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Competitor Audit Food Trucks Example

The document compares the user experience of 5 burger restaurant websites. It provides information on their product offerings, prices, locations, target audiences, and evaluations of their desktop/mobile websites, features, accessibility, navigation, visual design, interactions, content and more. Burger Garden (our company) offers 25 burger types at $$ price and targets local millennials. The other competitors analyzed are Burger Nest, The Spotty Cow, Beef Eaters food truck and The Vegan Cow.

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Potachin daCaden
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36 views

Competitor Audit Food Trucks Example

The document compares the user experience of 5 burger restaurant websites. It provides information on their product offerings, prices, locations, target audiences, and evaluations of their desktop/mobile websites, features, accessibility, navigation, visual design, interactions, content and more. Burger Garden (our company) offers 25 burger types at $$ price and targets local millennials. The other competitors analyzed are Burger Nest, The Spotty Cow, Beef Eaters food truck and The Vegan Cow.

Uploaded by

Potachin daCaden
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Competitive audit

Goal: Compare the user experience of each competitor's website


General

Competitor type Location Product offering Price


Burger Garden
- Kansas City, MO 25 types of burgers $$
(our company)
Burger Nest Direct Kansas City, MO 10 types of burgers $$$
The Spotty Cow Direct Kansas
Kansas City,
City, MOMO 5 types of burgers $$$
Beef Eaters Direct Chicago, IL 7 types of burgers $$
The Vegan Cow Indirect St Louis,- MO
Various international 15 types of burgers $$$
General information

Website Business size Target audience


www.BurgerGarden.yum Small Local millennials
www.BurgerNest.com Small Families
www.TheSpottyCow.com Small Local millennials
www.BeefEatersFoodTruck.com Small College students
www.TheVeganCow.com Large Vegans
First impressions
Unique value proposition Desktop website experience
Large variety in 25+ burgers Good
(i.e. toppings, flavors) + Visually appealing
Traditional American-style food Okay
+ Welcoming and easy to use
Outstanding
Fun and friendly branding
Family owned and operated, + Fun and easy to use
Okay
with a devoted customer following + Easy to navigate and find information
Specialty vegan burgers Outstanding
+ Visually appealing imagery
First impressions
Mobile website experience Features
Good Good
+ Fully responsive + Online ordering feature
Good Okay
+ Fully responsive + "Create account" feature
Outstanding Outstanding
+ Fully responsive + "Create account" feature
Okay Needs work
+ Key information is present - Users have to download PDF of menu to open it
Outstanding Outstanding
+ Fully responsive + Store locator feature
UX
(rated: needs work, okay, good, or outstanding)
Website Interaction
Accessibility User flow
Good Good
+ Website available in two languages + Easy to find key info (menu, location, hours)
Needs work Okay
-Needs
Website only available in English + Easy to find the menu
work Okay
- Website only available in English + Fun to use
Okay Outstanding
+ Website available in two languages + Easy to find key info (menu, location, hours)
Outstanding Good
+ Website available in six languages + Easy to find key info (menu, location, hours)
Website visual design
Navigation Brand identity
Outstanding Good
+ Easy to navigate
Okay + Clearwork
Needs color scheme, font, and art direction
-Needs
Somewhat
work difficult to navigate -Outstanding
No brand identity at all
-Outstanding
Difficult to navigate due to big animation size + Strong brand identity, including colors, font, style,
Okay
+ Very easy to navigate
Outstanding + Clear color scheme and art direction
Outstanding
+ Easy to navigate + Strong brand identity, including colors, font, style,
Website content
Tone Descriptiveness
Serious and direct Good
Friendly
Friendly in
andsome places
indirect + All key info is present
Okay
Fun and indirect + All key info is present
Outstanding
Friendly and indirect + Short and to the point
Outstanding
Serious and direct + Easy to follow
Outstanding
+ Short

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