ Activity 2:
Vision and business activities Benefits of having a clear Materials Discussion Interactive
Mission performed in the uploaded in Lessons Discussion Situational Analysis of
Mission and Vision; Mission businesses today
organization. UDMoodle/
Statements; Difference Messenger Group dynamics
between Vision & Mission;
Steps in developing Vision & Quizizz –
Mission Statements activity
FB group
Group chat
G-drive

Week 7-9
Module/ Lecture/ Lesson G – meet Activity 3:
External and Discuss the industry Sources of external Reading Interactive Lecture/ Identify the relationship
Internal analysis. information; Forecasting tools Materials Discussion Interactive between key external
Assessment and techniques; Industry uploaded in Lessons Discussion forces and an
analysis: External forces that UDMoodle/ organization.
Messenger Group dynamics
affect organization;
Relationship between key Quizizz –
external forces and an activity
 organization; Competitive FB group
Profile Matrix
Group chat
Internal assessment; Nature G-drive
of Internal audit; Marketing:
internal Factor Evaluation;
IFE Matrix; The resource-
based view; Finance/
accounting; Basic Types of
Financial Ratios; Financial
Ratio Analysis: Integrating
Strategy & culture

Week 11 MID TERM

EXAMINATION

Week 12 - 14
Types of Strategies; Levels of Module/ Lecture/ Lesson G – meet Activity 4:
Determine the appropriate Strategies ; Integration Reading Interactive Lecture/ When can you be able to
Strategies Into strategies need to be Strategies; Strategic Materials Discussion Interactive apply a specific type of
Action; implemented Management to Nonprofit uploaded in Lessons Discussion strategy, cite a situation.
and government UDMoodle/
Strategy Analysis Analyze and evaluation of organization; Long-term Messenger Group dynamics
and Choice the strategy. objectives; The balanced
scorecard; Defensive Quizizz –
strategies; Michael Porter’s activity
Five Generic Strategies; Role FB group
of Organizational culture in
strategic choice; Role of BOD Group chat
in choosing among
G-drive
alternative strategies
Week 15- 17
Module/ Lecture/ Lesson G – meet Activity 5:
Dealing with : Identify the Operation Managing conflicts; Creating Reading Interactive Lecture/ Give a particular example
issues and how the A Strategy-Supportive Materials Discussion Interactive on how you were able to
Management and management deal with it Culture; uploaded in Lessons Discussion manage change?
Operations Issues; Production/Operations UDMoodle/
Concerns When Messenger Group dynamics Cite a challenge/conflict
Marketing, Implementing Strategies; you have encountered
Finance/ Human Resource Concerns Quizizz – and how you were able to
Accounting, R&D, When Implementing activity manage it.
and MIS Issues Strategies; Managing FB group
Resistance to change
Group chat
G-drive

Week 18 FINAL EXAMINATION Group final paper

Learning Environment:

Physical Classroom Virtual Hybrid

The medium of instruction is in English. The medium of instruction is in English. The medium of instruction is in
Raise your hand for permission to speak. Find a quiet place free of distractions. Have your device English.
ready.
Be respectful. (When the teacher is discussing please keep quiet). Essay, Quizzes, and Exams should be
Be professional. (Be on time, wear proper attire, and be written in English.
Smoking is not allowed during class time. attentive)
Students must read in advance.
Students must read in advance. Use your full-name when you join the class.
Do not copy and paste your answers.
Be professional. (Be on time, wear proper attire, and be attentive) Mute yourself except when you have the floor. (Plagiarism) Student will receive
Do not copy and paste your answers. (Plagiarism) Student will automatic 0.
Raise your hand for permission to speak.
receive automatic “0”. Always provide references.
Wearing Sando/Undershirt is not allowed during online
Avoid slang terms such as “wassup?” and texting abbreviations class. Avoid slang terms such as “wassup?”
such as “u” instead of you. and texting abbreviations such as “u”
Lying down on your bed while attending online class is instead of you.
Students can only go to the bathroom before or after the class. not allowed.

Smoking is not allowed during class time.

Students must read in advance.

Avoid slang terms such as “wassup?” and texting

abbreviations such as “u” instead of you.

Class Policies :
A. Online/Face-to-Face Attendance Policies:
1.        3. incidences of tardiness(late) are equivalent to 1 absent
2.      3 Absences = (DU) Drop Unofficially = 5.0
 B.     Online/Face-to-Face Policy on Make-up Requirements:

1.       Allowed for the following reason(s):

a.       Illness or injury caused by accident evidenced by a medical certificate
b.       Death of a family member (grandparent, parent, guardian, sibling, spouse, or child)
c.        Force majeure -example: war, strike, riot, natural disaster.

2. Excuse letter within five (5) working days to comply via e-mail. Failure to comply means a score of 0.

Course Requirements:
● Written and Oral exam,

● Recitation, strategy and insight to exercises,

● Case study and technology presentation.

Grading System:
MIDTERM GRADE PRE FINAL GRADE GRADING SCALE

Class Standing 10% 10% 98 – 100………………4.00 83 – 85………………..2.75

Quizzes 15% 15% 95 – 97………………..3.75 79 – 82………………..2.50

MT/PFG 25% 25% 92 – 94.……………….3.50 76 – 78………………..2.25

50%(MG) 50% (PFG) 89 – 91………………..3.25 75……………………....2.00

(MG+PFG)= 100% FINAL GRADE 86 – 88………………..3.00 BELOW 75…………..1.00

 *DO (Dropped Officially)/ |DU (Dropped Unofficially)/ LOA (Leave of Absence) / INC (Incomplete)

Resources:
(Google Meet, Powerpoint, UDMoodle)

References:
David , Fred R. Strategic Management: A Competitive Advantage Approach, Concepts and Cases(Subscription), 17th Edition., Francis Marion University.
Hill, Charles W.L. and Jones, Gareth R. Strategic Management: Theory: An Integrated Approach, CENGAGE Learning
Hitt, Michael, et al Strategic Management: Concepts and Cases: Competitiveness and Globalization, CENGAGE Learning
Koufopoulos, Dimitrios and Pitt, Martin John (2012). Essentials of Strategic Management, SAGE Publications, Ltd., 2012
Porter, Michael. Competitive Strategy: Techniques for Analyzing Industries and Competitors, Simon and Schuster

Instructor Information/Consultation Hour

TTH 1:30 – 3:00 PM
W 1:30 – 4:30 PM

Prepared By: Endorsed By: Approved By:

GERTRUDES N. OCHOA DR. ANGEL H. ESPIRITU III DR. RONALD A. HERERRA

Faculty, CBAE DEAN, CBAE VPAA